The methodological analysis used in garnering information and measuring the research has been outlined in this debut chapter. The contents discussed in item in this survey are exactly as follows ; the variables used in the survey, their measurings, the research design employed, the trying design chosen to roll up the informations and the statistical techniques used.
3.1 Research Design
Exploratory survey seems to be the most appropriate research design to be used for this survey. This is due to the absence of information and besides really few old researches on the service quality of non-audit service. More information or cognition in the field of involvement is expected to be gathered by utilizing the exploratory surveies. This so will be helpful in developing a theoretical model and hypothesis. In general, the intent of this survey is to analyse and measure the quality of non- audit services. It will be based on the confirmation/ disconfirmation paradigm. Besides this, we besides can find whether the quality of non- audit has convincing and positive consequence on the degree of fees paid to follow with the clients ‘ satisfaction.
The perceptual experience of little and average endeavors ( SMEs ) on the quality of non-audit services by their service supplier is the chief concern of this survey. As a consequence, SMEs is the unit of analysis in this survey. Since it merely focuses on SME organisations as the terminal users of the non- audit services, this survey is cross- sectional in nature.
3.2 Research Variables
Independent variable which refers to service quality of non audit services, interceding variable which is client satisfaction and dependant variables which focuses on degree of fees, are the three types of variables used in this survey. First, independent variable steps the service quality through five dimensions which are touchable, confidence, reactivity, dependability and empathy. The service quality variables in this research are similar to SERVQUAL theoretical account used in Ismail, Haron, Ibrahim and Isa ( 2006 ) . Second, the mediating variables focal points on client satisfaction about the non -audit service provided by little and average practicians ( SMP ) and eventually the dependant variable is the degree of fees paid for the non audit services.
3.3 Population and Samples
Both the audit service and the non- audit service are provided by some of the little and average practicians ( SMPs ) . Most of their clients are from SMEs industries. For this ground, SMEs are used as respondents in this research.
The SME web site which is www.SMEinfo.com.my has provided the information on the figure of SMEs population in Malaysia. This is due to its handiness as the most recent and up-to-date information. There are 16,398 SME companies registered in the web until 11 October 2009. They are divided into seven different concern sectors as shown in table 3-1.
The SMEs Business Directory is used to choose samples indiscriminately and find the sample size for this survey. The questionnaires will be sent to the respondents through mail, utilizing self-addressed envelopes.
To vouch that the analysis is acceptable and can be tested, the sample size has to be ranged between 30 to 500 respondents. This is harmonizing to Sekaran ( 2003 ) . As a consequence, the existent sample size for this survey is 100 SMEs. The minimal figure of samples for this survey will be 35 samples based on the entire 7 dimensions which are mentioned in this survey. The minimal figure of samples are calculated by 7 dimensions times with 5 samples for each dimension ( Dr. Jaya, 2009 ) . Primary information which is obtained from the questionnaires sent to SMEs all over Malaysia is used in this survey. Even though the sample size which was decided for this survey is merely 100, 200 questionnaires and self addressed envelopes have been distributed via postal to the respondents. This is because harmonizing to Israel ( 2004 ) , a research worker should increase the figure of samples to be distributed by 30 % from the normal size in order to counterbalance with the non-response respondents. The respondents were given 3 hebdomads to reply and return the questionnaires. Due to really few SMEs response to the questionnaire, convenience sample besides has to be used as an alternate manner to roll up informations besides random sampling.
3.4 Primary informations
This research used merely 1 set of questionnaires ( appendix 1 ) to mensurate all the variables. The questionnaires were divided into 5 parts:
a ) Part A – General information
B ) Part B – Questions on independent variables. Questions are sing
quality service of non-audit services given by the SMPs.
degree Celsiuss ) Part C – Questions on chairing variables which refers to client satisfaction.
vitamin D ) Part D – Questions on dependant variable which refers to the degree of non audit fees.
vitamin E ) Part E – Open terminal inquiry
3.5 Measurements of Variables
3.5.1 Independent variables
Respondents were requested to rate on a graduated table of 1 ( strongly disagree ) to 5 ( strongly agree ) their understanding with respects to 22 statements on quality of services.
