Analysing the financial and non-financial contents of J Sainsbury Plc Essay


This study analyses the fiscal and non-financial contents of J Sainsbury Plc ‘s one-year study. The analysis is chiefly based on the one-year studies for the twelvemonth ended 2009 and 2010. However, the analysis besides takes in to account earlier one-year studies for J Sainsbury and relevant industry informations. This study is divided in to two parts. The first portion describes the concern vision of J Sainsbury and so, the fiscal public presentation of the company is discussed in relation to old old ages every bit good industry public presentation. The 2nd portion of the study provides an analysis of the narrative parts of J Sainsbury Plc ‘s one-year studies. At the terminal of each portion reasoning comments are outlined as good.

Business Vision

Justin King the Chief Executive Officer ( CEO ) of J Sainsbury Plc outlined the vision for the company in the undermentioned words: “ Our vision is simple ; we are here to function clients good with a pick of great merchandises at just monetary values and by so making, to supply stockholders with strong, sustainable fiscal returns ”[ 1 ]

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“ Sainsbury plc ‘s present focal point is to better the public presentation of the nucleus UK supermarket concatenation. Whilst making so we will go on to research and develop growing chances in other markets. Through implementing ‘Managing for Value ‘ we will stretch our aspirations and dispute the conventional wisdom within the Company, thereby unlocking our possible and presenting value. ”[ 2 ]

J Sainsbury plc ‘s aim is to run into its clients ‘ demands efficaciously and thereby supply stockholders with good, sustainable fiscal returns. It aims to guarantee all employees have chances to develop their abilities and are good rewarded for their part to the success of the concern. Its policy is to work with all of its providers reasonably, recognizing the common benefit of fulfilling clients ‘ demands. It besides aims to carry through its duties to the communities and environments in which it operates.

Environmental duty is one of the cardinal elements of the Group ‘s attack to corporate societal duty. J Sainsbury plc seeks to command its direct impacts by responsible direction of energy ingestion, waste direction and seeking to cut down the environmental impacts of its own-brand merchandises. In add-on, it recognises that nutrient retailing is responsible for many indirect impacts on the environment. Where the company can non command these straight, it seeks to utilize its influence to assist convey about betterment.[ 3 ]

The above treatment shows that Sainsbury has a clear vision and scheme in topographic point which is easy to understand and go forthing a positive impact on the concern.

Furthermore, the Business vision and scheme is good supported by Sainsbury concern ends runing in analogue to accomplish the maximal consequences. Sainsbury delivers improved quality shopping experience to the clients with great merchandises at just monetary values. Sainsbury end is to do client life easy by presenting them fresh, safe, healthy and tasty nutrient. To accomplish the end they have focused on being, best for nutrient and wellness, commit to beginning with unity, show regard to the environment, do a positive difference to the community and supply a great topographic point to work. This is what they value and is the ground for their positive difference from other companies runing in the supermarket industry.

Business Highlights

In 2004 when Justin King joined Sainsbury as a Chief executive officer he described it as “ a combustion platform destined to either swim or sink ” . After Using the theoretical account and concern program called ‘Making Sainsbury ‘s Great Again ‘ ( MSGA ) , Sainsbury has made advancement and presently stands in the top list of best companies in the industry.

Currently Sainsbury is runing through its web of entire 872 shops including 537 supermarkets and 335 convenience shops ( Sainsbury one-year study 2010 ) . Sainsbury has made admirable advancement in set uping itself in the industry. In order to analyze its fiscal place and standing in the market an analysis of the fiscal public presentation of the company is carried out in the undermentioned subdivision. The analysis is carried out in two parts. First, a tendency analysis of the company public presentation over the last two old ages ( 2009-2010 ) is carried out. Second, Sainsbury ‘s public presentation is compared with its major rivals and the sectors as a whole.

Tendency Analysis

4.1. Profitableness

Table 3 shows that profitableness of the company has increased by 57.3 % . Similarly, Table 1 shows that operating net income border of the company has increased from 2.46 % to 3.67 % in 2010. Furthermore, Return on Total Assets ( ROTA ) and Return on Capital Employed ( ROCE ) have besides increased somewhat in 2010 when compared to 2009. By analyzing the fiscal studies, the major factors lending to this addition are as follows. First, J Sainsbury was able to capture 0.2 % market portion from its challengers ensuing in the addition in gross by 5.6 % ( beginning: Sainsbury one-year study 2010 ) . In client footings Sainsbury was pulling and functioning a million more clients a hebdomad from the last twelvemonth. Another chief factor is the tight control on costs such as decrease in Administrative disbursals by 5 % . Similarly, Sainsbury was besides able to accomplish cost efficiency salvaging of 75 % over cost rising prices by supplying ego check-out procedure, bioptic scanners, smart online picking, simple constructions in shops, Centres and decreased use of H2O and energy. Furthermore, net finance cost decreased by 30.1 % from 113million to 79million chiefly as a consequence of the lessening in the Retail monetary value Index ( RPI ) . Income revenue enhancement charge at this twelvemonth was 148million compared to the 177million of last twelvemonth with an implicit in revenue enhancement rate of 28.5 per cent compared to 29.1 per cent in 2009 and an effectual revenue enhancement rate of 20.2 per cent to 38.0 per cent in 2009.

