Table of Contents EXEUTIVE SUMMAR 2 INDUSTRY 3 Industry overview3 Company summary 3 Our Position in the Industry 3 MARKET ANALTSIS & THE MARKETING PLAN 4 Target Market 4 The competition 4 Services/Products4 Pricing Strategy 5 Sales/Distribution Plan 5 Advertising and Promotion Plan 5 OPERATIONS 6 Stage of Development 6 Industry association membership 6 Suppliers 6 Quality Control 6 MANAGEMENT PLAN7 Management Team Profiles & Ownership Structures 7 Advisors 7 Professional Services 8 CONCLUSION 8 Executive Summary Blue Ribbon offers high-quality for local resident, providing the different types of read.
The Blue Ribbon has two business partners at the beginning who are Patricia Gray and Ann Walter. The Blue Ribbon also supplies top local restaurants and specialty shops with breads and pastries, its three trucks ply the roads from predawn to noon seven days a week. Blue Ribbon provides breads to people who need better foods including suburbanites, students, working ones, and parents. Traditional bakeries like Blue Ribbon are to sell breads, scones and muffins or something like that. Our company distribution is from manufacturer to wholesaler or retailer to consumer.
However, with the increasing speed of development on industry of foods, Blue Ribbon has a large number of competitions from other new rivals which has rapid speed of their growth, such as Hostess Brands and Flower Foods. and fixtures. But in order to expand the industrial scale, Blue Ribbon sets up a plenty of plans. And Blue Ribbon also has two suppliers who have a long-term contractual relationship with it. Blue Ribbon was formed in west America. It has two presidents who are the top managers; each of them has their respective company’s shares with 50%.
There are wo significant departments which are Legal adviser and Distribution in Blue Ribbon. In the next year, Blue Ribbon sets up a specific goal to improve the foods quality and quantity; however, they must put the consumers’ services and needs into a significant location. Industry Industry overview The bakery industry in America includes about 2,800 commercial bakeries. Most of them combined annual revenue of about $30 billion, along with about 6,000 retail bakeries, and they combined annual revenue of about $3 billion.
Major companies include Hostess Brands and Flower Foods. This industry mainly provides the variety of foods which is considerably significant for customers’ life, and generally sells large quantities of sandwiches, with breads, buns or something like that. Company summary The Blue Ribbon has two business partners at the beginning who are Patricia Gray and Ann Walter. They have their own bakery which is deeply committed to social responsibility, including relief with homeless, recycle, and hire workers from the neighborhood.
The company is established in 2005, and with open-management to operate the business which Just has 35 employees that most of them from eighborhoods. There are nearly 500 consumers a day line up to buy breads, scones and muffins or something like that. The Blue Ribbon also supplies top local restaurants and specialty shops with breads and pastries, its three trucks ply the roads from predawn to noon seven days a week. The secret of Blue Ribbon’s success: Its owner is talented bakers. It has been guided by the principle of “We are not Just about baking bread.
We’re about baking bread in the neighborhood we love”. Our Position in the Industry Our company is a medium-sized bakery products due to we develop in a middle town. People in this middle town do not have high salaries, but our company still operates very smoothly and gets a better profit. According to the market research, it is obvious that the market share of Blue Ribbon has continued to occupy large share of the bakery industry in this town. For example, the market share in 2006 with 40% has been increased to 60% in 2007, with a considerable speed.
Market Analysis & Marketing Plan Target Market Our target market is in order to provide high quality bread or something like that for ones, and parents. These people do not have high salaries or no salaries such as orkers and students. Some of them are students or part-time students which between the ages of 14 and 23, and most of consumers are old people who between the ages of 60 and 70, they always need affordable products. And our market includes two parts which are retail customers and wholesale customers.
To stay profitable, our company mainly focuses on “wholesale customers”. Comparing with the retail customers, we need more participation of the wholesale customers who is a challenging group. Three-quarters of consumers belong to wholesale consumers which occupy a large proportion of total. Moreover, the retail customer is second target. The competition However, with the increasing speed of development on industry of foods, we have a large number of competitions from other new rivals which has rapid speed of their growth, such as Hostess Brands and Flower Foods.
Market research obviously indicates that our competitive edge is the quality of goods. The other bakeries in town focus on wheat goods to attract consumer consumption. As a result, our company must put the improving species and quality of goods into an important location with the changes of economic environment which lead to variety of threats or company. Services/Products Traditional bakeries like us are to sell breads, scones and muffins or something like that. Meanwhile, coffee and espresso products are also offered.
