Q: In this chapter we are briefly introduced to the selling mix and the four Ps—product. topographic point. publicity. and pricing. Can you place illustrations of determinations about each portion of the mix that are being made in the cooky plan? A: Merchandise: Designing cookies to appeal to all types of people and races is what has truly been the Girl Scout Cookies’ strong point. Ex-husband: The Dolce de Leche is something that can appeal to Hispanics. Topographic point: Girls Scouts sell in forepart of high traffic food market shops and they besides go to concerns and topographic point mass orders which is a large asset. Promotion: Traveling door to door into the public brings regular clients so every twelvemonth around the same clip clients will be anticipating to see them which shows that they their customer’s satisfaction. Q: How good do you believe the Girl Scouts win in relationship selling? Analyze the different factors on which relationship selling depends.
A: I think they do reasonably good being that most concerns know when their approaching merchandising day of the months are. They could make a little more publicity in the rural countries being that there isn’t that changeless reminder. They could see selling to the local public schools every bit good. Q: Although some people. such as Ms. Krumsiek. are able to take away clear benefits from their experiences selling Girl Scout cookies. evidently non every Girl Scout is traveling to travel into a selling calling. and many might happen the occupation of cooky selling peculiarly hard. Make you believe the experience of cooky merchandising. and more by and large the lessons you might larn from this class about selling and gross revenues. can still be good. particularly to person who might happen the activities so hard? A: Yes. No affair how hard the undertaking it will assist you in the hereafter. Knowing that it was your work ethic and finding that got you through that undertaking will give you the assurance to finish any undertaking that may come your manner.
