Nilgiri's: Organization Structure Essay

Nilgiri ‘s Since f90S Organization structure Managing Director ————————————————- Direct Marketing ————————————————- Personnel assistant (Wags and, salaries) Personnel assistant (Vehicle No. Labour) 24 Marketing manager Sales supervisors Van sales men – Since 1905 Nilgiri ‘s 3. 8 Levels of the organization While the purpose of the organization^ to make human •effort effective two reason for levels of organization is the limitations of span of control.

Organization level exists because there is a limit to the number of persons one can manage effectively even though the limit varies depending on situation. * In every organization it must be decided as to how many sub ordinates can a supervisor manage? It is found that this number is usually four to eight subordinates at the upper levels of the organization. . The ideal number of subordinates for all supervisor authorities is likely to be four at the lower level of the organization, Where what is delegated is responsibility for the supervision of these the number may jbe twelve. Organizational levels are of 3 . ays. They are the top level and lower level management. A the lower level management group is made up of foreman and white collar supervisors, men and women who are only one step above the rank and file. Next comes middle management, a vast and diverse group that includes sales managers, plant managers, personnel managers and many other departmental heads. Finally there is the top management consisting of the managing director and* the board of 25 Nilgiri ‘s Since 1905 directors . who co-ordinate all specialties and make possibilities for the company as a whole. 3. 9 Management problems; ) The following year the power cuts have created in consistency in quality and quantity of bakery products. The use of generator has increased the cost of production on ton rise bakery produce. 2) Non availability of trained craftsmen. Many of the bakers are not trained technically and with lower grade of education. •3) The absenteeism in work force has created havoc in the production * unit. Late arrivals and early goings put’ the production line in difficulty. 4) Competition in the trained craftsmen has led to bakers changing from one concern to another very frequently. ) The discounts allowed by other concern to various retailers have made a cut through competition in the bakery trade. 26 ‘Nilgiri’s Since 1905 3. 10 FOCUS ON M/S. NILGIRI MECHANIZED BAKERY PRODUCTION 1)Breads /different varieties and sizes 2)Buns/different varieties and sizes 3)Cakes/different varieties 4)Biscuits/different varieties 5)Parties / different varieties 6) Chikkies » 7) Toffee’s Distribution 1) Retail . 2) Dealer * 3) Wholesaler 4) Direct suppliers. 3. 11 Competitors Nilgiri’s mechanized bakery is one of the largest bakery products manufacture catering to various states and serving lakhs of people. Today ,the Nilgiri’s mechanized bakery is one of the best bakeries in India also i __ Nilgiri ‘s Since 1905 and the world. But it has some competitors. The main competitors in the local bread making company like as (local bakery). Modern bread is also the competitor of Nilgiri’s mechanized bread, because* now they are making so many items in bakery products. Now a days Britannia bread is one more major competitor of Nilgiri’s . mechanized bread .

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Britannia dairy products have now introduced two or three varieties of bread. So the customer is attracted to the new products. List of the competitors ‘ a) Modern bread • b) Local bread (local bakery) c) Britannia bread. 28 Table -1 (Retailers) Classification of retailers on the basis of purchase of Nilgiri’s bread Price| No. of respondents| Percentage| Yes| 45| 75%| No| 15| 25%| Total| 60| 100%| Concept: The retailers are classified on the basis of purchasing Nilgiri’s bread in order to study the potential demand of Nilgiri’s bread. Analysis: It can be analyzed that 75% of retailers purchase the bread and 25% do not.

Classification of retailers the basis of purchase Nigiri’s Bread 25°/c Yes No 30 Nilgiri’s ‘ Since 4905 Table – 2 (Retailers) Frequency of receiving fresh stock of bread Time period of receiving fresh stock| No. of respondents| Percent^^e| Daily| 38-| 84. 4%| Alternative days| 7| 15. 5%| Weekly| 0| 0%| Depends on the company| 0| 0% •| Total| 45| 100%| Concept: The retailers were asked how frequent do they receive fresh stock. Analysis: It can be analyzed that 84. 4% retailers receive fresh stock daily. Frequency of receiving fresh stock of bread 90. 00% 80. 00% 70. 00% 60. 00% 50. 00% 40. 00% 30. 00% 20. 00% 10. 00% 0. 00%

Depends on the – company Weekly Daily Alternative days 32 Inferencepai’v • Alternative days D Weekly • Depends on the company 11 can be inferred that most of the retailers receive stock everyday as per their requirements and are quite happy with the freshness aspect Nilgiri ‘s Since 1905 Table – 3(Retailers) Volume of bread sold Sales / day| No. of respondents| Percentage. | 50-100| 43| 95. 5%| More than 100| 2| 4. 4%| Total| 45| 100%| Concept: The retailers were asked how many loaves of bread are sold in their outlet. Analysis:. It can be analyzed that 95. 5% of retailers sell more than 50 loaves of bread in their outlet.

