Starwoods Hotel Sample Essay

Starwood Expands Presence in Brazil with Upcoming Sheraton Da Bahia Hotel in Salvador December 19. 2012 STAMFORD. CONN. – December 19. 2012 –Starwood Hotels & A ; Resorts Worldwide. Inc. ( NYSE: HOT ) has partnered with GJP Hoteis & A ; Resorts to spread out the presence of its planetary human dynamo trade name Sheraton Hotels & A ; Resorts in Brazil. Sheraton da Bahia Hotelwill be located inSalvador. one of the most of import tourer finishs in the state. The 284-room historic Hotel district attorney Bahia is presently undergoing an extended redevelopment and will re-open to its full luster by Q1 2013. It will be operated by local hotelier GJP Hoteis & A ; Resorts under a franchise understanding.

“We are thrilled to spread out our portfolio of Sheraton hotels in Brazil and spouse with GJP Hoteis & A ; Resorts to open our first hotel in Salvador. one of the country’s most of import metropoliss. ” said Osvaldo Librizzi. Co-President of Starwood Hotels & A ; Resorts Americas. “This extra hotel in Brazil. high spots our typical placement in this aggressive market and the strength of the Sheraton trade name in the upper upscale hotel section. ”

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Starwood presently operates seven belongingss in Brazil under the Sheraton and Four Points by Sheraton trade names. Sheraton da Bahia Hotel will be the 6th Sheraton in Brazil taging another of import measure in the brand’s planetary enlargement program to make a milepost of 500 Sheraton belongingss by 2015. A seventh Sheraton. Starwood’s 9th belongings in the state. is scheduled to open by Q1 2014. the Sheraton Reserva do Paiva Hotel and Conference Center in Recife.

“This is a historic clip for the Sheraton trade name. Starwood has invested one million millions of dollars in restituting iconic belongingss and conveying the trade name to the most of import topographic points in the universe. ” said Hoyt Harper. Global Brand Leader for Sheraton Hotels. “Brazil is now a human dynamo economic system whose prominence around the universe will be for good established with the approaching World Cup and Olympic Games. and Sheraton is thrilled to spread out its presence at that place during these exciting times. ”

When it reopens as Sheraton da Bahia Hotel in Q1 2013. it will have 284 guest suites. including 16 suites. all having the brand’s signature all-white Sheraton Sweet Sleeper Bed and an sole Sheraton Club Lounge. The bosom of the anteroom will have the brand’s [ electronic mail protected ]with Microsoft® – Sheraton’s signature societal hub where connexions. whether face-to-face or via webcam. can take topographic point. The hotel will besides offer two eating houses. the brand’s signature Sheraton Fitness programmed by Core Performance® with a broad work out infinite. a 1. 938 square pess spa with a salon and sweat room. swimming pool. concern centre. and a big meetings and event installation consisting more than 27. 000 square pess of flexible infinite with capacity for over 400 people.

The hotel is strategically located in the metropolis centre and has direct entree to Sete de Setembro Avenue. a major roadway that connects the metropolis.

“This belongings presented a great transition chance for Starwood based on the strength of the Sheraton trade name in Brazil. It follows other successful transitions. including the Sheraton Sao Paulo WTC and the Sheraton Vitoria Hotel. which opened earlier this twelvemonth. ” said Ricardo Suarez. Vice President of Acquisitions and Development for Starwood Hotels & A ; Resorts in Latin America. “Starwood is excited about the continued enlargement of the iconic Sheraton trade name in Latin America. Today. we have the largest upper-upscale footmark in the part with more than 30 Sheraton hotels in 11 states. In 2013. we will go on to convey the trade name to the most of import metropoliss in Latin America as portion our aggressive enlargement scheme. ”

Salvador is one of the most outstanding tourer finish in Brazil. and is considered one of the country’s most of import ports and international trading centres. The hotel will provide to both concern and leisure travellers who are looking for an internationally branded hotel they know and trust.

