Historical Analysis Of Mahindra And Mahindra Essay

K. C. Mahindra is the individual who established Mahindra and Mahindra when he visited United States of America as Chairman of the India Supply Mission. When he met Barney Roos who invented general intent vehicle or Jeep who was the inspiration for K. C. Mahindra.

K. C. Mahindra Brothers joined with Ghulam Mohammed. And Mahindra & A ; Mohammed was set up as franchise for piecing landrovers from Willys, USA on October 2nd, 1945.After Two old ages Mahindra & A ; Mohammed changed its name to Mahindra & A ; Mahindra. Mahindra & A ; Mahindra grown in size and stature and it besides occupied a prime place in all cardinal sectors of economic system. Mahindra & A ; Mahindra group is engaged in an ambitious and drawn-out incursion into the planetary sphere.

We will write a custom essay sample on
Historical Analysis Of Mahindra And Mahindra Essay
or any similar topic only for you
Order now


FIG a: India ‘s first Prime Minister.A FIG B: Mahindra Scorpio

A rider in the yesteryear

FIG degree Celsius: The electric auto of Mahindra and FIG vitamin D: Mahindra tractor.

its name is Mahindra REVA.

FIG vitamin E: Mahindra Jeeps are used FIG degree Fahrenheits: Two Wheeler theoretical account in Mahindra & A ; Mahindra

for day-to-day conveyance in Agra. and its name is Mahindra Flyte.

The company encapsulated its aspiration, spirit and inspiration from aureate words of Pandit Jawaharlal Nehru:

“ The forests are lovely, dark and deep, A

But I have promises to maintain, A

And stat mis to travel before I sleep, A

And stat mis to travel before I sleep. ”

The aureate words are translated into “ many more mileposts to be set up before it rest ” .

Today, It has evolved into a premium SUV ( Sport Utility Vehicle ) and MUV ( Multi Utility Vehicle ) with a big figure of autos in the Indian auto market. Today in the Indian auto market we can see three types of Mahindra autos they are Mahindra Bolero, Mahindra Maxx, Mahindra Scorpio. In the present scenario Mahindra & A ; Mahindra entire turnover is of approximately 6 billion dollars.

Organization analysis:

Goals and Aims

Scheme followed

Vision: American indians are 2nd in the universe in fabrication cars. The laminitiss of our state and our company passionately believed by us. We will turn out them right by believing in ourselves and by doing M & A ; M Ltd. known worldwide for the quality of its merchandise and services. And its new inventions.

The of import end of Mahindra & A ; Mahindra is to supply extremely technological advanced merchandise and services.

E-business Enterprises and by out sourcing of engineering

Merchandises that redefined the market

By 2015 Mahindra & A ; Mahindra wants to come in about all continents in the universe.

Joint ventures, acquisition and amalgamation with different participants in other states

Foreign competition.

Mission of Anand Mahindra:

“ We do n’t hold a group-wide mission statement. Our nucleus intent is what makes all of us want to acquire up and come to work in the forenoon ” .

Mr. Mahindra awards:

Rajiv Gandhi Award 2004 for outstanding part in concern field.

From President of French Republic as “ Knight of the Order of Merit ” .

In the twelvemonth 2005 from Auto Monitor as Person of the twelvemonth.

From American India Foundation 2005 Leadership Award for his, and the Mahindra & A ; Mahindra group for its committedness to CSR ( Corporate Social Responsibility ) .

CNBC Asia Business Leader Award for the twelvemonth 2006.

Business Man of the twelvemonth 2007 from Business India.

Business Leader of the twelvemonth 2009 by Economic Times.

Miles rocks of Mahindra & A ; Mahindra:

In 1948 Mahindra & A ; Mahindra LTD associated with UK for Steel trading concern.

In 1957 Mahindra Owen established- a joint venture with Rubery Owen & A ; Company LTD, UK.

In 1969 the Company entered the universe market which exports public-service corporation vehicles and trim parts.

In 1975 Mahindra Engines developed an Diesel engine for its vehicles.

In 1982 the Mahindra trade name tractors were launched.

In 1986 Tech Mahindra ( once known as Mahindra British Telecom ) is established.

In 1994 Mahindra group created 6 Strategic Business Units they are: Automotive or Cars, Trading, Farm Equipment, Infrastructure, Financial Services, Information Technology ( earlier it is Telecom and Software ) and Systech ( earlier it is MSAT ) .

In 1999 Mahindra group launched a 3-wheeler vehicle which is environmental friendly, a battery-operated.

In the twelvemonth 2007 Mahindra group focused on wellness and the environment. It launched Mahindra Hariyali, which aims to add 1 million trees to India ‘s green screen and it besides launched Lifeline Express.

In the twelvemonth 2007 Tech Mahindra LTD launched Tech Mahindra Foundation on June 13th 2007.

These are the some of the mileposts of Mahindra & A ; Mahindra groups.

