Project Report on Bisleri Pvt. Ltd. Essay

PROJECT REPORT ON BISLERI INTERNATIONAL PVT. LTD. Academic year (2010 -2011) Submitted By: Ria Gupta B. B. A. 5th Semester ACKNOWLEDGEMENT I owe a great many thanks to a great many people who helped and supported me during the writing of this project report. My deepest thanks to Lecturer, Mrs. Nidhi sharma the Guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pain to go through the project and make necessary correction as and when needed. I express my thanks to the Director Mr. R. K. Sharma, of Prestige institute of management and research, for extending his support.

My deep sense of gratitude to Pankaj gautam, Manager, BISLERI Pvt. Ltd. Lebad support and guidance. Thanks and appreciation to the helpful people at BISLERI Pvt. Ltd. , for their support. I would also thank my Institution and my faculty members without whom this project would have been a distant reality. I also extend my heartfelt thanks to my family and well wishers. TABLE OF CONTENTS |Sr. No |Particulars |Page No | |1. |Introduction | | |2. Origin | | |3. |Water, Elixir of life | | |4. |Current Market Scenario of Bisleri | | |5. |Products | | |6. |Technology | | |7. |Production Process | | |8. Safety | | |9. |Packaging | | |10. |S. W. O. T Analysis | | |11. |Bisleri Today | | |12. |Conclusion | |

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INTRODUCTION Mineral Water under the name ‘Bisleri’ was first introduced in Mumbai in glass bottles in two varieties – bubbly & still in 1965 by Bisleri Ltd. , a company of Italian origin. This company was started by Signor Felice Bisleri who first brought the idea of selling bottled water in India. Parle bought over Bisleri (India) Ltd. In 1969 & started bottling Mineral water in glass bottles under the brand name ‘Bisleri’. Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers. Since 1995 Mr. Ramesh J.

Chauhan has started expanding Bisleri operations substantially and the turn over has multiplied more than 20 times over a period of 10 years and the average growth rate has been around 40% over this period. Presently we have 8 plants & 11 franchisees all over India. We have our presence covering the entire span of India. In our future ventures we look to put up four more plants in 06-07. We command a 60% market share of the organized market. Overwhelming popularity of ‘Bisleri’ & the fact that we pioneered bottled water in India, has made us synonymous to Mineral water & a household name.

When you think of bottled water, you think Bisleri. We at Bisleri value our customers & therefore have developed 8 unique pack sizes to suit the need of every individual. We are present in 250ml cups, 250ml bottles, 500ml, 1L, 1. 5L, 2L which are the non-returnable packs & 5L, 20L which are the returnable packs. Till date the Indian consumer has been offered Bisleri water, however in our effort to bring to you something refreshingly new, we have introduced Bisleri Natural Mountain Water – water brought to you from the foothills of the mountains situated in Himachal Pradesh.

Hence our product range now comprises of two variants : Bisleri with added minerals & Bisleri Mountain Water. It is our commitment to offer every Indian pure & clean drinking water. Bisleri Water is put through multiple stages of purification, ozonised & finally packed for consumption. . Rigorous R&D & stringent quality controls has made us a market leader in the bottled water segment. Strict hygiene conditions are maintained in all plants. In our endeavour to maintain strict quality controls each unit purchases performs & caps only from approved vendors.

We produce our own bottles in-house. We have recently procured the latest world class state of the art machineries that puts us at par with International standards. This has not only helped us improve packaging quality but has also reduced raw material wastage & doubled production capacity. You can be rest assured that you are drinking safe & pure water when you consume Bisleri. Bisleri is free of impurities & 100% safe. Enjoy the Sweet taste of Purity ! ORIGIN The name that epitomizes mineral water today was first introduced in Mumbai in the early 60’s.

In 1965 Signor Felice Bisleri an Italian by origin, came up with the idea of selling bottled water in India. His company Bisleri Ltd. offered mineral water in two variants – bubbly and still. In 1969 Parle bought over Bisleri (India) Ltd. and started bottling Mineral water in glass bottles under the brand name ‘Bisleri’. In due course Parle switched over to PVC non-returnable bottles and finally advanced to PET containers. Expansion Under the leadership and vision of Mr. Ramesh J. Chauhan, Bisleri has undergone significant expansion in their operations.

The company has witnessed an exponential growth with their turnover multiplying more than twenty times in a short span of 10 years. The average growth rate over this period has been around 40% with Bisleri enjoying more than 60% of the market share in the organized mineral water segment. Currently Bisleri has 11 franchisees and 8 plants across India, with plans of setting up 4 new plants on the anvil. The overwhelming popularity of ‘Bisleri’ and the fact that we were the pioneers of the bottled water industry in India has made us synonymous to Mineral water and a household name.

