Fashion buyer Essay


Fashion purchaser ‘s function is to supervising the development of a merchandise scope targeted at a specific market group and monetary value scope. In a little company, purchaser may besides be involved in the originative and proficient countries of developing a merchandise, hence one standard to be a purchaser is to hold merchandise cognition. The end of purchaser is to present consumers a garment with satisfactory in visual aspect, tantrum, comfort, quality and monetary value.

Technology is said to be the “foundation of all occupations within the manner business” . Indeed, engineering is extensively used in different procedures in the fabric grapevine, from fiber to vesture and to consumer. For hundred old ages, development of fibers and cloths with specific maps and machineries has been to a great extent dependent on engineering. Digital systems such as CAD are introduced to the design and merchandise development processes. Technology is besides indispensable for communicating between retail merchants, makers and consumers.

We will write a custom essay sample on
Fashion buyer Essay
or any similar topic only for you
Order now

This survey is to measure the public presentation of cloths during industry and usage, processes involved in the creative activity of a garment, the impact of human measuring on the proviso of equal size and how CAD system is applied in the phases of merchandise development and visual image and to analyse how engineering influents manner purchaser ‘s determination on scope planning.

Creation of garment

Before production of garment takes topographic point, the phase of design, merchandise development and sourcing should be completed and provided that all the stuffs have arrived. There are several procedures encompassed in the creative activity of a garment ; get downing with spreading and cutting cloths, run uping, wet processing and eventually using pressure.

By and large before cutting, cloths including organic structure and interlining, need to be dispersed and or pre-washed if required, can so be cut into parts and panels, which distributing and cutting can be done by computer-controlled machinery in mass-production and manually for trying. Spreading is defined as the procedure of “superimposing lengths of cloths on a cutting table” by Glock and Kunz ( 2005, 402 ) , and “fabrics may be spread face up, face down or face to face” for there are directional cloths such as velvet, corduroy and forge pelt, even with one or bipartisan prints and chevrons, depending which way they are viewed and it is of import to be distinguished as this will impact the aesthetics of the finished merchandise.

Applications of interfacing, which is defined by Frings ( 2008, p164 ) “is a bed of cloth placed straight under the garment cloth for structuring and support” , may be required in different parts such as girdle and pocket gaps of a garment particularly tailored, assisting to keep forms and extinguishing amendss on cloth from extremist stretching. Interfacing is besides one illustration of fixingss, and “use of fixingss varies with each section of the industry.” ( Frings, 2008 ) Functional fixingss such as rubber bands and slide fasteners are widely used in sportswear, and cosmetic fixingss such as embellishment and buttons may be used in kids ‘s wear doing the merchandises look more attractive.

Stitchs are applied to piecing the parts and panels together into pieces.

Harmonizing to British Standard 3870-1:1991, stitches are divided into 6 categories.

  • Class 100 Chain stitch: Brown and Rice ( 2001 ) indicated it is flexible but besides unravels easy by drawing one terminal of the yarn, chiefly used for doing button holes.
  • Class 200 Hand stitch: largely for cosmetic utilizations
  • Class 300 Lock stitch: widely used in industry with no job of seam smile, but rumpling, nevertheless, more secure and good for puting slide fasteners and pockets.
  • Class 400 Multi-thread concatenation stitch: can be combined with Class 500 incorporating safety stitches with stretchability.
  • Class 500 Overedge concatenation stitch: widely used in knitwear industry due to its extensibility
  • Class 600 Covering concatenation stitch: really extended and strong and used particularly for knitted cloths.

