2.1.1 The name, logo, and location of the propose concern
Name
The concern that we proposed is nutrient tribunal in Kampar country, viz. as Spark Food Court. Spark Food Court is in its startup phase. A nutrient tribunal is a place or common country within a installation that is immediate with the counters of multiple nutrient sellers and provides a common country for self-serve dining.
Logo
Figure 2.1: Logo of Spark Food Court
Explanation of logo –
Location
Spark Food Court is located at Jalan Hala Timah 3, Kampar, which is in new town Kampar. Besides, Spark Food Court is nearby Tunku Abdul Rahman College ( KTAR ) and Westlake Home. It is besides environing by other housing-shops, such as eating house, photocopy and printing store, cybercafe , mini market, and others.
Figure 2.2: Location of Spark Food Court
Beginning:
The chief ground of Spark Food Court sold the multi-choices of nutrients, which besides include “ HALAL ” nutrients is that Kampar has a population of around 68,000 over a land mass of 39,000 hectares in the last 2009. The bulk of the town ‘s population is Chinese and other races such as Malayans and Indians make up the remainder of Kampar ‘s population. There is an increasing of population due to Tunku Abdul Rahman College ( KTAR ) and University Tunku Abdul Rahman ( UTAR ) operating in new town and Kampar besides served by assorted primary and secondary schools.
With an estimated combined capacity of more than 20,000 pupils, these two establishments are touting to be the two instruments that will reconstruct the town to its former glorification. Therefore, more eating houses and nutrient centres are need due to the high demands in population. New nutrient tribunal centre will provide for the population of Kampar and provides possible chances for parttime work for pupils populating in the vicinity.
Spark Food Court holds that accomplishing organisational ends depends on cognizing the demands and wants of mark markets and presenting the coveted satisfactions to clients. In add-on, people are ever altering their gustatory sensation or spirit in holding repasts. Therefore, Spark Food Court has the ability to fulfill clients ‘ demands by functioning them with more than 30 different picks of nutrients in one topographic point.
2.1.2 Nature of concern / merchandise or services offer
It proposes that in order to fulfill the concern ‘s mission, Spark Food Court anticipate the demands and wants of consumers and fulfill these more efficaciously than its rivals. First, Spark Food Court rents the topographic points to other sellers to sell their nutrients, while Spark Food Court itself sells drinks to clients. Meaning that, Spark Food Court provides services to sellers ( lease the topographic point ) and at the same clip provides merchandises ( drink ) to clients.
The merchandise that Spark Food Court provides is drinks and nutrients. The nutrients that provide by and large have different picks with “ HALAL ” nutrients, which Spark Food Court welcoming and functioning all races of clients at the same clip. Around the Kampar, we have found that the eating houses that merely provided “ HALAL ” nutrients about are Muslim-Indian eating houses, which is Mamak Stalls. Therefore, those clients who find for “ HALAL ” nutrient have limited picks of nutrient to take in Kampar. Spark Food Court is able to function all clients, neither Muslim nor non-Muslim. Muslim clients are one of Spark Food Court ‘s possible clients because the nutrients include “ HALAL ” nutrients. “ HALAL ” nutrient stables and non- ” HALAL ” nutrient stables are offprints in Spark Food Court. Consequently, even there are some non- ” HALAL ” nutrient stables in Spark Food Court, Muslim clients will experience safe and have the assurance to hold their repast.
Besides that, monetary value of the nutrients is sensible, which it can merely be what exchanged for the merchandise or services between Spark Food Court and clients. Spark Food Court besides distributes a colourful catalog with bill of fare and monetary value listed that paste in forepart of the seller ‘s stall. The catalog with bill of fare and monetary value besides portion out to every house to allow all possible clients know.
Therefore, Spark Food Court provides good environment to clients. Spark Food Court is able to supply more than 30 different picks of nutrients in one topographic point. There is a big topographic point sufficiency for clients with their friends and households gather to hold a repast. Spark Food Court has free infinites that allow clients to park their auto, motorcycle, or bike. This will do clients experience convenience when holding repast in Spark Food Court.
2.1.3 Company mission and aims
Spark Food Court ‘s Mission:
Target to all clients, either Muslim or non-Muslim particularly in new town Kampar
Provide multi-choices of nutrients, which include “ HALAL ” nutrients
Satisfy all clients in Kampar country with a sensible monetary value
Improve quality of merchandises and outstanding in a hygienic and larger environment
Supply a friendly service environment comparison to rivals
Spark Food Court ‘s Aim:
Generate profitable investing return for investors or stockholders between twelvemonth three and five.