So naturally ‘When you think of bottled water, you think Bisleri’. WATER,ELIXIR OF LIFE Water’s Role in the Body Water helps nearly every part of the human body function efficiently. Considering that our bodies are almost two-thirds water, it is important to understand water’s role in healthy lifestyles. ? Brain is 75% water / Moderate dehydration can cause headaches and dizziness ? Water is required for breathing ? Regulates body temperature ? Carries nutrients and oxygen to all cells in the body ? Blood is 92% water ? Moistens oxygen for breathing Protects and cushions vital organs ? Helps to convert food into energy ? Helps body absorb nutrients ? Removes waste ? Bones are 22% water ? Muscles are 75% water ? Cushions joints Why We Need to Drink Water Our bodies are estimated to be about 60 to 70% water. Blood is mostly water, and our muscles, lungs, and brain all contain a lot of water. We need to drink water because water is needed to regulate body temperature and to provide the means for nutrients to travel to all our organs. Water also transports oxygen to our cells, removes waste, and protects our joints and organs.

Signs of Dehydration We lose water through urination, respiration, and by sweating. If you are very active, you lose more water than if you are sedentary. Diuretics such as caffeine and alcohol result in the need to drink more water because they trick our bodies into thinking we have more water than we need. Symptoms of mild dehydration include chronic pains in joints and muscles,lower back pain, headaches, and constipation. A strong odor to your urine, along with a yellow or amber color indicates that you are not getting enough water. CURRENT MARKET SCENARIO OF BISLERI

A few years back, the mineral water market had been crawling at the rate of 3-4%, or even a lower figure. Indians carried drinking water in earthen pitchers, plastic or PUF bottles. But increasing cases of typhoid and other waterborne diseases began to be reported. In addition to this, liberalization happened and the mineral water industry began to be stirred and shaken. The market started growing an astounding rate of over 100% per annum. The fact that there were very few players in the market meant that their business grew by leaps and bounds. The market today has grown to Rs11bn.

The organized sector — branded mineral water — has only Rs5bn of market share. The rest is accounted for by the unorganized sector, which is dominated by small regional players. The market is still growing – at a rate greater than 80% per annum. In the branded segment, Parle’s Bisleri is the market leader with a share of more than 45%. Parle Agro’s Bailley comes a close second with market share of 15%. Other major players in the market are Yes of Kotharis, Ganga of T-Series, Himalayan, Hello, Nestle’s Pure Life, Pepsi’s Aquafina, Coca-Cola’s -Kinley Prime, and Florida etc.

Sensing the opportunity that this segment holds, MNCs began to draw up plans to enter the market. Today the market is proving to be yet another battlefield for an ongoing battle between the Desi’s and MNC’s. Last year the industry had around 170 brands. This figure is over 300 presently. The major foreign players are Coca-Cola promoted Kinley, Pepsi’s Aquafina, Britannia’s Evian, Nestle’s Perrier, Herbert sons and Danone International. India’s largest packaged water company Bisleri International Pvt. Ltd is to enter value-added water business.

The company will launch flavoured packaged drinking water in the country by March next year. “We are conducting research and development with at least 12 fruit flavours, such as nimbu paani, strawberry and orange, for flavoured water. We aim to launch it by March next year,” said Ramesh Chauhan, chairman, Bisleri. According to Datamonitor Plc. , a UK-based consumer research firm that tracks various sectors in India, the flavoured water market was estimated to be around $50 million (Rs196 crore) in 2006 and is expected to grow to $70 million by 2010.

With the move, Bisleri aims to strengthen its position in a space in which other leading beverage companies have also evinced interest. Companies such as Coca-Cola India Inc. , PepsiCo India Holdings Pvt. Ltd and Tata Tea Ltd, also plan to enter the flavoured water business. So far, there is only one prominent player, DS Foods, in the segment. Its brand, Catch, is priced at Rs30. “The flavoured water market is still at a nascent stage in India. Higher price, limited products and alternative home-made products are some of the barriers for the growth of this segment,” said Puneet Bansal, senior analyst with Datamonitor.

Bisleri’s focus on premium segment, however, is part of its strategy to tap higher-margin opportunities in the packaged water business. Last year, it had launched a premium water brand Mountain Water, which currently contributes 25-30% to its total sales. The company plans to launch this brand in Europe soon. “We are in talks with several distributors in Europe to launch our premium water there. The deal is expected to go through by December this year,” said Chauhan. The company also plans to tweak its packaging and look to give it an international appeal and compete with biggies such as Nestle and Groupe Danone.