There are fluctuations of stitch types supplying different degree of functional public presentation, comfort every bit good as attraction and determination on which types to utilize is determined by the type of cloth used and intent of the terminal merchandise. For illustration, the combination safety stitch 401.503 is most normally used for security and neatens the cut borders of both knitted and woven cloths ; manus sewing utilizing midst, colorful togss is really cosmetic particularly for kids ‘s wear. However, run uping mistakes such as seam puckering and smile, even amendss on cloths may be caused by deficient usage of stitches, thread tensenesss and machine acerate leafs. Furthermore, it is mentioned by Chuter ( 1995, p136 ) “a mismatch between yarn and fabric causes rucks on washing” , particularly for merchandises need to set about wet processing as a coating, hence pick of yarn has to be careful peculiarly in a merchandise designed with cosmetic stitches, because it can non be mended one time the amendss are made unless taking out all the seams and get down run uping once more.

The rule of pressure is defined by Cooklin ( 1997 ) that is to take folds from a garment by application of heat, steam and force per unit area, in order to make a coveted concluding visual aspect of a merchandise. Pressing may use during the procedure of piecing to open seams, or imperativeness a hem. However, status of pressing varies from different cloths ; for illustration, cotton and linen cloths requires a hot Fe, and can be pressed on the right and the incorrect sides, whereas cloths made from man-made fibers require a cool Fe or they will run under excessively much heat. Procedure of pressing should be held by experts avoiding amendss on merchandises.

From fibers to cloths

Fabric fibers are the basic unit of a garment, lending to aesthetics, lastingness, comfort and visual aspect of a garment. Fibers can be divided into 2 classs, natural and man-made. Natural fibers come from workss dwelling of cellulose and animate beings dwelling of protein ; cotton, flax, wool and silk are the most normally used in knitting cloths. All natural fibers are spun into basic, short fiber narrations ( except silk, a fibril, long fibre narration ) through specific whirling system consequently ( See Figure 4 ) . Narrations can be twisted into 2 waies: Omega for cotton and linen and S for woollen and worsted. It is clarified by Elsasser ( 2005, p113 ) that “twist way does non impact quality in individual yarns.”

Man-made fibers, besides called manufactured, mentioned by Eberle ( 2004 ) can be classified further into cellulosic and synthetics, such as cellulose xanthate, polyester and nylon, are produced through engineering from chemicals ( crude oil ) and natural beginnings ( wood ) that can non be used in original signifier, and so into narrations. Elsasser ( 2005, p14 ) stated that “Science and engineering have allowed people to make fibers to run into specific end-use applications. For illustration, the nylon used in car Mobile tired is really different from the nylon used in hosiery.” Several semisynthetic fibers are produced to be replacement of peculiar natural fibers due to economical and environmental factors ; for case, viscose, a manufactured ( regenerated ) cellulosic fiber made from natural fibers to chemical solution so extruded through spinneret, is besides called “artificial silk” ( Elsasser, 2005 ) for its choiceness and lustre and it is really much less expensive than silk ; acrylic, a man-made fiber, has belongingss closely resemble those of wool.

Subsequently semisynthetic fibers are spun and distorted into filament narrations by different whirling systems harmonizing to fibre type, such as thaw spinning, dry spinning, wet spinning ( see Figure 5 ) and many others, which can so be constructed into cloths and used in broad scope of dresss.

The most common methods of organizing a cloth are weaving and knitwork, nevertheless non-woven cloths are besides widely used in fabric industry. Woven cloths are constructed in an interlacing construction with 2 sets of togss, which is house and strong with the least stretch ; three basic weaves are apparent ( e.g. chiffon ) , twill ( e.g. herringbone and jean ) and satin. Whereas knitted cloths can be made by machine and manus, are formed with an engagement construction in weftwise or warpwise way by cringles of togss, leting important stretch and curtain but can easy lose form ; three basic knits are individual New Jersey, rib and purl.