Nilgiri ‘s Since 1905 Analysis: It can be analyzed that 75. 5% of retailers rank the quality as good, 88. 8% rank the prompters of re-stocking as good, 68. 2% rank the distribution as good, 41. 9% rank the complaint re-dressed as good and 77. 7% of them rank demand for the product as good. But 98. 9% of the retailers have ranked the complaints redressal system is bad. Nilgiri ‘s Since 1905 Analysis: It can be analyzed that 75. 5% of retailers rank the quality as good, 88. 8% rank the prompters of re-stocking as good, 68. 2% rank the distribution as good, 41. 9% rank the complaint re-dressed as good and 77. % of them rank demand for the product as good. But 98. 9% of the retailers have ranked the complaints redressal system is bad. Volume of bread sold 4. 40% 50-100 More than 100 95. 50% Tnferencei of the retailers sell more than 50 loaves It can be inferred that most of bread. So the demand of the product is very high. 34 Nilgiri ‘s 1905 Table – 4(Retailers) Frequency of bread sold | 1 – 4 (bad)| (5-7 average)| 8 – 10(good)| | Attributes| No. of respond ents| %| No. of respond ents| %| No. of respond ents| %| Total respondents| Quality| 0| 0%| 11| 24. 9% •| 34| 75%| 45| Promptness in restocking| 0| 6. 6%| 2| 4. %| 40| 68. 8%| 45| Distribution network| 4| 8. 8%| 10| 11. 11%| 31| 68. 2%| 45| Complaint redressel| 22| 48. 8%| 4| 8. 8%| 19| 41. 2%| 45| Demand of the product| 1| 2. 2%| 9| 12. 8%| 35| 77. 7%| 45| Concept: a The retailers were asked to rate their brand Nilgiri’s bread on a scale of 1 – 10, where 10 being highest for the following attributes like quality promptness in re-stocking distribution. Complaint redressal etc. 32 Frequency of bread sold Complaint redressel Demand of the product Promptness in re-stocking Distribution network Quality 37 Bad • Average DGood 905 Nilgiri ‘s Since 1 Table – S(Retailers)

Classification of retailers on the basis of problems faced by regarding the distribution Problem faced| No. of respondents| Percentage| Yes| 8| 17. 7%| No| 37*| 82. 2%| Total| 45| 100%| Concept: Th retailers were asked as they have faced any problem regar the distribution system of Nilgiri’s bread. Analysis: It can be analyzed that 82. 2% of retailers do not face any Classification of retailers on the basis of problems faced by them regarding the distribution 17. 70% HYes • No 82. 20% 39 Inference: It can be inferred that the distribution network of Nilgiri’s bread is good. Since 1905 Nilgiri ‘s Table – 6(Retailers) Opinion on the price

Price| No. of respondents| Percentage| Too high| 1| 2. 2%| Too low| 1| 2. 2% . | Doesn’t matter| 43| 94. 6%| Total| 45| 100%| Concept: The retailers were asked their opinion about Nilgiri’s bread pricing . * Analysis: It can be analyzed that 94. 6% of retailers are satisfied with the price of Nilgiri’s bread. Opinion on the price 100. 00% 90. 00% 80. 00% 70. 00% 60. 00% 50. 00% 40. 00% 30. 00% 20. 00% 10. 00% 0. 00% Too high Too low Doesn’t matter A 41 Too high BToo low • Doesn’t matter Inference: It can be inferred that the price of Nilgiri’s bread is good becaue retailers are satisfied about the price factor . Nilgiri ‘s Since 1905