Recently our company launched its sugar-free pastries which are good for people’s health and is seeing an increase in customers and sales. Due to we have own talented bakers, public more and more enjoy the taste of the products which include a plenty of different species. That is why the bakery always can make admiring products. Pricing Strategy While the small-scale of our company at the beginning, coupled with competition rom other similar rivals, our price are set in a stable situation.
The net cost of our each bread is approximately one pound apart from other expenses which includes rents, heating & lighting, wages and distribution cost or something like that. As a result, the market price will increase to 3-4 pound. Meanwhile, the price of staples, organic flour and wrapper is increased with the changes of economic environment. So the price which is related closely to finance of company will be increased. Sales/Distribution Plan Our company distribution is from manufacturer to wholesaler or retailer to onsumer.
But mainly distribution is wholesale due to it is a major growth opportunity, and the retail is second plan. Meanwhile, we have quickly executed an ambitions agenda that includes the move to a large space and a packaging and merchandising makeover. In order to support our wholesale customers, Blue Ribbon foods products are advertised and promoted in a number of ways: Contact the nearest community to promote the goods of Blue Ribbon with distribution of leaflets. Organizing activities which is related to goods promotion in the supermarket, and allow consumers to taste foods with free.
Company Web site is fully used by staff, and hold cooking show on community access television. Operations Stage of Development To date, our company invested about $20,000 in products, market research, promotion and fixtures. But in order to expand the industrial scale, the following steps must take place: Deliver orders Advertising and promotions plan Development of new products To the development of industrial cities Employment of high-quality staff Applications for higher food patent Industry association membership In an effort to with other entrepreneurs, our company is a member of: The
Association of America Food Distributors The Association of High-Quality Food Agency The Association of Community Service of Town Suppliers Our company in consultation with two suppliers in the west of America reached a tripartite agreement in order to the growth of us faster and better: High-Quality Wheat Business West America Transporters These two suppliers have given us prices and quantity of products that are lower and more than those paid by other companies. And we signed a five-year long-term commercial contract.
Quality Control Quality control in our company now has a complete system, but there is an issue bout blueberry muffins for our company at the beginning. And baking mistakes could stall growth. We set up a quality supervision department which is better to quality control. After one year, we have a quality control manager on contract in west America, who supervises the raw materials, processing and packaging. Management Plan Management Team Profiles & Ownership Structures The Blue Ribbon was formed in west America.
We have two presidents who are the presidents Name: Patricia Gray & Ann Walter Job Descriptions: Set up the goals which is related to the direction of company development Forecast he positive or negative influence of economy environment All employees do repots concerning the working feedback regularly Qualifications: Excellent financial and management skills Five years experience in management Strong negotiating ability salary: $29,400 Advisors Bryce Denison.
Senior Manager, Blue Ribbon. Bryce Denison is the senior manager who is mainly running the whole services for Blue Ribbon Distributing, this department includes a staff of 15, and Bryce is the leader of it. Meanwhile, he is a board member of The Association of West America Food Distributors. Ingrid Anderson. Legal adviser, Blue Ribbon. Ingrid Anderson is a legal adviser responsible for adjusting the legal dispute on company with manufacturers or consumers.
He has his own independent office which contains approximately a staff of 7, and Ingrid also is a member of the West America Legal Committee. Professional Services My five years experience working in many other companies in west America, and Blue Ribbon was established in a middle town. There are two suppliers have cooperation relationship with our company, which are High-Quality Wheat Business and West America Transporters. My network both in west America and in other states is more and more vast and proves to be a valuable asset.
Conclusion In the next year, we will set up a specific goal to improve the foods quality and quantity; however, we must put the consumers’ services and needs into a significant location. The direction of company development is to enter our products which belong to high-quality foods to whole United States. Since our company is based in West America, I believe our chances for success are increased for a number of reasons: The market research show that our company market share is growing at a ate of 7. 8% per year recently.
There are a plenty of excellent bakers and confectioners in our company, and they always do research for new products which are satisfied for consumers needs. The market pricing of bakery in our business is fair and reasonable, and it meets the requirements of most groups. The net profit has been increased with a fast rate. Until now, the net profit already reaches a high point with $190,000. Our supply of product is contingent on shipping over long distances. The company’s management system is reforming continually.