The 4 P's Essay

THE 4 P’s OF MARKETING 1 MARKETING THE SONY PLAYSTATION 3 Garret England AIU THE 4 P’s OF MARKETING 2 ABSTRACT In this report Garret will be going over the “Four P’s” of marketing the Sony Playstation 3. He will tell why this product interests him and how important the price and place of purchase are of marketing this product. He will also be going over how the product would be promoted and how to attract customers so that they will buy the Sony Playstation. THE 4 P’s OF MARKETING 3

For this project I chose to talk about the Sony Playstation 3. The reason I chose this product is because I am a huge fan of Sony and I have owned all of the Playstation game systems. So through the years of the Playstation I have not only owned and played all the systems but I have seen how much they have grown. The Playstation 3 came out around 2008 and when it was brand new the price was about $500. 00. You’re probably thinking that’s really expensive for a toy. When I seen everything the Playstation 3 could do I realized that this product was worth buying.

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Not only does it play video games but it runs the internet, plays Blu-Ray movies and it connects you with the world. You can go online and play with people all across the world. The reason it was so expensive was because they knew a lot of people would run out to the nearest store to buy a Playstation 3. When you think about how much money went into making this machine you would understand why it costs so much. The Playstation 3 came out with backwards compatibility which means not only can you play the new games but you can play all the old games as well.

It also cost so much because it had the latest technology and a sixty gigabyte hard drive. When the Playstation 3 came out it had top of the line technology in it and there was nothing that could beat it. This product came from Japan so you also have to add in the shipping price for these systems. I know that ordering one off of the internet now cost around fifty bucks. So if you times that by about 20,000,000 you have a lot of money spent just shipping the system to the United States. So I thought about everything that went into making the Playstation 3 and I figured that it had a decent price when it first came out.

But now you can usually find a Playstation 3 anywhere from around $200. 00 to about $500. 00 depending on the size of the hard drive and how many games you want with it. THE 4 P’s OF MARKETING 4 They also have bundle packs now that you can buy that comes with games and controllers but I will be going over that when I start talking about how it has been promoted . Sony has made the Playstation available in almost every major retail store. When you go to Wal-Mart they are usually always having some kind of sale on the Playstation. The Playstation can also be found online at somewhat of a discounted price.

But some of the stores that I have seen the PS3 in are FYE, KMART, WAL-MART, GAMESTOP, and BEST BUY. These also sell the games and accessories for the system. The way Sony promotes the Playstation 3 by making bundle packs. A bundle pack is where you can purchase a system and also get a couple of games and controllers for a cheap price. Sony also does a special sometimes where if you buy one game you can get the other at half price. One of the leading factors in the video game industry that will change Sony’s business is if Microsoft or Nintendo put out a new game system..

Everyone will want to get the new system and Sony will be trying to improve technology for a new system. Another thing that would impact Sony’s business would be if they started charging for the online game play. The free online game play is what instantly hooked everyone to the PS3. With XBOX360 you have to pay a monthly fee or a yearly fee. These are the “Four P’s” of marketing the Sony Playstation 3. THE 4 P’s OF MARKETING 5 References I didn’t use any references I just used my own personal knowledge of this product.


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