Structure And Culture Portugal Telecommunication Commerce Essay

The undermentioned study discusses about the construction and civilization Portugal Telecommunication and Lanka Bell. Includes the comparing of construction and civilization of both organisations. Report besides discusses how organisation construction and civilization have public presentation of both Portugal telecommunication and lanka bell. This study will besides explicate different attacks to direction used by Portugal Telecommunication and Lanka Bell. Furthermore it will discourse different leading ‘s manners in both companies and how it Can effects to company ‘s public presentation. Report has been discussed about in different leadings manners have on motive of both companies ‘ employees in certain circumstance. At last Different Motivational theories within work topographic point lanka bell have been discussed and motivational theories for troughs in lanka bell been discussed.

Introduction to describe

Organization is defined as two or more people work toward to accomplish certain objects. There are many type of organisation exists in the environment. It can be exclusive bargainer ship. Public organisation or private organisation. To be a prima and good organisation it ‘s a large challenge in modern universe. As many authors believe that to be successfully in the market, organisation need good construction and civilization which can be really effectual among all the employees. Main intent of this study is to discourse and speak about Portugal telecom and lanka bell.

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1.1 Introduction of Portugal telecom ( LO )

Portugal telecom is one of the taking communicating operators in Portugal.

Founded in 1992 Lisbon, Portugal. Servicess provide by PT includes long distance and international telephone services, engaging of circuits, Mobile, informations and cyberspace communications, overseas telegram telecasting, information systems and contents, corporate solutions and amusement.

“ To present telecommunications and multimedia services of recognized value to our clients, technologically updated on a lasting footing through qualified and motivated resources, and esteeming the environment and society ” 1.1.1 Mission

1.2 Introduction to Lanka Bell

Lanka Bell is 100 % Srilanka owned communicating supplier in Srilanka.

Lanka bell was founded in 1997.

“ Be Srilanka premier Following coevals communicating & A ; Information Solution Provider ” The service provided by Lanka Bell includes, Internet service, Post paid service, postpaid service, As good as IDD service.

1.2.1 Mission

Production Group

IT Dept.







HR. Department

Undertaking Y

Undertaking Ten

Project Z

Structure of Portugal Telecommunication ( PT )

As above the construction shows that PT is following matrix construction. As this construction include many beds. When expression at some Strength or advantages of matrix construction, includes ;

Through Matrix construction PT allows employees from different section to come together temporarily to work on particular undertakings, in that short clip period employees will work together for the undertaking. Example ; if there is a new communicating service launched, so the direction will take different people from each section who are holding good experienced and they will work like as one household and the undertaking will complete as fast.

As good Matrix construction open up for communicating. As when the employees work together they get to cognize each other ‘s and they can besides interchange cognition with each other employees as good they can besides learn the new things to the employees.


Task civilization is based on to finish peculiar undertaking.

There is no specific leader.

Task Culture helps employees to actuate and acquire opportunities to work people with different cognition and beliefs.

Employees besides get a opportunity to take determination.

Employees besides feel that they are besides really of import portion of organization.Portugal Telecom is following task civilization in their organisation.

1.4 Organization Structure of Lanka Bell

Board of Directors

Pull offing Director

IT Dpt

Credit Control Dept

Enterprise & A ; Business

Technical Operationss


Admin & A ; Logistic Dept

Legal Dept

Divisional Heads, Asst.Managers, Executives, Laborers


It ‘s assumed that in the lanka bell company uses the above construction as for the 2nd degree directors and below.

Structure of Lanka Bell

In the Above construction identifies that Lanka Bell is practising functional construction. Functional Structure is most common construction founds in organisations. In the construction can see there are few beds. This construction is really much difference signifier above Portugal Telecom construction. In Portugal Telecom construction they were following to Matrix Structure, which is holding more beds than Lanka Bell construction. Furthermore this construction helps each section focal point on their ain work. As expression at some advantages of this construction includes ;

Each Department Can concentrate on its work – As Legal section can be focus in all the legal issues in the organisation. Furthermore they can acquire more experience twenty-four hours by twenty-four hours.

Accountability- Lanka Bell has appointed a director for each section. Manager will be heading or commanding the section overall. As all the employees in the section will describe to the director. This besides helps the section to make their ends every bit early as possible.

Clarity-In lanka bell, Employees are really much aware about their undertakings and functions in this construction. They are good trained in their functions. An illustration ; Employees are holding batch of information about the section and they are besides holding capableness to develop other employees every bit good. Because of this there is good communicating among the employees in the section.

