Financial Performance Analysis Of Debenhams Plc Accounting Essay

The intent of the first portion of this study is foremost to do a brief reference to the history of the selected company that has a listing on the stock exchange ; Debenhams. Second, is to present fiscal public presentation analysis of Debenhams for fiscal old ages 2011 and 2012. The analysis is carried out by employed ratios as analytical tools to measure the company ‘s profitableness, its liquidness, the efficiency, the capital geartrain of Debenhams and investing ratios public presentation. The computation of these ratios from the concluding histories of the company will assist us to compare these two old ages.

The 2nd portion of this study is about the activity based costing system, ABC. In the first subdivision comparisons and contrasts ABC costing and traditional soaking up costing. Thence, analyses the impact of ABC bing system. Finally, concludes with the inquiry if ABC helped companies throughout the universe to polish and better their costs systems.

As a decision, this paper gives a sound statement whether ABC should be used by Debenhams.


Company Profile: Debenhams PLC

Part I: Fiscal Performance Analysis of Debenhams PLC


Fiscal Ratios Analysis

Profitableness of Debenhams

Liquid of Debenhams

Efficiency of Debenhams

Capital Gearing of Debenhams

Investing in Debenhams


Part II: Activity Based Costing System ( ABC )


Review of the Rise of ABC

Its Comparison with Absorption Costing and its Advantages

Impact of ABC System



For Part I: Fiscal Performance Analysis of Debenhams PLC

For Part II: Activity Based Costing System ( ABC )


Appendix A: Calculation of Accounting Ratios

Appendix B: Amalgamate Income Statement

Appendix C: Amalgamate Balance Sheet

Appendix D: Amalgamate Cash Flow

Company Profile: Debenhams PLC

Debenhams is a prima international, multi-channel British-based trade name which is available in 92 states, through shops or online, including China, India, Bangladesh, Vietnam, Romania, Turkey, Cambodia, Morocco, and Egypt etc. The Company boasts puting clients at “ the bosom of everything we do and are genuinely passionate about the merchandises that we sell, half of which are sole to Debenhams ” . Major merchandises offered by Debenhams are accoutrements, electrical, flowers, place and furniture, and gift thoughts. Besides, the Company offers services such as nuptials services, shopping aid, and in-store coffeehouse and eating houses ( Debenhams ) .

History of Debenhams dates back to 1778 when a drapers shop was established by William Clark in London. Initially, the Company sold expensive cloths, baseball mitts, bonnets, and sunshades. The Company started to spread out its operations when William Debenham made investings and the name was changed to “ Clark & A ; Debenham ” . Further investings in the Company were made by Clement Freebody in 1851 after which it was renamed as “ Debenham & A ; Freebody ” . A sweeping and retail was so established selling fabric and other points to modistes and other big retail merchants. The Company made several acquisitions of retail, sweeping, and fabrication concerns in the 19th century. Offices were opened in South Africa, Australia, Canada, and China. Acquisitions continued in the 20th century and Debenhams Ltd was incorporated in 1905. Debenhams was the largest section shop group in the UK in 1950, having 84 companies and 110 shops. The concern of Debenhams was repositioned in the last two decennaries of the 20th century presenting sole merchandize. The first international franchise was opened in 1997 in Bahrain ( Debenhams ) .

The gross dealing value of Debenhams recorded an addition of 26 % in 2012. The addition was driven by “ like-for-like ” gross revenues growing in shops and online in the UK and international concerns every bit good as new shop infinite. Other fiscal indexs were besides healthy during last old ages. For illustration, Debenhams ‘ gross increased by 2.6 % , net income before revenue enhancement 2.5 % , and dividend per portion increased by 10 % , compared with the old twelvemonth. In the wake of an economic recession, healthy growing marks indicate the success of Debenhams ‘ attack and scheme. For illustration, Debenhams continues to prosecute its growing scheme and is continuously spread outing through franchises ( Debenhams ) .

Selling franchise has enabled fleet enlargement as capital is provided by the franchisees. Debenhams seems to be an ambitious service supplier and retail merchant. Through acquisitions and franchises, continued growing is besides expected in the hereafter. The Company has planned a different attack for prolonging its growing in the hereafter naming it “ individual position of the client ” . This attack may ease Debenhams to hold a complete position on the client behavior and shopping forms. Another benefit of this attack will be tailored selling customized to the demand of the single clients. Customization of the merchandises will assist the Company finds its manner into different merchandise classs. Present accent on growing shows the future aims of Debenhams are driven clearly by a scheme to increase market portion and finally the profitableness. The largest sourcing hub of Debenhams is China/Hong Kong and the Company is be aftering to increase its presence in Far East market for illustration come ining the comfortable market of Thailand. Besides growing scheme as a major success factor, Debenhams is besides successful due to its policy stressing cultural diverseness doing attempts to fulfill demands and demands of regional markets ( Debenhams ) .