Table – 7(Retailers) Opinion about the margin received bv the retailers Price| No. of respondents| Percentage •| Favorable| 15| 33. 3%| Some| -| 0%| unfavorable| 30| 66. 6%| Total| 45*| 100%| Concept:- The retailers were asked their opinion about the profit margin for the sales of one loaf bread. Analysis: It can be analyzed that 66. 6% says its unfavorable and the rest of them say its favorable. Since 1905 Nilgiri ‘s__________ * Dealers’ opinion is that they receive fresh bread. 38 1. Then customers should not complain. 2. dealers are supplying stale stock to customers Opinion about the margin reeived by the retailers 33. 30% Favourable

Some unfavourable 66. 60% 43 Inference: It can be inferred that the most of them are not satisfied with the profit margin for the sales of loaf of Nilgiris bread. Nilgiri s Since 1905 Table 8(Retailers) Most common complaints received by the retailers Time period of receiving fresh stock| No. of respondents| Percentage| Freshness| 10| 22. 2%| Price| 1| 2. 2%| Packing| 4| 8. 8% ‘| Any other| 0| 0%| No complaints| 30| 66. 6% ‘| Total| 45| 100%| Concept: The question was framed to find out the most common complaints received by the retailers from the consumer regarding Nilgiri’s bread. Analysis:’ It can be analyzed that 66. % of the retailers do not get complaints. Most common complaints received by the retailers 70. 00% 60. 00% 50. 00% 40. 00% 30. 00% 20. 00% 10. 00% 0. 00% 66. 60 22. 20% 8. 80% 0% 46 FreshnessPrice Racking Any other No complaints »* Inference: It; can be inferred that most retailers do not get much complaints which is good but some of them got complaints regarding the bread freshness which is bad, so Nilgiri’s has to checkup on the freshness of the Nilgiri’s ‘ Since ‘1905 Table – l(Consumers) Classification of consumers on the basis of purchase of Nilgiri’s bread Purchase of bread| No. f respondents| Percentage| Yes| 50,| 83. 3%| No| 10| 16. 66%| Total| 60| 100| Concept: The consumers are classified on the basis of purchasing Nilgiri’s bred in order to study the potential demand of Nilgiri’s brand. » Analysis: It can be analyzed that 83. 3% of consumer purchase the bread and 16. 66% do not purchase the bread. Classification of consumers on the basis of purchase of Nilgiri’s bread 16. 66% Yes HNo 83. 30% 48 Inferences: It can be inferred that the demand for the product is high . Scope for market is 16. 66% which is also huge. Nilgiri ‘s Since 1905 Table – 2(Consumers) Popular flavors acceptance

Flavor| No. of respondents| Percentage| Sandwich| 7| 15. 5%| Southern days| 7| 15. 5% ,| Milk| 20| 44. 4%| No specific flavor| 11| . 24. 4%| Total| 45| 100| Concept: A question was framed to know the popular flavor accepted among the consumers Analysis; It can be analyzed that milk bread has a flavour acceptance of 44. 4%, 15. 5% of sandwich bread, 15. 5% southern days bread Popular flavour acceptance 44. 40% 45. 00% 40. 00% 35. 00% 30. 00% 25. 00% 20. 00% 15. 00% 10. 00% 5. 00% 0. 00% Sandwich 15. 50% Southern days Sandwich • Southern days * Milk *No specific flavour- Milk • No specific flavour i

Inferences: 50 It can be inferred that milk bread in highly popular followed by Nilgiri ‘s Since 1905 Table – 3(Consumers) Frequency of purchase Frequency| No. of respondents| Percentage| Less than 4| 15| 33. 3%| 4 to 6| 29-| 64. 4%| More than 6| 1| 0. 02%| Total| 45| 100| Concept; A question was formed to know the frequency of purchase of Nilgiri’s bread by a consumer in a week Analysis: It can be analyzed that maximums number of consumer purchase 4 – 6 loaves of bread in a week. And rest of them purchases less than 4 loaves bread in the week. Frequency of purchase 0. 02% 33. 30% •Hess than 4 114 to 6

D More than 6 64. 40% 52 Inferences: It can be inferred that average purchase consumer is 4-6 loaves of i Nilgiri’s bread in a week. Nilgiri ‘s Since 1905 Table – 4(Consumers) Desire of brand desire of brand| No. of respondents| Percentage| Yes| 27| 60% . | No| 18| 40%| Total| 45| 100| Concept; A question was framed to find out the desire of the brand by the consumers Analysis: It can be analyzed that 60% of the consumer desire the brand- and the rest of them do not Inferences: t * It can be inferred that more than half of the consumers are positively aware of Nilgiris and prefer Nilgiris.

