Emergence of bancassurance as distribution channel Essay

With the opening up of the insurance sector and with so many participants come ining the Indian insurance industry, it is required by the insurance companies to come up with advanced merchandises, create more consumer consciousness about their merchandises and offer them at a competitory monetary value. New entrants in the insurance sector had no trouble in fiting their merchandises with the clients ‘ demands and offering them at a monetary value acceptable to the client.

But, insurance non being an off the shelf merchandise and one which necessitating personal guidance and persuasion, distribution posed a major challenge for the insurance companies. Further insurable population of over one billion spread all over the state has made the traditional channels of the insurance companies costlier. Besides due to heavy competition, insurance companies do non bask the flexibleness of incurring heavy distribution disbursals and go throughing them to the client in the signifier of high monetary values.

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Introduction to bancassurance: With these developments and increased force per unit areas in battling competition, companies are forced to come up with advanced techniques to market their merchandises and services. At this occasion, banking sector with it ‘s far and broad range, was thought of as a possible distribution channel, utile for the insurance companies. This brotherhood of the two sectors is what is known as Bancassurance.

Research methodological analysis
Research Aim: To analyze the critical issues involved in outgrowth of bancassurance as an alternate distribution channel to captive agents for insurance merchandises in India

Literature Survey: Many research workers and practicians in recent have studied the importance and outgrowth of bancassurance as an alternate distribution channel to confined agents. Most of the undertaking has been modeled on the footing of articles published in diaries, magazines and interviews of industry experts. Some primary research in signifier of interview of some industry people has besides been undertaken on their positions on the subject.

Channelss of Distribution
Personal distribution channel
Captive/Tied agents: Insurance gross revenues agents who work entirely for one insurance company are referred to as captive/tied agents. Agents prepare studies, maintain records, seek out new clients, and, in the event of a loss, aid policyholders settle their insurance claims. Increasingly, some are besides offering their client ‘s fiscal analysis or advice on ways the clients can minimise hazard. Insurance gross revenues agents normally referred to as “ manufacturers ” in the insurance industry, sell one or more types of insurance, such as belongings and casualty, life, wellness, disablement, and long-run attention.

An increasing figure of insurance gross revenues agents are offering comprehensive fiscal planning services to their clients, such as retirement planning, estate planning, or aid in puting up pension programs for concerns. As a consequence, many insurance agents are involved in “ cross-selling ” or “ entire history development. ” Besides offering insurance, these agents may go accredited to sell common financess, variable rentes, and other securities. This pattern is most common with life insurance agents who already sell rentes ; nevertheless, belongings and casualty agents besides sell fiscal merchandises.

Corporate agents: Firms and non persons selling policies of Insurance companies. An amendment in October 2002, to the Act of Corporate Agents, recognized Bankss, and other entities like co-ops, NGOs and panchayets as mediators who can sell Insurance for a committee. While under the old Torahs the lone corporate agent that was recognized, was a house where all managers were Insurance agents, the new jurisprudence allows virtually any entity to sell Insurance. The step has provided a large encouragement to the private insurance companies in the state, who have been confronting a distribution riddle. The assorted channels that can be used under the horizon of the amendments are:

Bancassurance: Bancassurance in its simplest signifier is the distribution of Insurance merchandises through a bank ‘s distribution channel. Banks are immediately leverage their bing capablenesss in footings of database and face-to-face contacts to market Insurance merchandises.

Co-operative societies and small town panchayets: Rural topographic points and little towns offer a immense potency to the Insurance companies. This potency was mostly untapped due to inadequate distribution. The cardinal to market entree in these countries can be: Co-operative societies ; Village Panchayats ; Post Office. The Co-operative societies and small town panchayets can move as ‘Corporate Agents ‘ to sell Insurance merchandises most specific to the community ‘s demands.

Nongovernmental organization: This channel could be used to increase consciousness about the Insurance merchandises. As many NGOs have strong presence and a positive repute in rural countries they can turn out to be an effectual channel. HelpAge signed as a corporate agent for the Life Insurance Corporation and National Insurance Corporation

Other Financial Service suppliers: fiscal service suppliers like India Info line, Way2wealth, Geojit etc. have signed as corporate agents for different insurance companies. The aim is supplying the clients a one-stop solution, increase the other income and do effectual usage of the bing distribution.

