Samsung Strategy Map Essay

|Samsung Electronics | |Digital Media |Telecommunications Networks |Semi-Conductor |LCD | Advanced research on core and |Software development for high-end|Software, television MP3-player |Seed technologies in computing and intelligence | |advanced technologies |televisions, digital media |devt for Chinese market |communication and networking, display, nano electronics, | | |solutions, printing solutions and| |energy and environment, and biotechnology and Health | | |storage | | | |SISA |Samsung India Software Centre |Samsung Electronics China |Samsung Advanced Institute of Technology | |Samsung Information Systems |and Samsung India Software | | | |America |Operations Unit | | | |Computing & Intelligence » » » » » » » » |Image sensing, visual, display, & sound processing, user interfaces | |Communication and Networking » »» » » » » |Access network architecture, security, radio air interface | |Display » » » » » » » »» » » » » » » » » |Ultra large flat panel displays, mobile/flexible displays | |Nano electronics » » » » » » » »» » » » » |Memory, data storage, micro systems | |Energy and environment » » » » » » » » » |Fuel cells, energy storage technology, eco technology, photoelectric technology | |Biotechnology and health » » » » » » » » » |Molecular diagnostic technology, connected health care | |Basic technologies » » » » » » » »» » » » |Embedded system solutions, advanced materials, nano fabrication, analytical | | |engineering | |R&D |Design |Brand marketing |Corporate Citizenship | |TECHNOLOGY |

Technology and future technology is the basis for all of their innovation. The CTO identifies the future and emerging key technologies for the organization to focus on. Functionality is combined with pleasing design, and incorporates customer preferences and needs identified through market and branding initiatives. A focus on sustainable and environmentally friendly practice informs all of their product development. Their 4 primary types of research centers focus on seven different areas of design and development. Resulting products and sold in 4 divisions of Samsung electronics – Digital Media, Tecommunications Networks, Semi-conductors, and LCD.

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