Subway target segmentation Young optimism People who fall in “young optimism” segment are one of the regular customers who want a fast healthy and cheap meal. This segment includes young professionals, technocrats and students who would visit during lunch time and/or dinner time. These young optimists are busy with their jobs or studies and therefore wouldn’t be able to make their own meal at times. Since they enjoy outgoing lifestyle they’ll love to stop by Subway and eat there. Socially aware
Socially aware people are another segment that would love to stop by Subway with colleagues and mates, having a meal and discussing about their favourite topics such as politics and economy. Since they enjoy trying things that are new or different, they’d love trying different Subway food combinations. Look at me This is another possible segment. Since these people are active and peer-driven, they’d love to eat out at Subway with their mates. They basically live on fast food and high sugar content drinks.
They’d love a big meal that is served at Subway instead of just a burger. Something better People in this segment would be busy with life and would like a fast lunch or dinner. Visible achievers Visible achievers who would mostly be business people would prefer a good meal at an expensive restaurant but restaurants are usually slow at making meals so these people would like a healthy faster alternative at times. Since they like traveling they’d be tempted to stop by Subway for a fast healthy meal instead of a restaurant.