Literature Review Sample Essay

Annamalai Solayappan. Jothi Jayakrishnan ( 2010 ) their research showed that branded computing machines play a esteemed function in the pupils section. Due to the computing machine universe everything is in the custodies of the pupils. Everything in the universe seems to be digital. Everyone needs a computing machine to drive a smooth and fast race. Particularly. branded computing machines will seek to safeguard the competitory race. So. the assorted factors discussed may find the pupil to buy branded computing machines. Wahida Farzana ( 2012 ) this survey is to research how consumers’ psychological factors ( Motivation. perceptual experience. and attitude ) are associated with trade name equity ( trade name trueness. trade name association. perceived quality. and trade name consciousness ) of laptop. The consequence revealed that. consumers’ motive to utilize laptop and trade name association standards work individually. They consider battery life-time ( trade name association ) as of import characteristic while fulfilling those intents. Consumers’ attitudes are shaped up by others. particularly by household members while purchasing high-involvement merchandises.

Respondents show a positive association between their attitudes with one of the highest superior laptop Apple. Like other merchandises. consumers’ perceptual experience for taking laptop relies upon different beginnings of information. In this peculiar instance. they choose newspaper and websites to construct up their perceptual experience. Though newspaper and web sites play the critical function for forming. measuring information. they seldom help them to take the trade name. Dr. Ansir Ali Rajput. Sabir Hussain Kalhoro ( 2012 ) presented in this article has important impact on both monetary value and quality. one thing has been noticed during the study that people do give more focal point to monetary value instead quality because of low income degree. Peoples have more options in merchandises that are the ground people go for lower monetary value merchandises. The consequences clearly indicated that merchandise monetary value has a positive relationship with consumer purchasing behaviour but merchandise quality has negative relationship. and there is a important impact on purchasing behaviour of these two variables. The chief aim of the survey was to place the impact of merchandise monetary value and merchandise quality in consumer purchasing behaviour and besides how these two factors make relationship on consumer purchasing behaviour.

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Dr. D. Maria Antony Raj ( 2012 ) has highlighted the clip taken to buy family computing machine instead than behavioural connotation of the original mind. The scientific analysis revealed that the subjective norms ( household. equal group and mass media ) have become important factor that influence consumers to buy family computing machines. Lelia Voinea. Alina Filip ( 2011 ) their survey presented that socio-economic state of affairs has well changed non merely the manner the new consumer purchases. but particularly what they are purchasing and why they are purchasing. In developed states. new consumers are more economical. more responsible and more demanding than traditional consumers. Currently. new consumers are progressively cognizant of all facets involved in purchase of merchandises. from design. safety. beginning. to their societal and economic impact The chief alterations in the new consumer behaviour. which are the consequence of economic recession could be summarized as follows:

The demand for simpleness: during recession consumers are accustomed to limited offers and tend to simplify their demands. so that after the crisis is expected that they will go on to accept simple offers. but with greater public-service corporation.

Temperance: even rich people save. although they are non required to make so. This is one manner they show their dissatisfaction on inordinate ingestion. They began to recycle and to learn kids traditional values. Smart ingestion: consumers today are “agile” and act rapidly to monetary value alterations. with the ability to alter trade names looking for the lowest monetary value. giving the quality and trueness. Green consumerism: this tendency slowed during the recession because people are non willing to pay more for certain merchandises that can be substituted with others with cheaper monetary value. The demand for environmentally friendly merchandises has declined during the economic crisis. but anticipated a recovery after the recession.


1. Lelia Voinea. . Alina Filip. ( 2011 ) . Analyzing the Main Changes in New Consumer Buying Behavior during Economic Crisis. International
Journal of Economic Practices and Theories. Psychology. 1 ( 1-1 ) . 14-19.

2. Annamalai Solayappan. . Jothi Jayakrishnan. ( 2010 ) . Customer Preference for Branded Computers with Particular Reference to Post Graduate Students. Economic Sciences Series Psychology. 22 ( 1-2 ) . 45-51.

3. Wahida Farzana. ( 2012 ) . Consumers’ Psychological Factors Association with Brand Equity of High-Involvement Product: Case of Laptop. World Journal of Social Sciences. Psychology. 2 ( 1-5 ) . 90-101.

4. Dr. Ansir Ali Rajput. . Sabir Hussain Kalhoro. ( 2012 ) . Impact of Product Price and Quality on Consumer Buying Behavior: Evidence from Pakistan. Interdisciplinary diary of modern-day research in concern. Psychology. 4 ( 1-4 ) . 485-496.

5. Dr. D. Maria Antony Raj. ( 2012 ) . Consumer attitude and purchase determination towards Household computing machines. Asiatic Journal of Research in Social Science & A ; Humanities. Psychology. 2 ( 1-4 ) . 49-60.


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