1. Define the terms e-business Aims to use and influence the unique qualities of Internet and Web 2. Define the terms e-commerce E-commerce involves digitally enabled commercial transactions between and among organizations and individuals 3. What is the key factor in determining if a transaction is “commerce”? Commercial transactions involve the exchange of value across organizational or individual boundaries in return for products or services 4. List and briefly explain the five main types of e-commerce. Classified by nature of market relationship • Business-to-Consumer (B2C) Business-to-Business (B2B) • Consumer-to-Consumer (C2C) Classified by type of technology used • Peer-to-Peer (P2P) • Mobile commerce (M-commerce) 5. What is the metric upon which the types of e-commerce are distinguished? 1. Market relationship 2. Technology 3- Why and how is a functional Web site one of the strongest online marketing communications tools? 1. Factors affecting effectiveness of a software interface: • Utility • Ease of use 2. Factors in credibility of Web sites: • Design look • Information design/structure • Information focus • Responsiveness
What are the other integral parts of a coordinated marketing communications strategy that will help to ensure e-commerce success? • Web transaction logs • Cookies and Web bugs • Databases, data warehouses, and data mining • Advertising networks • Customer relationship management (CRM) systems 1. Define privacy The moral right of individuals to be left alone, free from surveillance or interference from other individuals or organizations 2. Information privacy Includes both the claim that certain information should not be collected at all, as well as the claim of individuals to control the use of whatever information is collected about them. . Informed consent Consent given with knowledge of all the material facts needed to make a rational decision • Two models: Opt-in Opt-out Many U. S. e-commerce firms merely publish information practices as part of privacy policy without providing for any form of informed consent 4. Discuss the ways in which the practices of e-commerce companies, particularly the advertising networks, threaten people’s privacy • Personally identifiable information (PII): Data that can be used to identify, locate, or contact an individual Anonymous information: Demographic and behavioral information that does not include any personal identifiers • Almost all e-commerce companies collect PII and use cookies to track clickstream behavior 3. Explain how an online credit card transaction works, including the five parties involved and how SSL is involved. What are the limitations of online credit card payment systems? [pic] • Security: the consumer cannot be fully authenticated (risk for merchant) • Cost: for merchants, around 3. 5% of purchase price plus transaction fee of 20 – 30 cents per transaction Social equity: many people do not have access to credit cards (young adults, plus almost 100 million other adult Americans who cannot afford cards or are considered poor risk) 4. What are the challenges faced by, and advantages enjoyed by, the different types of online retailers, including the virtual merchants, the clicks and mortar firms, the catalogue merchants, online malls, and manufacturer direct firms? 5. Describe the major types of Internet portals and explain the portal business model. What survival strategies are portals likely to pursue in E-commerce II?
A vertical portal (sometimes called a vortal) is a Web site that provides a gateway or portal to information related to a particular industry [pic] Portal Business Model: ¦ Major portal revenue sources include: ? ISP services (AOL, MSN) ? General advertising revenue/tenancy deals ? Commissions on sales ? Subscription fees 6. Define the term Supply Chain Management and explain what SCM systems are meant to do. Continuously link the activities of buying, making and moving products from suppliers to purchasing firms, as well as integrating the demand side of the business equation by including the order entry system in the process. pic] What does supply chain simplification entail? • Firms work closely with a strategic group of suppliers to reduce product and administrative costs, while improving quality • Typically involves purchasing under long-term contracts that contain pre-specified product quality requirements and pre-specified timing goals • Often involve tight coupling (method of ensuring that suppliers precisely deliver ordered parts at specific time and to particular location, to ensure production process is not interrupted) 7. Give an example of the main objective of FOUR revenue models for content providers.
In EACH case give ONE metric that would show if the site is successful or not. Basic content revenue models a. Marketing b. Advertising c. Pay-per-view/Pay-for-download d. Subscription e. Mixed 3. 1. Elements comprising the industry value change. (e proc) 1. Suppliers 2. Manufacturers 3. Distributers 4. Transport 5. Retailers 3. 2. How e-commerce can assist each of these elements and increase the efficiency of industry value change. Ans. Through e-procurement model of ecommerce value chain with suppliers is established online exchanges and net market place, it helps to conduct request for quotation service, nbound logistics uses industry service page to seek out the most suitable suppliers. Through outbound logistics value change with distributers, transport and retailers get established with the use optimization softwares (possible incorporating Google maps) to plan best distribution networks, after sales service in commerce goods provide online help e. g. FAQ or forms that people can submit to receive online help. With the manufacturing company the value chain with the secondary activities could be established as follows, o as to improve the company efficiencies, reduce time and administrative cost, which include two points i. e. admistration build intranet to provide employees access to company database, policies , communication and management. Human resources, advertise position online to take advantage of global market, and use services of placement providers i. e. Monster. com. 2. Name any two different types of online auction and describe how it is conducted and whether it gives advantage to buyers and sellers. ¦ English auctions: Easiest to understand and most common ? Single item up for sale to single seller ? Highest bidder wins ¦ Traditional Dutch auction ? Uses a clock visible to all that displays starting price, ticks down until buyer stops it ¦ Dutch Internet auction ? Public ascending price, multiple units ? Final price is lowest successful bid, which sets price for all higher bidders 3. Identify and explain any 5 key challenges facing e-commerce content providers and owners. 1. Technological 2. Cost 3. consumer 4. digital rights 5. Management challenges 4.
