JetBlue Airways is an American low-priced air hose owned by JetBlue Airways Corporation. The company is headquartered in the Forest Hills vicinity of the New York City borough of Queens. Its chief base is John F. Kennedy International Airport, besides in Queens.
In 2001, JetBlue began a focus metropolis operation at Long Beach Airport in Long Beach, California, and another at Boston ‘s Logan International Airport, in 2004. It besides has focus metropolis operations at Fort Lauderdale – Hollywood International Airport and Orlando International Airport. The air hose chiefly serves finishs in the United States, along with flights to the Caribbean, The Bahamas, Bermuda, Colombia, Costa Rica, Jamaica, and Mexico. As of December 31, 2009 ( 2009 -12-31 ) [ update ] JetBlue serves 60 finishs in 20 provinces, Puerto Rico, and 11 states in the Caribbean and Latin America.
JetBlue was incorporated in Delaware in August 1998. David Neeleman founded the company in February 1999, under the name “ NewAir. “ Several of JetBlue ‘s executives, including Neeleman, are former Southwest Airlines employees. JetBlue started by following Southwest ‘s attack of offering low-priced travel, but sought to separate itself by its comfortss, such as in-flight amusement, Television on every place and Satellite wireless. In Neeleman ‘s words, JetBlue looks “ to convey humanity back to air travel. ”
In September 1999 the air hose was awarded 75 initial return off/landing slots at John F. Kennedy International Airport, and received formal U.S. mandate in February 2000. It started operations on February 11, 2000, with service to Buffalo and Ft. Lauderdale. JetBlue ‘s laminitiss had set out to name the air hose “ Taxi ” and hence have a xanthous livery to tie in the air hose with New York. The thought was dropped, nevertheless, for several grounds: the negative intension behind New York City taxis ; the ambiguity of the word cab with respect to air traffic control ; and menaces from investor JP Morgan to draw its portion ( $ 20 million of the entire $ 128 million ) of the air hose ‘s initial support unless the name was changed The air hose ‘s laminitiss besides considered doing its place base in Trenton, New Jersey, but this thought did non derive much support.
JetBlue was one of merely a few U.S. air hoses that made a net income during the crisp downswing in air hose travel following the September 11, 2001 onslaughts. Since its IPO on the NASDAQ stock exchange in 2002, JetBlue has become one of the most popular air hose stocks in history and presently has approximately two billion dollars in market capitalisation. Fiscal consequences were strong for the air hose throughout the 2002-2004 old ages, and many analysts and journalists lauded the air hose for its success. The air hose sector responded to JetBlue ‘s market presence by get downing mini-rival bearers: Delta Air Lines started Song, and United Airlines launched another challenger called Ted. Song has since been disbanded and is being reabsorbed by Delta Air Lines, and United announced that Ted will be discontinued as a separate trade name. [ 8 ]
In 2002, JetBlue acquired LiveTV for $ 41 million in hard currency and the retirement of $ 39 million of LiveTV debt. LiveTV equips JetBlue with 36 channels of unrecorded DirecTV orbiter Television scheduling at each place. Two old ages subsequently, JetBlue announced it would add 100 channels of XM Satellite Radio, Fox Television plans and twentieth Century Fox films to its in-flight amusement.
JetBlue has non yet attempted to raise money by selling bites during flights, a move that many larger air hoses have made on domestic flights and some international flights. JetBlue has besides told clients in commercials and print ads that they “ promote you to utilize the call button ” , publicizing their devotedness to client service. JetBlue is besides known for its “ missive ads ” , for illustration: “ Beloved New York ” , and stoping with, “ Sincerely, JetBlue ” .
As the air hose continued to do record net incomes, new planes allowed for extra path chances. These included JetBlue ‘s first international service, New York City to the Dominican Republic, on June 10, 2004. Additional service to The Bahamas began on November 1, 2004, and service to Bermuda began May 4, 2006. Service to Aruba began September 15, 2006.
In 2004, JetBlue began flights from New York City ‘s LaGuardia Airport and added service in 2005 to Newark Liberty International Airport in Newark, New Jersey, thereby functioning all three major New York City country airdromes. Besides in 2005, the company added service between JFK and Boston ‘s Logan Airport with 10 day-to-day flights utilizing its new 100-seat Embraer 190 fixed-wing aircraft. In October 2006 JetBlue announced they would get down service from Stewart International Airport, in Newburgh, New York. Later, the air hose announced new service to Westchester County Airport, besides known as White Plains, leting JetBlue entree to five of the six New York City country airdromes.
JetBlue Airways is utilizing its InterviewDirect phone testing solution to measure up occupation campaigners. Hiring for its reserve, call centre, in-flight crew and airdrome and land operations squads, JetBlue contracted with Trend Integration in June 2007 and was up-and-running with InterviewDirect within 30 yearss.