Debenhams ‘ baffled individuality

Fiscal Performance Analysis of Debenhams PLC


Fiscal information gives the ability to the users to do determinations and to be after their concern. The methodological analysis adopted for the analysis includes ratio analysis. Furthermore, fiscal accounting statements reflect the concern activities through the income statement, which is involves the net income and loss history, a hard currency flow statement, which considers where the money goes and comes from, and a balance sheet statement, which looks at the wealth of the concern at the terminal of the period.

The instance survey for fiscal analysis as mentioned above is about Debenhams. This twelvemonth for Debenhams was n’t profitable as is show below. As stated the Chairman of Debenhams, Nigel Northridge: “ 2012 was a twelvemonth of jubilation across the UK for many grounds ; non least the Queen ‘s Diamond Jubilee and the hosting of tremendously successful Olympic and Paralympics Games. For retail merchants, nevertheless, it was one of the most ambitious old ages on record. ”

Fiscal Ratios Analysis

2.2.1 Profitableness of Debenhams

The profitableness ratios step the relation of net income to assorted fiscal steps, like the capital etc.



Tax return on twelvemonth and capital employed ( ROCE )

14.1 %

12.8 %

Gross net income border

13.4 %

13.6 %

Operating net income border

8.31 %

7.85 %

Tax return on twelvemonth and capital employed ( ROCE ) : This ratio shows the per centum of net net income after revenue enhancement on the capital employed. Equally long as the rate is higher, so efficient is the capital employed.

aˆ? The ratio ROCE for Debenhams PLC in 2011 was 14.1 % and in 2012, it had a decrease of 10 % , making the 12.8 % . By this worsening in the return on capital employed, implies that the resources of the administration are being exploited less efficaciously in the coevals of runing net incomes. Non-current liabilities has been increase in the twelvemonth 2012 compared to the twelvemonth 2011. Operating net income has been risen by 5 % and non-current liabilities have been fallen by 9 % , due to payback long term loan and adoption. In add-on, equity has been addition. Besides, the value of equity is higher than the non-current liabilities and that protects the company from liquidness jobs.

Gross net income border: This ratio shows the per centum of the gross net income from gross revenues that have accomplished. As higher the per centum is, such higher is the profitableness of the concern from gross revenues. The positive net income border analysis translates into positive investing quality, such as research and development, or selling.

aˆ? The gross net income border has somewhat increased in twelvemonth 2012, fundamentally the gross net income border remained about dead at 13 % . This due to the increasing of sale gross that has been increased merely by 1 % in 2012, and besides of that at the same period the cost of gross revenues rose merely by 1 % excessively.

Operating net income border: This ratio shows the before involvement and revenue enhancements net income of the company. As higher the per centum of this ratio is, such better is for the company.

aˆ? The undermentioned ratio indicates the operating net income generated from gross revenues gross in per centum footings. The operating net income border for 2011 was 8.31 % and it had a little lessening of 5.86 % in 2012. This little lessening is a due of that the operating net income has a little decreasing of 5 % when the gross revenues gross increased by 1 % merely. The increasing of gross caused by the gap of two new shops in 2012, this continues to be a driver of gross revenues growing.

The stable value of the gross net income border and the little decreasing of operating net income border, do non look really healthy for the company ‘s profitableness. This shows that the profitableness ratio has n’t earned at gross revenues, at entire assets and at net worth.

2.2.2. Liquid of Debenhams

Liquid is the ability of a company to carry through its duties. The liquidness ratios indicate a house ‘s ability to transport out adequate gross in order to cover its duties and go on its operations.



Current Ratio

0.592: 1

0.632: 1

Quick Ratio

0.143: 1

0.175: 1

Current ratio or Working capital: This ratio indicates whether it can react to the current liabilities by utilizing current assets. As many times we can cover short-run duties, as better for the company.

aˆ? Debenhams ‘s current ratio was 0.592:1 in 2011, which increased merely by 0.04:1 times to go 0.632:1 in 2012.This high spots little betterment in liquidness. The addition in current ratio could be attributed to 8.5 % addition in current assets, when its current liabilities increased by 1.6 % merely. The addition in current assets, derived from the addition of receivables by 5 % and 3.4 % addition in stock lists. Simultaneously increase in current liabilities was driven by 7.4 % in trade and other payables.

