Doughnut Industry Essay

OPPORTUNITY AND ISSUE ANALYSIS B. SWOT Analysis Strengths: –  TEAM MEMBERS teamwork. Employees move in harmony towards one direction towards one shared corporate goal. – Affordable prices of the products. – Excellent staff who are highly trained and very customer attentive. – High customer loyalty among repeat customers. -Have high marketing budget to develop brand awareness. – Strive to be a conscientious organization especially in the aspect of protecting the environment and the way of caring for the future generations. Weaknesses: Stores are not accessible – Do not have an effective advertisement approach – Lack of presentable and appealing doughnuts – Food portions are not reasonable to its price Opportunities: -Availability of franchises. – Internet potential for selling products to other markets. – A strong distributor network. – Mister Donut provide very competitive levels of compensation and benefits for its chosen team members. Threats: –  The price of different ingredients and raw materials especially high quality coffee beans is increasing. Future/potential competition from a national and international company. –  The growing trend of a healthier lifestyle being adopted by the people is a threat as they try to avoid the high calorie or sugary food. – Main competitors that offer similar kind of food items and there is a chance of customers switching to other food products that can cause a large reduction in the market share of Mister Donut. C. Competitive Profile Matrix and Analysis Competitive Factor | |Mister Donut |Dunkin Donut |Go Nuts Donut |Krispy Kreme | | |Weight |Rating Score |Rating Score |Rating Score | Rating Score | |Product Quality |. 20 |2 . 40 |3 . 60 |2 . 40 |4 . 80 | |Varieties of Donut |. 15 |2 . 30 |3 . 45 |1 . 5 |4 . 60 | |Customer Service |. 15 |3 . 45 |3 . 45 |3 . 45 |3 . 45 | |Advertising |. 10 |4 . 40 |4 . 40 |3 . 30 |1 . 10 | |Store Convenience |. 10 |3 . 30 |3 . 30 |3 . 30 |3 . 30 | |Price Competitiveness |. 05 |3 . 5 |3 . 15 |3 . 15 |2 . 10 | |Local Expansion |. 10 |3 . 30 |4 . 40 |2 . 20 |1 . 10 | |Financial Position |. 15 |3 . 45 |4 . 60 |2 . 30 |3 . 45 | |Total |1. 0 | | | | |