In another manus look some disadvantages of this construction includes ;

Since there is no sharing information and determinations among the section which will impact deficiency of communicating among each section. An illustration if the IT section did n’t understand what precisely HR section demands. In this procedure there will be error in communicating procedure, between both sections and will stop up with statements among the sections.


As Lanka Bell has been Following Role civilization. As it ‘s really different from civilization of Portugal Telecom. When it comes to function civilization in every section has its ain functions and their ain duties to make. In these types of civilization each persons are assigned for peculiar function, as organisation is split in to assorted map which helps employees to specialise in their ain field. As lanka bell believes that following this civilization can actuate their employees in certain field and every bit good as they can do good relation with each other in the organisation.

Comparison Structure between PT and LB

Portugal Telecom

Lanka Bell

Uses matrix construction

Uses Functional Structure

Wide Span of control

Narrow Span Of control


Relatively decentralised

High Formalization

Relatively low formalisation

Comparison of organisational civilization

Role Culture Of Lanka

Task Culture of Portugal telecommunication

Team work is hapless

Team Work is good

Communication is weak

Communication is good

Undertakings by single

Undertakings done by groups/teams

LO 1.2 Impact relation between construction and civilization can hold on their public presentation in PT and Lanka Bell

Organization construction and civilization is one of the most of import things in every organisation. Culture and construction play major function in organisation to accomplish their mark and ends. As we can see in both organisations use different type of construction and Culture. Having good construction and civilization will demo right manner to company in both organisations use it in the best manner as they can. In another manus weak civilization is most likely to hold weak and less efficient organisational construction. Both organisation usage division of labour or work specialisation defines the graduated table to which undertakings in an organisation are divided into separate occupations. The chief intent of this thought is that an full occupation is non done by one employee. When looking at the construction and civilization of PT it shows that they can work together to accomplish their ends and aims through their construction. As it ‘s matrix construction which all employees work together in squad that can assist them to better their public presentation by following these Ways. Furthermore holding good squad work among the staff ‘s will assist organisation to success in their concern easy every bit good can better the strength and public presentation of the company. Furthermore communicating accomplishments will acquire better, as there is effectual communicating so the public presentation of PT staff will be better and they will cover with clients in a professional manner. When traveling through lanka bell civilization and construction, they were following to functional construction and function civilization, which helps all the employees to specialise or experienced in peculiar field that they need. Practicing this type will hold good consequence on public presentation, because in over all construction and civilization of lanka bell shows the ways to employees by choosing a caput of section who controls.

LO 2.2How Organization theory underpins the pattern of direction

Authoritative Administration Approach- this attack has been following normally by lanka bell. Lanka Bell employees are allowed to be specialized in peculiar field that they are willing as per their capableness. Company besides gives importance to give proper preparation to their employees from the twenty-four hours they join to the company. These preparations are conducted by trainee supervisors which are appointed by each section. Furthermore lanka bell ever welcomes to people who are holding batch of twelvemonth experience and holding good instruction back land. Lanka bell directors are given high authorization and duty. Directors have important powers that he can act upon to he ‘s staff ‘s. An employee should n’t have orders from more than one foreman inside the company. It fundamentally means that for any activity or undertaking that employees have to be done must have order from one foreman. This theory besides says that determination doing procedure will be based on highest to take down rank top to lowest rank, it has been practising by Lanka Bell direction. While lanka bell ever provide sensible wage to their employees as per this attack.


This attack has been following by Portugal telecom, as it found that in the Portugal telecom all the employees work with impersonal regulations. As this is one of the component that has been explained by max Weber ( Founder of bureaucratism ) . Further more in lanka bell gives precedence to develop all of their employees. As there is high grade of specialisation of employees in the company. Each section or division is separated they are specialized in peculiar work and should make harmonizing to the regulations and process that have reference. This can really helpful factor for the organisation, as it will be easy them to take determinations and make their ends. In bureaucratism there is rigorous regulations that implemented by top direction. Following to bureaucratism in Portugal telecom it besides founds that choice and publicity is extremely depend on employee ‘s proficient making. In Portugal telecom besides can see that for every subdivision there is a director or office which appointed, to command all the power in the subdivision and has the right to take determinations. Portugal telecom followed great extent of select employees based on making. Portugal telecom hired employees who are merely holding good making and experient. Now a twenty-four hours ‘s organisation which follows to bureaucratic provides good wage and some other benefits to the employees.

LO 2.3Different Approach To direction Used by PT and LB ( Lanka Bell )


Human Relation Approach = Harmonizing to Elton Mayo he defines that human relation attacks based on working conditions and productiveness. Elton Believe that working conditions effects to productiveness. Both Portugal telecom and Lanka Bell follows human relation attacks in their direction. Portugal Telecom ever allows employees to bask with subsidiaries, directors and co-workers more than LB. Employees are flexible to work in any state that they are interested to work. As Portugal telecom has a jurisprudence that every employee must revolve within the subdivisions and sections.Trained, which effects for motive of employees. Each section will work on the unit to accomplish their end, frequently employees may come out of organisational ends as they operate as separate divisions. Portugal Telecom ever respects each other employees that can actuate them.

