A fundamental lesson of the past two years is that the market is unpredictable. The deterioration in the global economy left many finance executives scrambling to improve costs and reprioritize budgets. Businesses that continue using traditional static budgeting and planning processes can miss opportunities and emerging risks may go unnoticed. The most susceptible are small to medium size enterprises (SMEs) that account for over 90 percent of all businesses.
In the current high-stakes economic climate, consumer goods and services companies face unprecedented challenges and extreme financial pressure. Increasing competition from companies around the world creates a need for tighter linkage among strategy, performance metrics, and shareholder value creation. Intensified scrutiny from financial markets means you need to more effectively allocate capital toward opportunities that create value. Only with accurate and actionable information can you improve decision making on both short-term operational issues and long-term strategic choices.
To gain control of your operations in these uncertain times, you need an effective enterprise planning approach that helps you understand the drivers of value creation within your company. Thus, you need fully integrated tools and processes that employees across the enterprise can use to create a consistent, coherent view of performance and help mitigate risk, all while optimizing spend and profitability management. What’s more, to keep pace with dynamic business conditions, you need a solution that helps you plan adaptively and adapt your plans flexibly.
Consumer products companies are facing fierce competition in emerging markets, increased costs for raw materials, and a continuously changing business landscape. As a result, the ability to make operational decisions for product introductions, supply chain changes and to manage profitability is more critical than ever to achieving success. To maximize the efficiency of their performance management processes, many leading consumer goods and services companies are turning to SAP. SAP was rated a leading software vendor for the consumer products industry in the Consumer Goods Technology (CGT) 2010 Readers’ Choice Survey.
Industry decision makers recognize that SAP’s customer-centric approach helps them run their companies by delivering flexible, integrated and readily deployable business solutions that enable them to become more consumer-driven and drive profitable and sustainable growth. In its 10th year, the CGT survey is considered the premier resource for consumer goods executives that are evaluating future business and technology investments. Across ten categories, CGT subscribers identified the solution and service providers they value and use the most.
The list in each category is derived from the feedback of executives from consumer goods companies of all sizes. The survey recognizes the leading providers across categories including customer relationship management, supply chain planning, trade promotion management, enterprise resource planning and more. The comprehensive suite of applications from SAP, integrated with leading business support and analytical software, enables consumer products manufacturers to optimize critical end-to-end business processes – and achieve business goals.