Post War Sri Lanka - Emerging Tourism Industry Essay

Macro Theme – Post war Sri Lanka – Emerging tourism industry Meso Theme – Forecasting Change Situation Analysis Sri Lanka was seen as a low budget tourist attraction. Industry colapsed mainly due to the war conditions through out last 3 decades. Tourists started pouring in to the country after the end of civil war. Major infrastruture development projects are undergoing in the country Government has identified tourism as a main source of foreign income and supporting the industry in a major scale. Investors pumping money

Stock market ranked 2nd best in the world SL ranked amongst top 10 fastest economies – being eighth in the world according to the Economist Intelligence Unit (EIU) of United States. SWOT Strenths – Climate Historical places Nature – Sea / Mountains / Rivers / Bio Diversity / Wild life Eradication of LTTE terrorism High inflow of foreign remittances Country without natural disasters Government intentions to support industry Growing economy Weeknesses – Poor infrastructure facilities Weak public sector management

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High local and foreign debts Tarnished image of SL during the last 3 decades Seasonal business Threats – Naighbouring tourist hot spots – Maldives / India / Thailand / Malaisia Inappropriate usage of funding on development World economic down turn Diluted spending power of travellers. Opprtunities – Financial Times – Sunday July 12, 2009 At a presentation on the ‘Changing Patterns of Tourism’ organized by the SLTDA, the Director of Research and International Relations Malraj B. Kiriella said tourist arrivals in 2008 dropped by 11. % to 438,475 from 494,008 the previous year. The best year for tourist arrivals was in 2004 at 566,000. The foreign exchange earnings decreased by 12. 8% to US$319. 5 million in 2008 from US$384. 4 million in 2007. Employment generation in the tourism sector, direct and indirect, decreased by 14. 3% in 2008 to 124,456. Obesity: The state of being well above one’s normal weight. Source – http://www. medterms. com/ A person has traditionally been considered to be obese if they are more than 20 percent over their ideal weight.

That ideal weight must take into account the person’s height, age, sex, and build. Obesity has been more precisely defined by the National Institutes of Health (the NIH) as a BMI of 30 and above. (A BMI of 30 is about 30 pounds overweight. ) The BMI (body mass index), a key index for relating body weight to height, is a person’s weight in kilograms (kg) divided by their height in meters (m)squared. Since the BMI describes the body weight relative to height, it correlates strongly (in adults) with the total body fat content.

Some very muscular people may have a high BMI without undue health risks. Fast food (also known as Quick Service Restaurant or QSR within the industry itself) is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away.


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