“The construction of a cloth, or how it is fabricated, affects its aesthetic and functional performance.” ( Brown and Rice, 2001 ) Equally good as the construction, fibres transporting different belongingss determine the public presentation of a cloth, and thereby different terminal uses. Elsasser ( 2005 ) suggested belongingss of a fibre possibly classified as physical, mechanical, chemical and environmental. “Physical belongingss are belongingss that can be evaluated with the bare oculus or with a microscope” ( Elsasser, 2005, p14 ) including cross subdivision ( see Figure 7 ) , covering power, manus, lustre and pilling leaning. Abrasion opposition, dimensional stableness and resilience are illustrations of mechanical belongingss of that can be determined under fabric testing processs. For illustration, cotton is soft and comfy, which can be knitted into a lightweight individual New Jersey cloth doing into underwear or a heavyweight jean cloth doing into denims ; polyester has a high degree of opposition to folds and H2O, it can be knitted to do athletic wear, outerwear.

“Chemical belongingss of a fibre determine how it will respond when it is exposed to the many substances used in production and in cleansing ” ( Elsasser, 2005, p22 ) including absorbency and flammability. Environmental belongingss are the sensitiveness of a fiber to climate and insects. “Most governments agree that the coloring material or printed design of a cloth is the most of import factor in the client ‘s determination to buy dress of trappingss, ” expressed by Elsasser ( 2005, p172 ) . Brown and Rice ( 2001, p183 ) mentioned that “fabrics can be dyed in the fiber, narration, cloths, of garment stage” by dyeing and printing. Dyeing is to be processed by soluble colourants perforating colorss to the nucleus of fibers, and printing is adding colorss onto cloths by pigment, indissoluble colourants.

There are ever some natural disadvantages of fibers such as cotton furrows really easy ; combination of fibers knitted into cloths is one manner of countervailing, at the same clip heightening the cloth with better map and public presentation. For illustration, polyester is blended with cotton to supply a certain degree of fold opposition to a cloth and better lastingness ; viscose intermixing with cotton supplying a satiny visual aspect.

“Finishes give fabric merchandises belongingss they do non possess naturally” said Elsasser ( 2005, p189 ) . Besides blending, failings of fibers possibly overcome by mechanical and chemical coating processes modifying surface, have oning belongingss and aftercare. Mechanical coating includes calendering, raising, cropping and compressive shrinking, which require machinery to accomplish. Chemical completing includes mothproofing, fold recovery, anti inactive, flame retardent. Calendering is frequently applied for a smooth surface if the cloth needs to be printed ; moth proofing is most likely to use on woolen merchandises as a coating.

Consumers become more concerned about the quality of fabric merchandises today, quality of a garment can be controlled by inspecting natural stuffs and finished merchandises ; a set of lab trials and reviews are carried out to guarantee the quality “indicating factors such as cloth and seam strength, colourfastness, shrinking, and other properties” suggested by Kothari ( 1999, p7 ) and there are governments such as British Standards Institute and International Standards Organization to standardise the degrees on trial methods, public presentation and the specification.


“Body type is the cardinal footing of sizing systems. For dress size, organic structure types are classified by organic structure proportions as related to age and gender” indicated by Glock and Kunz ( 2005, p139 ) , for illustration yearlings, juniors and adult females, there are besides extra organic structure types classified as petite, tall or plus sizes. It is suggested by Brown and Rice ( 2001 ) that age, sex and organic structure types group together into categorization bring forthing the size system including a size scope and there are sizing methods for the bulk mass-produced vesture, e.g. size codification.

Size codification can be expressed in missive ( S, M, L ) or figure signifiers ( 10, 12, 14 ) , which represents general organic structure size, nevertheless, different Numberss or letters are used in a peculiar garment, for illustration, in work forces ‘s frock shirts, sizes are indicated harmonizing to the neckband and the sleeve length measurings such as 16-34. Harmonizing to the British Standard of organic structure measuring, size codification of the garment should be indicated clearly on a label and firmly attached to where it is easy clear on the garment.

