Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree with these views? Give reasons for your answer and include any relevant examples from your own knowledge or experience. Nowadays there are many advertisements on television, radio and on news papers. This advertising has a high impact on the society, especially, on the younger generation.
People are starting to believe in what they hear and see every day, especially, if it is shown in the glamorous and attractive way. Thus many people often buy things that they actually don’t need. Yet for some others advertising helps to choose what they need to buy and come to know from where they could to buy them. It is well known that advertising boosts the sales of goods and it encourages people to buy things unnecessarily. Some advertising companies make use of popular celebrities’ such as actors, singers, cricketers to advertise their products.
People, especially youngsters, buy goods that these celebrities advertise, although they do not really need these products. Advertising uses catchy phrases, that sticks in peoples minds, on the television screen, a products may look gorgeous and better than what they really are , they articulate, exaggerated virtues of the product to entice the consumer, for example they show a pretty mother, not very much older looking than her daughter since she uses ‘Rexona’ soap, or how a young guy could win his girl over by wearing a certain perfume or a certain brand of shirt.
Though there is hardly any truth in them, they sure tempt the youngsters in to buying these products Furthermore, many customers buy a particular product due to its advertising campaign which makes the product come into vogue, setting a trend among consumers. Their consumption gives psychological satisfaction to the user, even if it does not really suit them or not the real need of the society. On the other hand, there are various aspects against these arguments. Moreover, it is people’s choice to make a decision to buy goods.
Advertising may be not a cause of customers’ buying habits. Individuals have their own spending habits. If they have got enough disposable Income then they have the right to make a decision. Customers that have their own strong opinions about standards of quality goods, should be able to make their own decision to buy goods. for some are not swayed by advertisements and they use their judgment before buying. Advertising helps the people from where to purchase what they really need and gives them a choice of the goods available.
Furthermore advertising is a necessary for industries to move on. Yet I must say In conclusion, that odds weigh against most consumers specially the younger generation, who after seeing an advertisement do impulsive buying of unnecessary goods using their credit cards and get into trouble since their buying power is constrained by their salaries and budgets. Therefore I vehemently say that popular consumer goods reflect the power of advertising and not the real needs of the society.