Abstraction: The paper is a little portion of a research made for identify if benchmarking is or can be used in creativeness direction in Rumanian organisations, in order to battle the effects of the economic-financial crisis and to increase organisational public presentation. Using questionnaires, the writer collected informations from the academic and industrial environment. The paper related the creativeness and benchmarking influence on three of the organisational maps: research and development, production and selling. First, it presents an original synthesis about the theory in this field. Second, it presents the consequences of a research performed on three classs of respondents: PhD campaigners in direction, university direction professors and directors from industrial organisations. Finally, it suggested some modes for an efficient usage of creativeness and benchmarking in Rumanian organisations.
Introduction ( Heading 1 )
The paper is a little portion of a research made for identify if benchmarking is or can be used in creativeness direction in Rumanian organisations, in order to battle the effects of the economic-financial crisis and to increase organisational public presentation [ 4 ] .
Using questionnaires, the writer collected informations from the academic and industrial environment. The paper related the creativeness and benchmarking influence on three of the organisational maps: research and development, production and selling.
Particular importance was given, recently, on one manus to creativeness in the organisational context, on the other manus, to the usage of modern direction methodological analysiss.
However, creativeness can non work out all of the jobs of an organisation without any restrictions or limitations. Through creativeness, these bounds and limitations can merely be reduced. ( [ 4 ] , p 41 ) . The same happens with modern direction methods.
Contemporary experts claim that in a modern economic system, creativeness is an indispensable factor in obtaining added value to any organisation. For illustration, Suleiman K. Kassicieh, following a research conducted on the 361 U.S. metropolitan countries, designated creativeness as one of the cardinal factors of sustainable development by making new concerns, the part which brings him to the constitution of occupations and prosperity of society: “ occupations and wealth ” ( [ 1 ] , P 26, Fig. 1 – Link between authorities Policies, Factors, and economic development ) . If these issues were acknowledged by the Rumanian directors, creativeness could assist at get the better ofing any economic and fiscal crisis.
aˆzCreativity is really a lever for economic invention of the whole construct. From systemic position, its function is to speed up economic advancement, by publishing the harmonious development of all the maps it combines in an economic system ” ( [ 4 ] , p. 87 ) .
However, there is a hazard when the organisation wants to do finds on its ain, as a closed system, on the evidences of the protection of cognition, inventions and innovations. It is likely to rediscover something that had been implemented long ago in other organisations. This is where benchmarking becomes involved, which allows interaction with the environment organisation and the usage of factors, informations, information or cognition as factors outside “ triggers of creativeness ” . This manner, research workers and originative people can heighten others creativeness with their ain thoughts. It saves stuff, fiscal, human resources and, particularly, clip ( [ 4 ] , pp. 12-13 ) .
These are the chief statements that the research conducted, creativeness and benchmarking were discussed together as a value-generating mechanism in the organisation. We are non seeking to make a myth that merely two elements can work together. We merely indicate out their power and effectivity when used in tandem.
The impact of this tandem on the research, the production and the selling in Rumanian organisations was studied on three classs of respondents: PhD campaigners in direction, university direction professors and directors from industrial organisations.
the research and its consequences
In one of the inquiries, respondents were asked to measure the impact that they believe that benchmarking – creativeness association has on the organisation ‘s maps. In this paper, we examined respondents ‘ sentiments sing three of these maps: research, production and selling.
The responses were quantified utilizing the following evaluation graduated table: 0 – I do non cognize, 1 – really little, 2 – little, 3 – ordinary, 4 – strong, 5 – really strong.
PhD campaigners and instructors sentiments recorded many similarities ( Fig. 1 ) .
Sing the influence of creativeness and benchmarking on research maps within an organisation, most respondents felt that is really strong: 88 % of PhD campaigners and 95.45 % of the professors.
Most PhD campaigners appreciated the influence of creativeness and benchmarking on the production map as strong ( 48 % ) or really strong ( 40 % ) . Most professors have appreciated this influence to be strong ( 63.64 % ) , the undermentioned citation ( 22.72 % ) was for the really strong influence.
PhD campaigners and Professors sentiments about the influence of tandem creativity-benchmarking on research, production and selling in Rumanian Organizations
The impact of this tandem on selling organisations was appreciated by PhD campaigners ( Fig. 1 ) as really strong ( 60 % ) or strong ( 32 % ) and by professors, strong ( 50 % ) or really strong ( 50 % ) .
Interesting, all PhD campaigners and professors evaluated the influence of the creativity-benchmarking tandem on the three organisational maps mentioned as strong, really strong, or ordinary ( Fig. 1 ) . This has led to high mean values aˆ‹aˆ‹of responses ( Table 1 ) .
Besides, it can be noticed that the positions of those two classs of respondents had a high grade of homogeneousness, all coefficients vibrating good below 0.35 ( Table 1 ) . So, really good norms, with values aˆ‹aˆ‹above 4, are representative for the sample and indicate that professors and PhD campaigners consider the influence of creativeness and benchmarking on the research, on the production and on the selling as more than strong.