3.5.2 Mediating variables
Respondents were requested to rate on a graduated table of 1 ( strongly disagree ) to 5 ( strongly agree ) their understanding with respects to 4 statements on satisfaction of the non – audit services provided SMPs.
3.5.3 Dependent variables
SMEs were requested to take the mean scope sum of fees that have been paid for the non-assurance services over the past 3 old ages to Small Medium Practitioner ( SMPs ) .
3.6 Data Analysis
In order to accomplish the research aims, all informations collected will be analyzed. The package application to be used is SPSS ( Statistical Package of Social Science ) version 15.0. The undermentioned subdivision describes the technique applied to analyse informations. To analyse the informations collected during research, the descriptive statistics, factor analysis, dependability trial, correlativity analysis, multiple arrested developments, and frequence analysis will be used. The consequences obtained will be presented and discussed in Chapter 4.
3.6.1 Descriptive analysis
To analyze the accomplishment on service of non- audit service and the public presentation of SMEs, descriptive statistics are used. This is the cardinal information necessary for us to hold a general image of the population represented by the samples.
By utilizing descriptive statistics, such as frequences and percentages respondents ‘ profile and company ‘s background were analyzed. Means and standard divergences were used to analyse points which were measured based on 5-point Likert graduated table and existent figure.
3.6.2 Factor analysis
In order to cut down a huge figure of variables to meaningful, explainable and manageable set of factors, the factor analysis was used. ( Sekaran, 2003 ) . Factor analysis is used with the motivation to analyse the interrelatednesss among a big figure of variables. In add-on, it is used to find whether the information can be condensed into a smaller set of factors or constituents with minimal loss of information ( Hair, Anderson, Tatham, & A ; Black, 1998 ) . The varimax rotated chief constituents factor analysis was carried out for quality service of non audit services and client satisfaction.
To verify the premises underlying the factor analysis, the Kaiser-Meyer-Olkin ( KMO ) which measures the sampling adequateness, Barlett ‘s trial of sphericalness and anti-image correlativity were used.According to Hair et al. , ( 1998 ) the lower limit acceptable value for KMO was set at 0.50 and Bartlett ‘s trial of sphericalness was examined to be important at the.05 degree. Besides this, a diagonal entry of the anti-image correlativity matrix was inspected to guarantee values above.50 ; entries below than.50 would be deleted one by one ( Hair et al. , 1998 ) .
Subsequently, chief constituents analysis extraction method with varimax rotary motion was employed. Components with characteristic root of a square matrixs of greater than or equal to 1.00 were selected. The ensuing figure of constituents in the constituent matrix or rotated component matrix indicates the figure of factors in a peculiar variable, which was used in redefining the dimensions in the variable ( Hair et al. , 1998 ) . Finally, for each point, the factor burden should be at least & gt ; 0.50 in order to be accepted.
3.6.3 Reliability trial
The intent of the dependability trial to be conducted is to guarantee the consistence or stableness of the points ( Sekaran, 2003 ) . Cronbach ‘s coefficients alpha was used to analyse the dependability of the instruments. However, harmonizing to George and Mallery ( 2003 ) , alpha value above 0.50 is acceptable but it is considered hapless. In comparing, Nunnally and Bernstein ( 1994 ) stated that the dependability credence degree should be above.70. Alpha value above 0.50 is being used.
3.6.4 Correlation Analysis
For the intent of hypotheses proving of the relationship between the independent variables and dependent variables, this correlativity analysis is used. Harmonizing to Sekaran ( 2003 ) , the relationship is strong if it is close to 1. The significance of the correlativities is tested at 1 per centum and 5 per centum degree in two-tail trial. Pearson correlativity is used to prove correlativity between the independent variables.
3.6.5 Multiple Arrested developments
Four premises underlying multiple arrested development analysis which are normalcy of the error term distribution, one-dimensionality of the relationship, independency of error term, and changeless discrepancy of the error term ) were tested ( Hair et al. , 1998 ) , prior to the behavior of arrested development analysis.
This chapter explains specifically on the nature of this survey, the research design, the operationalization of the variables and the research instrument used. The sample and informations aggregation were besides discussed. In add-on, the techniques used to analyse the informations collected from the respondents are besides described in this chapter.