FOUR I ‘s of Mahindra & A ; Mahindra:

The four I ‘s:





Invention: Mahindra & A ; Mahindra is one of the top industry in India. The manager of the Mahindra & A ; Mahindra Anand Mahindra put invention is the nucleus of its growing scheme. The extremist invention is successful in pull offing the balance between the structured procedures and the creative activity of an environment.

Harmonizing to this M & A ; M group:

Invention should get down with the penetration about client, which the Mahindra & A ; Mahindra group found by traveling to Fieldss and detecting the lives of husbandmans. And this group found that the tractors were used for personal usage.

The Mahindra & A ; Mahindra group encourages the experiments.

The new innovations should add value to company ‘s underside line that is nil but net income.

The of import point is that great merchandises should hold great design.

Therefore Mahindra & A ; Mahindra took this enterprise and made the civilization of invention.

Infrastructure: The Mahindra & A ; Mahindra substructure is a JV between Mahindra Group and International Finance Corporation. It works close association with planetary companies to convey universe category engineerings and patterns. It chiefly concentrate on ownership, development and direction of substructure undertakings. It is going the prima substructure developer in the state.

Institution: The Mahindra & A ; Mahindra group is placed in all sectors like

Telecommunications and it is named as Tech Mahindra.

Software, Mahindra & A ; Mahindra came to package field after purchasing Satyam company and it is named as Mahindra Satyam

Mahindra & A ; Mahindra besides has its acknowledgment in the Infrastructure and it is named as Mahindra Infrastructure Developers. In this it besides have holiday resorts it named as Mahindra Holidays and Resort LTD ( MHRIL )

Mahindra & A ; Mahindra is one of the top industry in India for cars and it is the get downing point of Mahindra & A ; Mahindra company.

Mahindra & A ; Mahindra besides involved in fiscal sector and its name is Mahindra & A ; Mahindra Financial Service LTD.

Mahindra & A ; Mahindra Group besides have Mahindra Special Services which was established in 2001 as a separate division in Mahindra & A ; Mahindra.

Mahindra & A ; Mahindra besides have Mahindra Defence Systems which oversees the demand of India ‘s Defence and Security forces.

INVESTIMENTS: Mahindra & A ; Mahindra group have portions in many companies. Presently Mahindra & A ; Mahindra Group want to get Ssangyong and spread out its concern in international market. But on other manus, its investors are rather leery sing the investing. In the past Mahindra & A ; Mahindra Group made many Joint Ventures and acquisitions and it has forayed into different sectors of cars like visible radiation, medium and heavy commercial vehicles. It besides ambitious to get two Wheelers besides.


Many factors in the environment that affect the organisation are:

Tax alterations.

Trade barriers.

Government policy alterations.

New Torahs.

Demographic alteration.

These are the some of the macro alterations. Therefore to analyse these factors we categorize them utilizing PESTEL analysis. The PESTEL analysis includes Political, Economical, Social, Technological, Ecological, Legal factors.

Political Factors: This is a Government policy which includes what are the goods and services does a Government privation, to what extent the authorities can subsidise houses and its precedences in political determinations and concern support.

The factors related to Mahindra & A ; Mahindra group:

For Mahindra tractor industry the Government laid emphasis on mechanism of agribusiness to hike nutrient grain production.

Change in Taxation policy.

Recovering “ Agricultural dynamism ” is the cardinal end in 11th Five twelvemonth program.

Economic Factor: The Economical factors which includes revenue enhancement alteration, rising prices, involvement rates, economic growing and exchange rates.

The factors related to Mahindra & A ; Mahindra group:

Cost of tractors in India are more inexpensive when compared to other states.

95 % of tractors are on recognition based.

For agribusiness inputs Less involvement rate charged by the Bankss.

Social Factors: As the population increases the demand on goods get increased. Therefore there will be demand for steadfast merchandises and industry.

As there is addition in consciousness in husbandmans there is a demand engineering and therefore there is a demand of tractors and husbandmans can purchase tractors on recognition bases.

To run into the husbandmans demand the mechanised operations are preferred to extinguish hold, besides labour deficit.

The other chief of import thing which Mahindra & A ; Mahindra do for its long-run sustainability is CSR ( Corporate Social Responsibility ) . Mahindra & A ; Mahindra group spend Rs. 1.3 crore it is head contribution in its one-year study. Its activities include K. C. Mahindra Education Trust which provides instruction at assorted degrees. There is another plan for assisting unprivileged miss kid at the Mahindra foundation it is Nanhi. This are the chief things which are done by Mahindra & A ; Mahindra group for its long-run sustainability. The Mahindra & A ; Mahindra besides have its ain foundation as Mahindra Foundation which was set up with a specific aim that to supply medical alleviation to hapless people.

The Mahindra foundation ever really antiphonal to any major catastrophes whether it has been taken as tsunami or the Gujarat temblor, it provided support either by financially or by directing vehicles, providing work force or stuff.

