McDonald’s is a leading international fast food restaurant chain with 30,000 restaurants spread across the globe. As per ACNielsen’s Informal Eating Out (IEO) survey of branded food chains in India, McDonald’s is a leading international fast food restaurant chain with 30,000 restaurants spread across the globe. In India, it launched its operations in 1996, with two stores. It now has 54 restaurants with a daily inflow of 500,000 customers McDonald’s was found to be the leader in fast food chains.
McDonald’s in India is a locally owned and managed company run by Indians, employing local staff, procures from local suppliers to serve its customers. McDonald’s India opened its first family restaurant at Basant Lok in Oct, 1996; today it has 169 Restaurants across India. This vibrant decade has seen McDonald’s evolve Indian menus, Indian sensitivities and yet remain as globally innovative as ever. This journey has seen McDonald’s develop a rich brand identity amongst its customers and employees as well as partners alike.
At McDonald’s India we have had a single mantra: providing 100% total customer satisfaction and the formula for achieving this goal in our restaurant operation is the long-standing commitment to the McDonald’s Promise. The McDonald’s Promise QSC…… The Foundation that built McDonald’s success When asked to explain McDonald’s success, founder Ray Kroc used to say, “We take the hamburger business more seriously than anyone else. ” Kroc was a perfectionist.
From the day he opened his first restaurant, he vowed to give his customers high quality products, served quickly –and with a smile, in a clean and pleasant environment, and all at a fair price. Quality, Service, Cleanliness and Value (QSC&V) became the philosophy that drove McDonald’s business. ?McDonald’s Quality Management instills the culture of quality through such principles as being customer driven, managing with facts, valuing people, and continually improving every aspect of our business ?
Service that is fast and friendly and has always been a foundation for success at McDonald’s. ?Cleanliness for us means having the cleanest and freshest facilities from the kitchen to the rest rooms and parking lots ? Value at McDonald’s means the total experience…… great food, friendly folks, a clean environment, quick and accurate service and fun! This is the case about McDonalds which is located at “the great India place” sec 18, Noida.
In the month of on one Sunday 28th march when final sem II papers were about to start it generally happens in hostel, people prefer not to go outside and they ask friends to please bring something for them. When sneha come to know that mini & princess are going out for some urgent work then asked them, “are you both going to Noida sec 18”? Princess replied,”Yes we are going sec-18”. Sneha asked, “Can you go to TGIP McDonalds and bring these items for me- McVeggie-3, McAloo tikki-4, McPuff-3, McVeg Surprise-4”?
She was surprised to know about list and asked there is any party? Sneha told we are very hungry and this all is for 5 persons including me, deepika, padma, kangana and deepti. Then she saved matter in the phone. Thereafter mini and princess reached McDonalds and when they asked attentent to pack this entire she was astonished to se the list and thereafter packed them and total bill was paid before that. When mini and princess returned hostel sneha reached to take away packed food items.
After sometime she asked some items were missing but billing was checked and it was found that might due to such list they have forgotten to keep all of them. Also that place was very busy and especially that outlet you have wait for turn of yours. Then sneha called customer care toll free no of McDonalds and complained about the matter. Customer care executive asked about the location, date of visit ,coupon no and time and assured her about that they will give that left items at that very time whenever she will visit again that outlet then she felt satisfied.