The Populus Continent Of Africa Geography Essay

Africa is the universe ‘s second-largest and 2nd most-populous continent, after Asia. At about 30.2 million kmA? ( 11.7 million sqA myocardial infarction ) including next islands, it covers 6 % of the Earth ‘s entire surface country and 20.4 % of the entire land country. With a billion people in 61 districts, it accounts for approximately 14.72 % of the universe ‘s human population.

Africa, peculiarly cardinal eastern Africa, is widely regarded within the scientific community to be the beginning of worlds and the Hominidae clade ( great apes ) , as evidenced by the find of the earliest hominids and their ascendants, every bit good as ulterior 1s that have been dated to around seven million old ages ago – including Sahelanthropus tchadensis, Australopithecus africanus, A. afarensis, Homo erectus, H. habilis and H. ergaster – with the earliest Homosexual sapiens ( modern homo ) found in Ethiopia being dated to circa 200,000 old ages ago.

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No other state in recent old ages has elicited such exhilaration, awe and fright among the planetary community as China. The state ‘s growing in the past three decennaries has been nil short of phenomenal. From an economic backwater, China has now surpassed Japan to go the 2nd largest economic system in the universe.

Chinese company is attractive to be a merge spouse for a figure of grounds. First and foremost is that it has cheap and plentiful labor. The state has the universe ‘s largest population and its GDP is comparatively low, significance that employee rewards are low. This is why many makers have shipped operations to China in a command to take down fabrication costs. Foreign direct investing in China covers a broad scope of fabrication sectors, several big hotel undertakings, eating house ironss, and petrochemicals. Foreign companies have entered understandings set uping more than 20,000 equity joint ventures, contractual articulation ventures, and entirely foreign-owned endeavors in China. More than 100 U.S.-based multinationals have undertakings in China, some with multiple investings. Accumulative U.S. investing in China is valued at $ 48 billion which makes it the biggest foreign investor ( US Department of Commerce, 2009 ) .

Strong economic growing is another ground why many company wants to unify with Chinese company. The state ‘s economic system grew at an mean rate of 10 % per twelvemonth during the period 1990-2004, the highest growing rate in the universe. China ‘s gross domestic merchandise ( GDP ) grew 9.3 % in 2003, and even faster, 9.5 % , in 2004, despite efforts by the authorities to chill the economic system ( Fortune, 2005 ) . While the current planetary economic crisis affected China ‘s growing in 2008, it was among the first state to resile back and go on to register strong economic growing ( Newsweek, 2009 ) . Currently, China still exports a bulk of its goods, but domestic ingestion has been turning in recent old ages and is expected to turn further in old ages to come.

Despite widespread involvement among many state, Chinese company still have their disadvantages in unifying to make concern. Horror stories abound of how joint ventures fail when the Chinese spouse cons the Westerner and the state is ill-famed for rampant cheating and corruptness ( Mann, 1999 ) . Besides, China remains an foreigner and alien state to most Africans who merely can non grok its civilization and its people. This is unfortunate and a alteration in mentality is necessary in order to win in China. This paper examines some of the cultural jobs that may be encountered by a merge between an African company and a Chinese company. It besides provides recommendations on the best manner of wining at a amalgamation.

Cultural analysis of Africa

Some facets of traditional African civilizations have become less adept in recent old ages as a consequence of old ages of disregard and suppression by colonial and post-colonial governments. There is now a revival in the efforts to rediscover and revalourise African traditional civilizations, under such motions as the African Renaissance, led by Thabo Mbeki, Afrocentrism, led by a group of bookmans, including Molefi Asante, every bit good as the increasing acknowledgment of traditional spiritualism through decriminalisation of Vodou and other signifiers of spiritualty. In recent old ages, traditional African civilization has become synonymous with rural poorness and subsistence agriculture.

