2008 Synopsis The Indian Chocolate Packaging Industry The aim of this project is to study the impact of chocolate packaging in Indian market on Indian customers. This project also contains the analysis of various strategies chocolate companies use to attract customers towards their brand or a particular product of their brand. AMITY SCHOOL OF BUSINESS AMITY UNIVERSITY – UTTAR PRADESH Supervised by: Ma’am Ekta Kapur Zulfiquar Hadi A3906407G50 B. B.
A. semester ? II 17th April 2008 ? 1 ? Chapter Plan Chapter – 1 • Rationale Chapter –2 • Objectives Chapter – 3 • Introduction • Types of packaging • Materials & methods Chapter – 4 • Strategy analysis • SWOT analysis Chapter ? 5 • Research methods Chapter – 6 • Results & discussions Chapter – 7 • Limitations Chapter – 8 • Future prospects and Conclusions References Appendix ? 2 ? Table of Contents: Topic Synopsis Page 3 ? 3 ? Synopsis Rationale:
There is a lot of potential in Indian chocolate packaging industry; in fact, the success of a chocolate brand depends on how well it is packed. Packaging not only signifies the quality of brand, but also, is an important & intelligent marketing tool. Moreover, a layman buying a chocolate from market will always prefer to buy a chocolate which has good packing & will be attracted towards chocolate brand which has packing suited to the special occasions. For example, on the occasion of ‘Rakshaa? andhan’, a sister expects a Dairy Milk™ ‘Rakshaa? bandhan’ pack as a gift from her brother, on the other hand, the brother feels a sense of pride while offering that pack of dairy milk to her sister. On the occasion of ‘Diwali’ families prefer to give Dairy Milk™ ‘Diwali’ celebrations pack to each other. Such is the magic of packaging on customers. The research, carried out on impact of packaging of chocolates in Indian market, makes it possible for me to setup an industry in Indian arket. The strategies analyzed during this research have also enabled me to form counter strategies for my opponents. The research would help me to have a stable position of my firm in Indian market with profitable shares in stock market. Packaging not only attracts customers towards a product but also provide a boost to a product’s sale. Objectives: The aim of this project is to study the impact of chocolate packaging on customers in Indian market. ? 4 ? Introduction:
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs and sells. It is fully integrated into government, business, institutional, industry, and personal use.
Types of packaging: Packaging can mainly be classified into three types: • Primary packaging: It is the material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents. • Secondary packaging: It is outside the primary packaging. • Tertiary packaging: It is used for bulk handling, warehouse storage and transport shipping. Materials and Methods: All the data included in this report will be secondary & the source of col