The moves, said Chauhan, are aimed at trebling Bisleri’s sales from around Rs300 crore now, to Rs1,000 crore by 2009. To push its sales, the company is also planning to double its distribution network from 800 distributors this year to around 1,500 in the next six months. Also, the company plans to double its capacity of one million bottles a day through adding more contract packers and upgrading its bottling capacity. Meanwhile, the company continues to rule the conventional bottled water segment. It said that for October, it registered sale of 2. 66 million cases across the country against 1. 9 million cases sold in the same month last year. Chauhan also dismissed speculation that he may sell out his water business. He said Bisleri was doing well and he had no plans to sell it out. “We might have sold our carbonated brands, including Thums-Up, Limca and Gold Spot, due to a lack of choice. But, now I am in a position to build and sustain Bisleri and will not sell it at any cost,”he added. PRODUCTS We at Bisleri value our customers & therefore have developed 8 unique pack sizes to suit the need of every individual. We are present in 250ml cups, 250ml bottles, 500ml, 1L, 1. L, 2L which are the non-returnable packs & 5L, 20L which are the returnable packs. The water that almost descends from the Gods: Vedica Natural Mountain Water comes to you in all its untouched purity, right from its source. Gushing from an aquifer with intense pressure, the natural mountain water is pushed above the ground surface to a height of 5 meters above ground level, powerfully and consistently. The underground geological origin guarantees that there is no external Contamination, since the mouth of the water source is covered from rocks on all sides.

Besides, being naturally fortified with silica, the spring is naturally free form any Microbial infection or pollution. Vedica Natural Mountain Water is also low on sodium, making it the perfect choice for the health conscious. It has a high proportion of sulphates, which work as natural detoxifying agents. And it’s clear, sweet taste proves that it is free of calcium carbonate and magnesium carbonate salts, which give some mineral waters a chalky taste. Scientifically put, the Total Dissolved Solids in Vedica Natural Mountain Water is225mg/ltr. It is also high in sulphates, the natural detoxifying agents.

Ensuring that all you get with Vedica Natural Mountain Water is the sweet taste of purity. Vedica Natural Mountain Water is available in 500 ml and 1 litre bottles Our new Vedica is the most alkaline water there is. Vedica pH is 7. 7, Himalayan pH is 7. 3 & Evian pH is 7. 2. For those who are not so skeptical about the benefits of the alkaline lifestyle, alkaline water helps to neutralize acids and remove toxins from the body – it is a great cleanser and helps to detoxify our system. Comparative study of Chemical Parameters of Vedica, Himalayan, Evian and Volvic |SR. NO. |PARAMETER | |BISLERI VEDICA | |HIMALYAN | |EVIAN | |VOLVIC | | | |1 | |PH | |7. 7 | |7. 3 | |7. 2 | |7. 0 | | | |2 | |TDS at 180 deg. C (ppm) | |225 |330 | |309 | |130 | | | |3 | |Calcium (ppm) | |47 | |62 | |78 | |11. 5 | | | |4 | |Chlorides (ppm) | |13 | |8 | |4. 5 | |13. | | | |5 | |Bicarbonates (ppm) | |201 | |63 | |357 | |71 | | | |6 | |Sulphate (ppm) | |19 | |— | |10 | |— | | |7 | |Magnesium (ppm) | |13 | |15 | |24 | |8 | | | |8 | |Sodium (ppm) | |14 | |20 | |5 | |11. 6 | | | Bisleri with added Minerals: Bisleri Mineral Water contains minerals such as magnesium sulphate and potassium bicarbonate which are essential minerals for healthy living.

They not only maintain the pH balance of the body but also help in keeping you fit and energetic at all times. This product is bottled drinking water at its best. Bisleri with added minerals has a TDS count (total dissolved solids count) of approximately 100. It contains minerals such as magnesium sulphate and potassium bicarbonate which are essential minerals for healthy living. They not only maintain the pH balance of the body but also help in keeping you fit and energetic at all times. Bisleri with added minerals is also put through multiple stages of purification to ensure the elimination of all forms of bacteria. This makes the water you drink completely safe to consume. Bisleri with added minerals s available in 250ml cups, 250ml bottles, 500ml bottles, 1 litre bottles, 1. 5 litre bottles, 2 litre bottles and 5 and 20 litre cans. Every drop of Bisleri water is purified as per international standards to ensure that your Bisleri experience always remains pure and satisfying for longer. The following is a brief understanding of the water treatment process. CHLORINATION: Kills micro organisms. Remove organic matter. ARKAL FILTER: Removes suspended matter and turbidity. CARBON FILTER: Removes residual chlorine & odours REVERSE OSMOSIS: Removes organic material. Controls total dissolved solids in the water. ADDITION OF MINERALS: For the purpose of maintaining a balanced mineral content.

