Allied Irish Bank

Allied Irish Bank performed the Market Entry Strategy to spread out their concern size. Stated below is the brief of their strategic rating in the facet of suitableness feasibleness & A ; acceptable.


-Build on/exploit strengths

In the late 1990s and early/mid-2000s, and capitalized on the floaty lodging market, dining concern banking net incomes and much lower write-downs than in old old ages, such profitableness and growing have had a important positive consequence on the Irish Economy. That helps AIB holding good capital base for future market development such meeting.

Shape Management ‘s sense in the company, they clearly realized that internationalisation is a good manner for concern enlargement.

Good/tailored services to be provided by the company towards clients, it can be helpful for the concern perforating into the market. Simultaneously, they are easy winning the repute excessively.

Good experiences in pull offing banking concern, that helps the company to command over the new meeting company.

-Overcome/avoid failings

Cultural Difference –

the company ca n’t to the full duplicate their civilization to other states, as easy to bring forth other eventualities jobs.

Complicated organisations chart caused human resources jobs, like salary outgo increased, difficult to manage… .

-Exploit/Develop Opportunity

Economy Growth in East Asia, that creates new chances for the company.

Through Merging, obtaining the other client base, co-efficient is expected.

-Counteract/avoid menaces

The other state ‘s authorities may non let alien to obtain national bank and may put some limitation as a barrier.

Expanding excessively fast may do deficiency of capital if the concern is running non every bit good as expected.


From 1966 to the terminal of 2005, the assets of $ 323.8 leaping up to 133 bn. Employee 24000 people and 750 offices now, that proved the company is profitable, emerged in the obvious capital addition and more employee needed


– As the company plus built up quickly, no admiration the company ‘s monetary value in stock market will be traveling up every bit good. That can carry through the stakeholder needed.

– The company becomes biggest bank in Irish and bit by bit perforate into other market and seems grow healthy. Stakeholder should besides fulfill for the continually grow.

– Never heard that the company has any intelligence about layoff, so presuming that the company ‘s finance is good and staff is working stably.

– As company focused on the trim service, their client ‘s loyal should even be higher.

Page 4 of 12 Capable: Strategic Management

Name of Student: Chan Sheung Ming Student ID # 2102 5544

Section A: Question 2

Here is the Strategic Development Plan of Allied Irish Bank ( 2007 – 2012 )

Background of the Company

Allied Irish Banks ( AIB ) was structured in 1966, they brought together with the three typical Irish Traditional Banking companies:

– the Provincial Bank in 1825

– the Royal Bank, eleven old ages subsequently for mercantile links ;

– the Munster & A ; Leinster that was formed in 1885, considered as the largest Bankss with the most big graduated table of subdivision web

During that minute, the confederation was believing out a best manner to get the better of the disconnected nature of the Irish banking industry.

Hence in the center of 1960s Ireland was altering fast and the amalgamation had strengthened the place of the bank in the development planetary concern epoch. Over the decennaries, the company had showed an increasing enlargement in the planetary sphere, from its constitution of subdivision web in Britain during 1970s to its investing in the USA during 1980s

Four decennaries since its constitutions, it and be said that AIB has a dynamic and successful organisation. As a consequence, in 1966, AIB had showed aggregative assets of ª323.8 million that had grown to ª133 billion

AIB Groups is considered as the taking banking and fiscal services organisation in Ireland that operates chiefly in Ireland, Britain, Poland and the USA. It has more than 24,000 employees word broad in more than 750 offices. It has four chief divisions: AIB Bank ( Republic of Ireland ) ; AIB Bank AIB Capital Market ; and Poland.

SWOT Analysis


§ Strong place in the place market ;

§ Good Image of the organisation to the place market and other states ;

§ Specializes in consecutive frontward attack banking ;

§ Relationship oriented attack.


§ Do non hold adequate cognition and experience towards planetary banking ;

§ Not willing to take the hazards ;

§ Afraid to leap to the bandwagon of internalisation.


§ Blooming domestic economic system ;

§ Large additions in the recognition growing in 1990s and mid-2000s ;

§ Development of non-traditional bank ;

§ Trends towards international banking market ;

§ Exploit the Irish cultural market in the UK ;

§ Access to Asiatic market ;

§ Merging and acquisition.


§ Turning figure of competition ;

§ Competition from concerns or Bankss that are offering e-banking.

