Transportation Engineering - Delta Airlines Essay



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Delta Airlines being one of the most advanced and open uping air hoses, has captured a ample market portion in today’s air power industry. The name sounds a ring in about anyone, one time flown with the bearer, since they provide services which are better imagined merely in the far flung hereafter when it comes to other bearers. For illustration, they were the first to present air hostesss manner back in the ‘60s and ‘70s ; the first to run to the full Wi-Fi inflight amusement faculties ; the first to venture into computing machine engagement of tickets and get oning base on balls printing and besides the perpetuator of the hub and spoke theoretical accounts, now being aped everyplace. Therefore in this term paper, its history, organisation, gross theoretical accounts and fleet and finish Numberss shall be discussed, merely to show a image of the magnitude of enviable web & A ; repute it holds today.


Delta Air Lines, Inc. , one of the major US based air hose companies, is the sixth-oldest operational air hose, headquartered in Atlanta, Georgia. The air hose along with its subordinates operate over 5,000 flights daily, crossing 400+ finishs in 83 states on six continents. It employs about 80,000 employees worldwide and operates with a fleet of more than 700 aircrafts. The air hose ‘s hub at Hartsfield-Jackson Atlanta Airport is the universe ‘s busiest airdrome by rider traffic ( over 91 million riders per twelvemonth ) and figure of landings and takeoffs. Delta Air Lines was the universe ‘s largest air hose in footings of fleet size in 2011 and scheduled rider traffic in 2012, and the second-largest in footings of gross passenger-kilometers flown in 2012. This twelvemonth, Delta has been named the 2014 Airline of the Year by Air Transport World magazine, taging the first clip in a decennary that a North American-based bearer has earned the differentiation.


Delta air hoses boasts a rich history that goes back to 1924. It was founded on May 30, 1924, in Macon, Georgia, and was the universe ‘s first aerial harvest dusting company. In 1928 C. E. Woolman, lead motion to purchase Huff Daland Dusters and on September 13, 1928 purchased it and renamed it to Delta Air Service. The name Delta, mentioning to the Mississippi Delta, was suggested by Catherine Fitzgerald, a secretary who subsequently would lift to the rank of an executive in the company. Not to bury that its been a innovator in the field of computing machine reserves as good, when it joined custodies with NorthWest to organize WORLDSPAN ( its autochthonal computing machine reserve system ) .Some of import twelvemonth wise promotions of Delta Air Lines are as follows:

  • 1930’s: Delta began passenger service
  • Officially rechristened to Delta Airlines Inc.
  • In the twelvemonth 1941 that the central office of Delta moved from Monroe to Atlanta.
  • Delta expanded internationally and entered the computing machine and jet universe.
  • Pioneered hub and radius system. ( 1960s )
  • In 1964 the Deltamatic reserve system starts with IBM-7074 computing machines.
  • 2000- Delta launched SkyTeam, , with Aero Mexico, Air France and Korean Air.
  • 2008- Delta acquired Northwest Airlines,


Delta seemingly has a apparently pyramidic hierarchy with its board of managers on top, under the leading of its CEO. The full program gets divided into sections, units, squads, groups and single employees. The determinations flow top to bottom and the feedbacks are every bit good documented underside to exceed for taking future determinations. The employees are given stock options and net income portions harmonizing to the portions held. They are barred from doing brotherhoods, since the really early history of Delta. This posed a serious menace of destabilization when the 3.6billion dollar amalgamation with NorthWest took topographic point, since NW recognized the employee brotherhoods officially but Delta did non. It was resolved by a calibrated ephemeral organisational alteration for the designated NW.` Although Delta claims to hold ever had a household oriented civilization, but some older employees think otherwise and travel on to province that it has seen many passages, allowing with the alteration in leading on the top. It is compulsory for all regional executives to direct informations via MIS ( information system ) .


Get downing 2009, they have been able to interrupt even and subsequently even been able to give dividends deserving over 500mn to its stockholders. It focuses on making value by cut downing costs, fuel hedges, monitoring and borrowing un-patented thoughts from competition and rediscovering non-core concern sections like providing at ATL airdrome. It captures market value by bear downing excess about for every service, unless one flies first category and client keeping enterprises.


Delta Air Lines flies clients to more finishs than any air hose in the universe. Delta is:

  • The leader in world-wide confederations, including its successful trans-Atlantic joint venture with Air France-KLM and Alitalia and its trans-Pacific joint venture with Virgin Australia.
  • The taking air hose in the United States, with service to about 250 domestic finishs.
  • A taking planetary bearer with flights to six continents.
  • Its Johannesburg-Atlanta path, one time held the record for the longest commercial flight ( presently placed 2neodymium) .