MICRON FILTRATION: Additional safety measures to guarantee purity. OZONATION: Ensures water remains bacteria free for longer life. Mineral Water under the name ‘Bisleri’ was first introduced in Mumbai in glass bottles in two varieties – bubbly & still in 1965 by Bisleri Ltd. , a company of Italian origin. This company was started by Signor Felice Bisleri who first brought the idea of selling bottled water in India. Parle bought over Bisleri (India) Ltd. In 1969 & started bottling Mineral water in glass bottles under the brand name ‘Bisleri’. Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers. Since 1995 Mr. Ramesh J.

Chauhan has started expanding Bisleri operations substantially and the turn over has multiplied more than 20 times over a period of 10 years and the average growth rate has been around 40% over this period. Presently we have 8 plants & 11 franchisees all over India. We have our presence covering the entire span of India. In our future ventures we look to put up four more plants in 06-07. We command a 60% market share of the organized market. Overwhelming popularity of ‘Bisleri’ & the fact that we pioneered bottled water in India, has made us synonymous to Mineral water & a household name. When you think of bottled water, you think Bisleri. We at Bisleri value our customers & therefore have developed 8 unique pack sizes to suit the need of every individual.

We are present in 250ml cups, 250ml bottles, 500ml, 1L, 1. 5L, 2L which are the non-returnable packs & 5L, 20L which are the returnable packs. Till date the Indian consumer has been offered Bisleri water, however in our effort to bring to you something refreshingly new, we have introduced Bisleri Natural Mountain Water – water brought to you from the foothills of the mountains situated in Himachal Pradesh. Hence our product range now comprises of two variants : Bisleri with added minerals & Bisleri Mountain Water. It is our commitment to offer every Indian pure & clean drinking water. Bisleri Water is put through multiple stages of purification, ozonised & finally packed for consumption. Rigorous R & stringent quality controls has made us a market leader in the bottled water segment. Strict hygiene conditions are maintained in all plants. In our endeavour to maintain strict quality controls each unit purchases performs & caps only from approved vendors. We produce our own bottles in-house. We have recently procured the latest world class state of the art machineries that puts us at par with International standards. This has not only helped us improve packaging quality but has also reduced raw material wastage & doubled production capacity. You can be rest assured that you are drinking safe & pure water when you consume Bisleri. Bisleri is free of impurities & 100% safe. Enjoy the Sweet taste of Purity !

Bisleri Mountain Water: Bisleri Natural Mountain emanates from a natural spring, located in Uttaranchal and Himachal nestled in the vast Shivalik Mountain ranges. Lauded as today’s ‘fountain of youth’, Bisleri Natural Mountain Water resonates with the energy and vibrancy capable of taking you back to nature. Bisleri Natural Water is bottled in its two plants in Uttaranchal and Himachal Pradesh and is available in six different pack sizes of 250ml, 500ml, 1 litre, 1. 5 litre, 2 litre and 5 litres. Bisleri Mountain Water: Bisleri Natural Mountain emanates from a natural spring, located in Uttaranchal and Himachal nestled in the vast Shivalik Mountain ranges.

Lauded as today’s ‘fountain of youth’, Bisleri Natural Mountain Water resonates with the energy and vibrancy capable of taking you back to nature. Bisleri Natural Water is bottled in its two plants in Uttaranchal and Himachal Pradesh and is available in six different pack sizes of 250ml, 500ml, 1 litre, 1. 5 litre, 2 litre and 5 litres. For over 30 years, Bisleri has been the pioneer in the bottled water industry with its innovations and an eye for perfection. And ever since it was established in 1969, Bisleri has constantly searched for inspiration in nature. This search has now led us to the new Natural Mountain Water. Inspired by nature, it comes to you from a pristine source situated in the beautiful and scenic mountains of Northern India.

Natural Mountain Water resonates with the energy and vibrancy of health and well-being. It is packed with the goodness of nature’s minerals which will refresh your senses and rejuvenate you. We invite you to experience our Natural Mountain Water – The sweet taste of purity. Mineral Water under the name ‘Bisleri’ was first introduced in Mumbai in glass bottles in two varieties – bubbly & still in 1965 by Bisleri Ltd. , a company of Italian origin. This company was started by Signor Felice Bisleri who first brought the idea of selling bottled water in India. Parle bought over Bisleri (India) Ltd. In 1969 & started bottling Mineral water in glass bottles under the brand name ‘Bisleri’.

Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers. Since 1995 Mr. Ramesh J. Chauhan has started expanding Bisleri operations substantially and the turn over has multiplied more than 20 times over a period of 10 years and the average growth rate has been around 40% over this period. Presently we have 8 plants & 11 franchisees all over India. We have our presence covering the entire span of India. In our future ventures we look to put up four more plants in 06-07. We command a 60% market share of the organized market. Overwhelming popularity of ‘Bisleri’ & the fact that we pioneered bottled water in India, has made us synonymous to Mineral water & a household name.

