The products of Johnson and Johnson Essay

Johnson & A ; Johnson is the universe ‘s most comprehensive and loosely based maker of wellness attention merchandises, every bit good as a supplier of related services, for the consumer, pharmaceutical, and medical devices and nosologies markets. Johnson & A ; Johnson was organized in the State of New Jersey in 1887. William C. Weldon is the Chairman, Board of Director and Chief Executive Officer of the company. Johnson & A ; Johnson ‘s primary involvement, both historically and presently, has been in merchandises related to wellness and wellbeing. The cardinal aim of the company is to supply scientifically sound, high quality merchandises and services to assist mend, remedy disease and better the quality of life.

Since the 1900s, the company has pursued steady variegation. It added consumer merchandises in the 1920s and created a separate division for surgical merchandises in 1941 which became Ethicon. It expanded into pharmaceuticals with the purchase of McNeil Laboratories, Inc. , Cilag, and Janssen Pharmaceutical, and into adult females ‘s healthful merchandises and toilet articless in the 1970s and 1980s. In recent old ages, Johnson & A ; Johnson has expanded into such diverse countries as biopharmaceuticals, orthopaedic devices, and Internet publication. Recently, Johnson & A ; Johnson has purchased Pfizer ‘s Consumer Healthcare section. The passage from Pfizer to Johnson and Johnson was completed December 18, 2006.

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At present, Johnson & A ; Johnson includes some 250 subordinate companies with operations in over 57 states which it refers to as “ Johnson & A ; Johnson Family of Companies ” . Some of these subordinates include:

ALZA Corporation

BabyCenter, L.L.C.

Codman & A ; Shurtleff, Inc.

Cordis Corporation

DePuy, Inc.

Ethicon, Inc.

Global Pharmaceutical Supply Group ( GPSG )


Information Technology Services

Janssen Pharmaceutica Products, L.P.

Johnson & A ; Johnson, Group of Consumer Companies, Inc.

Johnson & A ; Johnson Health Care Systems Inc.

Johnson & A ; Johnson – Merck Consumer Pharmaceuticals Co.

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Johnson and Johnson merchandises are sold in over 175 states. Some of its merchandises are listed below:

Allergy, cold & A ; grippe

Baby attention


Dental attention

Diabetess care

Family be aftering

Wound attention

Vision attention

Skin & A ; hair attention

Pain stand-ins… … … .and many more.

To maximise the planetary power of diverseness and inclusion to drive superior concern consequences and sustainable competitory advantage.

They will accomplish their vision by:

Fostering Credo-based inclusive civilizations that embrace our differences and drive invention to speed up growing ( workplace ) .

Achieving a skilled, high public presentation work force that is brooding of the diverse planetary market place ( work force ) .

Working with concern leaders to place and set up targeted market chances for consumers across diverse demographic sections ( market place ) .

Cultivating external relationships with professional, patient and civic groups to back up concern precedences ( external stakeholders ) .

The overall rating of the companyaa‚¬a„?s Strength, Weakness, Opportunities and Threats is called as SWOT Analysis.

The external environment analysis of any concern will give you the chances and menaces confronting the concern. The external environment consists of two parts:

1 ) Macro Environment: Demographic, Economic, Technology, Political-legal, Socio-cultural

2 ) Micro Environment: Customers, Competition, Distributors, Suppliers.

The Internal Environment Analysis will give you the strength and failing of the concern.

SWOT analysis is a basic technique that is frequently used in strategic planning, bettering company success, organisational development and placing competitory advantage. SWOT stands for: Strengths, Weaknesses, Opportunities & A ; Threats. These four factors help to do better investing determinations. A good SWOT analysis takes attempt, but the more one puts into SWOT analysis the better one will understand the company. Let ‘s expression at each factor in bend.

Johnson and Johnson are described as the worldaa‚¬a„?s largest and most comprehensive health care maker. The organisation holds divisions across consumer markets, pharmaceutical and professional medical markets.

The concern theoretical account adapted by Johnson and Johnson basically uses the version of entrepreneurial values ( Our Credo ) in order to retain an border within the market topographic point.

The company has first-class repute among clients. Customers do believe on their merchandises and purchase. It deals in assorted trade name merchandises such as babe oil, babe soaps, Band-Aids, etc. Such strong trade name acknowledgment and diverseness of merchandises guarantee high grosss for the company for the old ages to come.

They have kept gait with altering demands in a competitory market place by conveying about new betterments and increasing quality in their merchandises through their research and development.

The usage of independent offices working as standalone units provides the chance to develop constructs with cultural considerations which can turn out of import when taking a merchandise to planetary markets.

They have besides contributed a batch towards societal duty such as environment, administration, HIV/AIDS, wellness and safety etc. and therefore hold a good image in the market.

There is increasing force per unit area within pharmaceutical markets to cut down monetary values in line with medical budgets and keep patent terminations to guarantee generic programmes are updated within critical way motions.

Johnson and Johnson faced a decrease in the market demand for cardinal merchandises of which some merchandises were branded.

Whilst the recent acquisition of Pfizer Consumer Healthcare will move as an chance in its ain right to advance growing for the organisation through alternate paths there is the added value capitalized through the return on investing which will be realized 12 months before program let go ofing financess back into the bottom line.

Johnson and Johnson have highlighted new developments in drug company merchandises with five undergoing regulative reappraisal which provides the chance to turn the bing merchandise portfolio.

Development into new maps of medical devices and nosologies will supply new markets to entry which will ensue in concern growing.

Bringing new engineerings and alterations in the dynamic market.

Internal menace across the industry and non isolated to Johnson and Johnson would be the degree of larceny and counterfeiting of drugs managed through internal forces.

By and large within the chief pharmaceutical companies there is a high degree of competition for the generics markets where patents finish and it is the first to entry where success will by and large be determined.

Technological developments with bio-tech constructs will potentially travel the traditional pharmaceutical methods out of the market topographic point in the long term.


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