But as can be seen there is a huge 40% customer come that can be reached out through market. * 42 Desire of brand 40% 60% 54 Nilgiri s Since 1905 Table – 5(Consumers) Reasons for selecting Nilgiri’s bread (in reference to perception) Probjem faced| No. of respondents| Percentage| Price| 4| 8. 8%| Quality| 24| ’53. 3%| Easy accessibility| 8| 17. 7%| Company name| 17| 37. 7%| Taste| 19| 42. 2%| Any other| 0| 6%| Total| 45| 100%| Concept: A question was framed to find out the reason for selecting Nilgiri’s bread Analysis: It can be analyzed that 53. 3% of consumers select Nilgiri’s bread for its quality, 42. % for its taste and 37. 7% for its company name. Reasons for selecting Nilgiri’s bread (in reference to perception) 60. 00% 53. 30% 50. 00% 40. 00% 30. 00% 20. 00% 10. 00% 0. 00% PriceQuality EasyCompany accessibility name TasteAny other 56 Price • Quality D Easy accessibility D Company name • Taste B Any other Inferences: It can be inferred that most of the consumers select Nilgiri’s bread Niigiri ‘s Since 1905 Table – 6(Consumers) Opinion about Nilgiri’s bread (with reference to a scale of 1 – 10, 10 being highest) Attributes| No. of respond ents| %| No. of respond ents| %| No. f responde nts| %| Total responde nts| Quality| •t| 2. 2%| 7| 1. 5%| 37| 82. 2%| 45| Quantity| 3| 6. 6%| 15| 33. 3%| 27| 60%| 45| Easy accessibility| 2| 4. 4%| 6| 13. 3%| 37| 82. 2%| 45| Price| 1| 2. 2%| 10| 22. 2%| 34| 75. 5%| 45| Concept: Consumers where asked to rate their opinion about Nilgiri’s brand on a scale of 1-10, where 10 being the highest for the following attributes like quality, quantity, easy availability, price. Analysis: ; It can be analyzed that 82. 2% rank the quality as good, 60% of rank the quality as good, 82. 2% rank the easy accessibility as good and 75. 5% rank price of the bread to be good.

Opinion about Nilgiri’s bread (with reference to a scale of 1 – 10,10 being highest) 90. 00% 80. 00% 10. 00% 0. 00% Quality Easy accessibility Quantity Price Bad • Average DGood Inferences: 58 It can be inferred that over the product is ranked overall well by the consumers Nilgiri ‘s Since 1905 Table – 7 (Consumers) Complaint of product problems of the company Complaint of product problems| No. of respondents| Percentage| . Yes| 2| 4%| No| 43| 96%| Total| 45| 100| Concept: Consumers were asked if they have faced a problem with regard to freshness quality etc and have they complained to the company concerned. Analysis: i

It can be analyzed that 96% of the consumer have no complaints to the company. 45 Complaint of product problems of the company 4% Yes BNo 60 Inference; It can be inferred that overall the product is ranked good. By the retailer but the complaint system has to be improved. Nilgiri ‘s Since 1905 Table – 8(Consumers) Purchase place Place| No. of respondents| Percentage| Departmental store| 23| 51. 1%| Bakeryw’| 1| 2. 2%| Convenience store| 4| 8. 8%| No specific place| 17| 37. 7%| Get it delivery at home| 0| 0%| Total| 45| 100%| Concept: Distribution plays a key role in the product success. Consumer were asked about where they purchase product.