When you think of bottled water, you think Bisleri. We at Bisleri value our customers & therefore have developed 8 unique pack sizes to suit the need of every individual. We are present in 500ml and 1L bottles which are the non-returnable packs. Till date the Indian consumer has been offered Bisleri water, however in our effort to bring to you something refreshingly new, we have introduced Bisleri Natural Mountain Water – water brought to you from the foothills of the mountains situated in Himachal Pradesh. Hence our product range now comprises of two variants : Bisleri with added minerals & Bisleri Mountain Water. It is our commitment to offer every Indian pure & clean drinking water.

Bisleri Water is put through multiple stages of purification, ozonised & finally packed for consumption. . Rigorous R&D & stringent quality controls has made us a market leader in the bottled water segment. Strict hygiene conditions are maintained in all plants. In our endeavour to maintain strict quality controls each unit purchases performs & caps only from approved vendors. We produce our own bottles in-house. We have recently procured the latest world class state of the art machineries that puts us at par with International standards. This has not only helped us improve packaging quality but has also reduced raw material wastage & doubled production capacity.

You can be rest assured that you are drinking safe & pure water when you consume Bisleri. Bisleri is free of impurities & 100% safe. Enjoy the Sweet taste of Purity ! [pic] TECHNOLOGY :: Technology Developments To make sure that the product that reaches the consumer is always of highest standard and also meets international standards, Bisleri has always been involved in improving its product packaging. One such recent development is the tamper proof break away seal. Bisleri also recognises the need to produce environment friendly products and is working on the PET project. The break away seal: Keeping in mind the consumer’s need to recognise a genuine product that cannot be tampered with, Bisleri developed the break away seal.

The unique cap has been patented and cannot be duplicated or tampered with. This technology development in the product ensures that the consumer will only get a highly safe product when they consume Bisleri packaged drinking water. Product packaging: To ensure purity of the bottled water, the bottles that are used are blown and filled at the factory itself, to avoid contamination. The PET recycling project: Bisleri is extremely conscious of environmental issues, since PET bottles are not biodegradable and not easy to dispose. The company is currently working on the PET recycling project, where they will collect bottles from various places, crush and shred them.

This shredded material will then be made into ropes , PET containers for the non-food industry and other PET items like polyester fibre, flower vase, gift items etc. PRODUCTION PROCESS 1. Research & Development Dept: The R & D Dept of this company starts planning 6 months in advance. The R & D Dept conducts market survey for 2-3 months for modification of the shape of the bottle. 2. Market Survey: The different design is shown to a special group of customers & dealers and according to the demand, the design is chosen by the company. B) PRODUCTION CYCLE: There are mainly three stages in the production cycle: 1. Disinfection: In this stage, water is collected from bore wells which are then disinfected using chemicals. 2.

Filterization: In this stage, water is passed through different filters to kill the bacteria present in it. Then, the water is passed on to the next level for filling up. 3. Filling: In this stage, the bottles are ozonated and then the water is filled in the bottles. C) PRODUCTION PROCESS: 1. Quality Management of Water: Raw water which is collected from the wells is stored in a tank which has a capacity to store 1 lakh liters of water. Then the water is chlorinated to kill the bacteria present in the water which is passed through 20 micro arcal filters. Then it is passed through carbon filter which is used for removing activated carbon and odor and also acts as chlorine remover. Then it is passed through 10-micron filter.

Then it goes through REVERSE AUSMOSES PLANT, which contains semi-pomitable membrane which removes dissolved solids and bacteria of size 0. 001 micron. It is passed through 1 micron and 0. 5-micron filters. T hen the water gets ozonated and passed through SS 316 MACHINE. Water is stored in 10000 liter tanks. 2. Blowing of Bottles: The bottles in this factory are given the desired shape by the use of blowing machines. These machines blow at a temperature of 300 degrees Celsius. The machine used for the blowing purpose is known as the AOKI MACHINE. This machine has a blowing capacity of 10 bottles per minute. [pic] PREFORM TUBES Caps are made from a mixture of HDPE and LLDPE using 4 Cincinnati Milacron and 2 Windsor injection-moulding machines. | | |Bottle Sizes |Preform Sizes | | | | |1 ltr |21gms | | | | |500 ml |17gms | | | | |250 ml |15gms | | | | |1. ltr |32 gms | | | | |2 ltr |34 gms | | | | |5 ltr |75 gms | | | | |20 ltr |710 gms | 3. Water Treatment Plant: – Over here the Raw water from the bore wells is treated in several stages before it is filled thus making it very pure for human use. [pic] 3. Filling of Bottles:

There are three types of filling machines, which are used for the filling purpose. The different sizes of bottles that are filed are of 500ml, 1liter, 1. 2liters and 2liters respectively. First the bottle gets ozonized when it is passed through JET MACHINES. In this the bottle gets integrated and disintegrated, it gets rinsed, and then the water is filled into the bottles. [pic] 4. Filling of Jars: The different sizes of jars are 5liters, 10liters and 20liters. The jars are cleaned manually by soap and water. Then it is cleaned with sodium hypo-chloride and virosin, which are disinfectors. When jars are passed through washing machine first it is rinsed with hot water, then disinfected and then it is ozonated.

