Parle Products Ltd. Introduction * Parle Products has been India’s largest manufacturer of biscuits and confectionery, for almost 80 years. * Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. * With a reach spanning even the remotest villages of India, the company has definitely come a very long way since its inception. * Many of the Parle products – biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. * While to consumers it’s a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance. | | History * In 1929 a small company by the name of Parle products emerged in British dominated India. * The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. The company knew that it wouldn’t be an easy task, but they decided to take the brave step. * A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. * A decade later it was upgraded to manufacture biscuits as well. * Since then, the Parle name has grown in all directions, won international fame and has been sweetening people’s lives all over India and abroad. * Apart from the factories in Mumbai and Bangalore Parle also have factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country.
Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units on contract. Products * BISCUITS: * Parle-G * Krack jack * Magix * Creams * Parle 20-20 Cookies * Chox * Nimkin * Monaco * Hide & seek Bourbon * Parle marie * Golden arcs * Creams gold * Monaco jeera * CONFECTIONERIES: * MELODY * MANGO BITE * KACCHA MANGO BITE * ORNAGE CANDY * KISME GOLD * XHALE * MAZELO * PARLE LITE * SNACKS: * MUST BITES * CHEESELINGS * SIXER * MONACO SMART CHIPS * JEFFS * MUSST CHIPS AND STIX * SIXER JEERA * Schauna chauhan(CEO) Alisha chauhan (Director) * Nadia Chauhan (MD) Parle’s level of management Parle has a Divisional type of Organizational structure. 1. Sales manager 2. Production manager 3. Sales officer 1,000 employees An In-depth understanding of Indian Consumer Psyche has helped parle evolving a marketing philosophy that attracts Indian masses. With products designed keeping both health and taste in mind, Parle appeals to both health conscious mothers and loving kid’s. The great taste of of taste and nutrition is consistent with every pack on the store shelves, even today.
The value for money allows people from any classes or play groups to enjoy parle products to the fullest. Parle’s Business Strategy Key’s towards Strategic planning 1. Vision: The main vision of parle-g is to maintain and concentrate on consumer taste and preferences, the parle group have grown on full strength ever since its inception. For fulfilling its vision they do every batch of biscuits and confectioneries and thoroughly checked by experienced staff using the most modern equipment hence ensuring the same quality across the nation and abroad. . Mission: “Hindustan ke taakat” for more than’ 65 years of age Parle has remained part of lives of every Indian. From north to south parle-g has nourished, strengthened and delighted millions. For some it may be a meal substitute but for some it can be a nourishing snack too. It is really much more than a biscuit brand as it is patronized by all. Little wonder than why is it the largest selling biscuit brand in the world.