Agent: An insurance agent will move as an mediator between the client and the insurance company and his range of activities will be far wider than that of the agent. Unlike an agent who represents a individual insurance company, a agent will stand for a lower limit of three insurance companies. A agent, as per the client ‘s demands, will obtain quotation marks from assorted insurance companies. And as per the demands of the client he will rede him on merely the right policy that he could travel for from a whole scope of merchandises available in the market from assorted insurance companies.


Insurance agents are given the needed preparation by the insurance company and have a codification of behavior to follow. They are more professional and have minimum capital norms and rigorous ordinances to be followed as laid down by the insurance regulator. The ordinances proposed the minimal capital for a direct agent at Rs 25 hundred thousand while for a reinsurance agent it is Rs 1 crore.

Range of merchandises:

Insurance agents are good versed with merchandise information to offer advise on the hazard merchandises they sell and therefore are in a place to offer a whole basket of hazard merchandises of assorted companies with several options to run into the clients turning insurance demands. As for the client, there will be no difference in the monetary value of the merchandise.

Agents fees:

Brokerage fee is capped at 17.5 per centum. But in certain states abroad the mean securities firm committee is approximately 18 to 20 per centum while in some instances it has gone up to even 30 to 35 per centum. The insurance regulator programs to come out with the necessary ordinances shortly in this respect


Agents in the urban sphere can pull the elite and the upper center category client

Agents represent the client and will sell the merchandises of more than one company

They seek to find the best tantrum for the client and can efficaciously turn to the head block faced by the populace about the assorted companies

Work site selling: Worksite selling is the merchandising of voluntary ( employee-paid ) Insurance and fiscal merchandises at the worksite. The merchandises may be on either an single or group platform and are normally paid through periodic paysheet tax write-offs. Another possible channel that reduces the demand for an owned distribution web is worksite selling. Insurance companies will be able to market pensions, wellness insurance and even other general screens through employers to their employees. These merchandises may be purchased by the employer or merely marketed at the workplace with the employer ‘s co-operation.


Captive client base

Potential to sell single insurance and group insurance

High trust factorA

High hit ratio for the mediators


Cost effectivity

Merchandise customization

Efficient station gross revenues serving

Technology has a cardinal function to play in worksite selling to guarantee cost benefits.A

Direct response distribution channel: – Direct response distribution systems are the method whereby the client purchases the insurance straight. The restrictions of range of direct medium like cyberspace and deficiency of such civilization has seen limited growing of this medium via the personal distribution medium

Internet: – All taking insurance companies have web sites with merchandise characteristics, other inside informations and application signifiers for shuting gross revenues. However, due to miss of technological aptitude and deficiency of incursion of the medium this medium is non really effectual. In close hereafter this channel can be ready to hand for selling simple off the shelf merchandises. In our states context, these channels by themselves will non be able to get the better of the mentality of the people, but instead can merely be enablers for the human channels

At present most of the insurance companies, have merchandise information and/or exemplifying tools on the web.

Call centres for tele selling: – Call centres make effectual usage of databases provided to them and do he clients aware about their merchandise features etc. However, as because insurance is a high engagement merchandise it is practically impossible to shut a sale over the telephone. It for certain can merely move as an enabler for human channels.

Direct mail- another effectual usage of database can be for directing direct Mailers. Direct Mailers can be in signifier of electronic mails or snail mails. The companies for the shear ground of their cost effectivity prefer electronic mails to snail mails.

Need for bancassurance
The growing of Bancassurance as a distribution channel can be ascribed to the followers:

Conducive environment: Progressive dismantlement of Torahs associating to project of insurance concerns by Bankss, increasing usage of electronic channels and mechanization, turning demands for private retirement programs to complement public pensions, the concern for supplying entire fiscal services to clients, etc. have paved the manner for Bancassurance.

Cost effectivity: Insurance companies look to Bancassurance as an alternate cost effectual manner of distribution as against the dearly-won bureau services. It is estimated that 50 % of the insurance companies cost construction is straight or indirectly related to distribution

Fee-based income: A bank expects to increase its fee-based income and overall productiveness by leveraging its subdivision web, trade name image and client base by optimally utilizing its assets/infrastructure and by positioning itself as an one-stop-shop with value-added service for its clients, thereby increasing client trueness and keeping. Bancassurance enables a bank to fulfill the hazard protection demands of its clients without presuming underwriting hazard.

Fund Management: Life insurance ( where premium is about 55 % of the insurance premium worldwide ) is a savings market. It is one of the methods to increase the sedimentations of Bankss. Both life and non-life insurance concern provide extra flow of float financess besides fee based income to Bankss, through the same channel of distribution and with the same people.