Sainsbury is in a really healthy fiscal place, as the concern is a strongly cash-generative concern and delivered an operating hard currency of 1.2 billion lbs in the current twelvemonth. It besides has the ability to pull off the burden of its debts clear from the point as Sainsbury reduced its debt by 122 million to 1549 million from 1671 million in 2009. Sainsbury is in strong plus endorsing place from the freehold belongings estate which has important development potency. As the estimated market value of freehold belongings assets was 9.8 billion, an addition of 2.3 billion since last twelvemonth ( Source: Sainsbury one-year study 2010 ) . Sainsbury has continued to pull off working capital closely and hard currency generated from operations includes a farther year-on-year betterment in working capital of 92 million. This has been achieved through tight direction of stock lists which are up less than two per cent on last twelvemonth, and continued betterments of trade hard currency flows.

Sainsbury ‘s strong fiscal and runing public presentation over the last twosome of old ages in these hard fiscal times ( recession ) is really promising and reassuring for stockholders. In add-on to its good operating public presentation and strong fiscal place Sainsbury has bright programs for the hereafter as good. Sainsbury is on path for turning infinite and turning gross revenues. To widen the range of Sainsbury trade name it is opening new convenience shops and developing on-line operations increasing its gross revenues by merely fewer than 20 per cent and be in range of about 90 per cent families. For this intent they have opened 51 more convenience shops and about 8000 non nutrient merchandises available for sale online. They have besides opened 38 new superstores by adding over 1.1 million to the assets of overall addition of 6.8 % in growing and hold connotation to increase it to 15 % by 2011 ( beginning: Sainsbury one-year study 2010 )[ 4 ].

4.2. Liquid, Efficiency, and Stability

Table 4 shows that the liquidness ratios of Sainsbury have improved in 2010 in comparing to 2009. This has been achieved through tight direction of stock lists, which are up less than two per cent on last twelvemonth, and continued betterment of trade hard currency flows. Similarly, the hard currency and hard currency equivalents have increased by 33.5 % , this addition is brought approximately by the addition in gross revenues and hard currency generated from operating activities. The handiness of hard currency has enabled the company to pay off its current liabilities which led to the current liabilities being decreased by 4.32 % .

In 2010 Sainsbury was managed more expeditiously when compared to 2009. This is apparent from Table 5, which shows that all efficiency ratios have improved in 2010. The betterment in all these efficiency ratios is brought approximately by, 22.61 % addition in like for like gross revenues, 24.63 % addition in entire gross revenues, and 2.0 % addition in merchandising strength per square pes ( per hebdomad ) in 2010.

Similarly, Table 6 shows that Sainsbury is more stable financially in 2010 when compared to 2009. This stableness is due a 7.87 % lessening in net debt in 2010, the decrease in net debt was driven by the hard currency generated from the capital rise in June 2009 and strong operational hard currency flows, including another good working capital public presentation, offset by capital outgo on the acceleration of the shop development programme and escapes for revenue enhancement, involvement and dividends

4.3. Investors ‘ net incomes

The basic net incomes per portion ( EPS ) for Sainsbury ‘s stockholders increased by 12.7 % to 23.9 ( 21.2 pence in 2009 ) . This addition in EPS brought approximately by 102.4 % addition in implicit in net income after revenue enhancement. Basic net incomes per portion were up 93.4 % , at 32.1 pence ( 16.6 pence in 2009 ) , more than the addition in implicit in net incomes per portion chiefly due to the excess on joint venture belongings ratings.[ 5 ]

The Board has recommended a concluding dividend of 10.2 pence per portion ( 9.6 pence in 2009 ) , which will be paid on 16 July 2010 to stockholders. This will increase the full twelvemonth dividend by 7.6 % to 14.2 pence per portion ( 13.2 pence in 2009 ) . Similarly, the dividend is covered 1.68 times by implicit in net incomes ( 1.61 times in 2009 ) .

The above treatment shows that Sainsbury could be considered as a good concern to put in, from the positions of bing stockholders every bit good as possible investors. Because, the company is turning, the EPS is increasing twelvemonth by twelvemonth and the company has adequate hard currency to pay dividends to its stockholders.