Payback period within three to five old ages
The Opportunity
2.2.1 Problem to work out or necessitate to be filled
Population
Based on the research, the populations in Kampar were by and large increasing every twelvemonth, particularly those pupils from different provinces and the retirement citizen. The chief factor of increasing pupils in Kampar is due to the established of UTAR campus and the bing of KTAR in Kampar. When population of pupils additions, this will straightly followed by the demand of nutrients. As what we had observed from the Kampar country, the picks of nutrient is instead limited comparison to other topographic points while the population is higher. Besides, some of the nutrients that provided from eating houses are non client spirit or gustatory sensation. Because of this grounds, pupils are merely choice sponsor the few eating houses that they often go.
Different Choice of Food
Therefore, clients are confronting job when they want to make up one’s mind which restaurant they want to hold their repast. This is because due to the picks of nutrients that the eating houses provided are limited. Around Kampar, it is hard to happen eating houses that can supply more picks of nutrients. Those possible clients feel bored to the same eating houses and their nutrient gustatory sensation. This is because human being ever wants different things and many picks to take.
“ HALAL ” Food
The population of Kampar is about 68,000 people that mix with Chinese, Malays, and Indians. Somehow, we have found that those eating houses that provided “ HALAL ” nutrients about are Muslim-Indian eating houses, which is Mamak Stalls. Therefore, those clients who find for “ HALAL ” nutrient have limited picks of nutrients to take in Kampar because those eating houses that provide “ HALAL ” nutrient are few. Muslim clients are experiencing bored when they ever went to the same eating houses.
Location
Because of the increasing of pupils in Kampar, this will straightly followed by the addition of vehicles in Kampar country. However, the parking topographic points are non plenty to fulfill all the vehicles in Kampar country. Customers feel incommodiousness to happen parking topographic point for their vehicles. Besides, some pupils who have no vehicles are inconvenient to walk long to happen eating house that suit their gustatory sensation.
How the proposed concern solves the job or fills the demand
Population
To fulfill the demand of the clients, Spark Court Food rents stalls to sellers and provides many picks of nutrients with sensible monetary value to clients. Therefore, Spark Food Court can carry through clients ‘ BASIC of demand. As we know that, nutrient is the basic demand of human being hence, how can we pull new clients really is from the particular and quality of nutrient itself. Therefore, more eating houses and nutrient centres are need due to the high demands in population.
Different Choice of Food
The merchandise that Spark Food Court provides is drinks and nutrients. The nutrients that provide by and large have different picks and “ HALAL ” nutrients, which Spark Food Court welcoming and functioning all races at the same clip. Monetary value of the nutrients is sensible, which it can merely be what exchanged for the merchandises or services between Spark Food Court and clients. More than 30 different picks of nutrients can obtain by clients at a same topographic point. Spark Food Court provides different picks of nutrient, which include Nipponese nutrient, Thai nutrient, Western nutrient, Economic rice, “ HALAL ” nutrients, and others to fulfill clients ‘ demands and wants.
“ HALAL ” Food
The ground of Spark Food Court sold the “ HALAL ” nutrient is to fulfill the demand for Muslim clients. This is because Spark Food Court is able to function all races of clients at the same clip. Spark Food Court rents the stall to sellers who sell “ HALAL ” nutrients. Besides, “ HALAL ” and non- ” HALAL ” nutrient stables is offprints. Therefore, Muslim clients will experience safe and have the assurance to hold their repast in Spark Food Court. Even Chinese market in Kampar is immense, but Muslim clients are besides one of Spark Food Court ‘s possible clients.
Location
Therefore, the topographic point of Spark Food Court located is strategic because it aim to all clients in new town Kampar country, particularly pupils. Spark Food Court provides free infinites that allow clients to park their auto, motorcycle, or bike. Spark Food Court is near to KTAR and other lodging country, which pupils and others clients can make nutrient tribunal centre even they have no auto or motorcycle.
Competitive Advantages
2.3.1 Description of the Business Model
Figure 2.3: Business Model
Beginning: Developed for the research.