Analysis:’ It can be analyzed that 51. 1% consumers preferred the product from a departmental store 37. 7%. So to no specific place. Y Purchase place 60. 00% 50. 00% 37. 70% 40. 00% 30. 00% 20. 00% 8. 10. 00% 0. 00% 2. 20% DepartmentalBakery Convenience No specific Get it delivery at store – store* place * home’ Departmental store M Bakery D Convenience store CHslo specific place • Get it delivery at home I Inferences:~~~~- – – — It can be inferred that departmental stores have the highest number Nilgiri ‘s

Since 1905 Table -9(Consumers) Opinion about the current packaging Opinion| No. of respondents| Percentage| Very good| 8| 17. 7%| Okay| 22| 48. 8%| Needs to be changed| 3| 6. 6%| Doesn’t matter| 12| ’26. 6%| Total| 45| 100%| Concept: The consumers were asked their opinion about the current papkage of Nilgiri’s bread. Analysis; It can be analyzed 48. 8% of consumers says its okay, 26. 6% of them say it doesn’t matter and 17. 7% of them its very good. Opinion about the current packaging 50. 00% 45. 00% Okay Very good 0. 00% Doesn’t matter ————————————————- Needs to be changed

MVerygoocf MOkay US Needs to be changed ME;oesn*t matter Inferences: It can be inferred that the overall change opinion about the package 64 Nilgiri ‘s Since 1905 FINDINGS OF CONSUMERS DATA ANALYSIS 1) It can be analyzed that 83. 3% of consumer purchase the biead, and 16. 66% do not purchase so which is huge. 2) It can be find that milk bread is highly popular compare to * sandwich and other bread. 3) Most of the consumers purchase 4-6 loaves of Nilgiri’s bread in a week. So the demand of the product is very high. 4) It can be find that 53. 3% of consumers select Nilgiri’s bread. For its quality and 42. % for its taste. So remaining 46. 6% are not select the Nilgiri’s bread for its quality. So improve the other factors. * 5) It can be inferred that over the product is’ranked over al1 well by the consumers. 6) It can be analyzed that 4% consumers have complained to the company. 7) The department stores have the highest number of consumers. . 8) Most of the consumer has complained the packing of milk and * sandwich bread. 48 Nilgiri ‘s Since 1905 FINDINGS OF RETAILERS DATA ANALYSIS 1) It is found that 75% of the retailers are purchasing Nilgiri’s bread so the demand of the product is very high. ) Mo;st of the retailers receiving fresh stock every day. 3) Most of the retailers sell more than 50 loaves of bread, so it can be find that the demand of the product is very high. 4) The product ranked is good by the retailers but* the complaint system is very bad. 5) The distribution network of Nilgiri’s bread in good. 6) Retailers are satisfied about the price factor. 7) It can be find that most of them are not satisfied with the profit margin for the sales of loafs of Nilgiris bread. 8) Most retailers do not get much complaints which is good but some of them got complaints regarding the bread freshness. ) Most of the retailers wants introduce exchange system it means “Exchange of old bread to new bread”. 10) Packing of milk and sandwich bread is not good. 49 Nilgiri ‘s Since 1905 RETAILERS SUGGESTIONS TOWARDS COMPANY Retailers have given some suggestions regarding quality, quantity packing, price, distribution etc. suggestions regarding these are as follows. 1) Increase the profit margin i. e. , making it more than RS. 1 t * 2) The bread should be delivered to all retailers by van to keep in check of the freshness. ) Introduce a scheme of “exchange of old bread to new bread” 4) Introduce new scheme for purchasing of bread i. e. , buy 10 loaves of bread and get 1 free. . 5) Improve complaint redressal systems * 6) Change the packing of milk and sandwich bread. 7) Change the colour of packet of milk and sandwich bread. 50 Nilgiri ‘s Since 1905 CONSUMERS SUGGESTIONS TOWARDS COMPANY Consumers have given some suggestions regarding quality, quantity, packing, price etc. suggestions regarding these are as follows: 1)Increase the quantity of bread i. e. , add 2 -3 slices 2)Introduce smaller packs of bread i. . , 6 to 8 slices pack. 3)Improve the quality of the bread little i. e. , softness, freshness 4)Keep price i. e. , do not increase price frequently 5)Charge in packing of milk and sandwich bread 51 Nilgiri ‘s Since 1905 RECOMMENDATIONS RETAILERS 1) Profit margin plays key role in brand preference for a retailer. As other competitors like Britannia give profit margin of Rs. 1. 50 for the sales of 1 loaf of bread whereas Nilgiri’s gives only Rs. 1. 2) The retailers may start having a general tendency of preferring other brands, so it is suggesting to increase the profit – margin of Nilgiri’s bread a little. ) If bread in not sold in a particular time period, it becomes old and consumers do not accept old breads. This bread becomes a big waste and loss for the retailers. It in suggestive to introduced a scheme of “exchange of new bread for old bread” by Nilgiri’s by doing this the retailers will not face any loss for the product or wants the product and Nilgiri’s can take old bread back end recycle them to other products like. • a) Bread powder which is used for making bread pudding t 4) It is suggestive to introduce new scheme for purchasing Nilgiri’s bread by the company for eg buy 10 loaves of bread and get 1 loaf free.