Comparison with rivals and industry

( Beginning: FAME Database )

Table 7 compares Sainsbury ‘s fiscal public presentation with the industry group average ( consists of 5 companies, where as Table 8 compares Sainsbury ‘s fiscal public presentation with two of its major rivals ( Tesco and Morrison )

Table 7 shows that in footings of turnover and net income before taxation Sainsbury has outperformed the industry. This is good intelligence for investors as the company is able to bring forth gross revenues. However, all other public presentation steps in Table 7 show that Sainsbury is executing good below the industry median. Again, this is worrying intelligence for bing stockholders, because they could acquire more return on their investing if they invest in any other company in the sector. This could intend that J Sainsbury is a less attractive concern for new investors to put and they will be more attracted towards other concern in the same sectors.

Table 8 shows that Sainsbury is outperformed by market leader Tesco Plc in all respects. Similarly, when compared to Morrison Plc, apart from turnover, Sainsbury is far behind Morrison Plc besides.

Although in the old subdivisions we discussed that, net income borders, pitching ratios, liquidness ratios etc have improved in 2010 for Sainsbury, but comparing all these public presentation indexs with the industry median and rivals, we get a much clearer image of the company ‘s fiscal wellness. Taking in to account the industry and rivals comparison informations, it could be said that the fiscal place of J Sainsbury is non really attractive both for bing stockholders and possible investors. The company needs to be managed more expeditiously in order for it to be able to vie with in the market and attract investors. Therefore, there is still plenty of room for betterment for J Sainsbury plc.


Based on the above analysis, treatment, and industry comparings it can be said that although Sainsbury ‘s public presentation has improved in the past few old ages, but still the company needs to better further. The company is manner behind its major rivals in the market. However, as discussed earlier the company has grown continuously over the past five old ages or so ; this is good intelligence for bing stockholders and possible investors. Because, this shows that the company is on the right path and it has the possible to vie with the market leader.

Part B


The intent of the fiscal statements and fiscal studies is to pass on with the company ‘s stakeholders ( Murphy and Peck, 1980 ) . Sainsbury ‘s utilizations ocular representations like maps, charts and images to do the studies easy to understand. All the cardinal fiscal public presentations like entire gross revenues, net incomes and hard currency flows are presented with the aid of ocular representation doing them easy to understand and more helpful for determination devising. Sainsbury has besides used coloring material theory[ 6 ]to pass on their corporate statements. Sainsbury ‘s representative coloring material is orangish with the general visual aspect of bright and radiance, mental association of warm metallic and autumnal, direct association of thanksgiving and with the nonsubjective feeling of energy and animation. Colour addition trade name acknowledgment by 80 % and is a ocular and physiological stimulation ( Rosbergen et al. , 1997 ) . Sainsbury besides uses electronic communicating to pass on with its stockholders as it is in statute law. Sainsbury maintain in touch with their investors by set uping regular meetings. The board continuously receives feedback on the positions of major investors and the investor ‘s dealingss plan. The board is answerable to the stockholders in the Annual general meeting which is normally in the mid of July[ 7 ].

Accounting narrations plays an of import function in the fiscal coverage of a company. Narratives provide a more comprehensive overview of a company one-year public presentation. Harmonizing to Clatworthy and Jones ( 2003 ) fiscal narrations include the followers:

Business Reappraisal

Chairman ‘s study

Corporate societal duty

Corporate administration

Business Reappraisal

Sainsbury jointly operates with Sainsbury bank, Lloyds Banking Group, Land securities Group plc and the British land company plc. Sainsbury is executing good continuously for the last four old ages in functioning clients harmonizing to their demands and outlooks. They are in line with their scheme and doing advancement in capturing market portions ( these claims are good supported by fiscal statements ) . They are committed to present to 90 per cent of the family in the UK. This is apparent from the fact that, presently Sainsbury ‘s gross revenues increased by 5.6 % , net income before revenue enhancement increased by 57.3 % and net income after revenue enhancement increased by 102.4 % . Sainsbury was able to reassign the benefits of these additions to the stockholders, as the basic net incomes per portion have increased by 93.4 % ensuing in 14.2p dividend per portion paid in 2010 compared to 13.2p in 2009[ 8 ].

Chairman ‘s Statement

In Narratives the president ‘s statement is considered to be really of import, as it sheds visible radiation on the company ‘s current place every bit good as the hereafter. The president ‘s statement could hold major deductions on the investing behavior of investors. Sainsbury has performed really good over the past few old ages, so there is about no bad intelligence in the president ‘s statement. The lone bad intelligence in the current twelvemonth mentioned by the president is an external factor ( i.e. recession ) . Chairman has mentioned that, recession could harm the advancement of the concern. But, even in these hard times the concern was able to turn, better its profitableness and market portions. Overall, as explained in the president study “ Sainsbury is a turning concern with strong balance sheet, valuable belongings assets and an bettering return on capital ”[ 9 ]. The fiscal analyses in the old subdivisions show that president of Sainsbury is justified in doing all these claims.

