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CELEBRITY ENDORSER VERSUS MASCOT SAMPADA RAHALKAR 103 PGDM-B SIES COLLEGE OF MANAGEMENT STUDIES ? TABLE OF CONTENTS Sr. No. ParticularsPage No. 1. 1Introduction 2 1. 2Motivation2 1. 3Research Objectives 3 1. 4Research Problem3 1. 5Scope & Limitations3 1. 6Variables under Study 3 2. 1(A) Theoretical Literature Review4 2. 2(B) Research based Literature Review6 3. 1Research …

RECRUITMENT & SELECTION PROCEDURE INDEX 1. 0 Scope 1. 1 Purpose of the Procedure 1. 1. 1 Legal Requirements Recruitment and Selection Framework 2. 1 Overview of the process Recruitment and Selection Provisions 3. 1 Review the job and the need for it 3. 1. 1 Politically restricted posts 3. 1. 2 Unsupervised access to …

Introduction I. T. I. Ltd. was the first public sector undertaking of the free INDIA. It was established in year 1948. The first manufacturing unit was established at the Bangalore complex in Karnataka under the name of Indian Telephone Industry Limited (I. T. I. ). Ever since, as a pioneering venture in the field of …

International Review of Business Research Papers Vol. 4 No. 1 January 2008 Brand Perception & Brand Equity of Baby Accessory Products in Working Moms’ Perspective A paper is aiming to investigate how to create brand perception and brand equity by using the different marketing communication tools. It also studies the relationship between brand perception and …

Elements of Drama by: Christina Sheryl L. Sianghio Character Most simply a character is one of the persons who appears in the play, one of the dramatis personae (literally, the persons of the play). In another sense of the term, the treatment of the character is the basic part of the playwright’s work. Conventions of …

Literature Review: Evaluation Studies on Tobacco Smoking Health Promotion Programs for the Indigenous Australian Population Introduction Tobacco smoking is one of the main causes of major diseases in Australia and is still the largest single preventable cause of death (AIHW, 2008). Smoking counts for 15,500 deaths annually and higher mortality and morbidity are found among …

Chick-fil-A: A Case Study Rhonda Coleman, Natosha Neal, Terrence Ridley, Greg Susnik, and DeRon Walker, Indiana Wesleyan University Seminar In Business / Bill Brown, Facilitator January 26, 2010 ————————————————- I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. …

Imagine being in a bar with a few of your good friends. Everyone is drinking and having a good time. Your are going to leave and go home, but you friends won’t let you because they know the dangers of driving after having a few drinks. Instead they ca ll a cab to give you …

45 Saudi Women’s Rights Stuck at a Red Light ASMAA AL-MOHAMED Journalist and Women’s Rights Activist; Online Editor for Al Arabiya; Saudi Arabia PERHAPS NOWHERE IN THE WORLD do women lead a stranger life than in the Kingdom of Saudi Arabia. Saudi women constantly endure being treated like secondclass citizens, even as men refer to …

Economic Assignment 4 Name : Shreya Bhardwaj Date : 10-08-2010 Question: Compare the price of commodity (chicken, cooking oil, rice) between China , India and USA. 1. CHICKEN • India According to Times of india “NEW DELHI: The bird flu scare sent prices of poultry products plummeting by about 60 percent on Wednesday with the …

On Beauty . . . and the History of Business KATHY PEISS Beauty and business seem opposite terms but in fact have had an important and consequential relationship that business historians are only now exploring. This paper sketches several major themes and approaches to the topic. The ? rst is the emergence of a large …

English as a Global Language English is fast becoming the dominant means by which the world is able to communicate. It is being referred to as the global language as it is seen as a common means for interaction between different countries. This new phenomena can be seen in a positive light because the use …