List any five tools for achieving the site security and explain how each tool perform a function for securing a website. What it does and how it is useful to actual business. • Encryption • Firewall • Proxy server • Agent access control • Vpn, tunneling or authentication Lecture 6 slide 17, 6. List and explain five forms of online advertisement? • Display (Banners,popup,popup-under)and rich media ads (Flash, DHTML, Java, streaming audio and/or vide) • Search engine advertising: Paid search engine inclusion and placement • Sponsorships • Referrals (affiliate relationship marketing) E-mail marketing • Online catalogs • Online chat • Blog advertising Define concept and then its use in ecommerce 7. Identify and discuss the key features of online travel services and career services? Lecture 8 or 9 Online travel services • An information-intensive product • An electronic product in the sense that travel arrangements can be accomplished for the most part online • Does not require inventory • Suppliers are always looking for customers to fill excess capacity • Do not require an expensive multi-channel presence Online career service Next to travel services, one of Internet’s most successful online services. • Dominated by Monster. com (owned by Monster Worldwide), CareerBuilder. com, and HotJobs. com (owned by Yahoo) • Online recruiting provides a more efficient and cost-effective method of linking employers and potential employees, while reducing total time-to-hire • Enables job hunters to more easily build, update, and distribute resumes while gathering information about prospective employers and conducting job searches • Ideally suited for Web due to information-intense nature of process 8.
State and explain any five objective of e-commerce security, give an example of security breach of each. • Integrity: ability to ensure that information being displayed on a Web site or transmitted/received over the Internet has not been altered in any way by an unauthorized party • No repudiation: ability to ensure that e-commerce participants do not deny (repudiate) online actions • Authenticity: ability to identify the identity of a person or entity with whom you are dealing on the Internet Confidentiality: ability to ensure that messages and data are available only to those authorized to view them • Privacy: ability to control use of information a customer provides about himself or herself to merchant • Availability: ability to ensure that an e-commerce site continues to function as intended 1. Different types of servers(application/web) • Web server software: Enables a computer to deliver Web pages written in HTML or XML to clients on network that request this service by sending an HTTP request • Leading brands: Apache, Microsoft, Novell Basic capabilities: Security services, FTP, search engine, data capture • Term Web server also used to refer to physical computer that runs Web server software • Specialized types include database servers, ad servers, mail servers, video servers • Web client: Any computing device attached to the Internet that is capable of making HTTP requests and displaying HTML pages – Privacy/copyright ¦ Copyright law: Protects original forms of expression (but not ideas) from being copied by others for a period of time – E-procurement Create and sell access to digital electronic markets • B2B service provider is one type: offer purchasing firms sophisticated set of sourcing and supply chain management tools • Application service providers: a subset of B2B service providers • Example: o Ariba – different ways to measure the success of business – Community provider B2C Business Models: Community Provider • Sites that create a digital online environment where people with similar interests can transact, communicate, and receive interest-related information. Typically rely on a hybrid revenue model • Examples: o iVillage. com o Friendster. com o About. com – Vertical model – different strategic challenges faced by e-commerce – security threats • Most common threats: o Malicious code o Phishing o Hacking and cybervandalism o Credit card fraud/theft o Spoofing (pharming) o Denial of service attacks o Sniffing o Insider jobs o Poorly designed server and client software – content provider • General communities: Offer members opportunities to interact with a general audience organized into general topics Practice communities: Offer members focused discussion groups, help and knowledge related to an area of shared practice • Interest communities: Offer members focused discussion groups based on a shared interest in some specific subject • Affinity communities: Offer members focused discussion and interaction with other people who share the same affinity (self or group identification) • Sponsored communities: Online communities created by government, non-profit or for-profit organizations for purpose of pursuing organizational goals