Then jars are passed on to jar fillers where it gets filled and the packing of sealed jars into boxes is done manually. 5. Laboratory Testing: Every hour samples of water that are filled in to the bottles are taken and various testing is done. First it is checked for odor if any, presence of alkanity, chlorine and calcium. The water is also checked in machines like PH METER, TDS(TOTAL DISSOLVE SOLIDS) METER, NEPHLOMETER, SPECTROPHOTOMETER AND MEASURING OF TUBILITY. They also do aerobic  microbial count and pathogen testing. [pic] Water Purification Process of Parle Bisleri Pvt. Ltd. [pic] WATER TREATMENT PLANT [pic] PET GRAINS [pic] PREFORM TUBES [pic] BLOWING SECTION SAFETY The Safety of Bottled Drinking-water

Because of the large number of possible hazards in drinking-water, the development of standards for drinking-water requires significant resources and expertise, which many countries are unable to afford. Fortunately, guidance is available at the international level. The World Health Organization (WHO) publishes Guidelines for Drinking-water Quality which many countries use as the basis to establish their own national standards. International Standards for Bottled Drinking–water The intergovernmental body for the development of internationally recognized standards for food is the Codex Alimentarius Commission (CAC). WHO, one of the co-sponsors of the CAC, has advocated the use of the Guidelines for Drinking-water Quality as the basis for derivation of standards for all bottled waters. CSE Report on pesticide residues in bottled water

The Centre for Science and Environment, a non-governmental organization based in New Delhi, has set up the Pollution Monitoring Laboratory to monitor environmental pollution. Its main aim is to undertake scientific studies to generate public awareness about food, water and air contamination. The bottled water market share of major brands is Bisleri (51%), Bailley (17%), Yes (11%) followed by Kinley (10%), Aquafina (4%). Drinking water filled in hermetically sealed containers of various compositions, form, and capacities that is suitable for direct consumption without further treatment. PACKAGING The most critical aspect of our bottling process that sets us apart from the rest of the industry is the fact that our bottles remain untouched right through the rinsing, filling, capping and labeling operations. Filling:

Bottles are fed by an air conveyor from the blowing unit directly into the in-feed of the RFC. Our RFC equipment is neck run and it boasts of a monoblock unit, which means that every bottle is held by the neck automatically while being inverted, rinsed and sprayed with ozonated water at 2 Bar pressure. After draining, the bottles are re-inverted and transferred to the filler. At the filler these bottles are straightened up and gradually lifted to the filling valves which open only when a bottle is placed under them. Filling is then done systematically through gravity. Capping: After the filling process the bottles are then transferred to the capping section.

Here ozonated-water rinsed caps are screwed on the bottle with uniform torque. Since our water is ozonated all product contact parts are of 316L grade stainless steel and the rubber parts are of EPDM. (All components are water lubricated above the table top. ) Labelling: From the capping section the bottles are directly sent to the labeling section. All Bisleri bottles are labeled on a hot melt reel feed BOPP labeling machine. This machine allows each individual bottles to be spaced out and fed to the labeling station where precisely cut labels with a strip of hot melt glue at the leading and trailing edge, get rolled around the bottle. These labels are fed into the machine in a roll form too. Quality Check:

From here on, the bottles go through an online check where qualified personnel inspect each bottle for any leaks or breakages. They are then packed into sturdy cartons which are dispatched to the market by our fleet of trucks. SWOT ANALYSIS STRENGTH 1. QUALITY STANDARD:- Every bottle of BISLERI is put through a rigorous Multi stage purification processes which includes micron filtration and ozonisation. It acquires 6 stages of purification processes which ensure quality water which is pure and safe for drinking purpose. Good manufacturing are the strength all the time processing in religiously monitored at every stage. 2. TRUST FOR BRAND:- More than 50 lakhs people trust the BISLERI.

They buy only BISLERI water because it has became generic name for mineral water. For example: – When people go to buy the mineral water many of them ask for BISLERI, even though they get other brand. 3. LARGE RANGE OF PRODUCTS:- BISLERI offers a large range of products which attracts consumer of all categories. For example: – 1 litre or 500 ml pack is useful for individual buyers, 12 litres or 20 litres is useful for organization. Therefore it attracts large number of customer. 4. MARKETING:- BISLERI is promoted by an aggressive print & TV. TV is backed by a Hoarding & point – of – sale material. Every interface with customer is used as an opportunity to reinforce.

