Parle Agro Essay

Parle Agro is an Indian company in the beverages industry and has brands like Frooti, consistent winner of India’s fruit beverage brand, Appy, Appy Fizz and packaged drinking water, Bailley. A pioneer in the Indian industry, Parle Agro is associated with many firsts. They were the first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to introduce fruit drinks in PET bottles. [citation needed] In 2007, Parle Agro forayed into foods with the launch of two confectionery brands, Mintrox mints and Buttercup candies. This was soon followed by two more brands – Buttercup Softease and Softease Mithai.

Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. In 2009, Parle Agro forayed into snacks with the launch of Hippo, in line with the company’s vision of becoming a major player in the foods and beverages industry. Contents [hide] •1 History •2 Brands •3 See also •4 References •5 External links [edit]History In the 1950s the undivided Chauhan family manufactured beverages, water, confectionery, biscuits, etc. under its registered brand name Parle. Over the years, the group split into three different companies – Parle Agro, Parle Bisleri and Parle Products.

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Currently, all three are separate companies with separate ownership and management. They also have different products manufactured under them. All three companies continue to use the family trademark name – ‘Parle’ under which the current companies are named. Parle Agro commenced operations in 1984. Starting with only beverages and diversifying to include bottled water in 1993 and confectionery in 2007. Frooti was the first product that was rolled out of Parle Agro in 1985. It went on to become India’s favourite mango drink. It still has a leading market share. [1] Mr. Prakash Chauhan is the Executive Chairman of Parle Agro…. edit]Brands Parle Agro Pvt. Ltd operates under three business verticals: • Beverages – fruit drinks, nectars, 100% Juice, sparkling drinks • Water – Packaged Drinking Water • Foods – confectionery, snacks 1. BEVERAGES – Frooti: Launched in 1985 as a mango drink, Frooti is the first beverage to be launched in tetra packaging in India. Frooti is India’s favorite Mango drink and is ranked amongst the most trusted brands in numerous national surveys. [citation needed] Appy Classic: Launched in 1986 as an apple nectar and originally available in a white tetra pack with an apple and leaf graphic, today it comes in black tetra packaging.

Appy remains the first apple nectar to be launched in India. Appy Fizz: Launched in 2005, Appy Fizz is India’s first sparkling apple drink available in a champagne shaped PET bottle. Considered the ‘Champagne’ of Fruit drinks[citation needed], Appy Fizz is a one of a kind product in the beverage market. [citation needed] Recently, Appy Fizz has been given a makeover in terms of a new packaging. Saint Juice: Launched in 2008, Saint Juice is available in three variants – Orange, Mixed fruit, Grape and Apple. Saint Juice is 100% juice with no added color, sugar or preservatives.

LMN: Launched in 2009, LMN is a fresh take on nimbu pani. It contains real lemon juice and has no artificial flavors or preservatives. LMN works as an ‘Emergency Lemon Refresher’, and tastes closest to authentic nimbu pani. [citation needed] Grappo Fizz: Launched in 2008, Grappo Fizz is a sparkling grape juice drink. Credited with creating the sparkling fruit drinks category in India[citation needed], Grappo Fizz is along the lines of existing product Appy Fizz. It is purple-red in color and has no close competition in the market. [citation needed] 2. PACKAGED DRINKING WATER –

Bailley: Launched in 1993, Bailley is one of the first Packaged Drinking Water Brands in India and is counted amongst the top water brands. It is developed to cater to the Indian palate[clarification needed]. Bailley is the first packaged drinking water brand which tied up with airlines to serve in flight customers safe packaged drinking water. 3. Snacks & Confectionery Hippo: HIPPO is a baked snack with the goodness of wheat. It is available in seven flavors from around the world – Italian Pizza, Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli, Yoghurt Mint Chutney, Indian Chatpatta and Arabian Salted.

These baked wheat munchies have no added MSG, no GMO, no cholesterol and zero trans-fat. Confectionery – Mintrox: Mintrox is a hard mint candy. It is available in two flavors – Hard Cinnamon Mint and Hard Menthol Mint. Buttercup: Buttercup is a hard boiled candy; it is targeted at kids and adults alike. Buttercup Softease: Buttercup Softease is a toffee which gives a uniquely chewy & smooth eating experience with a rich after taste. [citation needed] It is available in 4 variants – Strawberry, Coconut, Vanilla and Caramel. Softease Mithai: Softease Mithai is a toffee. It is available in three flavors: Kaju and Kesar.


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