Kenzo Analyse Essay

Concurrentie-analyse Kenzo Kenzo kinderen is een frans merk en was opgericht door Kenzo Takada in 1970. Het merk behoort tot de modehuis LVMH. Ze bieden een collectie voor jongens en meisjes tussen 0 en 12 jaar. De kleding zijn creatief, kleurrijk en modern. De ontwerper is Antonio Marras. KENZO designs a stunning collection, sophisticated, sometimes in subtle colors, sometimes in bold red and white. Just for girls. New series of Kenzo Children Clothing,adhered to the style of cute, the use of fashion color and silk&cotton&denim fabrics create cute children. 12 tot 14 november, 2010 hanghai international kids fashion expo Peach and Plum features the girls’ and boys’ KENZO clothing collection, including sweaters, jeans, swimwear, dresses, t-shirts, pants, shorts, and skirts. KENZO is owned by the French luxury goods company LVMH. LVMH holds such prestigious fashion brands as Louis Vuitton, Fendi, Marc Jacobs, and Givenchy. KENZO kids clothing are upscale, creative, colorful and modern. KENZO girls looks and outfits are not only dedicated to special occasions but can be worn every day. In 1964, Takada Kenzo moved from Japan to Paris and opened his first boutique ‘Jungle Jap’ in 1970.

Kenzo manipulated color in ways never seen before. He imagined luminous blends, created unexpected combinations and clashing patterns of plaids, paisley and florals. He is known as the magician of color and was the first designer to mix different cultures. KENZO current designer, Antonio Marras adapted the essential KENZO style to the children’s needs. KENZO Enfant makes an impression with subtle elegance and modern sophistication. Intense color, lavish ornamentation, structural styling and a rich fabric mix–the long-standing hallmarks of a KENZO design–remain the foundation for the KENZO Enfant girls collection.

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Kenzo kid’s clothes are inspired by craftsmanship, symbolic and cultural objects. Clothing for boys and girls, they possess originality with elaborate details and fabrics that are not mass-produced and are often quite unique. Free space: he designed the first principle is “natural flow, freedom of movement”, which refers to the structure, the pursuit of respect for the body, Kenzo Takada was the first traditional kimono-style Straight cut techniques, without discount, do not hard body material, but can keep straight appearance in the fashion designer clothes.

He said: “Through my clothes, I express a free spirit, and this spirit, it is easy to use clothes, pleasant and light. ” Exotic: his inspiration from South American Indians, Princess of Mongolia, Chinese traditional design with the words to the Spanish knight Turkish ladies, as with his experience unforgettable journey, which carries the national eye dazzling light of national, waiting for people to explore, in particular, he magnificent and mysterious Oriental preference, so he was able to blend the different national characteristics.

Rainbow colors: he think of summer all year round, the color change with exciting tricks. With national characteristics of deep red wine, brilliant purple, which eggplant color, kaki and oil blue, he frequently used, these constitute a flowing colorful warm feeling of a combination, but also has once again combined into a stronger effect open to discharge.

Happy flowers: KENZO patterns are taken from nature, he likes cats, birds, butterflies, fish and other beautiful creatures, especially attracted to the flowers. Including the nature of the flower, China’s Tang suit and the traditional Japanese kimono patterns and so on, he used thousands of coloring and composition, including the ancestral hand-printed batik and other methods to express the flowers, so that his material was always fresh and fun face.


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