Contingency theory

Contingency attack represents that there is no best manner to form. In pattern, the eventuality attack empowers direction to make specific, incorporate solutions to work out workplace issues and run into the undertaking ends of clients. Portugal telecom has been following to this attack. This attack depends on the environment of the work topographic point where employees work. Using this theory to Portugal telecom directors has to happen best manner and be alone consequence of the state of affairs they need to pull off and Asses appropriate ways of managing them. This attack besides supports troughs to cover in different state of affairs in the organisation.

LO2.1Different leading manners in PT and LB and analyses the effectivity of them by comparing

Leadership manner in Portugal Telecom

Portugal Telecommunication ( PT ) is following democratic manner in their company. As they consider it as their best leading manner. Democratic leading is sort of manner which consider employee as the portion of determination devising. In this type of leading ever senior direction or director supports informing all the information to employees, Related in working environment. Management ever portions information with employees and they discuss among all the employees before taking action. This helps employees to work together with all and it make strong the squad work in the company. Hence we look at some effectivity of democratic leading includes ;

Employees get opportunity to better their public presentation and can work to acquire publicity or higher place.

Company recognizes employees and they recognize them and give accomplishments by looking at the public presentation of the employees eg: Employee of the month, the best working employee in that month.

Leadership manner in Lanka Bell

Lanka bell is following to Autocratic leading manner in their company. Autocratic leader ship is a leader ship which influence director. Manager will be their individual who will give orders and take determination. In Leader ship manner leader ship, trough ne’er inquire advice from employees to take determination or trough ne’er give opportunities employees to be in portion to take determination. Furthermore in bossy manner employees need to obey the order of director. As this type of leading is rigorous leading manner.

Comparing Leadership manner of Portugal Telecommunication and Lanka Bell

When we look through the leading of both companies we found that both companies are utilizing different types of leading manners. After traveling through both leading styles found that Portugal telecommunication is practising most effectual leading. There is batch of ground that we can state democratic leader ship is most effectual leading. Democratic leading can be considered as the best leading that a company can follow. Employees are one of the most of import parts in any organisation. Hence, In Portugal Telecommunication the democratic leading helps all the employees to be portion of determination devising as earlier mentioned. As ever troughs encourage and suggest employees to come up with determinations. However the determination will be made by the director, by including the thoughts form employees. Because of this employees get strength to work and they are able to work for long hours and they will seek their best to accomplish ends. In another manus the autocratic will be non much effectivity to the company. As mentioned earlier this will be rigorous. In bossy manner director has all the power to take determinations. Manger will be really rigorous and he will give orders to employees ever, and they need to follow those orders. Employees besides need to complete their undertaking on clip. This leading is hard to follow in the organisation now a yearss. As the section caput will give the right waies to the employees, employees will work hard to accomplish and better the public presentation in the company. Many people believe that because of bossy manner leading employees get bored to work and they are non interested in their working environment.

LO3.1Significant Technological Breakthrough has taken topographic point in last hebdomad affect the both A & A ; B besides in the industry. Discourse the impact that leading manner may hold on motive of employees A & A ; B


It ‘s assumed that 4.5G Technology has been introduced to the market.

Portugal Telecommunication

Since the company employees are encouraged to portion thoughts and sentiments they can prosecute more in determination devising procedure, so they are motivated in the screening out procedure.

Since the employees are feel more engage in determination devising procedure, this will actuate them to do determinations for the important alterations.

After the interruption through, employees will come up to make more originative thoughts among them. This will be motivated for them As Mentioned earlier that Portugal Telecom is following democratic leading manner in their company.

Lanka Bell

Lanka Bell is following bossy leading.

Autocratic leading does barely acquire any thought from employees, merely the leaders make determinations, leaders do every procedure and the methods and employees barely trusted by the leaders. Hence the employees are barely motivated in this important alteration.


LO3.2 Apply different Motivational theories within work topographic point Of Lanka Bell and compare them


Hertzberg two factors, it ‘s fundamentally based on two factors which can assist to actuate in the work topographic point. Which is Hygienic factor includes employee ‘s wage, occupation security, Working Conditionss and organisational policies. While motivate factors or satisfiers factor includes ; Responsibility, accomplishment, growing chances. Maslow ‘s theory consists basic demands, safety demands and societal demands.