Hub metropolis statistics

These statistics about each of Delta ‘s hubs are current as of February 2014. ( Source-wikipedia and ) . Represented as is and exclusive duty of the publishing house ( s ) . )

Domestic Hubs

Si. No.





Hartsfield-Jackson Atlanta International Airport ( ATL )




Detroit Metropolitan Wayne County Airport ( DTW )




Minneapolis-St. Paul International Airport ( MSP )




New York City: LaGuardia Airport ( LGA )




Salt Lake City International Airport ( SLC )




New York City: John F. Kennedy International Airport ( JFK )




Cincinnati/Northern Kentucky International Airport ( CVG )



International Hubs

Si. No.





Paris-Charles de Gaulle International Airport ( CDG )




Amsterdam Schiphol Airport ( AMS )




Tokyo-Narita International Airport ( NRT )




Delta operates the world’s largest fleets of the Boeing 757, the Boeing 767, and the McDonnell Douglas MD-90 of any operators worldwide. In fact, its relationship with Boeing is so strong that it has signed a contract with them get downing 1997, under which they’ll merely purchase Boeing aircrafts for the following 20 old ages. As of November 2013, the mean age of the Delta fleet is 17.1 old ages ; excepting grounded aircraft and those operated by contract bearers. The oldest aircraft in the fleet is the McDonnell Douglas MD-88s averaging 23.2 old ages. The livery of the fleet has no seen much fluctuation in the basic design, merely the founts and the orientation of the Delta Dual Triangles alterations. It has maintained a navy and ruddy coloring material strategy since many old ages, stand foring genuinely the colors of USA.


Delta Air Lines is one of the four establishing members of the SkyTeam air hose confederation, the other three being Korean Air, Air France, and Aero Mexico. Since the initiation of the confederation, many other air hoses have joined in Numberss, enabling Delta to offer its clients, the freedom to wing to about 5000 finishs across the universe, while booking their trips on the Delta web itself. It has besides ensured, a more hassle-free and honoring experience in footings of seamless transportations and shared wagess systems. The trueness plan for Delta Air Lines is called Sky Miles. It besides has corporate and fiscal tie ups with all major Bankss and public establishments. Sometimes besides offering, one clip bonuses and/or dual wagess for the holders of those banks’ recognition card ( s ) .


Therefore the above brief on Delta Airlines’ operations and theoretical accounts, gives us a outline of what’s its secret to success on such a expansive scale…simply doggedness and guided leading, with a steady enlargement. While the premier focal point being on maintaining the employees and clients happy and functioning a wider spectrum of people from across the Earth with their hallmark advanced services.


Diary Mentions

  • “Modelling the market strategies-a instance survey on Delta Airlines”

David, F. ( 2009 ) .Strategic Management( 12 ed. ) . Upper Saddle River, NJ: Pearson

Accessed on 25 March 2014


  • Ch-15 “Developing and Implementing CRM Programs-Delta Airways” ;

“Cockpit Resource Management” Edited by Earl L. Wiener, Barbara G. Kanki, Robert L. Helmreich ( c.s. 2005 )


  • iStockAnalyst. ( 2010 ) .Delta Air Lines, Inc. ( NYSE: Dekaliter ) – “Q3 2010 Net incomes Preview”.

Retrieved from: & lt ; hypertext transfer protocol: // & gt ;

( 21 March 2014 )

  • CNNMoney. ( 2010 ) . “Fortune 500 2010 World most admired companies”.

Retrieved from: & lt ; hypertext transfer protocol: // & gt ;

( 29 March 2014 )

  • “What’s the key to good client service? ”

The Wall Street Journal.

Retrieved from & lt ; hypertext transfer protocol: // & gt ;

( 30 March 2014 )


  • “Company-Statements-Slogans” .

& lt ; hypertext transfer protocol: // & gt ;

( 30 March 2014 )

  • Datamonitor web site. ( 2010 ) . & lt ; hypertext transfer protocol: // & gt ;
  • Datamonitor web site. ( 2009 ) . & lt ; hypertext transfer protocol: // & gt ;
  • Delta Air Lines, Inc. ( 2011 ) . Retrieved from: & lt ; hypertext transfer protocol: // & gt ; on ( 31 March 2014 )
  • Delta Air Lines. ( 2011 ) . Retrieved from & lt ; hypertext transfer protocol: //www.netadvantage.stand arand & gt ; on ( 31 March 2014 )
  • Hoover’s Online. ( 2011 ) . Retrieved from: & lt ; hypertext transfer protocol: // & gt ; on 31 March 2014
  • iStockAnalyst. ( 2010 ) . “Delta Air Lines, Inc. ( NYSE: Dekaliter ) – Q3 2010 Net incomes Preview”. Retrieved from: hypertext transfer protocol: //

31 March 2014

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