Brown and Rice shortly argued it is deficiency of standardisation on dress size and the numerical codifications do non needfully bespeak equal sizes for many female consumers. Glock and Kunz ( 2005 ; p141 ) enlightened that “size entirely does non find garment tantrum. Fit is how a garment conforms to or differs from the organic structure. Fit is sometimes described as garment ‘cut ‘ . A well-cut garment conforms to the organic structure in a comfy and blandishing manner.” Silhouette of a garment is frequently determined by anthropometrics, which is a set of measuring of human organic structure set uping the size, form and proportion of the organic structure in order to supply and better for better tantrum, physical comfort and public presentation of a garment.

Fit is evaluated by Brown and Rice ( 2005 ) that can be controlled by five elements: grain, set, line, balance and easiness. In order to set uping a good tantrum, the grain line of cloth demands to be parallel to the length of organic structure ; bias may be cut to accomplish particular effects. A garment with hapless set will hold furrows and creases nailing the locations of the tantrum job, which the furrows caused can non be eliminated by pressing. Distorted side seams is one illustration of deformation of the structural lines of the garment where side seams are meant to be hanging down and perpendicular to the floor and this may be caused by hapless design or building. Garments should equilibrate from the forepart, back or sides and follow the silhouette of the organic structure. Garment incorporating equal easiness should let room for ordinary motions such as walking and external respiration, and yet it is sometimes a manner for a garment to be designed and made with excess comprehensiveness.

In add-on, stretch cloths are peculiarly selected for conforming the exact organic structure silhouette than stiff cloths and use of organic structure scanning engineering is introduced in recent old ages, obtaining more than a 100 measurings of a organic structure in merely few seconds and provided with this information, an absolute fit garment can be produced.


CAD ( Computer Aided Design ) , an synergistic computing machine design system extensively used in the vesture and fabrics industry, is frequently used together with CAM ( Computer Aided Manufacture ) . They can be distinguished by “CAD is by and large used to back up the originative procedures in the design studio and CAM is used in the fabrication procedure to command machinery or system ( such as scaling, lay planning or pattern cutting ) .” ( Gray, 1998, p2 ) and it is suggested by Aldrich ( 1992, p84 ) that it has “an ability to imitate ocular impressions” . CAD engineering was originally developed for fabric industry, and shortly introduced into all procedures in vesture industry “from dress and fabric design, form devising, scaling, garment production through to selling and informations management.” ( Burke, 2006, p157 )

The first phase in the procedure is frequently apparel and textile design. Designers uses CAD system in making manner illustration by imitating and planing fabrics ( wovens, knits, prints ) and chalk outing silhouette of garments, showing ocular images of moodboards, coloring material pallets, fabric swatches, fabric draping, trims, embellishment motives, stitch constructions, scanning and redacting images every bit good as bring forthing higher quality of printouts.

Pattern creative activity is the following phase in the vesture procedure. As CAD is a computerized system, it enables technicians “to scan, digitise in or make pattern blocks on screen and redesign form pieces where necessary” ( Aldrich, 1992, p95 ) , which makes form doing really much convenience than it was earlier. Once the basic form is digitized into the computing machine and by inputting a size chart, “grading, or how each form form alterations to let for different sizes, is automatically achieved.” ( Aldrich, 1992, p83 )

With the digitalized system of pattern developing and scaling, a ballad program ( besides called a marker ) , which is a cutting templet, can so easy be generated of how the forms should be laid out together “as closely and expeditiously as possible” ( Eberle, 2004, p145 ) to maximized use of the cloth during the fabrication procedure. Depending on the breadth of the cloth and form sizes, the ballad can be planned into individual size or multi-size.

In add-on, CAD is besides used throughout the supply concatenation for communicating between retail merchants, providers and clients. CAD can be integrated with other information engineering systems, bring forthing 2D designs to 3D, transporting out procedures excluded in design and fabrication phase, such as roll uping gross revenues orders and commanding stock every bit good as planning and visualising store floor layouts.