By doing this, it can increase the sales of the bread to retailers. 52 Nilgiri ‘s Since 1905 5) This kind of schemes motivates retailers to purchase more loaves of bread. 6) The packing of Nilgiri’s milk and sandwich bread in attractive and very simple. The packing should be changed and it should for made more colourful and attractive. 7) The overall perception of the product is an important factor for the sales of the product. For a company to keep a good watch on the perception of its product, they should have a good and fast system for. solving the complaints. ) Faster the distribution networks of a product, better for the retailer because they get to sell the product at its most fresh stage. So * therefore it is suggestive to Nilgiri’s to deliver the bread by van to all retailers. 9) Dealers opinion is that they receive fresh bread a) Then customers should not complain b) Dealers are supplying stale stock to customer. 53 Nilgiri ‘s Since 1905 RECOMMENDATIONS (CONSUMER SEGMENT) * 1) Quantity of a product plays a important role among the consumer in the Indian market. 2) The more the quantity, the more the demand of the product.

If is suggestive to Nilgiri’s to increase the quality of breads by adding 2 – 3 slices in a pack. By doing this the quantity of bread that Nilgiri’s given will be more than its competitors and this will have more demand than its competitors. 3) The price of a loaf of Nilgiri’s bread is seen as high by the low-end customers. It is suggestive to introduce smaller. 4) Packs which contain 6-8 slices of bread and having a low price. By introducing this Nilgiri’s can capture the low-end customers in the market. To maintain shares, the company should have their product in all ranges to satisfy all the consumers in the market. ) Quality of the product is a major aspect when it comes to acceptances of that product in the market. Nilgiri’s products are * known for its high quality in the market but there is always room for improvement to have a upper edge over other competitors. It is suggestive to Nilgiri’s to improve the quality of its bread. __ EXECUTIVE SUMMARY India has a rich and varied culture, it will be interesting to understand the nature and character instincts of the Indian consumer, whose buying decisions will be based on the influence of the values, beliefs customers and practices and behaviour of the particular society of which they are apart. The economic scenario in India has undergone at tremendous change over the last few years. The process has been hastened by the initiatives of the government to liberalize the economy and integrate, it with the global organization, which is their response to the changing condition. Bread a nutritionally dense food in high in complex carbohydrates, which given the bpdy a sustained energy source. • The first loaf of bread happened by change. Legend has it that about 2600 B. C. An Egyptian Salve was making flavour and water cakes. He feel asleep and the fire went out before the cakes were baked.

The story of the Nilgiris Dairy Form begins with a village called Coonoor in the Nilgiri range of hills, and a young man who trod it up down every day carrying mail in the last decade of the century. Nilgiris mechanized bakery originally a unit of Nilgiri Dairy Form Ltd. , was formed in 1970 from 1. 7. 90 it become separate company known as Nilgiri’s mechanized bakery private limited, situated at 28, Margrath Road, Bangalore – 560025. » The type of research used for this study in a qualitative study presented by quantifying variables.

The far get respondents were chosen at random and a survey was conducted amongst them using the questionnaire method of survey. The data collected from the primary source were tabulated adopting the method of single BI variable and multi variable tables. Findings of consumers data analysis, 1) It can be analyzed that 83. 3% of consumer purchase the bread, and 16. 66% do not purchase so which is huge. 2) It can be find that milk bread is highly popular compare to sandwich and other bread. 3) Most of the consumers purchase 4-6 loaves of Nilgiri’s bread in a t week.