For example: – All vehicles used for supply have been painted in light green, bears the BISLERI logo & sport catchy baseline likes “drink and drive”. 5. DISTRIBUTION SYSTEM. With little belief in the distributor system, the company leverage its large fleet of truck to supply bottled water directly to retailers through a system called ‘Route Selling’ where the driver of truck is trained to be a service person. This ensures that water supplied is fresh and bottles are in good shape. BISLERI has more than 80,000 outlets in the country. 6. EXPERIENCE OF MR. CHAUHAN (M. D OF BISLERI) From the vast experience of marketing Gold Spot and Thums Up, Mr. Chauhan knows that distribution plays a crucial role in the successful marketing of bottled drinks.

He knows that making fresh water available within a particular period of time is crucial for its success. He is pursuing a multi- pack and multi- price strategy. 7. BULK – SEGMENT IS USEFUL FOR HOUSEHOLDS ALSO:- Households in certain parts of the country spend a huge amount of money on fuel in order to purify the water. They are supposed to buy the impure water and then they have to spend money to purify it. For instance the water scarce south people spend large some of money to buy water and still more to purify it. The 12 litre product is hit in various cities of south. 8. GROWING POPULARITY:- The popularity of BISLERI is increasing rapidly day by day.

People in the market when it comes to mineral water a person goes to any shop and asks for BISLERI as his/her first preference. BISLERI is seeing a growth of almost 50% per year. With the small pack being popular among individuals user its bulk pack is also generating the huge demand which is capturing the market for BISLERI. Today 60-70 % of total income of BISLERI comes from its bulk segment and the company is planning to increase it up to 80%. 9. THE BREAK AWAY SEAL:- Keeping in mind the consumers need to recognize a genuine product that cannot be tempered with. The unique cap has been patented and cannot be duplicated. This technical strength ensures that the consumer will only get a high safe product when they will drink BISLERI.

MISSION STATEMENT “To provide the highest quality product, keeping in mind all aspect including freshness purity and safety and making it easy available to the consumer at very affordable price. ” WEAKNESS 1. METHOD ADOPTED FOR DISTRIBUTION:- THE ‘ROUTESELLING’ policy adopted by BISLERI for distribution is more expensive than more commonly followed method of appointing distributors in different towns. This reduces the profit of company. The dealer margin is reduced due to this . therefore not many dealer keeps BISLERI in many areas. Indirectly this is reducing the coverage of BISLERI. 2. REUSE OF BOTTLE BY LOCAL SELLERS AND ILLEGAL MANUFACTURERS:-

Market research conducted by BISLERI revealed that the other overriding concern for this set of buyers is the tampering of seal and the reuse of bottles. Many have witnessed used bottles being refilled at railway stations. This deteriorates the brand image of BISLERI. For example: – local sellers fill the bottle of BISLERI with impure water and the bottles are purchased by illiterate customers as BISLERI water but they buy water of low quality. In this way brand of BISLERI gets affected. 3. FAULTS IN PRODUCTION:- Tests conducted by various authorities shows that it contains pesticides. In 2002 the 2cm long insect was found in the bottle of BISLERI. This has affected its sales and reputation.

The license of its two factories one at Noida and other at Bangalore has been cancelled because of fault in production. 4. PRESSURE BY GOVERNMENT AUTHORITY:- After insect was found in the bottles, FDA (Food & Drug Adulteration) has cancelled the production of BISLERI. Afterwards it was allowed to resume it but in this period its customer were moved towards other products. It is constantly under check by various authorities. 5. NOT MEETING THE DEMAND OF THE CUSTOMER:- In certain parts of south in our country big bottles of BISLERI are in huge demand but the company is unable to meet the demand of the consumers. This is affecting the demand for the product. So People are forced to use other brands of mineral water. OPPORTUNITY 1.

FAST GROWING FIELD:- The best beverage for India in the new millennium seems to be water. In recent years, the bottled drinking water market has been witnessing high decibel level of activity, with a host of new entrants. The bottled water market which worth Rs. 1000 crore is expected to be Rs. 5000 crore by 2010. This will increase a lot of scope for bottled water market. 2. BISLERI CAN UTILISE ITS DISTRIBUTION CHAIN:- With BISLERI becoming a generic name for bottled drinking water. If company can manage the distribution chain of the product to make it available where the consumer needs it the most, the company may well succeed in his gamble with water.

For this the company can connect it with dealers and other distributors who will market the products for them all around the world. 3. EXPANSION IN EUROPE:- The launch of BISLERI in the European market on 4th September, 2003 has created a lot of scope for BISLERI in the field. This will also compensate the deterioration of image; BISLERI has suffered after insect was found in the bottle. It will silence the critics and it will also increase the faith of the customer for the brand. It will create an international brand image and the quality will increase. 4. LAUNCH OF PREMIUM PACK:- The company also has its premium product range. This is prepared keeping 5-star hotels and other premium customer. This pack will be sold at Rs. 20 per litre.