Quick ratio: This Ratio indicates a house ‘s ability to run into the short-run duties, without the demand to sell stocks of ware. In brief, how many times can the house to react its current liabilities by utilizing current assets without the concluding stock. As many times it can cover its duties, as better for the company. In order a company to hold a solid fiscal wellness, the speedy ratio must be 1 clip, which is a mark that the liquidness degree of a company is high.

aˆ? In the present instance, the speedy ratio increased from the old twelvemonth by 22 % , that ‘s a good mark for the wellness of Debenhams. This happen because the stock lists increased by 3.4 % , in 2012 when its current liabilities increased by 1.6 % . The computations show that Debenhams has the ability to pay off short-run duties without base on the sale of its stock lists.

2.2.3. Efficiency of Debenhams

Another important ratio is about the effectivity of a company. Efficiency ratios are about the strengths and failings of a company.



Net plus turnover

1.7 times

1.63 times

Trade receivables ‘ aggregation period

12 yearss

12 yearss

Trade payables, Payment period.

93 yearss

99 yearss

Net plus turnover: This ratio demonstrates the efficiency and profitableness with which assets of a company are exploited to bring forth gross revenues.

aˆ? As shows the net plus turnover decreased by 4.3 % in 2012. Briefly, in 2011 the net plus turnover was 1.14 times whereas in 2012 was 1.21 times. There is a lessening in the plus turnover, which implies negative facets for gross revenues gross coevals.

Trade receivables ‘ aggregation period: This ratio looks at the figure of yearss that trade debitors take to pay the administration for the recognition gross revenues.

aˆ? The trade receivable ‘ aggregation period remained the same at 12 yearss. It ‘s a good motion, which the debitor aggregation period did non increase. The ground that is positive is because this helps the operating hard currency flow of the administration.

Trade payables. Payment period. : This ratio step the yearss that a company need to pay its provider for the purchases made.

aˆ? Debenhams ‘s payment period in 2011 was 93 yearss whereas in 2012 took about 99 yearss. The addition of the payment period is due of the addition of trade payables by 7 % while the cost of gross revenues increased a spot. That shows that Debenhams is consistent in its debt direction. So, it obtains favorable purchase footings, every bit good as easy entree to financess in hereafter.

2.2.4. Capital Gearing of Debenhams

This ratio states the proportion of debt in a company ‘s capital construction. The higher is the pitching ratio or fiscal purchase, such high is the fiscal hazard.



Gearing Ratio

49.4 %

51.5 %

Interest Cover Ratio

6.7 times

9.8 times

Gearing Ratio: The Gearing Ratio show the relation of company ‘s long term liabilities with the equity. This shows at what degree is the capital with the liabilities.

aˆ? Debenhams capital pitching ratio was 49.4 % in 2011, which increased by 4.25 % to go 51.5 % in 2012. This addition is due of the faster addition long-run liabilities by 9.4 % than the company ‘s equity that increased by 0.2 % merely. The long term liabilities issued was employed to pay or refinance bing debt or other general corporate intents. Harmonizing the one-year study of Debenhams ( 2012 ) , the liabilities relates to the spreading of the charges associating to rentals with fixed one-year increases in rent.

Interest Cover Ratio: This ratio shows what portion of dept involvement is covered by the hard currency flow of a company. In order to make n’t hold fiscal hazard, the ratio must be as long higher become.

aˆ? Interest screen of Debenhams PLC in 2011 was 6.7 times and in 2012 has increased, and became 9.8 times. This is a consequence of the decrease of the operating net income by 5 % , at the same clip that the finance costs has increased by a higher rate. This outlines betterment in the Debenhams long-run solvency. The operating net income was decrease cause of the employment costs that decreased by 4 % . In add-on, the benefit of the cut downing finance cost is that the bank loans and overdrafts decreased by 39 % in 2012.

In brief, Debenhams is low-financially leveraged, every bit good as tolerably covers its involvement disbursal positively, so brings much lower fiscal hazard. This lower fiscal hazard reduces its cost of capital and enhances its recognition evaluation.

2.2.5. Investing in Debenhams

Investing ratios are employed to entree the stock ‘s public presentation.



Dividend Cover Ratio

9.1 times

3.3 times

Dividend Cover Ratio: This ratio shows the figure of times is covered the dividend that holders of penchant portions entitled to acquire from the net net income of the company after subtracting revenue enhancement. As many times covered so much better is for holders of the penchant portions.

aˆ? The dividend screen ratio decreased to a big extent. In fiscal twelvemonth 2011 was 9.1 times but in 2012 decreased to 3.3 times. This a due of dividends paid that increased extremely from 12.9 in 2011 to 38.5 in 2012, despite the fact that the net incomes was increased excessively by 7 % merely. This diminution raises farther concerns about the ability of the administration to maintain up its dividend policy.


