In a 2002 Forbes article, WorldCom and its direction made history with dramatic attack of how the direction functionality was used. “ Its clip to get down composing up the heroic narrative of the Great Telecom fiasco. The autumn of Bernard Ebbers provides the flood tide for Act III, in which the hero pays for his hubris and is subjected to the ritualized humiliation of a company imperativeness release thanking him for his services ” ( Lewis, 2002 ) . On April of 2002, the public presentation of WorldCom had come to a stopping point. The company was singular in its rise and seemingly unstoppable stock monetary value that no 1 seems to hold seen it coming. The company ‘s directors and leaders kept their employees and clients in the dark.
Directors and leaders represent companies, by giving the success of a company and the accomplishment of the organisational ends. One of the ways that directors and leaders work to vouch the ends are achieved and success occurs is by making and back uping a strong organisational civilization that works to carry through organisational ends and fall in employee beliefs and actions. Directors do this by fulfill in utilizing the four maps ; planning, forming, taking, and commanding. Out of these four maps, be aftering map is the most of import. This map has been describes as the most of import map of direction because directors need to be after to carry through all four of their maps ( Erven, 1999 ) . Directors and leaders need to be after carefully in which they can make a successful and effectual corporate.
While the vocabulary, director and leader are frequently used interchangeably, they are non the same thing. Directors are non ever leaders and leaders do non needfully intend directors. Leaderships set extended visions and ends for an organisation and so able to actuate others to follow their visions and ends that can be accomplished ( Bobinski, 2004 ) . Directors are the 1s who do the work required ; the planning, forming, commanding, and taking, to guarantee that the leader ‘s visions and ends are accomplished. Indeed, directors are the 1s who figure out how to accomplish the aims leaders set up ( Bobinski, 2004 ) . While a leader is the 1 who “ takes charge, makes things go on, and translates dreams into world ” a director is the 1 who takes attention of the day-to-day work to do certain the dreams do turn into world ( Ibrahim, & A ; Cordes, 1996 ) .
It is a leader who tends to bring forth the thoughts or vision for the organisation and who so is able to name others in his or her chase of that thought or vision. Once the leader has engaged others it will be director ‘s occupation to see to it that all of the work and actions that are needed to accomplish the thought or vision take topographic point. WorldCom provides a clear illustration of what a leader does. Bernard Ebbers is the acknowledged, former leader, of this surprisingly failed company. It is said that Ebbers ‘ vision was responsible for altering “ what one time was a little long-distance company into one of the largest communications suppliers in the universe ” ( Lewis, 2002 ) . An effectual leader can bring forth such a vision and maintain actuating others to accomplish that vision. However, WorldCom ‘s directors were the 1s who put the patterns in topographic point that helped accomplish the Ebbers ‘ vision. WorldCom ‘s directors fulfilled all four of their maps by doing certain the company had the fundss it required, that all of its freshly acquired companies were good incorporated into the company ‘s concern, and that all employees were efficaciously and working toward accomplishing the company ends.
Directors were good attuned to the vision set by Ebbers and to the civilization which Ebbers ‘ vision established. Ebbers ‘ vision shaped the ends of directors, as directors do of course, follow their leader ‘s visions. Because Ebbers wanted consequences that supported his vision which was to provided WorldCom with the fiscal power to do purchases and increase stockholder value, directors worked to carry through those ends at any costs ( The WorldCom Story, 2006 ) .
Directors were cognizant that WorldCom ‘s power was its functions as the universe ‘s largest telecommunications supplier. Directors besides knew that the lone manner to be the universe ‘s largest telecommunications supplier was to productively buy smaller companies that would fuel its growing. Besides, Managers knew that WorldCom could merely afford to purchase smaller companies if it was able to obtain the fundss to do those purchases. The money to do those purchases, nevertheless, could merely be obtained if WorldCom ‘s portion monetary values were high. This meant that carry throughing Ebbers ‘ vision required directors to do certain that, no affair what, the company ‘s stock monetary value was high. This individual end, and the fright directors had of being the one to convey the company ‘s success down, led many of them to lie, distort, and mislead others about the true value of the company.
In moving this manner WorldCom ‘s directors gave up on all of their maps. They had no control because they allowed unverified consequences and informations to go more of import than accurate steps of the companies public presentation. Organization stopped when they focused on short term stock monetary values and non on concern net incomes. They surely stopped taking when they blindly followed Ebbers ‘ vision. Management stopped be aftering because they created no program to antagonize the consequences of their false stock monetary value ratings. In the terminal, this meant that directors, leaders, and others in the company created a corporate civilization where dishonesty and personal benefit were more of import than organisational endurance.
For illustration, Ebbers needed the stock monetary values to stay high because he had pledged his personal corporate stock to refund bank loans ( The WorldCom Story, 2006 ) . The Board of Directors needed the stock monetary value to stay high because they had made Ebbers loans to run into his corporate duties so that he does non sell his stock, which would so take to a great bead in stock monetary values, and if the stock monetary value dropped so the company had no manner to acquire that money from new investors ( The WorldCom Story, 2006 ) . When directors failed to carry through their four maps, they gave in to the demand to accomplish false stock monetary value through the corporate civilization. This threatened the employee ‘s occupations if they did non hold to make this, the full civilization became suicidal. Management squad gave up on their duty for the success and length of service of the company and worried merely about the demands of the company and themselves.
While directors engaged in this behaviour they were so obsessed with merely accomplishing their personal ends and portion monetary value that they ignored the legal issues involved ( such as SEC ordinances and GAAP describing guidelines ) and the moralss involved ( such as those to maximise stockholder value and candidly describe corporate fundss ) . By neglecting to honour jurisprudence and moralss, of class, WorldCom, its leaders, and directors, failed in all corporate societal duties. The lone strategic, tactical, operational, and eventuality planning WorldCom ‘s direction engaged in was to make high portion monetary values. Ebbers ‘ vision for the company was a factor that influenced their actions, as did the company ‘s demand for high portion monetary values to obtain bank funding. Indeed, the company ‘s tactical programs were to maintain stock monetary values high at all costs, its operational ends were to purchase more companies to make more “ net incomes ” to maintain portion monetary values high, and its eventuality programs was to make everything necessary to maintain the portion monetary values up.
Ebbers ‘ vision built and destroyed WorldCom. The civilization he helped make failed to back up any of the four maps of direction and acted to flex the motives directors when they engaged in these activities. The combination of Ebbers ‘ vision and directors ‘ uneffective manner of pull offing created a suicidal civilization. If the company ‘s directors had decently planned, they would hold realized that their actions would take them to failure – falsely overpriced stock can non keep an unprofitable organisation. Management planned to raise stock monetary values, non to run an organisation.