Bing a manner purchaser, there are some important factors of engineering which have to be taken into consideration when a new scope of merchandises is under development. In term of scope, every season retail merchants have assorted merchandise classs as ‘fashion ‘ , ‘seasonal ‘ and ‘staple ‘ manners, different nomenclature possibly used in different retail merchants, such as ‘classic ‘ or ‘key ‘ points. Seasonal points are designed in specific subjects for conditions alterations and traditional events including Halloween, Christmas and Easter, normally single aggregation is designed for each class. Staple points are normally the basic manners selling in the old season with more or less the same adjustment nevertheless minor alterations, such as manner ( from crew cervix to V-neck ) and color jazz band. Manner points are the alone and voguish points in the aggregation which merely sell for a peculiar season and purchasers are responsible for the choice of the aggregation including the mentality of points, cloths used, colourways by forcasting future tendencies.

Goworek ( 2001, p20 ) defined scope planning is that “the phase where purchasers define the item of the scope that is to be offered to the client in footings of styling, cloth, design inside informations, providers and prices.” In the phase of planning, purchaser demands to do determinations on the followerss:

  • Subject, cloths, trims, forms and colorss to be used in each manner ; depending on what season and manner the garment is in, different types of cloths and colorss may use consequently accomplishing specific mentalities.
  • Size scope for single manners ; most of the retail merchants normally have specific mark market groups which the size scope is based. However measurings sometimes vary somewhat for manner points.
  • Range choice ; the manners to be manufactured, the sum and ratio of manners such as tops and undersides to be included in each class aggregation ; there are normally 100s of manners designed every season and merely 60-70 manners are in concluding production list.
  • Beginning of the merchandises ; purchaser considers the techniques to be used in the garments and decides where to put the majority orders harmonizing to the makers ‘ capablenesss.
  • Selling monetary value ; monetary value to be sold in the shops

“A merchandise at any degree must accomplish the right balance between monetary value, quality, creativeness and wearability” , said by Tungate ( 2004, p226 ) . “Quality of fabric and dress merchandises can turn out decisive in the success or failure of companies in the ferociously competitory planetary market” stated by Kothari ( 1999, p1 ) . Quality to the consumers means fittingness for intent such as comfort, heat.

Comfort can be performed by different sectors of a garment: cloths, and design adjustment. Fabric is the chief constituent for comfort, which influences the presentation of a garment at the same clip. Inadequately used cloth may ensue in non selling, for illustration an eventide gown designed to be glistening and curtains good should utilize satin or silk non twill fabric, as the garment is worn following to clamber, twill cloth is non appropriate for its surface is unsmooth and uncomfortable to have on. Being beautifully dressed is non the lone ground for people to have on apparels ; functional belongingss such as protection and maintaining organic structure warm is besides a important factor and cloth should be suitably used in dress, extra coating can be applied depending on intent of garment, may be for different events and conditionss, for illustration, a rain coat should hold a waxed coating on the fabric surface protecting organic structure from moisture.

Therefore, fabric sourcing is an indispensable procedure for new development ; purchasers should hold background and update cognition on fibers and cloths as there is “continuous development of specialised fibres or cloths for specific functions” ( Kim and Johnson, 2009 ) , every bit good as the engineering in fabrication. Since purchasers may non be an expert on fabrics, interior decorator and the fabric engineers normally participate in the phase of fabric sourcing, it is of import to separate the fiber contents and the buildings of a cloth as it is under British Standard that the fiber content must be clearly and accurately shown on a label saying what the garment was made of every bit good as the attention instructions. Quality of the cloths is tested by the authorised research lab such as SGS, ITS guaranting cloths accomplishing the criterion of certain demands in order to fulfill consumers.

