In this assignment I will pick House as my nonsubjective. House is a place, shelter, edifice or construction that is a home or topographic point for habitation by human existences. A house besides is a basic demand of human we can non populate without the house. So house is underlying demand for us.
I will demo the five of import determination procedures and to the full use in this assignment. The first is need acknowledgment which I will explicate why I need house, and so is information research which means I will seek all those importance information from several ways. The 3rd is evaluation alternate ; I will compare the full possible option to choose one. The following is purchase which contain how I buy, from whom to purchase and when to purchase. At the last is post-purchase ; I will show my experience to my friend after I had stayed the house. Those are the component I will utilize in this assignment, in order to do a rational determination.
THE DECISION MAKING PROCESS
The determination devising procedures are really supplying for the purchaser. The purchaser use those procedure to clear up what is they underlying need ; place what is the job, and doing rational determination that have no sorrow. On other manus this procedure besides to the full used by the seller. In the true universe, the client will non travel through all the phase, they will jump. The procedure is need acknowledgment, information hunt, options rating, purchase, and post-purchase.
2.1 Need Recognition
The initial measure of the determination devising procedure is need acknowledgment which is average that we have to place the demand and job that we have. And it besides can be the ground why the clients will purchase the certain merchandise.
At the first of all, house has been classified as the physiological demand by Abraham Maslow. In the hierarchy, need is similar H2O, homo can non populate without it, and house as H2O besides, human need a house for shelter. When we feel tired it is the topographic point for us to take remainder. So that I need a warm shelter to maintain my household and I comfort.
I am non merely necessitate a comfort house to remain, but a house for gaining money in the hereafter besides. In order to derive a plentifulness of income in the rapid manner, the demand for me to purchase a house is the house has the value and I can purchase it in the cheaper monetary value, so I can be able to sell it in the higher monetary value and do net income in between. For an illustration I buy a house by RM300, 000. After few old ages, I can sell the house by more so the monetary value that I bought it.
I am working at Subang Jaya and I am remaining at Purchong now. Every twenty-four hours I have to wake up early for avoid the traffic jam, otherwise I will stack in the traffic jam which allow me experience tired and inconvenient. So the problem state of affairs has necessitated alteration in my house location. I need a new topographic point that easy for me to travel to work, shopping, have no traffic jam and easy to acquire to the high manner. So basal on this job the new house I want to purchase hold to be at Subang Jaya country.
The house that I am remaining now is insufficient of infinite. It is merely 1300s.f which is merely can suit 3 to 4 people, but we are six including my girlfriend. The impossible thing is we six people have to portion one lavatory, some clip I will lavish in the midnight that is a gravitation state of affairs. Because of this, I will ever challenge with my household. For this job I want to purchase a house that at least 1.5sty.
In fact my household include me are brooding on the bad environment. My house is situated nearby the industries country, so the air and H2O are contaminated by the industry. We every twenty-four hours breathed the contaminated air which is damaging to human wellness because it will do several disease like asthma. Furthermore, in one of the research has pointed out that the air pollution no merely will encroach on our organic structure but will consequence on abortion and sperm in work forces besides.
Base on the several reasonable ground upon, I have a clearly understand that the new house is the incontrovertible demand for me right now. So I will travel further on the determination procedure which is information research.
2.2 Information Search
When we have finished the first measure so we come to the 2nd measure which is information hunt. In this measure the consumer will hold a heightened attending to acquire to cognize about the merchandise and roll up the utile information. There are two ways to acquire the information know as internal information hunt and external information hunt.
2.2.1 Internal Information hunt
Internal information is acquiring from our memory. I still retrieve one of my aunt who was remaining at Subang Jaya UEP, she told me that the environment is good and there have several public park with the complete installations are provided for the occupant to exert. Further more the public order is non excessively bad ; the topographic point is rather safety comparison with KL and PJ.
2.2.2 External information hunt
The external information we can acquire from several ways such as household, commercial, friends and public etc. Those ways can supply us utile information, and allow us to cognize about other merchandise or trade name.
Friends – when I talk about house they all are showing the sentiment severally. Some of them are stating me usage which stuffs build the house will be better. Some of them stating me who want to sale his/her house.
Salesman – the salesman are the cat who give a batch of information to me, he said that to purchase a house we have to pay attending in whether it have got a good conveyance system, handily located and public order or non. And he besides suggest me several country like USJ1, 3, 4 etc. The agent we can run into the in belongings house like Affirm Company.