Inventions and efficiency: Increased convergence of banking and insurance would take of melding of their corporate civilizations, accomplishment and synergising/innovating the selling of fiscal services.

What is bancassurance?
Bancassurance in Gallic or All finanz ( Universal Banking ) in German, merely put, means utilizing the bank ‘s distribution channels to sell insurance merchandises. The doctrine behind Bancassurance is to unite the fabrication capableness sand selling civilization of insurance companies with the distribution web and big receptive client base of Bankss.

It is a phenomenon wherein insurance merchandises are offered through the distribution channels of the banking services along with a complete scope of banking and investing merchandises and services. To set it merely, Bancassurance tries to work synergisms between both the insurance companies and Bankss.

Bancassurance if taken in right spirit and implemented decently can be win-win state of affairs for the all the participants ‘ viz. , Bankss, insurance companies and the client.

Models of bancassurance
Different theoretical accounts of bancassurance on footing of deepness of relationship between bank and insurance company
Different Bancassurance concern theoretical accounts as given below are prevailing in different states:

Distribution understandings: In simplest signifier called ‘tied agent ‘ , the bank ‘s forces sell the merchandises of one insurance company entirely, either in stand-alone footing or bundled with bank merchandises.

Strategic confederation: This is a higher grade of intercession in merchandise development, service proviso and channel direction by manner of bank puting sizably in insurance concern without any contingent liability.

Joint venture: Here a big bank with a well developed client database spouses with a big insurance company with strong merchandise and channel experience, to develop a powerful new distribution theoretical account. Alternatively, a bank and insurance company may hold to hold cross retentions between them to portion the net incomes.

Financial service group: Under farther integrating between a bank and insurance company, an insurance company may build/buy a bank or a bank may build/buy an insurance company.

Therefore Bankss could tie in themselves with insurance companies by going a distributer or by being a strategic investor or developing a joint venture or by going a booster. Most of the bancassurance operations fall in the first theoretical account.

Different theoretical accounts of bancassurance on footing of gross revenues force
Insurer employs gross revenues force & A ; deploys at bank
Bank employs gross revenues force/ Bank employees sell insurance
Insurer employs gross revenues force to follow up Bank generated leads
Procedure managed by Bank

Insurer merely product/service


Minimal cross-cultural issues

Strengths of insurance company non utilised

Greater alteration direction required breeding gross revenues civilization

Quick to implement

Reduced bank direction clip

Small integrating required

Least effectual in maximising chances from the Bank database

Insurer controls gross revenues procedure

Quick to implement

Both spouses ‘ strengths utilized

Bank as introducer, insurance company gross revenues force as convertors

Cultural tantrum key, since insurance company staff deployed at Bank subdivisions

Table 5.1 Different theoretical accounts of bancassurance on footing of gross revenues force
Advantages to Bankss
Productiveness of the employees additions.

By supplying clients with both the services under one roof, they can better overall client satisfaction ensuing in higher client keeping degrees.

Addition in return on assets by constructing fee income through the sale of insurance merchandises. ( Minimal investing and “ No ” hazards )

Can leverage on face-to-face contacts and consciousness about the fiscal conditions of clients to sell insurance merchandises.

Coevals of extra net incomes

Staff will be motivated through fiscal and other inducements

The “ Tough ” effectual and efficient gross revenues and selling civilization will hold a favourable impact on the Bankss selling map

Retention of “ bing ” and acquisition of ” new ” clients

Certain life insurance merchandises will protect or minimise their hazard exposure – mortgage or other loans, cardinal adult male etc

Ability to sell bank merchandises to life insurance company ‘s clients

Advantages to insurance companies
Coevals of extra gross revenues

Addition in net incomes

Extra financess for investing

Ability to sell bank merchandises to client base – bring forthing extra net incomes

Gross saless force will be motivated through extra income and ability to offer more merchandises to their clients and chances

Retention of “ Existing ” and acquisition of “ New ” clients

The “ Good ” civilization of the bank will hold a favourable impact on the life insurance company

Insurance companies can work the Bankss ‘ broad web of subdivisions for distribution of merchandises. The incursion of Bankss ‘ subdivisions into the rural countries can be utilized to sell merchandises in those countries.

Customer database like clients ‘ fiscal standing, passing wonts, investing and purchase capableness can be used to custom-make merchandises and sell consequently.