The SWOT analysis of AIB which pertains on the different features or properties of the organisation every bit good as the external environment that can impact the full decision-making procedure of AIB. The strength of the company focuses on its strong place in the place market. Therefore, it enables the company to hold a good image in other states where in it besides offers their services. In add-on, the company besides specialized in straightforward banking attack and relationship oriented attack where in it is considered as their primary advantage towards their relationship with the clients. The said facet is the ground why AIB was voted as Britain ‘s greatest bank.

On the other manus, the failings of AIB focuses on its immatureness N footings of international banking, or deficiency of much cognition in direction in distance. The most seeable illustration is their backdown from the Singaporean market. As a consequence, the company no longer has involvements in taking the hazards in other of import markets in Asia, chiefly in China.

There are different chances that can be exploited by the company in order to better and spread out. First is the blossoming domestic economic system every bit good as the big addition in the recognition growing during 1990s and mid-2000s. In add-on, there is besides a turning tendency towards non-traditional banking or e-banking. This is due to the monolithic impact of the Internet. Therefore, it is of import to see that in footings of emerging markets, the leaders in e-banking are found in Asia, and Singapore is considered as the primary e-banking clients, earning 5 % ( 2001 ) . Therefore, it shows that it will be of import to concentrate on the Asiatic market, chiefly in China, that is confronting fast growing in footings of economic facets. This can be done by the procedure of unifying and acquisition.

The major menace for the company focuses on the turning figure of rivals in the industry, peculiarly those Bankss that are offering e-banking characteristics and services.


The mission of Allied Irish Bank is to beef up both domestic and international public presentation and place in the market of the bank.


The followers are the aims of AIB:

To keep the competitory advantage of the company ;

To spread out the size and subdivisions of AIB in different portion of the universe ;

To advance efficiency, stableness and effectivity of AIB banking system ; and

To run into the altering demands, demands and penchants of the people towards their banking experiences.


The Ansoff Growth Matrix is a tool that is used in order for a concern to make up one’s mind sing their merchandise and market growing scheme. It suggests that a concern ability to turn depends on whether it markets new or bing merchandises in a new or bing market ( 2007 ) .

The scheme of AIB will concentrate on Market development or offering the same merchandise to a new market. This is of import due to the turning influence of globalisation to the banking system, therefore traveling planetary is one of the most of import manner of enlargement of size that will assist to increase net incomes. In the instance of AIB, the company had been able to use new engineerings including the Internet in their services, that ‘s why it will be of import for them to research and work other states or markets, peculiarly China. This is due to the uninterrupted growing of Chinese economic system. However, alongside with the said scheme, it will besides be of import to concentrate on betterment of the nucleus banking system, together with the human resource direction.


The followers are the recommended schemes:

Improvement of the System

Application of Information System and IT in an organisation is one of the most of import actions that can be done by the organisation due to the fact that it can assist them to pull off all of the informations and information that are of import and utilize it in the procedure of determination devising.

That is why it will be of import to concentrate on application of nucleus banking system that will give manner for future sweetening or alterations in the internal and external facets of the company. In order to back up the growing programs from 2007 – 2012, better AIB ‘s velocity to market for new merchandise debut every bit good as to supply greater back-office integrating, it is of import to do a move to transform the nucleus banking system by utilizing packaged banking application that will guarantee scalability, public presentation every bit good as dependability. This is of import due to the turning competition, where in all of the major participants in the universe of banking are looking for advanced ways to overhaul and better their nucleus systems that can assist to cut down the operational costs by altering the monolithic waiter farms to a more flexible every bit good as efficient systems ( 2007 ) .

This scheme will concentrate on the merchandise development, where in it will concentrate on the enterprise of the company to offer new merchandises. By making this, it will enable AIB to derive competitory advantage by agencies of offering differentiate merchandises or services towards the clients. As of now, more and more people are going aware of the security issues sing their money, therefore the technological promotion of a bank can impact the image of the trade name, therefore will assist to make a feeling of security for the clients.

Development of Centralized HR Activities

It is of import to see that AIB ‘s human resource direction as the company ‘s strengths due to its ability to actuate the employees, peculiarly the directors to work at their bests, every bit good as to pass on and associate to the clients in order to give what they needs and want to understand. However, the company is holding trouble in pull offing in a distance. This is due to the different issues, chiefly civilization and tradition. It is of import to see that civilization plays an of import function in the procedure of actuating employees. It will be of import for AIB to use international criterions or rules, nevertheless it is of import to cognize that people from other state, chiefly Asia, has a different position and understanding towards several things, specially in footings of direction that are related to leading manners and attack. This besides goes the same as the clients of the company. There are different features between their client from the US and Asia. The said factors must be considered in order to guarantee that all of the regulations, ordinances every bit good as policies will run into the outlooks and demands of all the stakeholders that are involved in the full procedure of the company.

