Civet java ( Kopi luwak ) is produced chiefly on the islands of Sumatra. Java. Bali. and Sulawesi in the Indonesian Archipelago. It is besides produced in the Philippines ( where the merchandise is called motit java in the Cordillera. kape alamid in Tagalog countries ) . Kopi luwak is the most expensive java in the universe. selling for between US $ 100 and $ 600 per lb. Civet java ranked 3rd from the most expensive javas in the universe. Therefore. most of the consumers of this java belong to the high income and affluent group. Beginning?
The production and export of java was one time a major industry in the Philippines. which 200 old ages ago was the 4th largest java bring forthing state. Today. nevertheless. the Philippines produce merely. 012 % of the world’s java supply. This low productiveness was due to continous industrialisation in countries near urban countries. Beginning? Juan. 2012 stated that the Philippines remains a net importer of java due to increasing demand which today stands at 65. 000 MT. This increasing demand. demands us besides to bring forth more java.
A survey of Joyce Lacandula sing the possible demand of civet java as new beginnings of income for husbandmans. showed that income affects willingness to pay. As determined in this survey. the major downside in marketing this productis its high monetary value.
B. Aims of the Study
The survey by and large aims to compare the possible demand of Civet Coffee in Davao City and in Cordillera. Specifically. it aims to ;
1. Identify the possible demand and marketability of Civet Coffee in Cordillera.
2. Compare the consequence of the old survey sing the demand for civet java in Davao City and in Cordillera.
C. Scope and Restrictions
The survey focuses on comparing the possible demand of Civet Coffee here in Davao City and demand for the same java in Cordillera Province. The survey is limited to the demand of Civet Coffee in Philippine puting merely. The research workers used the thesis of Joyce S. Lacandula entitled “Potential Demand for Civet Coffee in Davao City” as a footing for comparing of the demand. The informations used by the research workers came from the thesis itself and secondary informations collected from the cyberspace. The research workers was non able to work on the given recommendations of the chosen thesis because of some restraints such as clip. However. a comparative analysis of possible demand of Civet of Davao and Cordillera Province was undertaken.
D. Significance of the Study
There has been a survey sing the possible demand for Civet Coffee here in Davao City ( Lacandula. 2009 ) . However. there has been no survey conducted comparing possible demands of the said java from other topographic points. This survey provides a new possible demand of Civet Coffee and allows us to compare the demands of the two topographic points. Bing cognizant of the different demands of Civet Coffee across topographic points can assist us understand the aggregative demand of the merchandise. Comparing these demands can assist us analyse what external factors affect the consumer’s penchant in purchasing Civet Coffee in different topographic points.
Methodology
A. Theoretical Model
The jurisprudence of demand was utilized in finding the possible demand for civet java in Davao City. It states that. if all other factors remain equal. the higher the monetary value of a good. the less people will demand that good. Based on the thesis. consequence shows that there is a high demand for civet java in Davao City. The general model that has been used is the primary footing in finding the demand for civet java. nevertheless it includes other factors. Aside from monetary value. there were other factors or determiners of demand that has been considered such as the monetary values of related good and the consumer’s tastes or penchants. gender. monetary value of the usual java bought. mean day-to-day ingestion of java. consumers awareness about civet java and the willingness to imbibe civet java.
Upon bettering the survey. the research workers considered one of determiners in finding the possible demand of civet java which is consumer’s income. The research workers based the consequences from the relationship between income and willingness to imbibe civet java. Survey shows that civet java ranked 3rd from the world’s most expensive java. Thus. those in the high income category were more willing to pay for civet java compared to those in lower income categories. The general model was used as a footing in this new independent variable since monetary value was considered as a major factor in ingestion.
The research workers obtained the possible demand of civet java in Davao City provided in the thesis. The consequence was so compared to the possible demand of civet java in the Philippines as a whole. Analysis of the civet java industry in the Philippines and in the universe. was besides undertaken.
RESULTS AND DISCUSSION
The survey of Lacandula by and large aimed to find the possible demand of Civet java in Davao City. The survey uses different indexs. These indexs include the undermentioned ; age. gender. monthly income. monetary value of the usual java bought. mean day-to-day ingestion of java. consumers awareness and the willingness to imbibe civet java.
Result show that in the instance of consumer’s consciousness about Civet Coffee. 56 % indicated consciousness about Civet java. Based from the consequences for the willingness to imbibe civet java. 82 % have expressed their willingness to imbibe civet There is a high possible demand for Civet Coffee in Cordillera. These beans are named as the rarest and the most expensive java in the universe harmonizing to Forbes magazine. Dominador Dongla. Bocael secretary. said the civet cat java had given hopes to the husbandmans who earn P170 to P270 per kg from selling regular java beans. A public market distributer in Northern Luzon sells these java beans for P600 for every 50 gms and P1000 for every 100 gms. Besides. assortment of these beans ( Arabica java ) costs P170 and P220 per kg in Benguet. Due to its high monetary values. trade functionaries in the country opened to offer in hard currency into the demand for Civet Coffee. The Nor Ref Food Products won the command. a local manufacturer. Thomas Killip. presidential helper for Cordillera personal businesss. said plans advancing the civet cat java should be made portion of the organisation of different java councils in the part.
Samuel Penafiel. DENR regional manager. said planetary heating. which has altered clime conditions. present a serious menace to the home ground of the civet cat. Proposals to protect these cats and their home ground in the Northern Luzon countries have already been submitted to the Department of Environment and Natural Resources.