Website – presents is an information century, all of the information is easy to acquire through cyberspace. When I open my computing machine and type several word I can acquire the utile message like where people want to sell their house, where the company are develop a new house etc. for an illustration like namcom web site.
Family – My household state me there are four manner to purchase a house, those are buy through bureau, personal, auction and belongings developer. But in my research, I found that, if I buy the house through auction, I have got no take to see the house and demand to pass some money to refund it, so I will non take auction in history. On other manus I will non take new belongings into history besides, due to Subang Jaya have got no new belongings.
Advertisement – The advertizement we can really happen it on the newspaper or route board etc. The advertizement will inform us where have got new house and the monetary value. For an illustration like on wickedness chaw newspaper tube edition at the last page had one advertizement was speaking about the new house in kinrara on 3 September.
2.3 Alternate Evaluation
After I have finish information hunt, I am taking measure three which is the consumer will compare the monetary value, similarities map, trade name, quality, staff, services and location with the alternate choose in the choose set to make up one’s mind which 1 to purchase.
( RM )
( S.F )
Move in status
Easy to entree to highway
Near to shop, restaurant
Very high demand country
Fully renovated & amp ; to the full extended.
Superb Location / Convenient residential country.
Fully renovated with built-ins in all suites.
Back to the full extended.
Front besides extended.
Strategic location with easy entree to comfortss.
Fully extended kitchen with suction and upstairs.
good kept, car gate
Renovated kitchen extension
Kept up by proprietor
Guarded with security patrol
Easy entree to highways
5min to 10min
( Taipan )
( Carrefour, subang parade )
5min to 10min
( Taipan )
5min to 10min
( Taipan )
( Carrefour, subang parade )
5min to 10min
( Taipan )
To work topographic point ( ss15 )
( By auto )
( By walk )
( By auto )
( By auto )
( By walk )
( By auto )
During the clip I was making research I found 6 countries that can carry through my normal demand. Those are USJ 3A, 5, 6, 11, 18, and ss14. Table 1 will demo the comparing among those country which contain monetary value, manner, construct up topographic point, sleeping rooms, bathrooms, clip to work topographic point and agreeableness, and description.
It is 1.5 storey- patio houses in side have got 4 sleeping rooms and 3 bathrooms which can at least accommodate 4 people. The asking monetary value is RM 538,000 and the physique up country is 2,200s.f. Further more it had already renovated, in a move-in status. The state of affairs of this house is easy to acquire to the high manner ( LDP, NKVE, and KESA ) . From here to agreeableness ( Taipan and Summit ) will merely take 5min and 15min can make my work topographic point.
It is Semi-detached house in side have got 6 sleeping rooms and 3 bathrooms which can at least accommodate 6 people. The asking monetary value is RM 1,460,000 and the physique up country is 4,000s.f. Further more it had already renovated and the state of affairs of this house is easy to acquire to the high manner ( LDP, KESA ), from here to agreeableness ( Carrefour and Sunway ) will merely take 15min and 5min can make my work topographic point.
It is 2sty-terrace house in side have got 4 sleeping rooms and 3 bathrooms which can at least accommodate 4 people. The asking monetary value is RM 550,000and the physique up country is 2,000s.f. Further more it had already renovated to the full extend in forepart and black, and the state of affairs of this house is easy to acquire to the high manner ( LDP, NKVE, and KESA ) . From here to agreeableness ( Taipan and Summit ) will merely take 5min and 15min can make my work topographic point.
It is 2sty-terrace house in side have got 5 sleeping rooms and 3 bathrooms which can at least accommodate 5 people. The asking monetary value is RM 408,000 and the physique up country is 2,500s.f. Further more proprietor provide car gate, dismay system, to the full extended kitchen with suction and upstairs, and the state of affairs of this house is easy to acquire to the high manner ( LDP, NKVE, and KESA ) . From here to agreeableness ( Taipan and Summit ) will merely take 5min and 15min can make my work topographic point.
It is 2sty-terrace house in side have got 5 sleeping rooms and 3 bathrooms which can at least accommodate 5 people. The asking monetary value is RM 550,000 and the physique up country is 2,500s.f. Further more it provide car gate, to the full extended kitchen, build-in cabinet and move-in status. From here to agreeableness ( Taipan and Summit ) merely take 15min, and 10min can make my work topographic point.
It is 1.5 storeys- patio house in side have got3 sleeping rooms and 2 bathrooms which can at least accommodate 3 people. The asking monetary value is RM 538,000and the physique up country is 2,200s.f. Further more it had already renovated and the state of affairs of this house is easy to acquire to the high manner ( LDP, NKVE, and KESA ) . From here to agreeableness ( Taipan and Summit ) merely take 15min, and 10min can make my work topographic point.