This channel allows an insurance company to efficaciously tap the rural sector. Selling insurance through traditional methods in rural country is an expensive proposition.

Since Bankss have already established relationship with clients, transition ratio of leads to gross revenues is likely to be high. Further service facet can besides be tackled easy.

Advantages to consumers
Comprehensive fiscal advisory services under one roof. i.e. , insurance services along with other fiscal services such as banking, common financess, personal loans etc.

Enhanced convenience on the portion of the insured

Easy entree for claims, as clients visit Bankss on a regular basis

Advanced and better merchandise scopes

Bancassurance in India
The Indian insurance industry is turning fast. Banks and insurance companies see bancassurance as the reply to the Indian retail fiscal industry ‘s future income. Non-life merchandises have featured lupus erythematosuss conspicuously in such channel as compared to life merchandises. The Bankss in India have a client base of stopping point to 100 million and hence are an ideal instance for transporting bancassurance frontward. A alone facet will be predomination of rural bank subdivisions in gross revenues procedures and the intimacy of the bank staff with clients in general in the rural pockets.

Bancassurance in India is a really new construct, but is fast deriving land. In India, the banking and insurance sectors are regulated by two different entities ( banking by RBI and insurance by IRDA ) and bancassurance being the combinations of two sectors comes under the horizon of both the regulators. Each of the regulators has given out elaborate guidelines for Bankss acquiring into insurance sector

As per the recommendations of the Malhotra Committee on Reforms in the Insurance Sector, Indian Parliament passed the Insurance Regulatory & A ; Development Authority ( IRDA ) Act 1999. IRDA is constituted to modulate, promote and guarantee orderly growing of insurance and reinsurance concern. Harmonizing to IRDA, a private sector participant has to carry through the undermentioned standards for entry into insurance sector:

( a ) Minimum paid-up capital of Rs.100 crores

( B ) Investing in policyholders ‘ financess merely in India

( degree Celsius ) Restriction of international companies to minority equity retention of 49 %

Reserve Bank of India has prescribed entry guidelines under the undermentioned three options for Bankss desiring to diversify into insurance:

Joint-venture on hazard engagement footing: Joint ventures ( JV ) for insurance concern with hazard engagement is allowed for Bankss which have

( I ) Net worth non less than Rs.500 crores,

( two ) CRAR of non less than 10 % ,

( three ) Reasonable degree of NPA,

( four ) Net net income continuously for the last three old ages,

( V ) Satisfactory public presentation records of subordinates

Strategic Investing: Banks which are non eligible for JV engagement as above, can do investings up to 10 % of the net worth of the bank or Rs.50 crores whichever is less in insurance company for supplying substructure and service support without any contingent liability, provided they fulfill the demands:

( I ) CRAR of non less than 10 % ,

( two ) Reasonable degree of NPA

( three ) Net net income continuously for the last three old ages

Agency concern on fee footing: Any commercial bank may set about insurance concern on fee footing, as an agent of insurance companies, with no hazard engagement IRDA has besides notified ordinances, interalia, on enrollment of insurance companies, their assets and liabilities, behavior of concern, duty to rural societal sectors, protection of policy holders involvement, licensing of insurance agents, agents ‘ preparation etc. A bank can move as a Corporate Agent of any one life and/or non-life insurance company ( s ) ; but can non move as a agent on behalf of many life/non-life insurance companies. Therefore Bankss set abouting bancassurance will besides be capable to IRDA Regulations

The Insurance Regulatory and Development Authority ( IRDA ) guidelines for the bancassurance are:

Each bank that sells insurance must hold a main insurance executive to manage all the insurance activities.

All the people involved in selling should under-go compulsory preparation at an institute accredited by IRDA and go through the scrutiny conducted by the authorization.

Commercial Bankss, including concerted Bankss and regional rural Bankss, may go corporate agents for one insurance company.

Banks can non go insurance agents.

Bancassurance affiliations in India
Table 8.1 Bancassurance affiliations in India
Insurance Company
Birla Sun Life Insurance Co. Ltd.

Bank of Rajasthan, Andhra Bank, Bank of Muscat, Development Credit Bank, Deutsche Bank and Catholic Syrian Bank

Dabur CGU Life Insurance Company Pvt. Ltd

Canara Bank, Lakshmi Vilas Bank, American Express Bank and ABN AMRO Bank

HDFC Standard Life Insurance Co. Ltd.

Union Bank of India

ICICI Prudential Life Insurance Co Ltd.