This will give a tough competition to the EVIAN, the biggest player in the premium water range which sells its 1 litre water at a hefty of Rs. 85 per litre. 5. CHANGE OF IMAGE:- The company has changed the colour of the product. It has changed from blue to green. By changing the colour, the company has provided a new product to the consumers; they will be getting a new and a refreshing product. 6. INCREASE IN PRODUCTION:- BISLERI is eyeing the Market and is in the process of increasing the production by setting 4 new plants adding to its 23plants. This will increase the production capacity of the company. THREAT 1. MARKET IS EYED BY THE BIG PLAYERS:- The growth of the market indicates the need for the mineral water. Due to this the heavy weights are eyeing the market.

Coke, Pepsi, Britannia, Nestle, Auswater—is keen on raising their stakes in this market. With the cut throat competition between Coke and Pepsi, BISLERI is not safe. 2. ENTERING OF NEW PLAYERS:- To get some share in the market many new players are entering in the market. Among them major names are Godrej, which is launching its product AQUA-PURE and Tata-Tea is looking forward to but Himalayan, this will increase the competition. Also Britannia which is distributing EVIAN is planning to launch its own brand. There are also new entrants ATCO with BRILLIANT water, DS FOODS with CATCH are also coming. Even Hindustan lever is planning to enter into the market.

This is give a tough competition to the current water brands including BISLERI. 3. WATER FILTER MANUFACTURERS:- BISLERI is not only getting competition from mineral water maker but is also facing a tough competition from various water filter manufacturers such as Eureka Forbes (Aqua guard). They have been marketing there purifiers in the market which has decreased the sales of bottled water supply to homely customers. 4. ILLEGAL MANUFACTURERS:- Company is facing a tough competition from illegal manufacturers in the rural areas. The illegal manufacturers provide water at a very cheaper rate then the branded manufacturers. There are 1000’s of illegal manufacturers which are providing the water at a very cheaper rate.

This is a serious problem for branded manufacturers. This companies also use the fake name of branded bottled water i. e. BISLERI and supply their products in the market. 5. STRONG DISTRIBUTION CHANNEL OF THE OTHER MANUFACTURERS:- Analysts feel that BISLERI’S break away seal will not at all be effective the company having strong distribution channel will only survive. This rings the warning bell for BISLERI because among other players Kinley and Aquafina are having a strong distribution network of Coke and Pepsi. Nestle will be banking on its chocolate distribution network. Even though the BISLERI has a strong networks but its concentration on bulk segment can lead to improper network.

For example: – A chemist who is selling the 1 litre pack may not sell the 20 litre pack. This could disturb the network. 6. NEW GOVERNMENT POLICY:- For preparing 1 litre of mineral water 3 litre of ground water is required. Government was not charging tax on the extraction of the ground water. Now by introducing the new policy government is going to impose tax on the extraction of the ground water, this will increase the production cost because of which the companies will be forced to increase the price which all consumers’ of all categories can not afford. The companies can compensate the high production cost by reducing their marketing expenses but this will keep the consumer unaware about the product.

This is also effect the quality of the bottled water. BISLERI TODAY The Indian consumer today enjoys the sweet and pure taste of Bisleri mineral water. However in an effort to offer something special to our loyal consumers we have recently introduced Bisleri Natural Mountain Water – water brought to you from the foothills of the mountains situated in Himachal Pradesh. This newly launched offering has widened our product range to two variants: Bisleri with added minerals and Bisleri Mountain Water. Our vision Our vision is to be the dominant player in the branded water business where the second player is less than 20% of our business. Our mission

We are in the business to serve the customer. He is the most important person. He is the only one who pays. He deserves the best quality and presentation at a worth of the price. We must have world class quality, at the lowest production & distribution cost. This will make us an unbeatable leader, and will have satisfied loyal customers. Our values Integrity, Leadership, Teamwork, Co-operation, Quality, Passion, Openness . CONCLUSION With this SWOT analysis we have derived the conclusion that: 1. The base of BISLERI water is very strong in the Indian market. Its managing director is one of the biggest achiever in the packed water bottled market. 2.

It is found that its weakness lies in the production. The company was in trouble because of its production related techniques. 3. The company has a lot of opportunity which can be exploited in the future which will give the company a profit, proper utilization of opportunities will be a key to survive in the market. 4. But with more and more competitors entering the market, there are also various threat to company. One wrong step can lead to a white-wash of company from the market in the future. [pic][pic][pic][pic][pic][pic][pic][pic][pic] ———————– Silverisation Ozonisation Reverse Osmosis U. V. Filter Carbon Filter Chlorinated Raw Water Tank Sand Filter Raw Water

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