The same inquiry about the impact of the creativity-benchmarking tandem on the organisational maps was addressed to directors at different degrees in different organisations runing in Romania. The directors have been requested personal sentiments, even if their companies have practiced small or no benchmarking ( see [ 4 ] , A§16.2, pp. 315-381 ) . The questionnaire revealed, in many instances, hapless directors concern in these companies on the employees ‘ creativeness, excessively. However, we considered that they can reply this inquiry, even if they do non pay adequate attending to creativeness and benchmarking during their work. And we were non incorrect. Furthermore, we believe that we pointed out to them the negative facets of their work, demoing that it is non plenty to cognize modern theories, unless one applies them.
Directors ‘ sentiments are represented diagrammatically in Figure 2. Their diverseness is higher than the sentiments of professors and PhD campaigners in direction. In big portion this is due to the fact that some directors have recognized that they do non cognize what benchmarking agencies. Other nescient directors were found utilizing the questionnaire ‘s building.
Statistic values for PhD campaigners and Professors replies about the influence of tandem creativity-benchmarking on research, production and selling
Creativity & A ; benchmarking influence on the undermentioned organisational maps
PhD campaigners in direction
( STDEV )
( STDEV /
( STDEV )
( STDEV /
Directors sentiments about the influence of tandem creativity-benchmarking on research, production and selling in Rumanian Organizations
Most directors ( Fig. 2 ) have agreed that the impact of creativeness and benchmarking on the production and selling is high ( 51.22 % ) , and on the research is really high ( 60.98 % ) .
Opinions of respondents are still homogenous low, the coefficient values aˆ‹aˆ‹ranging between 0.35 and 0.45 ( Table 2 ) . Because of that, and norms had lower values aˆ‹aˆ‹than those of professors and PhD pupils: over 3.5 but under 4.1.
Statistic values for directors replies about the influence of tandem creativity-benchmarking on research, production and selling
Creativity & A ; benchmarking influence on
Overall, nevertheless, the norms obtained on the sample of directors indicated their grasp of the strong influence of benchmarking and creativeness of the research, the production and the selling.
After this inquiries, the three classs were asked to bespeak “ at least two steps applicable in Romania ” to increase creativeness and benchmarking impact on the organisation maps, “ for the houses ‘ and society ‘s benefit ” .
Professors and PhD campaigners have suggested many possible alterations in the activity of the houses or in the concern environment. We grouped by class and we name those that could hold a major consequence on the organisational maps analyzed in this paper ( [ 4 ] , Fig. 16.39, p. 277 ) :
proposals on alterations in the construction of the national concerns environment ( 24.4 % of the solutions offered by PhD campaigners and 21.9 % of them offered by directors ) ;
steps associating to the joint map of the selling research ( 12.2 % of PhD campaigners and 3.1 % of professors ) ;
steps for organisational reorganisation / restructuring ( 2.4 % of PhD campaigners and 12.5 % aˆ‹aˆ‹of professors ) ;
practical suggestions for a more intensive usage of creativeness and benchmarking in the Rumanian concern environment ( 36.6 % of PhD campaigners proposals and 40.6 % of professors proposals ) .
Directors have indicated several solutions, but the scope of these solutions did non let us to group them into classs. We name a few, the 1s we have found most of import ( [ 4 ] , pp. 341-342 ) :
To affect the Ministry of Education in support of the Rumanian research by supplying support and circulating media innovations. Creation of particular national financess allocated to R & A ; D on long, medium and short footings was supported by 11 % of respondent directors.
Increase the handiness of existent and utile benchmarking information in different industries nationally.
Change the form and content of studies issued by the National Institute of Statistics or by confer withing houses that have conducted benchmarking procedures in order to do them easier to understand.
Engagement of senior direction of Rumanian organisations at international conferences and periodic preparation on the subject of creativeness and modern direction methodological analysiss.
Facilitate soaking up of EU financess grants by cut downing bureaucratism in developing and implementing regional development undertakings.
The three classs of respondents ranked the impact of creativeness and benchmarking tandem on the three organisational maps as follows: the first topographic point – research, the 2nd – selling and 3rd – production ( see norms in Table 1, 2 ) .
After treating several unfastened inquiries in the questionnaire, aimed at bettering concern in Romania by utilizing creativeness and benchmarking, several classs of suggestions were detained, with direct impact on the research, the production and the selling of the organisation [ 4 ] :
Using benchmarking in creativeness direction, every bit good as creativeness exciting techniques and direction through undertakings, and the assorted combinations of techniques and methods.
Recommendations sing the entree of the employees in general and experts in peculiar to the specialised literature necessary and utile for keeping the flow of cognition and the originative ambiance in the organisation.
Using the tandem creativeness – benchmarking as strategic “ tool ” in the direction of alteration, supported by a national growing of fight in each sector.
Escalating the cooperation within the Rumanian concern environment and between it and the scientific countries ( one manner would be developing the ironss of technological transportation ) , but besides the cooperation between the populace, private and societal sectors.
Proposals for more profound alterations in the theory and pattern of direction, such as: making an innovating development theoretical account, which includes creativeness in the theoretical account of sustainable development, making new maps of the house – the cognition map – and opening the cognition markets.
A new mode of roll uping and pull offing information and cognition, by utilizing the digital bases at the degree of the house and at a national degree, on countries of involvement, therefore obtaining a system that would let fast benchmarking procedures, through the entree to a computing machine.