Core Scheme
Spark Food Court mission is to supply a comfy and assortment pick of nutrients as eating point to clients. The difference between Spark Food Court and rivals is the clean and hygiene environment and voguish edifice construction. Customers are gratifying when holding repast in Spark Food Court and the turnover rate is high. Beside, the quality of nutrient and services are besides a chief nucleus scheme to pull new clients. Every three months, Spark Food Court will reexamine the clients like and dislike by study and interview session to get the better of failing and go on sustainable in future. For any betterment and alterations, there will be a little meeting with all direction squad members, workers, and sellers.
Strategy Resources
The scheme location at Jalan Hala Timah 3, Kampar is chief nucleus competence as it is located in between the possible clients, which are University Tunku Abdul Rahman ( UTAR ) , and Tunku Abdul Rahman College ( KTAR ) pupils. Spark Food Court is situated near to the chief clients including UTAR, KTAR, Sekolah Kebangsaan Sentosa, Sekolah Menengah Sentosa, SMJK ( C ) Pei Yuen, SRJK ( C ) Chung Hua, Kampar Clock Tower, SMK Sri Kampar, SMJK ( T ) Kampar, Kampar river, Kampar Recreation Park, SRK Methodist ACS Kampar, Kampar Central Wet Market. However, it is accessible by manners of transit, such as minibike, bike, coach, cab, and auto. This has given an chance great advantage to vie with other challengers outside.
Customer Interface
The nucleus mark market of Spark Food Court is pupils and staffs at two nearby privateness establishments and the occupants from all the Kampar. There are several channels of interactions with the mark market, which include the located location at Jalan Hala Timah 3, Kampar, distributed with circulars before the gap of Spark Food Court, through word of oral cavity by clients, and on-line information from web sites.
Partnership Network
A good and trusting provider is a really of import factor in order to supply the quality and effectual merchandises and services to the clients itself. Therefore, dependable provider will ensue in cut downing wastage cost and increase growing of net income.
Furniture and adjustment
Spark Food Court purchases the furniture and adjustment at IKEA retail store. IKEA is offering dynamic designed and functional Home Furnishing merchandise with sensible monetary value which is afford by every of its clients. ( APPENDIX A )
Spark Food Court chooses Elmod Enterprise as marketer web for furniture and adjustment. Elmod Enterprise is selling its merchandises constructed with highest-grade stuff and built in exact criterions. Besides, it besides focuses on the manner, quality and value of the merchandises to clients. ( APPENDIX A )
Electrical contraptions
As for electrical contraptions, Spark Food Court is really confident with purchasing the electrical contraptions with Haier. Haier is a globally trade name of goods fabricating and official place contraptions. It is typically fabricating merchandises such as iceboxs, air conditioners, kitchen contraptions and so on, which titled as “ Top Brands ” in China. ( APPENDIX A )
Kitchen equipment
The good repute of GH Stainless Steel has leaded Spark Food Court to take it kitchen equipment. GH Stainless Steel started in in-between twelvemonth of 1960 ‘s and today it is acknowledging as a taking maker of Stainless Steel industry. ( APPENDIX A )
Building building
The full edifice undertaking of Spark Food Court will take over by He-Con Sdn Bhd who is familiar with the substructure and edifice building. Besides, by using HC precast edifice system given clients with cost effectivity, high quality coating and easy standardisation building. ( APPENDIX A )
Interior and exterior design
Gukawe Resources is traveling to analyse and be after for Spark Food Court inside and exterior design in term of it profoundly experienced in design industry and knowing employees. Likewise, the company besides provides the design service for digital booklets, circulars, catalogs and so forth. ( APPENDIX A )
As Sunshine Granite Sdn Bhd is one of the experts of redevelopment and design company in Malaysia, therefore it will manage the inside and exterior design of Spark Food Court as whole. The maker of the Sunshine Granite Sdn Bhd merchandises is imported from the celebrated states like Span, China, Turkey and others. ( APPENDIX A )
2.3.2 How the Business will make a sustainable competitory advantage
Figure 2.4: Competitive Advantage
Beginning: Developed for the research.
Location
The perfect location at Jalan Hala Timah 3, Kampar create a sustainable competitory advantage for Spark Food Court because of the established of UTAR and KTAR chiefly play an of import function to pull the clients. In add-on, from Bidor Tol to Jalan Hala Timah 3, Kampar is merely taken 30 proceedingss clip per kilometre per hr by auto. Somehow, the strategic location of Spark Food Court was environing by all the possible clients that can take every bit granted to open such an ideal nutrient concern.