Technological Factors: Increase in new Technology can make new merchandises and procedure which can cut down the cost, better the quality, lead to invention and besides cut down the life rhythm of the merchandise. This engineering will profit consumers every bit good as organisations.

The factors related to Mahindra & A ; Mahindra group:

Continuous technological invention.

Continuous betterment in engineering will cut down usage of Renewable energy development.

Ecological Factors: It include weather and climate alteration. The major clime alterations happening due to Acid rain, Green-house consequence, Global warming therefore it is going important for the houses. Therefore because of this impact environmentally friendly merchandises and procedures have more demand and besides making concern chances.

The factors related to Mahindra & A ; Mahindra group:

Global Warming.

Mahindra group is seeking to let go of electric autos to cut down the pollution and besides cut down the use of renewable goods.

Legal Factors: Legal factors are related to legal environment. In recent old ages the development states changed the Legal factors which affected the house ‘s in other states due to globalisation.

The legal factors related to Mahindra & A ; Mahindra group:

Agricultural policy

Collaboration with authorities which shapes policy issues.

SWOT Analysis:

SWOT ( Strengths, Weakness, Opportunities, Threats ) of Mahindra & A ; Mahindra group

Strengths of Mahindra & A ; Mahindra group:

Mahindra & A ; Mahindra is one of the top participants in the universe in footings of figure of tractors sold. This itself shows that Mahindra & A ; Mahindra market portion is the biggest strength of the company. It besides have highest domestic portion. The some other strengths of Mahindra & A ; Mahindra group:

Product portfolio of Mahindra & A ; Mahindra got extended from 20hp to 30hp.

There is authorities support for Mahindra & A ; Mahindra Group.A

Handiness of technically skilled people from JTC ( Jiangling Tractor Company ) .

For its following phase of enlargement Mahindra & A ; Mahindra have a scheme. It non merely concentrate on new merchandises, it besides have a programme of intensive direction development to set up its leader for future.

The major strength of Mahindra & A ; Mahindra is it have ability to present new merchandises and procedure in to the market and besides can bring forth gross revenues for those new merchandises.

Weakness of Mahindra & A ; Mahindra group:

The production is non-competitive because of high involvement costs and operating expenses.

Infrastructure of this group is Bottle cervix.

The company ‘s rider autos are based upon 3rd and 4th coevals platform.

In this group there is deficiency of efficiency for new works layout.

Another failing of Mahindra & A ; Mahindra is multi franchise.

In Mahindra & A ; Mahindra there is no effectual franchise.

The M & A ; M is chiefly dependent on rural sector, the rural sector chiefly depends on monsoon. Therefore if there is bad monsoon for two back-to-back old ages which leads to adverse impact on demand for tractors.

Opportunities of Mahindra & A ; Mahindra group:

Rural demand is increased.

Income degree is increasing.

Ban for overloading of commercial vehicles.

With the support of local spouses there is an easy entry to Chinese market.

The Mahindra & A ; Mahindra will be more competitory in Chinese market if they provided after gross revenues service.

To acquire more demand the Mahindra & A ; Mahindra group should export Chinese scope tractors to India and Indian scope tractors to China.

Mahindra besides entered in to package field after purchasing satyam and renamed it as Mahindra Satyam.

Menaces of Mahindra & A ; Mahindra group:

Input signal cost got increased.

Competition besides increasing.

The most of import menace of Mahindra & A ; Mahindra is legal consideration.

In China the Banking installations are undeveloped.

The M & A ; M besides involved in different Fieldss like vacations, telecom industry, fiscal services and resort etc. Which should hold good subordinates from clip to clip if these are unwieldy this will deviate the company ‘s attending from its concern which leads to devastation of stockholders value.

Mahindra & A ; Mahindra will confront more competition if the foreign participants enter in to the tractor section because these foreign participants are technically more competitory when compared to M & A ; M.

CONCULSION: Therefore harmonizing to research on Mahindra & A ; Mahindra Group it shows that the company uses the Strategic Key points in the external environment for long-run sustainability and sustained success. It is the one which encourages the new thoughts and besides have program to sale the new merchandise in the market. This company is the 1 which try to develop new merchandises for consumers. Mahindra & A ; Mahindra company is besides socially responsible it give 1.3 crore merely from its one-year study for assisting hapless and unprivileged misss.

Which shows that the company non merely believe about its net incomes but besides feel the responsible about our state India. It is that which besides do international trading with other states. It besides have a clear vision and end which shows the dedication of the company. The mission itself says that it is non believing about net incomes but it want develop ourselves. Mahindra and Mahindra attempts to develop the new merchandises which do non harm the environment and salvage the renewable resources illustration MAHINDRA REVA which is an electric auto. Harmonizing to research it shows that Mahindra & A ; Mahindra is one company which is respected and trusted by consumers and it is the top industry in INDIA.


Hi there, would you like to get such a paper? How about receiving a customized one? Check it out