2.4 Purchase Decision
Purchase determination is the 4th measure in the full procedure, which is mean a purchaser have distinct understand on what to purchase. The purchasers now have to take where to purchase, how to purchase ; purchase with whom, and when to purchase etc in to account. After purchasers have settled all those trifle, so the purchaser will devour the merchandise.
When I had passed through all those process upon, I have already known I will purchase the USJ 3A 1.5sty-terrace, because it fulfills my demand and which I can afford. I will purchase the new house now. This is because from my research, the monetary value of house is maintain traveling up even during the recession clip. So I will purchase the house as fast as I can. And purchase the house direct to the marketer, as I can negociate the monetary value.
After I know the sum of the house, I will convey all the hardcopy of income, current economy, fiscal committedness, and recognition history to the bank for mortgage. The OCBC bank besides allocates a valuer to gauge the belongings. After that, the OCBC bank agrees to loan 90 per centum of the entire sum ( RM 450,000 ) to me and the BLC ( Base Lending Rate ) is 6.25, but the bank offer me 4.25 for the firs twelvemonth. When I get the pre-approval I will engage a canvasser to assist me to settle all those complicated jurisprudence issue including conveyance. At the following I will pay RM50, 000 to the marketer by myself for down payment. I estimate that three month after I will move-in to my new house, because all the redevelopment will has been done by the clip.
At the terminal of the procedure is post-purchase which is average after the purchaser purchase the merchandise the purchaser will compare the merchandise with their outlook and is either satisfied or dissatisfied.
In fact, this arises from a construct that is known as “ cognitive disagreement ”. The purchaser will experience that the merchandise he/she bough is non better than other merchandise. In these fortunes that purchaser will exchange trade names following clip. On other manus if the purchaser is dissatisfied, the purchaser will portion this unpleasant to 11 people ; against this, if the purchaser feel satisfied they will portion to 3 people, this is arise from theory named “ Buzz Marketing ”, so the seller have to take care the purchaser after he/she has bough the merchandise.
I feel pleased when I move-in to the house, because the house satisfied my demand and work out the full job like traffic, infinite, and the environment. So I will present this nice topographic point to my friend who is looking for the house.
The foregoing is a description of determination devising procedure and I will sum up all the point to compose a drumhead. There are five determination devising procedure know as demand acknowledgment, information hunt, rating option, purchase and post-purchase. First of foremost is need acknowledgment. In fact there are five elements to demo why I need to purchase a house which is underlying demand, profitable, incommodiousness, insufficient of infinite and the environment consequence. Those points allow me travel further to the following phase which is information hunt. In this phase, we can acquire the information signifier internal hunt which is the information is acquiring from the memory and external hunt which is hunt from household, friend, agent, advertizement, and web site. After the information hunt I have to measure the alternate option such as USJ 3A, 5, 6, 11, 18 and ss14 to compare them and calculate out which one I penchant. Further more is purchase, in this phase I already know which one like, and I need to thing how to purchase, when to purchase and from whom to purchase. Ta the last is post-purchase ; it is talk about satisfaction or dissatisfaction and bombilation selling. I feel satisfy by purchasing the house so I will present to my friend.
In my decision I will appreciate that I have the chance to making this assignment as I learn a batch of cognition. This procedure non merely allow me cognize the measure of purchasing a house, but allow me understand that the power of monetary value besides. If the thing is high-involvement the purchaser will transport out extended rating with cautiousness for avoid error. Otherwise the purchaser will merely merely purchase without go through the procedure. On other manus, this determination doing procedure besides let the seller more close with the purchaser and understand the purchaser behaviour. Base on the apprehension of consumer behaviour, the seller can supply consumer in difference purchasing state of affairs. Further more, this procedure besides allow me cognize the importance of service. The service is more of import so merchandise. If the merchandise is good but the service is hapless, the purchaser will swift to other trade name ; against this if the merchandise is normal but the service is good, the purchaser will see purchasing once more. Those are the small cognition that I get from this assignment. Thank you.
Philip Kotler & A ; Armstrong G. ( 2007 ) : Principle of selling, 12th Edition, Prentice Hall, Pearson Education International
David L. Loudon & A ; Albert J. Della Botta. ( 1993 ) ; Consumer Behavior, 4th Edition, McGrow.Hill International Edition
J. Paul Petter & A ; Jerry C. Olson. ( 2008 ) ; Consumer Behavior and Marketing Strategy, 8th Edition, McGrow.Hill International Edition.