Ocular art and architecture

African art and architecture reflect the diverseness of African civilizations. The oldest bing illustrations of art from Africa are 82,000-year-old beads made from Nassarius shells that were found in the Aterian degrees at Grotte des Pigeons, Taforalt, Morocco. [ commendation needed ] The Great Pyramid of Giza in Egypt was the universe ‘s tallest construction for 4,000 old ages, until the completion of Lincoln Cathedral around the twelvemonth 1300. The rock ruins of Great Zimbabwe are besides notable for their architecture, and the complexness of massive churches at Lalibela, Ethiopia, of which the Church of Saint George is representative. [ commendation needed ]

Music and dance

Egypt has long been a cultural focal point of the Arab universe, while recollection of the beat of sub-Saharan Africa, in peculiar West Africa, was transmitted through the Atlantic slave trade to modern obeche, blues, wind, reggae, hip hop, and stone. The 1950s through the 1970s saw a conglobation of these assorted manners with the popularisation of Afrobeat and Highlife music. Modern music of the continent includes the extremely complex choral vocalizing of southern Africa and the dance beat of the musical genre of soukous, dominated by the music of the Democratic Republic of Congo. Indigenous musical and dance traditions of Africa are maintained by unwritten traditions, and they are distinguishable from the music and dance manners of North Africa and Southern Africa. Arab influences are seeable in North African music and dance and, in Southern Africa, Western influences are evident due to colonization.


Fifty-three African states have football ( association football ) squads in the Confederation of African Football, while Cameroon, Nigeria, Senegal, and Ghana have advanced to the smasher phase of recent FIFA World Cups. South Africa hosted the 2010 World Cup tourney, going the first African state to make so.

Cricket is popular in some African states. South Africa and Zimbabwe have Test position, while Kenya is the taking non-test squad in One-Day International cricket and has attained lasting One-Day International position. The three states jointly hosted the 2003 Cricket World Cup. Namibia is the other African state to hold played in a World Cup. Morocco in northern Africa has besides hosted the 2002 Morocco Cup, but the national squad has ne’er qualified for a major tourney. Rugby is a popular athletics in South Africa.


Chief article: Religion in Africa

Africans profess a broad assortment of spiritual beliefs [ 84 ] and statistics on spiritual association are hard to come by since they are excessively sensitive a subject for authoritiess with assorted populations. [ 85 ] Harmonizing to the World Book Encyclopedia, Islam is the largest faith in Africa, followed by Christianity. Harmonizing to Encyclopedia Britannica, 45 % of the population are Muslims, 40 % are Christians and less than 15 % continue to follow traditional African faiths. A little figure of Africans are Hindu, Baha’i, or have beliefs from the Judaic tradition. Examples of African Hebrews are the Beta Israel, Lemba peoples and the Abayudaya of Eastern Uganda. There is besides a little minority of Africans who are non-religious.

Cultural analysis of China

China has one of the oldest civilizations in the universe. The state ‘s civilisation has endured for over 3, 000 old ages and China has produced legion innovations that have changed the universe, such as paper and gunpowder ( Roberts, 1999 ) . The modern Chinese are a complex people, steeped in and proud of their state ‘s history and current economic growing, but at the same clip deeply insecure and troubled ( Andrews et al, 2007 ) . It is this series of contradictions that make the Chinese seem impenetrable to the mean African so a simple cultural analysis is needed to plumb the deepnesss of the Chinese mind.

Hofstede ‘s Cultural Dimensions

Hofstede classifies four dimensions of civilization ( Rugman & A ; Hodgetts, 1995 ) . They are power distance, uncertainness turning away, individuality and maleness. Let us analyze each of the cultural dimensions in the Chinese context.

Power Distance

Power distance is the grade to which less powerful members of organisations and establishments accept the fact that power is non distributed every bit ( Rugman & A ; Hodgetts, 1995 ) .

China has a much higher power distance with a rank of 80 while the universe norm is 55 ( Hofstede, 2010 ) . This is clearly illustrated in the fact that while the authorities serves the People ‘s Republic, the mean individual has no voice or state in official affairs and dissent is treated with much hardness and inhuman treatment, although the Communist authorities has slightly mellowed since the ill-famed yearss of Mao.

Uncertainty Avoidance

Uncertainty turning away is the extent to which people feel threatened by equivocal state of affairss and have created establishments and beliefs for minimising or avoiding these uncertainnesss ( Rugman & A ; Hodgetts, 1995 ) .

Chinese company places great importance on harmoniousness and balance. Hazard and uncertainness are to be avoided if possible and Chinese society and authorities is structured in such a manner as to guarantee harmoniousness at all costs. Dissent is non tolerated and seen as a menace to the societal order. Members of society are expected to conform to the functions allotted to them without inquiry as it is believed that this is the best manner to regulate a state every bit huge as China.