STARBUCKS Case Study Alex Cochran May 2003 Starbucks – A Case Study. Table of Contents Alex Cochran 2003 Executive Summary…………………………………………………………………………………………………………………. 3 Market Segmentation ………………………………………………………………………………………………………………. 4 Methods of Segmentation…………………………………………………………………………………………………. Lifestyle Segmentation in the Specialty Coffee Market …………………………………………………….. 5 Segments ……………………………………………………………………………………………………. 5 Identifiable …………………………………………………………………………………………………. 6 Sizeable………………………………………………………………………………………………………. 6 Actionability ……………………………………………………………………………………………….. Accessibility ………………………………………………………………………………………………… 7 Sustainable Competitive Advantage………………………………………………………………………………………… 8 The …

Just how did Barack Obama? a relatively inexperienced African American senator pull off the historic feat of winning the US Presidential elections? While the pundits may say the political tide was on Obama’s side, we cannot overlook one very critical factor that played a substantial role in getting Barack Obama into the White house? the …

ABSTRACT Retail Management has become a very challenging job as the organisations are to face a rapidly changing socio-economic environment and to face stiff competition due to globalisation. Many universities in India have included retail management as a subject of study in the fields of Commerce at various levels. Retail Management is universally relevant. The …

Emerging Trends in Retail Marketing strategy Retail Marketing The essence of retail marketing is developing merchandise and services that satisfy specific needs of customers, and supplying them at prices that will yield profits. Thereby the concept is a philosophy, not a system of retailing or retail structure. In today’s CRM landscape the old analogy comparing …

Better perceived as the Indian ‘William Wordsworth’, Ruskin Bond was born in Kasauli in the then Punjab Province in the year 1934. Born to a first generation British migrant, Bond spent most of his childhood in amidst Himalayas. He was brought up at different places that included Jamnagar, Dehradun and Shimla. As customary in that …

TWENTY YEARS IN REVIEW: Art in Malaysia, 1989 – 2009 by Shalini Ganendra A few months back, when searching for ‘ Malaysian Art’ on the internet, a 1989 review by Daniel Collins in the Artweek Newspaper came up. The article discusses an exhibition of Malaysian art, at the Pacific Asia Museum, California, representing 41 artists …

The effect of video games on the brain is a research area gaining popularity as the percentage of children and adults who play video games is on the rise. Some people believe violence in video games and in other media promotes violent behavior among viewers. While there is not sufficient data to validate this claim, …

. PART I – INTRODUCTION 1. Introduction to customer relations 2. Core concepts 3. Facets of customer relationship management 4. Importance of customer relations 5. Global perspective on customer relationship management 6. Role of Human Resources in Customer Relationship Management PART II –CUSTOMER RELATIONS, CUSTOMER SERVICE & PUBLIC RELATIONS 1. Customer Relations and Customer Service …

BPO Industry in India- A Report Summary This report discusses the concept of BPO , its entry in the Indian markets , its reasons for doing so, its present and projected growth, the competition given to the Indian BPO industry by the developing BPO demand in China and also discussing the BPO industry and its …

Introduction Indians aspire for their country to be a large, rapidly growing economy, and also to be respected as a great nation. In India, 480 million are less than 19 years old. India has 20% of the world’s children. [1] The recent years have seen an unprecedented increase in youth violence, often lethal violence, all …

Organizational change is any action or set of actions resulting in a shift in direction or process that affects the way an organization works. Change can be deliberate and planned by leaders within the organization (i. e. , shift from inpatient hospital focus to outpatient primary care model), or change can originate outside the organization …

ASSIGNMENT ON COMPETITIVE STRATEGIES OF INTEL & AMD SUBMITTED TO: PROF. BHARATHI GOPAL SUBMITED BY: NIHAD ALI (0920318) Introduction We live in a digital age. Music, video, phone calls, information creation and information consumption are all, by and large, done digitally. A huge proportion of this happens on the Internet. People use the Internet and …

[pic] Financial Management Submitting to: Dr. Ashlee Brown Word Count: 4300 Date: 23/03/2008 Student Name: Rajib Hasan Student no: 05093031 Course: BAAF, Year 3 Email: [email protected] ie Industry analysis- The airline industry Few invention of science has change the way people live and experience the world they are living and airplane is one of them. …