This scheme will assist the company to hold a good client relationship that will assist to beef up their connexion with the clients. The said facet is really of import due to the fact that the attitudes, behaviours and cognition of the employees, specially the subdivision directors and front forces can impact the perceptual experience of the clients towards the bank. If the employees or forces were knowing plenty, they will be able to reply the questions of the clients ; hence, it can assist to construct up trust, and subsequently on strong and long lasting relationship.

Expansion to Asiatic Market, Particularly in China

As of now, Asia is considered as one of the most profitable on a pre-tax return on plus footing. As a affair of fact, the study of BCG in 2007 showed that the wealth directors in the Asia-Pacific reported a average pre-tax border of approximately 45.5 % during 2006 that beats the overall planetary profitableness of 34.7 % . As a consequence, the industry is expected to go on to growing to about 20 % to 30 % a twelvemonth, together with the increasing figure of comfortable persons every bit good as greater consciousness sing switching of hard currency in the Bankss ( 2008 ) .

The improving and dining economic system of China has been accompanies by the aggressive banking sector of the state. It has been showed that by the terminal of 2007, the entire assets of banking sector of China had reached a sum of 52.3 trillion, demoing a great one-year growing of 17.4 % from 2003 – 2007. The banking industry in the state is considered as the primary supplier for capital of approximately 80 % of the non-financial endeavors ‘ fundraisings in the most thickly settled states in the universe every bit good as the fastest turning major economic systems ( 2008 ) .

This scheme will assist the company to spread out to a huge market, peculiarly China, due to the development of its economic system.

Section B: Turn Around Management in Marks & A ; Spencer

Background of the Company

Marks and Spencer emerged as one of the largest retail companies in the universe that had become a limited company in 1903 in Manchester, Britain ( 2006 )

Marks and Spencer plc is the largest retail merchant in the UK. It has 300 company-owned shops, with more than 68,000 employees around the universe that sell vesture, footwear, gifts, place trappings and nutrient to more than 13 million shoppers. Most of the merchandises being sold under the private label St Michael trade name ( 2006 ( . In add-on, the company besides owns and operates more than 100 shops in different portion of the universe such as Europe, Hong Kong and Canada. There are more than 85 franchise shops of the company that can be found in Europe, Far East, Australia, the Middle East, the Bahamas and Bermunda. M & A ; S owns the Brooks Brother, its concatenation of shop of work forces ‘s vesture that has more than 170 units in Japan every bit good as the US. In add-on, M & A ; S besides owns 20 shops of King Super Markets ‘ food market shop concatenation in New Jersey

Causes and Symptoms of Decline

It is of import to see that the primary cause of any diminution in profitableness is bad direction. This is because if direction were plenty and applicable in the procedure of tracking the success of the company ‘s merchandises and alterations that are likely to take topographic point in their several markets, and if the company is taking the right actions, so net incomes would non worsen. However, as such success would necessitate omniscience ; even the most systematic directors will do errors ( 1996. )

Poor Management

All of the jobs start at the top, that ‘s why hapless direction is frequently the primary ground to the diminution in profitableness. This is due to the fact that those forces or people that are responsible for the different operations of the company are doing incorrect determinations sing the specific strategic determinations that are being made or even to the forces that are being employed in order to implement the said determination ( 1996, ) .

In 2002, , a Belgian executive who is responsible in the bend around of M & A ; S, that causes the company to describe a four back-to-back addition in footings of gross revenues, manus over to Roger Holmes, considered one of the youngest main executives of blue-chip Brits companies ( 2002 ) . The said event is considered as one of the primary ground for the diminution of M & A ; S, due to mismanagement by the CEO. Most of the senior and in-between direction reported that they are disappointed with the deficiency of advancement, due to leading jobs of Holmes such as being to nice, taking excessively long to do determinations and missing relevant in footings of experience.

Another cause of diminution of M & A ; S is the complicated construction where in beyond the chief board was an operating commission with 19 members. The said facet is due to the fact that CEO was non that familiar with the nucleus merchandises of the company.