“ Within merely a few hebdomads, InterviewDirect significantly improved our HR prosodies including the cost-of-hire and time-to-fill. Screens are typically completed within 48 hours. At the same clip, we are able to cut costs and are positioned to redeploy resources to more strategically of import countries, ” said Dean Melonas, Vice President, Recruitment, and JetBlue Airways. “ These benefits combined with Trend Integration ‘s intense committedness to client satisfaction consequence in a powerful solution that I would urge to any organisation that values a best patterns enlisting procedure. ”
Previously, the air hose ‘s recruiters were passing important sums of clip carry oning telephone screens of prospective campaigners. With InterviewDirect, Jet Blue ‘s recruiters are able to concentrate on qualified campaigners, cut downing time-to-hire and bettering recruiter effectivity.
Hal Cohen, CEO of Trend Integration, stated, “ JetBlue is to a great extent focused on the concern benefits of engineering and InterviewDirect aligns absolutely with their strategic ends. As a consequence of utilizing InterviewDirect they can test more appliers in the same timeframe, measure up them, and build a readily available talent grapevine. It ‘s besides a winning proposition for campaigners as they are able to come on through the hiring procedure more rapidly. ”
InterviewDirect eliminates the historical inefficiencies of the manual phone testing procedure by leveraging telephone, IVR and Web engineerings. Applicants are asked a series of measure uping inquiries to find whether or non to progress them in the hiring procedure. Hiring companies can standardise and orient the specific inquiries asked during the pre-screening procedure. Because InterviewDirect is available 24×7, campaigners can be screened around the clock, increasing the prospective endowment pool.
During the 4th one-fourth of 2006, JetBlue achieved a completion factor of 99.6 % of scheduled flights versus 98.9 % in the 4th one-fourth of 2005. On-time public presentation, defined by the US Department of Transportation as reachings within 14 proceedingss of agenda, was 68.4 % in the 4th one-fourth of 2006 compared to 70.9 % for the same period in 2005. For the full twelvemonth 2006, JetBlue achieved a completion factor of 99.5 % , compared to 99.2 % in the full twelvemonth 2005. On-time public presentation for the full twelvemonth 2006 was 72.8 % , compared to 71.4 % for the full twelvemonth 2005. The company attained a burden factor in the 4th one-fourth of 2006 of 79.7 % , a lessening of 1.4 points on a capacity addition of 14.5 % over the 4th one-fourth of 2005. Load factor for the full twelvemonth 2006 was 81.6 % , a lessening of 3.6 points on a capacity addition of 20.6 % .
Dave Barger, JetBlue ‘s President and COO, commented, “ The JetBlue squad, now 11,000 strong, rose to the juncture and met the hard operational and fiscal challenges of 2006. The creativeness and invention of our crewmembers places us good for 2007, a twelvemonth in which we plan to turn capacity eleven to fourteen per centum, while go oning to heighten the JetBlue Experience. ”
For the 4th one-fourth, output per rider stat mi was 10.21 cents, up 25.0 % compared to 2005. Operating gross per available place stat mi ( RASM ) increased 24.1 % year-over-year to 8.71 cents. Revenue rider stat mis increased 12.4 % from the 4th one-fourth of 2005 to 5.8 billion. Available place stat mis ( ASMs ) grew 14.5 % to 7.3 billion. Operating disbursals for the 4th one-fourth were $ 569 million, up 19.1 % from the 4th one-fourth of 2005. Operating disbursal per ASM ( CASM ) for the 4th one-fourth 2006 increased 4.1 % year-over-year to 7.82 cents, while mean phase length decreased 17.9 % . Excluding fuel, CASM increased 2.3 % to 5.24 cents. During the one-fourth, realized fuel monetary value was $ 1.92 per gallon, a 2.8 % addition over 4th one-fourth 2005 realized fuel monetary value of $ 1.87. JetBlue ended the 4th one-fourth and full twelvemonth with $ 699 million in hard currency and investing securities.
Looking in front, for the first one-fourth of 2007, JetBlue expects to describe an runing border between two and four per centum based on an assumed aircraft fuel cost per gallon of $ 1.91, cyberspace of hedges. Pre-tax border for the one-fourth is expected to be between negative four and negative two per centum. CASM is expected to increase between six and eight per centum over the year-ago period. Excluding fuel, CASM in the first one-fourth is expected to increase between four and six per centum twelvemonth over twelvemonth. Capacity is expected to increase between 14 and 16 per centum in the first one-fourth and phase length is expected to diminish approximately 14 per centum over the same period last twelvemonth.
JetBlue competes against many low-priced bearers or low-priced subordinates of larger bearers. JetBlue ‘s chief low-cost bearer rivals are AirTran Holdings ( AAI ) and Southwest Airlines Company ( LUV ) . Its other rivals include American Airlines ( AMR ) , Continental ( CAL ) , United ( UAUA ) , and U.S. Air ( LCC ) . JetBlue ‘s CASM of 8.38 cents are the lowest in the air hose industry, leting the company to stay profitable as many rivals struggle. However, due to lifting costs and slouching demand, JetBlue joined many rivals in implementing assorted schemes including cutting nutrient and drink services and bear downing clients excess fees for look intoing in luggage to better their profitableness in 2008. [ 30 ] Competitor Southwest remains the lone major air hose without excess fees as of Q3 2008, although JetBlue ‘s $ 20 fee for a 2nd checkered bag is much less than most airlines- for illustration, American Airlines charges clients $ 15 to check-in one bag, and $ 25 for the 2nd piece of baggage.