Taking into consideration the ratio analysis applied to Debenhams, highlighted that the company had some change between the fiscal old ages 2011 and 2012. The result of the fiscal analysis of Debenhams is that most of profitableness, liquidness, efficiency and investings ratios demonstrate diminution. However, the pitching ratios demonstrate a rise due to the growing of the non-current liabilities. From the information and analysis that collected, is observed that Debenhams has some troubles in their supply concatenation and their fiscal and selling direction. Even though, they have invested in a long-run development and are positive in a possible growing in the subsequent old ages, to accomplish their purpose they have to work hard. They must play in the same field as its rivals that are besides section shops with merchandise classs, like Marks & A ; Spencer or House of Fraser etc. The fiscal crisis is one of the factors were conducted jobs to the company. Debenhams still have a strong place in the UK and non merely. For the minute is non good for the investors to put in Debenhams, they must wait and see its public presentation for the following old ages.

Activity Based Costing System ( ABC )


Activity-based costing ( ABC ) system gained popularity in the early 1980s as an option to conventional cost direction systems that seemingly produced unequal consequences while apportioning costs. Professor Robert Kaplan- a professor in the Harvard University- was an early advocate of the ABC system. ABC system links disbursement by an organisation on resources straight to activities where support every bit good as indirect disbursals are traced accurately by cost drivers to single clients, merchandises, and services. The rise of ABC has helped companies throughout the universe to polish and better their costs systems. Companies following ABC have successfully managed to better cost truth and preciseness by stressing directors to cut down cost, to supply an effectual direction tool for doing better determinations, and finally increasing profitableness of companies based on a cost-efficient and practical attack of ABC. Traditional costing attacks are based on ciphering direct costs and later adding proportionate operating expense costs. These attacks, at times, lead to incorrect concern determinations. Due to increased degrees of operating expense costs and little portion of direct costs in the modern-day concerns, the cost allotments are non successful. ABC system has been devised to take the lacks present in the traditional systems, finally leting directors to find the existent costs related to each merchandise or service.

Review of the rise of ABC

Its Comparison with Absorption Costing and its Advantages

Costing systems may differ in relation to which costs are really assigned by the companies to be units or cost objects along with their edification degrees. Cost systems are by and large classified as: direct bing systems, traditional soaking up bing systems and activity-based costing systems. Merely direct costs are assigned to be objects in direct costing system. As indirect costs are non assigned to be units of cost objects, they report parts straight to indirect costs. As such, direct bing system may besides be categorized as ‘partial bing system ‘ . This system is suited for decision-making in state of affairss where the cost particularly of joint venture fluctuates. A chief disadvantage of direct costing system is that they do place systems to mensurate every bit good as assign indirect costs. Contrary to that, indirect costs are assigned to be units or cost objects in both traditional soaking up costing and ABC system ( Durry, 2007 ) .

Absorption bing system is related to the aggregation of costs by cost object, cost unit, or merchandise. Production operating expense costs, under this system, are absorbed by the merchandises through creative activity of overhead soaking up rates. The soaking up rates frequently used in fabricating companies include those which are chiefly based on direct labor. The alterations that have late been witnessed in many cases now preclude the use of direct labor as a cardinal footing specifically for overhead cost soaking up, and besides other methods are being developed ( Major & A ; Hooper, 2005 ) .

There are certain disadvantages of traditional soaking up bing due to which research workers have developed other bing systems. A chief disadvantage of soaking up bing system is promoting production for the terminal stock. In soaking up costing system, direct labor is frequently used as a footing for operating expense costs despite the fact that a figure of the operating expense costs are either driven by direct labor or non incurred on the same footing. It is understood that other cost drivers are besides at that place, and that several activities in the companies may take to incurring of costs. In fabricating such merchandises, these costs may be driven by different issues related to production. Furthermore, fixed costs, under soaking up costing system, is largely charged to merchandises or services based on volumes as such ; it is non possible to acknowledge the cost drivers or activities doing happening of such costs ( Jackson & A ; Sawyers, 2008 ) .

During the decennary of 1980, the restrictions and restraints in traditional soaking up bing system started to be publicized. The system was devised decennaries ago when many companies produced a narrow line of merchandises. Besides, stuffs and direct labor were the chief mill costs. The portion of operating expense costs was well little while the deformations due to insufficiency of overhead allotments were undistinguished. Costss of information processing were high and as such ; it was hard for the directors to warrant overhead allotment methods ( Cooper & A ; Kaplan, 2007 ) .