Corporate Duty

4.1 Sourcing with Integrity

Sainsbury achieved the end of perpetrating to beginning great British merchandises in seasons by back uping the UK husbandmans to do them capable of larning new accomplishments, create sustainable concern along with long-run relationship and keeping high quality harmonizing to the client outlooks i.e. Sainsbury sells more British apples and pears than any other retail merchant in the UK. As the largest retail merchant of fair-trade merchandises Sainsbury paid 16 million dollars in societal premiums to convey betterments to instruction, health care, and local substructure along with other undertakings to communities in developing states ( Beginning: Sainsbury one-year study 2010 ) . Again these claims made by Sainsbury ‘s direction could be verified by fiscal statements.

Respect for Environment

Sainsbury has great concerns for environment and has taken the environmental issues really earnestly. Sainsbury has shown this by running its concern in the most environmentally responsible manner possible. Sainsbury has besides provided support to its clients to be environmentally responsible. Sainsbury as a first retail merchant in UK committed to phase out harmful gases from infrigidation by seeking difficult to cut down the direct and indirect impact of concern on environment. As a acknowledgment cogent evidence of its attempts, Sainsbury has been awarded an ‘A evaluation ‘ in the consumer Focus ‘Green to the Core ‘ .

Making Positive Difference to Community

Sainsbury ‘s chief purpose is non merely supplying great services and quality nutrient, but they have besides shown good advancement in doing positive differences to the communities and being a good neighbor. To carry through this aim Sainsbury has taken a figure of stairss, such as, supplying contributions to charities and by supplying local occupation and local concern chances. Sainsbury was awarded as the ‘People Organisation ‘ by CBI in 2009 Human Capital Awards and gilded accreditation from ‘investors in People ‘ for the excellence of board ranging, managing people and for committedness to better concern through investing in people ( Beginning: Sainsbury one-year study 2009 ) .

From the above treatment Sainsbury ‘s committedness to corporate societal duty is really clear. They take it really earnestly and are carry oning concern in an ethical and socially responsible mode as they have converted fifth of its on-line bringing fleet to green electric vehicles ( beginning: Sainsbury one-year study 2010 ) . Sainsbury has a corporate societal duty commission on board, which shows their committedness towards corporate societal duty. They have invested to a great extent to convey betterments to the environment and their vicinity. Which is really good mark for environmentally concerned stockholders every bit good as for possible investors[ 10 ].

Corporate Administration

5.1. Sainsbury Board

The Sainsbury ‘s board comprises of four executive managers and six Non executive managers. The functions of president and Chief Executive are carried out individually by two different persons and their duties are clearly defined. Non executive managers are independent and they bring broad and varied commercial experience to board. The board construction of Sainsbury is in full conformity with all the commissariats of the UK Corporate Governance codification issued by the Financial Reporting Council ( FRC ) . It is one of the demands of the codification for listed companies in the UK, that at least half of the board excepting Chairman should be composed of independent non executive managers ( ) . This shows that Sainsbury ‘s has adopted the best patterns of corporate administration mechanisms, which is reassuring for investors ‘ assurance.

5.2. Internal Control and Risk Management

The internal controls of Sainsbury are really effectual to guarantee successful operations of the company. Mechanisms are besides in topographic point to safeguard the company against any possible hazards. Sainsbury has reviewed the effectivity of its internal control mechanisms which is carried out by the audit commission. Throughout the twelvemonth the audit commission plants side by side with the direction and board to analyze, extenuate, place and pull off hazards involved in accomplishing their aim. Sainsbury besides have a hazard policy communicated throughout the company and is reviewed by the audit commission to describe to the board.

The effectivity of Sainsbury ‘s internal controls and hazard direction systems is apparent from the fact that the company was able to get by with the recent fiscal crises and remained profitable during economically hard times. Therefore, this is good intelligence for stockholders, because it shows that their investings are in safe custodies.

5.3. Wage policy

The wage policy of Sainsbury is besides designed really good, because, a big proportion of the managers ‘ wage is linked to public presentation i.e. 60 to 65 % of the wages is variable and is based on accomplishing marks. This besides sends a positive signal to stockholders and perspective investors ; it shows that the involvements of managers are aligned with the involvement of stockholders[ 11 ].


On the footing of the above treatment it could be argued that, Sainsbury has complied with the recommended commissariats of the UK corporate administration codification, which shows that the company is good governed and proper mechanisms are in topographic point to protect the involvement of stockholders. Claims made in the narrative study are good supported by informations in the existent fiscal studies. This besides shows that the transparence policy of the concern. Last, but no the least the company is transporting out its concern in a socially responsible manner. All these factors send a positive signal to both bing stockholders and possible investors.


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