Dream Builders Day Care Summary/Industry Obtaining affordable, quality child day care, especially for children under age 5, is a major concern for many parents, particularly in recent years with the rise in families with two working parents. As the need for child day care has increased, the child day care services industry began to fill the need of non-relative child care. Two main types of child care make up the child day care services industry: center-based care and family child care.
Formal child day care centers include part and full day preschools, child care centers, school and community based pre-kindergartens and Head Start and Early Head Start centers. Family child care providers care for children in their home for a fee and are the majority of self-employed workers in this industry. This does not include persons who provide unpaid care in their homes for the children of relatives or friends or occasional babysitters. Also, child care workers who work in the child’s home, such as nannies, are included primarily in the private household industry, not this industry.
The demand for daycare centers are expected to increase though the turn of the century. More and more young parents have happy memories of the time they spent in day care centers, and the learning experiences they enjoyed. Profitable day care centers are much more than glorified babysitting services. Social researchers have found that most important years in a child’s development are those from one to six. The exposure to the world in which the baby lives, the instruction he receives, and the habits he forms during those years, affect his ability to learn and properly adjust as progresses on through his formal education.
Dream Builders Day Care is a full service child care development center that cares for newborns to preschool age children. The Dream Builders Day Care will also provide before and after school programs for elementary school age kids that may need that extra attention. Dream Builders Day Care will be focusing on the upper end of the market, two income professional parents. Dream Builders feels that these parents in this market are two income professionals that are typically eager in terms of the children’s development to pay top dollar to have their child attend the best facilities.
Dream Builders Day Care will use a specialized trained support staff and the state of the art learning systems, which is the cutting edge of child developing. Mothers of today are more education than their parents, and are more aware of the factors and wanting the best for their children, are demanding the structured preschool education and learning stimulation offered by modern day care centers. This is a natural desire of the mothers of pre-school age children. Analysis Child day care services provided about 859,200 wage and salary jobs in 2008.
There were an additional 428,500 self-employed and unpaid family workers in the industry, most of whom were family child care providers, although some were self-employed managers of child care centers. Jobs in child day care are found across the country, mirroring the distribution of the population. However, day care centers are less common in rural areas, where there are fewer children to support a separate facility. Child day care operations vary in size, from the self-employed person caring for a few children in a private home to the large corporate-sponsored center employing a sizable staff.
Almost 86 percent of all wage and salary jobs in 2008 were located in establishments with fewer than 50 employees. Opportunities for self-employment in this industry are among the best in the economy. About 428,500 of all workers in the industry are self-employed or unpaid family workers. This disparity reflects the ease of entering the child day care business. Dream Builders Day Care is a start up business. A comprehensive marketing plan and effort will be instrumental in developing visibility and generating sales. Dream Builders Day Care offers a full service child care and child development facility from newborns to age five.
These services will be differentiated from the competition through advanced training and learning systems. Through a lot of research, Dream Builders Day Care has collected good information regarding the type of customers we are targeting in our specific market. Dream Builders Day Care’s customers can be described as the immediate geographic area is the city of Chesterfield which has a 303,460 person population base. A radius of 20 miles is needed of this services due to new housing developments recently raised in the past 4 years.
The total targeted population is 15,000. Competitive Analysis Competition consists of Morning Glory Sunrise Care, Centralia Childcare Development Center, Tiny Tots, Kidszone, All About Us and home day cares. Centralia Childcare Development Center is one of the few of Chesterfield full-time, commercial day care. They take children Monday through Friday from 6 am to 6pm. They will be our biggest direct competition, but, direct competition in the sense that they provide a similar service. They consistently have a waiting list for children needing day care.
Quality of services has always question when Centralia Childcare Development Center is concerned. Poor teaching, poor supervision and limited space are some of the shortcomings. The remaining licensed competition falls into two categories, part-time commercial and home day cares. The part-time daycare facilities run either limited days throughout the week or only before and after school programs. These types of facilities don not offer a full-time daycare. Target Marketing Dream Builders Day Care is targeting one specific customer group, the middle to upper class, two income professional families.
This group of families has both parents working, not allowing them time to raise their child during the day. This group has the money for child care, and is willing to spend a little extra to get a higher level of care. Dream Builders intends to concentrate on the two income working professional families because they are the segment that can most readily afford day care, and needs the services of a day care because of their work obligations, and would appreciate the advanced learning and development the Dream Builders have to offer.
Dream Builders Day Care Tuition Schedule: Yearly Registration/Materials and Ins. $80 yearly Infants program (ages 6 weeks -16mo)$190 weekly Toddler Program (ages 17-27 months)$163 weekly Two’s Program (ages 28 mo. – 3yrs)$148 weekly Not Toilet Trained$153 weekly M. W. F. Full Day$97 weekly Not Toilet Trained$107 weekly Full Time Pre-School (3yrs-5yrs)$145 weekly Not Toilet Trained$150 weekly PART TIME PROGRAMS Full day pre-school program M. W. F$97 weekly Full day pre-school program T. Thurs$69 weekly SCHOOL AGE PROGRAMS
Full time summer (activity fees not included)$145 weekly Daily$29 daily Before and After School$101 weekly Mission The Dream Builders Day Care exists to provide a safe, developmentally appropriate environment for newborns to preschool and school age children. Our focus is to provide a stimulating early care and education experience which promotes each child’s social/emotional, physical and cognitive development. Our goal is to support children’s desire to be life-long learners. ? Reference U. S. Small Business Administration. 2004, June 26). How to Start a Quality Child CareBusiness. Retrieved fromhttp://www. sba. gov/idc/groups/public/documents/sba_homepage/pub_mp29. pdf Ferrell, O. C. , Hirt, G. , & Ferrell, L. (2009). BUS508: Business: A changing world: 2009 customedition (7th ed. ). New York: McGraw-Hill/Irwin. p. 33 Lamb, S. (2006). How to write it: Business plans and reports. Business & Economic Review, 53(1), 17-24. Stevens, H. (2008). Total quality management now applies to managing talent. Journal forQuality & Participation, 31(2), 15-18.