Salvador the capital of the province of Bahia has a rich history and was declared World Heritage Site by Unesco in 1985. Thankss to its noteworthy cultural attractive forces. culinary art. music. beaches and architecture. Salvador is today the 2nd largest tourer finishs in Brazil. after Rio de

“The partnership with the Sheraton trade name will greatly heighten GJP Hoteis & A ; Resorts. the trade name is a planetary icon in the cordial reception industry. which now arrives in Salvador. at the Hotel district attorney Bahia. The metropolis deserves this achievement which will enrich the value of local and national touristry in Brazil. including corporate travel” . said Guilherme Paulus. President GJP Hoteis & A ; Resorts.

The hotel is presently undergoing a punctilious redevelopment that will continue the appeals and gems of the historic edifice. such as the facade with its beautiful tiles and outstanding plants of art. including the expansive wall paintings by Genaro de Carvalho visualizing local celebrations from Bahia. protected by the IPAC – Institute of Arts and Cultural Heritage of Bahia State since 1981. every bit good as three other big wall paintings by celebrated Argentine creative person Carybe . particularly commissioned for the hotel visualizing scenes from the Brazilian life style located in the hotel’s anteroom country.

About Sheraton Hotels & A ; Resorts
Sheraton helps invitees make connexions at more than 400 hotels in 70 states around the universe and late completed a $ 6 billion planetary revival and is now in the thick of a $ 5 billion planetary enlargement over the following three old ages. Sheraton is owned by and is the largest and most planetary trade name of Starwood Hotels & A ; Resorts Worldwide. Inc. . one of the prima hotel and leisure companies in the universe with 1. 128 belongingss in 100 states and districts with 154. 000 employees at its owned and managed belongingss. Starwood Hotels is a to the full incorporate proprietor. operator and franchisor of hotels. resorts and abodes with the following internationally renowned trade names: St. Regis® . The Luxury Collection® . W® . Westin® . Le Meridien® . Sheraton® . Four Points® by Sheraton. and the late launched Aloft® . and Element SM. The company boasts one of the industry’s taking trueness plans. Starwood Preferred Guest ( SPG ) . leting members to gain and deliver points for room corsets. room ascents and flights. with no blackout day of the months. Starwood Hotels besides owns Starwood Vacation Ownership. Inc. . one of the Prime Minister developers and operators of high quality holiday interval ownership resorts. For more information. please visitwww. starwoodhotels. com.

About GJP Hoteis & A ; Resorts
GJP Hoteis & A ; Resorts has more than 1. 3 thousand employees. with more than 15 hotels and resorts around Brazil. of which 1 is presently under building and one already scheduled to open in the first one-fourth 2013. Of the 15 belongingss. seven are owned and eight are under a direction contract. The operating company is owned by GJP Participacoes. keeping that besides owns 36. 7 % of CVC Viagens. amongst other concern. GJP Hotels & A ; Resorts are present in Gramado ( RS ) . Porto de Galinhas ( PE ) . Maceio ( AL ) . Natal ( RN ) . Porto Seguro ( BA ) . Foz do Iguacu ( PR ) . Barra do Pirai ( RJ ) . Rio de Janeiro ( RJ ) . Aracaju ( SE ) and now Salvador ( BA ) . For more information. please visit: World Wide Web. gjp. com. Br

Note: This imperativeness release contains advanced statements within the significance of federal securities ordinances. Advanced statements are non warrants of future public presentation and affect hazards and uncertainnesss and other factors that may do existent consequences to differ materially from those anticipated at the clip the advanced statements are made. Further consequences. public presentation and accomplishments may be affected by general economic conditions. including the continuance and badness of any planetary or regional economic downswings. the handiness of financing options at acceptable footings. the impact of war and terrorist activity. concern and funding conditions. foreign exchange fluctuations. cyclicality of the existent estate ( including residential ) and the hotel and holiday ownership concerns. runing hazards associated with the hotel. holiday ownership and residential concerns. These hazards and uncertainnesss are presented in item in our filings with the Securities and Exchange Commission. Although we believe the outlooks reflected in such advanced statements are based upon sensible premises. we can give no confidence that our outlooks will be attained or that consequences will non materially differ. We undertake no duty to publically update or revise any advanced statement. whether as a consequence of new information. future events or otherwise.


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