Lord Krishna Bank, ICICI Bank, Bank of India, Citibank, Allahabad Bank, Federal Bank, South Indian Bank, and Punjab and Maharashtra Co-operative Bank.

Life Insurance Corporation of India

Corporation Bank, Indian Overseas Bank, Centurion Bank, Satara District Central Co-operative Bank, Janata Urban Co-operative Bank, Yeotmal Mahila Sahkari Bank, Vijaya Bank, Oriental Bank of Commerce.

Met Life India Insurance Co. Ltd.

Karnataka Bank, Dhanalakshmi Bank and J & A ; K Bank

SBI Life Insurance Company Ltd.

State Bank of India

Bajaj Allianz General Insurance Co. Ltd.

Karur Vysya Bank and Lord Krishna Bank

National Insurance Co. Ltd.

City Union Bank

Royal Sundaram General Insurance Company

Standard Chartered Bank, ABN AMRO Bank, Citibank, Amex and Repco Bank.

United India Insurance Co. Ltd.

South Indian Bank

Global Scenario of Bancassurance
Bancassurance is a topic of go oning involvement to the fiscal services industry worldwide. Over the old ages, regulative barriers between banking and insurance have diminished wholly, making a clime increasing friendly to Bancassurance. The grade to which Bankss devote themselves to the sale and service of Insurance varies from state to state and among single Bankss. Bancassurance so far has been chiefly European.

Bancassurance has transformed the Insurance industry in most of the developed universe. Bancassurance represents over 65 % of the premium income in life insurance in Spain, 60 % in France, 50 % in Belgium and Italy. By doing usage of bing statute law in Insurance, Bancassurance has provided them with a new beginning of net income, which served to diversify their banking activity and optimise their pick of merchandises, thereby increasing client trueness.

Issues to be tackled
Given the functions and diverse accomplishments brought by the Bankss and insurance companies to a Bancassurance tie up, it is expected that route to a successful confederation would non be an easy undertaking. Some of the issues that are to be addressed are:

Built-in differences between merchandises of banking and insurance

Life Insurer
Demand driven ( Bought attack )

Sold ( It needs proactive gross revenues attack )

Procedure driven ( signifiers & A ; paperwork )

Personality & A ; Relationship driven

Short term

Long term



Table 10.1 Built-in differences between merchandises of banking and insurance
Banks particularly the public sectors 1s have been found desiring on the coveted service degrees. Insurance as such demands high degree of audience and first-class service degrees chiefly during claim colony. This mismatch has to be bridged to do bancassurance a success as a distribution channel for insurance merchandises.

Develop advanced merchandises for bancassurance: The affiliations need to develop advanced merchandises and services instead than depend on the traditional methods. The sorts of merchandises the Bankss would be allowed to sell are another major issue. For case, a complex unit-linked life insurance merchandise is better sold through agents or agents, while a standard term merchandise or simple merchandises like car insurance, place loan and accident insurance screen can be handled by bank subdivisions

Clarity on operational issues: There needs to be lucidity on the operational activities of the bancassurance i.e. , who will make the stigmatization, will the insurance company prefer to put a individual at the bank subdivision, or will the bank subdivision train and put up one of its ain people, wage of these people.

Training: Even though the Bankss are in personal contact with their clients, a high grade of pro-active selling and accomplishment is required to sell the insurance merchandises. This can be addressed through proper preparation.

Direct competition: There are jeopardies of direct competition to conventional banking merchandises. Bank forces may go immune to sell insurance merchandises since they might believe they would go excess if nest eggs were diverted from Bankss to their insurance subordinates.

Built-in struggles: Sometimes there are built-in struggles between the banking and insurance concerns that make it hard to unite both in the organisation. A parent or defender may shut his bank history if his kid is refused motor insurance.

Model to be probably changed: If the bancassurance theoretical account of one bank binding up with merely one life insurance spouse is changed to that of many life insurance spouses than the full kineticss of the game will alter. Any participant with over trust on bancassurance and weak chief distribution web will be left isolated.

Incentive and travel allowance job: The bank officer is non willing to strive himself because of inducement job and travel allowance job.

Incentive job: The Banking Regulations Act does non allow fiscal inducements for bank employees. Some insurance spouses are hence fall backing to other agencies. Lack of inducements can be a major hinderance in actuating bank employees in selling insurance.

Travel Allowance: Without the insurance company picking the gasoline measure the bank officer would hold been unable to work, as public sector Bankss do non pay any travel allowance to employees for any travel beyond 8 kilometers.