Financial Control

It is besides of import to include that hapless fiscal control is a common cause of falling profitableness due to hapless budgetary control, inadequate bing system every bit good as the inability to supervise every bit good as control hard currency ( 1996 ) .

In the cause of M & A ; S, Holmes believes that throwing more money at the job can be the best manner to hike net incomes. This can be seen in the monolithic actions of the company which involves acceleration of transmutation of the concern by firing employees, and development of shops and other line of merchandises ( 2004 ) .

Selling Attempts

Lack of trust from the clients is considered as one of the causes every bit good as symptoms of diminution. This has been one of the primary jobs of the company. Customers had complained that the trust had been damaged, due to the fact that the company was already offering low-quality merchandises. In add-on O that, the company had a job sing their invention procedure, which is considered as really of import facet in any company.

Production and Operationss

The fallen quality of the merchandise is one of the primary facets that focus on the production and operations facets of the company. In M & A ; S, it was due to hapless labour dealingss of the upper direction.

Environmental Factors

The altering demands, gustatory sensations penchants and demands of the clients are the primary factors that can impact any company. However, in the instance of M & A ; S, the company did non concentrate on schemes that will assist them to run into the said alteration. The said facet is of import because it can greatly impact the perceptual experience of the clients in any trade name. In add-on to that, more and more clients are looking for merchandises in lower monetary value but in good quality. Therefore, in order to run into the said outlooks, the company decided to implement different schemes that will assist them to take down their monetary value, like their rivals, nevertheless, the said facet affected the quality of their merchandises that subsequently on affected the demand of the clients.

As a consequence of the said causes, the company encountered falling profitableness, falling dividends, increased debt, lessening liquidness and falling gross revenues ( 1996 ) . This can be observed on the fact that despite of more than 10 million clients every hebdomad, the company have non yet recaptured the glorification yearss between 1997 and 1998 when it had made over ?1 billion pretax net incomes. In 2004, M & A ; S announced a decreased in gross revenues of 3.6 % , comparison last twelvemonth ( 2004 ) .

Recovery Schemes

The direction was changed in 2004, as portion of the full organisational alteration when Robert Rose took topographic point. Rose focal points on the five nucleus values of new M & A ; S: quality, value, service, invention and trust. This is due to the fact that Rose believe that Holmes ‘ direction focal points on the direction processes alternatively of merchandises, costs and disapprove of their determination for non turning out of town.

As portion of that, Rose decided to hold a partnership with HSBC in order to pull off the fiscal division of the company. This is due to the fact that the company, under the old direction showed features such as no coordination across section ; every bit good as the fact that the merchandise proliferation by bomber trade names had weakened the nucleus proposition. Aside from that, it was besides found out that the procedure from pulling board up to the store floor was sort of slow that resulted to miss of invention due to weak pricing scheme.

The alteration scheme of the company focuses on abandoning, because it was non targeted at natural M & A ; S clients ; obtaining Per Una from Davies for ?123 million ; call offing more than 500 nutrient merchandises ; developing supply concatenation and sourcing in order to cut down the overhang of the stock ; halting waste and unneeded disposal costs ; bettering different nucleus services ; returning ?2.3 billion to the stockholders ; traveling to out-of-town retail centres ; restructuring and redundancy ; altering the outlook of the employees ; and shutting or upgrading the company ‘s shops

The said schemes had been done by concentrating on the internal communicating procedure, every bit good as concentrating on the demands and demands of the clients in footings of manners and qualities of their merchandises, every bit good as the services that are being rendered by the employees towards the clients.

Current Schemes

In 2007, under the new direction, M & A ; S had reported its strongest consequences since 1998, demoing a net income of 29 % . In add-on, the company increased their entreaty beyond the middle-aged, middle-class homemakers by offering younger trade names such as The Limited Collection. The said scheme enables the company to concentrate on one peculiar section of their clients.

The primary job of the company is the pricing procedure ; this is due to the fact that M & A ; S chiefly perched at the top terminal of the mass market by selling high-quality merchandises that the clients were willing to pay a little more for. However, due to the altering penchants of the clients, together with the turning competition with other shops, chiefly Tesco, that is offering the same type of merchandises, the company decided to concentrate on take downing the monetary value of the merchandises that they are offering. Aside from that the company besides focuses on their nutrient division in footings of selling, by demoing to their clients the importance of the quality of their merchandises ( 2008 ) .


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