Lanka bell pay the pay construction or wages that are appropriate and sensible. Besides lanka bell policies are flexible and equal to all employees. LB besides provides flexible working hours to their employees. Working status is one of the most of import precedences given by lanka bell as ever they keeping working environment is safe for employees, by supplying safety kit. As in this point company provides occupation security to all the employees. They ever do their best to supply occupation security for the employees.furtehrmore they ever acknowledge difficult work of employees by put uping employee of the month and gives off valuable gifts. This can actuate lanka bell employees. Company directors besides analyze occupations and to do certain that workers have disputing occupation, to actuate them furthermore they besides provide a fund that can be benefit for employee ‘s hereafter. Employees get publicities as per their capableness and work. Mangers besides praise for the good occupation if the employees have done.Furthermore, Lanka Bell patterns in occupation expansion, occupation rotary motion and occupation enrichment in order to actuate employees every bit good as to make high degree of public presentation which leads to more net income to the company.

Abraham Maslow ‘s Theory

As move on to Abraham Maslow ‘s certain factors which are known as physiological demands, safety demands belonging demands, esteem demands and ego realization. Safety needs can be identified as occupation security ; as the employed has guaranteed of he ‘s occupation and the company should supply safety and protection for all employees. Furthermore company can besides follow an insurance strategy that can be profit all the employees which can evidently actuate them. As it comes to societal demands it company provides a retreat room or tiffin room to the employee this can do good relation among the employees that they can portion their thoughts to each other employees in their interruption clip, which can actuate them. At last position demands can be by supplying marks of recognisition seeable to others like particular parking infinite merely for company employees.

Compare both theories

After comparing about these two motivational theories used in lanka bell, founds that Herzberg two factors motivation theory can be the best theory Lanka Bell is following. Maslow ‘s theory is fundamentally based on the human demand that includes five factors that he believes that a individual can actuate. Hertzberg theories consist of hygienic factors and motivate factors. Maslow ‘s theory is reasonably fundamentally and easy understands theory. It contain about demands of human throughout history. Hertzberg theory can be more complicated as this theory efficaciously can helpful more than Maslow theory because it recommend motivational factors. Hertzberg theory some factors like wage of employees is really helpful factor for every organisation. Factors like occupation security in Maslow ‘s theory evidently factor that can actuate employees. Equally good as its really of import factor for every organisation. Researches show that Maslow ‘s theory is one of the celebrated theories that are used by many organisations and in another manus Hertzberg theory is utilizing among few organisation. As both theories are reliable on the environment that the employee work as there is opportunities that both theories non be effectible.

LO3.3 Select Suitable motive theory for directors of B and measure its utility in transporting out their duty


McClelland ‘s Theory

After go through different motivational theory position of a adviser found that the best suited theory for lanka directors would be McClelland ‘s theory, which based on three factors knows as ; demand for accomplishment, Need for power and demand for association. In position of adviser these factors will be really usefulness to the directors in lanka bell. There is batch of grounds behind this. Necessitate for accomplishment is fundamentally dependent on how a normal individual can accomplish something which is wholly differentiate from others. In this point that lanka bell directors can be motivated as they can come up to accomplish different things, obvisouly there will be batch of challenges among section troughs this can be really utile. Directors who follows demands of association would ever looking for good relationship with each other ‘s and people are besides really much interested to cover with them in right manner, if we applied this to lanka bell directors it will give opportunity to construct relation among their clients and other interest holders. Hence, this will actuate directors and it will be easy them to pull off manage their functions.


This study is based on how Organizational construction and civilization are most of import factors of any organisation. Both if these can act upon the activities of the concern. When we analyze the study it seems that the construction and civilization of Portugal Telecommunication are much better compared to Lanka Bell. Besides founds that both companies practising different leading manners in their company. Autocratic leading manner and beaurartic leader ship manner is wholly difference, hence this survey ‘s besides shows some Management theory ‘s and direction attacks which can use or used by both companies. These theories are really of import for any organisation to be successfully. This theory ‘s helps organisation to accomplish both company ‘s mark and ends every bit easy as possible. Motivation theories are most of import factor in working environment. Maslow ‘s motive theory ‘s has been one of the celebrated theories but Hertzberg urges with some factors in Maslow ‘s theory. There are so many factors which can act upon working environment in both theories. Motivating employee is non plenty for a company to last ; employees subordinate besides needs to be motivated. This survey ‘s clearly shows that McClelland ‘s motive theory can be utile for director in lanka bell. Leadership styles for both company has been explained and compare through its features. Finally the impact that leading manner may hold on motive of employees of both companies has been farther explained as it besides founds that lanka bell leading manner is hard to follow.


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