Factors critical to the success of bancassurance
Factors that appear to be critical for the success of bancassurance are: –

Committedness of senior direction: Senior direction of the bank must be committed to bancassurance as a nucleus scheme that should be integrated with other nucleus schemes.

Due Importance: Bancassurance should non be simply viewed as an add-on merchandise but as an of import facet of the concern

Change in civilization: Bank ‘s civilization must be transformed to sell insurance and it must be ensured that “ shelf infinite ” is adequately provided in the bank ‘s retail bringing system.

Managing of clients: With client consciousness degrees increasing, they are demanding greater convenience in fiscal services.

Emergence of distant distribution channels: The outgrowth of distant distribution channels, such as PC-banking and Internet-banking, would halter the distribution of insurance merchandises through Bankss.

Emergence of newer distribution channels: The outgrowth of newer distribution channels seeking a market portion in the web.

Others: Schemes consistent with the bank ‘s vision, cognition of mark clients ‘ demands, defined gross revenues procedure for presenting insurance services, simple yet complete merchandise offerings, strong service bringing mechanism, quality disposal, synchronized planning across all concern lines and subordinates, complete integrating of insurance with other bank merchandises and services, extended and high-quality preparation, gross revenues direction tracking system for describing on agents ‘ clip and consequences of bank referrals and relevant and flexible database systems.

Future of bancassurance in India
India is 23rd largest insurance market in the universe but it compares ill with other states in regard of insurance incursion and denseness, as shown in the tabular array below:

Table 12.1 Comparison of Insurance incursion and denseness of India with other states
During 2001-02, the entire life insurance premium aggregation in India rose to about Rs.50, 000 crores. If the industry is to turn at a rate of 20 % per annum ( against LIC ‘s growing of 39 % during 2001- 02 ) , the life insurance market in India will be around Rs.1,71,500 crores in ten old ages clip. Even if Bankss can pull off to acquire 25 % of the market, they will account for gross revenues deserving Rs.43,000 crores in premium. This is merely a conservative figure as most of the private insurance companies bancassurance concern is lending in the scope of 25 to up to 70 % ( in instance of Aviva ) . If the mean committee is 10 % of the entire premium, Bankss can gain about Rs.4300 crores per twelvemonth. Similarly they can gain another Rs.1000 crores as committee from non-life concern ( the yearly renewable non-life market is above Rs.10,000 crores in premium per twelvemonth ) .

This magnitude of possible fee based income by Bankss in India from bancassurance concern is the attractive force for Bankss to be preferable sellers of insurance merchandises, in malice

Figure 12.1 Future tendencies in Bancassurance
Of possible challenges associating to pick of insurance concern ( life or non-life or both ) , cultural issues, compensation construction and capacity edifice.

With immense untapped market in a state like ours, sky is the bound for personal line insurance merchandises. Over 900 Million persons and 200 Million families are uninsured. After dismissing the population below poorness line, the in-between market section is the 2nd largest in the universe after China.

The Insurance sector is likely to witness a batch of activity – be it merchandise invention or distribution channel mix. Bancassurance, the emerging distribution channel for the insurance companies, will hold a big impact on Indian fiscal services industry. Traditional methods of administering fiscal services would be challenged and will happen it hard to populate up to the growing potency with in the sector and bancassurance is traveling to be the toast of the hereafter.

Banks will convey in client database, leverage their name acknowledgment and repute at both, local and regional degrees, make usage of the personal contact with their clients, which a new entrant can non. Banks besides have much lower distribution costs than insurance companies and are therefore, the fastest emerging distribution channel. Tiing up with Bankss is the logical path for insurance companies to accomplish extended geographical spread and countrywide client entree.

The growing in the sector is traveling to be so fast that the most aggressive and most advanced will hold the possible to turn over the traditional Goliaths. But all this can non come at the cost of service degrees. Distribution can be the discriminator in the medium tally but in the long tally service will be the lone discriminator and any participant who develops this expertness will emerge out the victor.

One more word of cautiousness, Bancassurance will be likely the fastest turning medium of distribution but it can non come at the cost of traditional channels of confined agent. Over dependance on any one peculiar channel can be dear to any participant who so may it be.

Finally, success of bancassurance would largely depend on how well insurance companies and Bankss understand each other ‘s concerns and prehend the chances presented, weeding out differences that are likely to harvest up. Success of bancassurance and the companies accommodating this path will depend on the flexibleness in incorporating the two civilizations.


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