Brown and Rice ( 2001, p183 ) pointed out that “dyeing and printing are trading determinations every bit much as proficient determinations because coloring material is critical to consumers when sing which garment to purchase.” When consumers foremost walk into stores, the first constituent appears to them is color and the forms of the garment. Buyers should ever maintain path on the manner tendency and the latest engineering of dyeing and printing every bit good as rival ‘s motions before doing determinations as incorrect determinations made may ensue in no gross revenues and lose money, it is clearly shown by the failure instance survey of Marks and Spencer taking the coloring material ‘grey ‘ to be the theme coloring material of its merchandises. On the other manus, when doing determinations, purchasers should take into history the cost of the coatings needed to be applied to the cloths and merchandises, some coatings require particular machinery for which non every maker will hold and for those who have, will demand a higher monetary value for bring forthing. For illustration, an extra cost of mercerising procedure will be added to fabricating the cotton cloth. Besides, most of the clip, cloths are to be dyed into required colorss and the cost of the cloth should include the dyeing cost, nevertheless for a merchandise designed with garment dye coating will be more as makers do non have a dyeing factory. Labour cost will besides includes due to the buildings of the merchandises utilizing complicated machinery such as the cost of run uping in lock stitch will be less than run uping five-thread cosmetic overlock stitch. Cost can be eliminated in such minor subdivisions to maintain the whole production cost down, for one of the responsibilities of purchaser is to maintain fabrication cost down in order to do most net income for the company.

Manually paradigms are manufactured with designated stuffs, colorss and prints, so fitted on a theoretical account for purchasers and interior decorators reexamining if there should be any amendments, and while dressing interior decorators use CAD systems together with other IT systems such as V-stitcher to execute thoughts and stimulate designs by redacting inside informations, it is a more convenience and less time-consuming manner to ocular paradigms and alter the stuffs, colourways, print forms, trims and even the silhouette of a garment in a 2D and 3D computerized system as efficiency is important in this fast manner industry. However, these digital systems are non low-cost for every company.

Consumers are concerned about dress size and tantrum, they tend to buy garments do them look good dressed and it is indicated by Brown and Rice ( 2005, p154 ) that “manufacturers aim to bring forth dress that systematically fits their mark market because dress that fits additions gross revenues and client satisfaction” every bit good as deriving client trueness for they can anticipate to happen a good tantrum as found before. The size scope of garments available in shop possibly different between retail merchants depending on what their mark client is. Furthermore, garment measurings besides vary between manners harmonizing to the perceptual experience of manner, for illustration, the latest tendency for adult females ‘s top is oversized, measuring on shoulder of the manner points will be bigger than a basic crew neck jersey.

In order to accomplish good tantrum, 3D organic structure scanner can be applied to roll up measurings of a theoretical account in the retail merchant ‘s mark market group and reassigning into computing machine informations and join forcesing engineering of organic structure scanning and V-stitcher, an embodiment stand foring specific mark market group is developed in V-stitcher system. Together with CAD system, where forms are prepared, interior decorators and purchasers can reexamine the manners on the embodiment by different airss and motion and amend the adjustment if necessary. Constructions of a garment can besides be demonstrated in this coaction system by seting specification of stitches and seams onto the paradigms. However, it is hard to analyze the suitableness usage of stitches and seams without an existent finished paradigm is produced.


This survey illustrated the application of engineering in the vesture and dress industry from fibers to cloths and to finished merchandises, it is so used throughout all phases by interior decorators, purchasers and industries with digital and manual systems. Fibers and cloths are being developed continuously, design and merchandise development procedures are going more and more dependent on the digital engineering systems as demonstrated by Lectra, it is really utile to making all the practical images of designs, colourways and stuffs and bring forthing into a aggregation in a computerized system. Technology is demonstrated as an promotion of this fast manner industry.

In order to success in the new merchandise development, manner purchasers are responsible for doing determinations for a complete aggregation of manners, based on researching the market for the latest tendencies, the consumer behavior, and the most of import is the application of engineering. Design may be the cardinal factor of a successful merchandise, nevertheless, will non win without aid with engineering. The cardinal elements of engineering that influents manners purchaser ‘s determination in a new merchandise development will be the engineering accomplishing better tantrum and better quality to a garment.


Hi there, would you like to get such a paper? How about receiving a customized one? Check it out