Companies today produce and deal with a broad scope of goods and services. Direct labor costs form little proportion of entire costs. Overhead costs are of important importance. It is, hence, hard to warrant overhead allotments by using a cut downing direct labour base, particularly when costs of information processing are no more barriers to utilizing refined cost systems. Furthermore, high degrees of planetary competition during 1980s resulted in determination mistakes because of cost information more dearly-won and more likely. It is against this background, the rise of ABC system has been witnessed ( Cooper & A ; Kaplan, 1998 ) .

Supporters of ABC system offer a figure of statements to warrant its acceptance. They argue that ABC is a just method to bear down costs to a broad assortment of merchandises. The merchandises that use the organisational activities doing the happening of cost bear such costs related to these activities in a just manner. This addresses the defect of soaking up bing system in which general operating expenses of a company are spread over a scope of merchandises utilizing methods frequently unrelated to the mode costs are driven or generated ( Cooper & A ; Kaplan, 1998 ) .

Another statement meaning high quality of ABC system over soaking up bing system is that the former takes into history merchandise complexness. Different types of costs charged to a scope of merchandises are associated with the fortunes in which merchandises are manufactured. Using ABC, complex merchandises in peculiar might ensue in high unit costs than simple merchandises. Therefore, this would hold significant impact in mensurating profitableness of the comparative merchandise than soaking up bing method. Those costs that under the traditional soaking up bing methods are by and large considered as fixed in sum may be regarded as variable particularly in the long tally under ABC system. Consequently, ABC supports mensurating efficiency degrees of managerial and administrative maps. Another advantage of ABC system is promoting or following a more matter-of-fact attack to the policies related to stocks. ABC system does non propose constructing stock of finished goods as in the instance of traditional soaking up bing system. The over-recoveries, in ABC system do non originate to the same degree. The ground is that a greater fraction of the costs are regarded as variable alternatively of fixed ( Horngren, 2012 ) .

Impact of ABC System

ABC system is more appropriate than other bing systems and should be used by Debenhams. This system offers truth and preciseness but at the same clip requires more resources. The justification to follow this method relies on the advantages of improved determinations due to more accurate costs. ABC will ensue in more cost pools to delegate overhead costs to a assortment of merchandises. Costss, utilizing this attack, can be assigned more straight to the relevant merchandises based on the cost drivers ( Chongruksut & A ; Brooks, 2005 ) . Debenhams ‘ direction can exert more control on the Company ‘s operating expense costs. Under this system, Debenhams can follow several overhead costs and delegate them straight to activities. This will finally let designation of indirect costs. As such, Debenhams ‘ direction will be more cognizant of their undertaking to command the activities taking to happening of costs. Another benefit that Debenhams can hold is better executing of direction determinations. Due to accurate costing, Debenhams can find selling monetary values that will back up in accomplishing the desired profitableness degrees.

A major benefit to implement ABC system is a rise in shared apprehension between the accounting and gross revenues forces and besides other employees in how effectual and efficient the costing system is in relation to pull offing trade-offs. This will hold a important impact on the organisation alteration and besides considerable alteration in company civilization. Innes and Mitchell ( 1991 ) reported some factors that can assist successful execution of ABC system. These factors are ; support from a company ‘s top direction ; regular supply of appropriate resources ; a participative manner between different sections of a company in informations congregation ; and accomplishable aims to implement ABC system ( Innes & A ; Mitchell, 1991 ) .


Activity-based costing ( ABC ) system gained popularity in the early 1980s as an option to conventional cost direction systems that seemingly produced unequal consequences while apportioning costs. The rise of ABC has helped companies throughout the universe to polish and better their costs systems. Companies following ABC have successfully managed to better cost truth and preciseness by stressing directors to cut down cost, to supply an effectual direction tool for doing better determinations, and finally increasing profitableness of organisation based on a cost-efficient and practical attack of ABC. As Debenhams PLC trades with several merchandises, ABC system will be suited as its costing system. This is because ABC system is a just method to bear down costs to a broad assortment of merchandises. Adopting ABC method will enable Debenhams to accurately mensurate the profitableness of every merchandise. More accurate information costs will assist in puting realistic monetary values and besides back up to make up one’s mind whether to purchase a peculiar merchandise and, in some instances, even see extinguishing a merchandise. ABC method will assist Debenhams ‘ direction exercising more control on the Company ‘s operating expense costs, trace several operating expense costs, and delegate them straight to activities.


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