Assortment of Food Choice
By supplying multiple of nutrient sellers including “ HALAL ” nutrient enable every faith to hold repast at Spark Food Court. In order to fulfill the demand and desire of clients, Spark Food Court established as a first standardized Food Court at Jalan Hala Timah 3, Kampar, which consists of 30 different nutrient stables. It provides nutrient, such as Thai nutrient, Western nutrient, Chinese nutrient, Malay nutrient, Indian nutrient, and so on. Therefore, the different type of nutrients that sells at Spark Food Court can be a immense competitory advantage compares other rivals because of the assortment of nutrient picks. This is because clients can obtain the nutrient they want in one topographic point. Customers can take their favourable nutrient instead than others topographic points that merely offered a limited pick of nutrient to them.
Environment
Spark Food Court by and large provides a safety and hygiene environment including the cleanliness of the nutrient tribunal, proper garb by workers, installations in good status and the safety of nutrient to devour which as a value added to their clients. It operate to guarantee the client is being treated as good plenty in order to maintain them as loyal clients in the hereafter. Spark Food Court concern with the environment affair, so the installations provided is being reexamine on occasion to guarantee in the safety manner. Besides, workers will instantly clean the tabular array after clients leave, therefore following clients will non hold to wait and hold a clean environment to hold repast.
Food Court Design
The Spark Food Court will be design in a alone manner of nutrient tribunal, which creatively usage of all infinites and attractive interior design. Spark Food Court will plan somewhat same like the nutrient tribunal in major Shopping Complex and the singularity is it build as standalone edifice in rural country Kampar. As we are concern with the inside and outside of the nutrient tribunal design, so the Food Court is prioritize in voguish mentality, which including the adjustment and furniture, edifice construction, kitchen constituent and others. Apart from that, “ HALAL ” and non- ” HALAL ” nutrient stables will be separated. Therefore, Muslim clients will experience that they are respected of what sort of nutrient they can non take.
Management Team
Our enthusiastic leader, Miss Ho Lib Jiun will steer the overall procedure of fixing the Spark Food Court concern program. The Food Court Operation direction will be to the full managed by Mr. Vince Pang Von Khong. Miss Ng Chai Siah who is familiar in publicity scheme and tools every bit good manages the Gross saless and Marketing Department. Finally, Miss Toh Su Ling who has several developing experience in accounting and funding field will pull off the Finance Department. However, the direction squad will undergo with some preparation and development accomplishments to keep the concern sustainable in the nutrient industry
Current Status and Requirement
Description of the concern stands today and what the concern needs to travel frontward ( Projected mileposts is required )
Table 2.1: Projected Milestones for Pre-Commencement
Undertaking Activities
Durations
Get downing Date
Finish Date
Undertaking Presentation
1 twenty-four hours
16/08/2010
16/08/2010
Undertaking Approval
14 yearss
17/08/2010
30/08/2010
Receives Funding
14 yearss
31/08/2010
13/09/2010
Acquire Location
7 yearss
14/09/2010
20/09/2010
Obtain Required License and Permits
30 yearss
21/09/2010
20/10/2010
Commence Renovation and Retrofit Building
150 yearss
21/10/2010
19/03/2011
Search Suppliers for Ordering and Purchasing
21 yearss
20/03/2011
9/04/2011
Agreement for Equipments
5 yearss
10/04/2011
14/04/2011
Application for Sellers
30 yearss
15/04/2011
14/05/2011
Application for Service Workers
21 yearss
24/04/2011
14/05/2011
Promotional Action
21 yearss
15/05/2011
04/06/2011
Ordering Uniforms for Sellers and Workers
21 yearss
15/05/2011
04/06/2011
Wireless Registration
5 yearss
24/05/2011
28/05/2011
Training Workers
7 yearss
30/05/2010
05/06/2011
Create Awareness on Workers and Sellers
3 yearss
03/06/2011
05/06/2011
Start Business Operation
06/06/2011
( Refer Gantt Chart ) APPENDIX B
Table 2.2: Projected Milestone
Time Frame
Activities
2011
Commence of concern.
Achieve entire gross of RM ______in the terminal of the twelvemonth.
2012
Achieve entire gross of RM ______and doing net income of RM _____in the terminal of twelvemonth.
2013
Achieve entire gross of RM ______and doing net income of RM _____in the terminal of twelvemonth
2014
Achieve entire gross of RM ______and doing net income of RM _____in the terminal of twelvemonth
2015
Payback the start-up capital within ______