So the demand of the product is very high. 4) It can be find that 53. 3% of consumers select Nilgiri’s bread. For its quality and 42. 2% for its taste. So remaining 46. 6% are not select the Nilgiri’s bread for its quality. So improve the other factors. 5) It can be inferred that over the product is ranked over all well by the consumers. 6) It can be analyzed that 4% consumers have complain to the company. i * 7) The department stores have the highest number of consumers. 8) Most of the consumer have complain the packing of milk and sandwich bread. Findings of retailers data analysis ) It is found that 75% of the retailers are purchasing Nilgiri’s bread so the demand, of the product is very high. * 2) Most of the retailers receiving fresh stock every day. 3) Most of the retailers sell more than 50 loaves of bread, so it can be find that the demand of the product is very high. 4) The product ranked is good by the retailers but the complaint system is very bad. 5) The distribution network of Nilgiri’s bread in good. 6) Retailers are satisfied about the price factor. 7) It can be find that most of them are not satisfied with the profit margin for the sales of loafs of Nilgiris bread. 8) Most retailers do not get much complaints-which is good but some of them got complaints regarding the bread freshness. 9) Most of the retailers wants introduce exchange system it means “Exchange of old bread to new bread”. 10) Packing of milk and sandwich bread is not good. In the survey time retailers have given some suggestions regarding * quantity, packing, price, distribution, etc. suggestions regarding are as follows: *** Increase in profit margin of retailers lead to increase in sales. *; The bread should be delivered to all retailers by van to keep in check of the freshness. ; Introduce scheme of exchange of old bread to new bread” * Consumer have given some suggestions regarding quality, quantity, packing, price etc. such as: <* Increase the quantity of bread i. e. , add (2-3) slice *> Introduce smaller packs of bread. The purpose of study here is to evaluate and find out how has the • bread industry in India has brought about a complete evolution in the eating habit of the Indian people and what has been the attitude of the people towards the industries will special reference to the modern food industry. QUESTIONNAIRE – 2( CONSUMERS) Dear Respondents,

This questionnaire is formed to collect information about the Consumers and Retailer’s attitude towards Nilgiri’s bread. So I kindly request you to co-operate in filling, of this questionnaire 1) Name and address 2) Do you buy Nilgiri’s bread (specify flavour) 3) How many loaves of bread do you buy in a week? Less than 4 D 4 to 6D More than 6 U 4) 5) 6) Which particular brand do you purchase Loaf bread LJ Milk bread LJ Sweet bread U Easy accessibility LJ TasteD The reasons for purchase of the above brand are (rank in order of preference, 10 being highest) Price U Quality

Company name Any others specifyLJ How would you rate Nilgiri’s bread on a scale of 2-10 in the following parameters (10 being the highest rank) Quality_ Quantity LJ Easy accessibility LJ Price LJ r 7) If you faced a problem with regards to freshness, quality, etc, have you complained to the company concerned D Yes No 8) Where do you purchase your bread from ? Departmental stores _ BakeryU Convenience store LJ No specific place U Get it delivered at home LJ 9) What do you think of he current package of Nilgiri’s bread

Very good LJ Okay U Needs to be changedU Doesn’t matter LJ 10) Any suggestions Yes D No D If yes what QUESTIONNAIRE -1( RETAILERS) Dear Respondents, This questionnaire is formed to collect information about the Consumers and Retailer’s attitude towards Nilgiri’s bread. So I kindly request you to co-operate in filling of this questionnaire 1) Name and address of the store 2) Do you buy Nilgiri’s bread (specify flavour) Yes D No D » 3) How often do you receive fresh stock? DailyLJ Alternative days LJ

Weekly LJ Depends on the company LJ 4) Approximately how many loaves of bread are sold to your outlet Less than 50D 50 to 100 ‘ D More than 100 D 5) With particulars reference to Nilgiri’s bread what is you perception (please rank on a scale of 1-10, 10 being highest) QualityLJ Promptness in restocking _ Distribution networkU Complaint network LJ Demand of the productLJ 6) Have you faced any problem with the distribution system of Nilgiri’s bread? 7) What is your opinion of the price of Nilgiri’s bread?

Too high •LJ Too low LJ Does not matter to you LJ 8) What is the margin received by you for the sales of Nilgiri’s bread ? Favourable LJ Same LJ UnfavourableLJ 9) Which complaint is most common with regard to Nilgiri’s bread in your outlet? Freshness LJ Price LJ Packing LJ Any others LJ BIBLIOGRAPHY > Marketing Management – Philip Kotler > Marketing Research – Aakar Kumar Day > Consumer Behaviour – Sujnanair Magazines : > Business World Business India Website www. bread. com

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