Individuality is the inclination of people to look after themselves and their immediate household merely. This dimension is in direct contrast with Bolshevism, the inclination of people to belong to groups that look after each other in exchange for trueness ( Rugman & A ; Hodgetts, 1995 ) . Hofsted has found that economically advanced states tend to put greater accent on individuality than do poorer states. States with high individuality tend to anticipate people to be self-sufficing. There is a strong accent on single enterprise and accomplishment.

China obtains the lowest mark among Asiatic states in the individuality ranking with a mark of 24 ( Hofstede, 2010 ) . This may be the consequence of Communist regulation which emphasizes conformance. It may besides be the result of Confucianism. Collectivism is apparent through near and committed groups such as households and drawn-out relationships. Loyalty is of the extreme importance in Chinese company. All members of the group must work together for the common good and efforts to stand out from the crowd are frowned upon.


Maleness is the grade to which the dominant values of a society are success, money and things ( Rugman & A ; Hodgetts, 1995 ) . Hofstede measured this dimension in contrast to muliebrity, which is the grade to which the dominant values of a society are caring for others and the quality of life. States with high maleness tonss place a great trade of importance on net incomes, acknowledgment, promotion and challenge. Achievement is defined in footings of wealth and acknowledgment ( Hofstede, 2010 ) . These civilizations frequently tend to favor large-scale endeavors and economic growing is viewed as really of import. States with low maleness tonss place great accent on a friendly work environment, cooperation and employment security. Achievement is defined in footings of human contracts and the life environment. There is low emphasis in the workplace and workers are given a great trade of wisdom.

Even though China is traditionally a Confucian society and Communism seems to put a premium on Bolshevism, paradoxically, it displays a high degree of maleness ( Andrews et al, 2007 ) . Conspicuous ingestion is going more prevailing among the rich and in-between categories and competition is stiff and cutthroat. Possibly the modern Chinese have taken to bosom Deng Xiaoping ‘s claim that, “ To be rich is glorious ” ( Roberts, 1999 ) .

Chinese Business Culture

Chinese concern civilization is a funny merger of doctrine, societal psychological science and strategic Chinese believing from Chinese folklore literature ( Ghauri & A ; Fung, 2005 ) .


Confucianism is the driving force behind the thought and political orientation of the mean Chinese. It is a doctrine that has broad runing effects. Six facets of Confucianism are relevant to Chinese concern. The first is moral cultivation. Confucianism is a type of moral moralss and it emphasizes on moral cultivation and womb-to-tomb acquisition ( Yao, 2000 ) . Qualities that are deemed of great importance are trust, earnestness and righteousness. The 2nd facet is the importance of interpersonal relationships. In it is expressed the Five Cardinal Relationships ( wulan ) in human society ( Yao, 2000 ) . These comprise the relationship between swayer and topic, male parent and boy, hubby and married woman, senior and younger brother and older and younger friends. These relationships are by and large hierarchal, mutual and family-centered ( Ivanhoe, 2003 ) . The 3rd facet is household and group orientation. The household is the most of import societal unit in Chinese civilization. Harmonizing to Confucianism there is a direct nexus between household and province. The 4th facet of Confucianism is regard for age and hierarchy. Chinese civilization respects age as a mark of wisdom and relationships are regulated through rigorous hierarchy to guarantee balance, harmoniousness and stableness. The 5th country is the turning away of struggle and the demand for harmoniousness. Confucius asserts that the true gentleman ne’er loses his pique and wrangles. Harmony in society is achieved via the moral behavior of the assorted types of relationships. The 6th facet of Confucianism is the construct of “ face ” . This is of great importance to the Chinese as it has intensions of shame and it serves as a self-acting map to move in a gracious mode that is full of regard and decorousness ( Ivanhoe, 2003 ) . Hence, dialogues are based on common regard, trust and benefit and are marked by considerable Chinese attitude to etiquette.

Chinese Ploies

If Confucianism represents the idealistic and baronial side of carry oning concern, Chinese ploies represent the more oblique and unsavory facets of Chinese concern schemes. Indeed, it would look odd to a alien that the Chinese at the same time follow two apparently unreconcilable attacks to concern, but that is how the Chinese mind plants. The construct of ploy or Jemaah Islamiyah foremost appeared in the celebrated military treatise “ The Art of War ” by Sun Tzu ( Sun Tzu, 1982 ) . This is the font of all the secrets, enigmas and myths about Chinese concern schemes. Ji is impersonal term in Chinese that can hold both positive and negative associations, depending on the context. Ji is defined as a set of human wisdom or a carefully devised strategy with which to cover with assorted sorts of state of affairss and derive stuff and psychological advantage over the opposition. Sun Tze describes assorted ploies, but the most of import is to “ repress the enemy without contending ” .

