A Theory Of Human Motivation Commerce Essay

Administrations are successful when employees are emotionally engage in their work. Harmonizing to Herzberg ( 1966 ) , “ people are motivated to work in co-operation with others by both extrinsic incentives, such as money and intrinsic incentives, such as acknowledgment for accomplishment, duty, promotion and personal growing ” . Maslow ( 1954 ) in his hierarchy of demands suggested that when an administration creates conditions in which people can fulfill their “ self-actualisation ” demands so they are strongly motivated to work for the good of the squad and of the administrations. Luthans ( 1998 ) , states that “ motive is the procedure that arouses, energizes, directs, and sustains behavior and public presentation ” . In brief motive is a procedure which stimulates employees to make coveted undertakings.

In 1943, Abraham Maslow introduced the construct of hierarchy of demands in his paper “ A Theory of Human Motivation ” . Harmonizing to him people are motivated to carry through cardinal demands before traveling into other progress demands. This hierarchy of demands is displayed in a pyramid where the lowest degree is made up with basic demands such as nutrient, H2O, shelter and the more complicated demands are located in the top of the pyramid.

We will write a custom essay sample on
A Theory Of Human Motivation Commerce Essay
or any similar topic only for you
Order now

Harmonizing to the above pyramid five degrees of the hierarchy demands are psychological demands, security demands, societal demands, esteem demands and self-actualizing demands.

Physiological Needs – These are the basic human needs that human need to remain energetic and reproduce. These can be taken as the most dominant motivation factors which should take attention foremost. As there is a enormous force per unit area on human behaviour and this affect the behaviour at the working topographic point every bit good.

Security Needs – though they are non demanding like psychological demands, they need for the endurance. In the working environment, this can be included such as steady employment, occupation security, and insurance.

Social Needs – Belonging, love, friendly relationship, and sense of connexion can be taken as the societal demands. Maslow considers these are less basic demands than psychological and security demands.

Esteem Needs – Assurance, accomplishment, societal acknowledgment, personal worth, and grasp can be taken as esteem demands and theses are become progressively more of import. These are indispensable to accomplish prestigiousness and position in the life.

Self- Actualization Needs – This is the top degree of the Maslow ‘s hierarchy of demands. In this degree people are more concerned with their personal growing, and interested in carry throughing their potency.

When we relate the Maslow ‘s hierarchy of demand theory to the working topographic point, the organisations should offer better wage in order to buy basic demands for the life. At the same clip, the organisations should supply occupation security, safe working environment, and retirement program to retain their staff. The proper rewarding system will besides assist the organisations to carry through the esteem demands of the employees. At the same clip, the employees can be provided by the publicities, and growing chances in the organisation to mount up the calling ladder.

Company Policy & A ; Administration




Working Condition

Herzberg ( 1959 ) developed the two factor theory of motive and this is based on the factors impacting people ‘s attitudes in their working environment. Harmonizing to Herzberg motive factors and the hygiene factors are the two different classs that affect the employees ‘ motive to work.



Work itself




Growth Hygiene Factors


Figure: MMMM Hygine factors and Incentives, Aswathappa, K, Human resource and Personnel Management, P.360

Motivation Factors

Hygiene Factors



Work Itself




Pay and Benefits

Company Polices


Job Security

Working Condition

Working Environment

Motivational factors indicate the personal growing of the human existences. They help to make the occupation satisfaction among the employees. Effective motivate factors inspire employees to accomplish high public presentation in the organisation. Hygiene factors helps to maintain employees off from the unpleasantness at the working topographic point. When employees are de-motivated in the on the job topographic point it ended in low productiveness, hapless quality, and industrial differences. Therefore, Herzberg suggests three ways that organisation should rearrange the work to acquire better consequences of motive factors. They are occupation enrichment, occupation rotary motion and occupation expansion.

Job Rotation – This is a systematic program which moves employees from one occupation to another to supply scope of inspiration. It enhances the experience of the employees and do available for single development. The aims of occupation rotary motion is to cut down the humdrum of the occupation, occupation tantrum, proving employee ‘s accomplishments and competences, and developing a broad a fury of working experience. This will assist the direction to place the different endowments within the employees.

Job Enrichment – This expand the undertaking set that employees to execute by supplying more stimulating and interesting undertakings to supply a challenge to an employee ‘s day-to-day modus operandi. This increases the employees ‘ duty towards the undertakings and has the direct control over them. Job enrichment can be taken as a good feedback channel for employees. It helps them to place strengthens and failing in them. There are some benefits of occupation enrichment. This helps to cut down the staff turnover, absenteeism and increase the occupation satisfaction.

Job Enlargement – Job expansion or horizontal burden involve in the extra undertakings to a occupation. There are many benefits of occupation expansion. It helps to cut down humdrum, increased work flexibleness, and employees are able to get new accomplishments. The negative effects of this may be that employees are dissatisfied due to the high work load. Employees may be stoping up with frustrated as addition activities would non increase their salary.

McGregor ( 1961 ) influenced the survey of motive with his preparation of two contrasting sets of premises about human nature – Theory Ten and Theory Y. Gitman & A ; McDaniel ( 2008 ) describes this theory in their book, The Future of Business: The Necessities.

The theory X direction manner is based on a pessimistic position of human nature and assumes the followers:

The mean individual disfavor and will avoid it if possible.

Because people do n’t wish to work, they must be controlled, directed or threatened with penalty to acquire them to do an attempt.

The mean individual prefers to be directed, avoids duty, is comparatively ambitionless and wants security above all else.

This position of people suggests s that directors must invariably nudge workers to execute and must closely command their on-the-job behaviour. Theory ten directors tell people what to make, are really directing, like to be control, and demo small assurance in employees. They frequently foster dependent, inactive, and resentful subsidiaries.

In contracts, Theory Y direction manner based on a more optimistic position of human nature and assumes the followers:

Work is every bit natural as drama or remainder. Peoples want to and can be autonomous and self-controlled and will seek to accomplish organisational ends they believe in.

Workers can be motivated utilizing positive inducements and will seek hard to carry through organisational ends if they believe they will be rewarded for making this.

Under proper conditions, the mean individual non merely aspects duty but seeks it out. Most workers have a comparatively high grade of imaginativeness and creativeness and are willing to assist work out jobs.

Mangers that operate on theory Y premises recognized single differences and promote workers to larn and develop their accomplishments.

Employee motive will lend to ; better use of available resources, decrease of employee jobs, pay addition for employees, better image of the organisation, high degree of productiveness, and increased the satisfaction of the employees.

The hereafter of concern: The necessities Gitman. L, J, McDaniel C 2008 south Western Cengage Learning 4th edition, USA

Foreword to Mnagement Kansal B.B. , rao P.C. K. Paragon Books, new Delhi 2006

Herzberg, F. , Mausner, B. , & A ; Snyderman, B. B. ( 1959 ) . The Motivation to Work ( 2nd ed. ) . New York: John Wiley & A ; Sons.

Maslow, A. H. ( 1970 ) . Motivation and Personality ( 2nd ed. ) . New York: Harper and Row.

McGregor, D. ( 1961 ) , “ The Human Side of Enterprise ” Harper & A ; Row

Aswathappa, K. ( 2005 ) , Human resource and Personnel Management, 4th edition McGraw Hill companies, New Delhi


Hi there, would you like to get such a paper? How about receiving a customized one? Check it out