The corporate wisdom of Chinese ploies is documented in a collection called The Thirty-Six Stratagems ( Von Senger, 1991 ) . These ploies emphasize Sun Tzu ‘s doctrine of repressing one ‘s enemy without contending and this is adopted by Chinese concern people everyplace. A Chinese adage goes, “ The market place is like a battleground ” and this shows the nexus between the ploies and the Chinese manner of making concern. These ploies are colourfully written and are redolent. For illustration, Stratagem 10 provinces “ Hide a knife in a smiling ” which advises pull stringsing a friendly relationship while Stratagem 31, dubbed “ The beautiful adult female ploy ” calls for cordial reception. Some are blood clabbering like Stratagem 3 “ Kill with a borrowed knife ” ( Gao, 1991 ) . Indeed, these ploies illustrate how the Chinese employ humor to pull strings oppositions into making concern their manner, much to the alarm of Westerners.


In order for both company to accommodate to the merge, Equal Employment Opportunity ( EEO ) policy could be adopted to the statute law system of the merged company.

Harmonizing to Stone 2005, EEO, Title VII of the 1964 Civil Rights Act,

The subdivision of the act that says an employer can non know apart on the footing of race, colour, faith, sex or national beginning with regard to employment.

By practising EEO, favoritism issues could be eliminated. Recruitment and choice procedure will be concentrating on the ability, cognition, attitude, accomplishments and making of single campaigners. Any improper demands will merely convey unhealthy effects to the organisation.

The merged company holding a figure of cultural groups with assorted races and civilization should unarguably pattern EEO. Potential campaigners for a occupation place must be treated every bit and reasonably irrespective of their races, colourss, faiths or sex, and they are recruited because of their competences for the place.

Job analysis aids organisations to set up organisational attachment to EEO demands. There should be no obvious or cloaked misdemeanors of EEO demands. Avoid naming drawn-out experience demands, occupation specifications, and occupation descriptions should non be based on sentiment without a proper occupation analysis being undertaken.


Harmonizing to Stone 2005, “ public presentation assessment ( PA ) concerned with finding how good employees are making their occupations, pass oning that information to employees, holding on new aims and set uping a program for public presentation betterment. ”

360-degree assessment feedback besides called as “ multi-source or multi-rater feedback ” is the procedure where by employees gain feedbacks from people inside or outside organisation on how they perform in their occupations ( Rock 2005 p.287, Atkinson & A ; Shaw 2006 ) . It is possible to implement this 360-degree assessment system to the merged company.

System 4 Organizational Design – by Rensis Likert

In order to accommodate 360-degree assessment in Malayan civilization, the organisation could use system 4 design which applies a scope of motivational procedures, allows unfastened communicating ( Davidson & A ; Griffin 2006 p.374 ) , allows employees ‘ engagements and parts in public presentation assessment procedure and develops strong leaders with supportive relationship with their subsidiaries. A system 4 design is to alter the employees ‘ head set, to develop better attitude and adapt new civilization in the organisations. Consequently, the merged company may be able to slowly displacement from big power distance towards smaller power distance as it has been indicated by Hofstede ( 1991 p.46 ) :

… it seems that dependance on the power of others in a big portion of our universe has been reduced over the past two coevalss. Most of us feel less dependent than we assume our parents and grandparents to hold been.

The features of system 4 organisation are discussed in table 3.1.

Leadership procedure

Superiors should concentrate on supportive relationship to construct the trust and assurance between higher-ups and subsidiaries ( ex. giving them congratulations and encouragement ) .

Motivational Procedure

Attention is given for an assessment procedure that allows and encourages subsidiaries ‘ engagement in decision-making.

Communication Procedure

Leting bipartisan communicating and unfastened communicating.

Interaction procedure ( unfastened and extended )

Both directors and employees are given chances to act upon the departmental ends, method and activities.

Decision Procedure

It is decentralized. Decision doing happens at all degrees.

Goal-setting Procedure

Allows group engagement in puting high and accomplishable ends.

Control Process

Stressing on self-denial and job resolution ( non faulting other people ) .

Performance Goals

Full committedness from top direction to develop human resources to upgrade their accomplishments.

Table 3.1: Features of system 4 organisations

( Beginning: Davidson & A ; Griffin 2006 pp.374 -375 )


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