Ways strategic alliances allow multinational companies to achieve global integration Essay


Multinational companies ( MNCs ) are defined as a houses with strong touchable and intangible assets, therefore the capableness to spread out their concern worldwide, with planetary diffusion as an of import resource for competitory advantage ( Bartlett and Ghoshal, 1998 ) . In the phase of traveling planetary, most companies have to cover with the force per unit areas of both planetary integrating and/or local reactivity, and some choose to organize a strategic confederation with a spouse to accomplish planetary integrating and/or local reactivity more easy.

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Global integrating and Local reactivity
Global Integration

Global integrating force per unit areas are the forces that make MNCs exploit worldwide resources and incorporate their activities on a planetary footing to recognize economic systems of graduated table and accomplish cost decrease. Bartlett and Ghoshal ( 1998 ) sum up that the motive of Global Integration is the demand of efficiency. More specifically, the developments of advanced engineerings allow companies to spread out industry globally and achieve economic systems of graduated table, ensuing in the more standardised merchandises. Furthermore, the gustatory sensations of consumers have become homogenous worldwide. Besides, MNCs tend to hold “ planetary cheat ” scheme, utilizing the net income generated in one market to fund operations in another.

Local Responsiveness

In contrast, local reactivity requires MNCs to do strategic determinations based on local context ( Roth and Morrison, 1990 ) . Harmonizing to Bartlett and Ghoshal ( 1998 ) the drivers for local reactivity are ( I ) the differences in consumer gustatory sensations in different states ; ( two ) the typical features of the merchandise system in host states ; ( three ) the administrative costs of organizing industry on a planetary footing ; ( four ) the betterments in engineerings enable companies to scatter industry to smaller local workss with low cost ; ( V ) the trade and legislative barriers set by local Governments. Similarly, Hill ( 2001 ) discusses that the chief force per unit areas for local reactivity are the differences in consumer gustatory sensations and penchants ; differences in substructure and traditional patterns ; in distribution channels ; and host authorities demands. Such force per unit areas for local reactivity urge transnational houses to set their merchandises and services to better run into the demand of autochthonal people.

The Integration – Responsiveness Model

The I-R model, which is ab initio rationalized by Lawrence and Lorsch ( 1967 ) and later developed by Doz ( 1980 ) , provides an penetration into how MNCs vie internationally ( Johnson and Julius, 1995 ) . Bartlett and Ghoshal ( 1998 ) , Spender and Grevesen ( 1999 ) reference the I-R model to explicate different ways MNCs respond to planetary integrating and local reactivity based on their scheme. As in Figure 1 below, MNCs prosecuting a planetary scheme frequently emphasize on planetary integrating and coordination. In contrast, multidomestic companies ( called as transnational companies in Bartlett and Ghoshal theoretical account ) , with most force per unit areas coming from custom-making operation towards local context, concentrate on local reactivity. International companies have an accent in cognition transportation, because most of value they create is from reassigning valuable resources to foreign markets. For multinational companies, confronting equal force per unit areas from both integrating and reactivity, they adopt a multifocal scheme taking to accomplish both cost efficiency and reactivity. However the survey of Bartlett and Ghoshal ( 1998 ) was restrained at internal organisational issues.

Figure 1: How MNCs respond to Global integrating, Local reactivity and Worldwide larning based on their scheme ( Bartlett and Goshal, 1998 )

Strategic Alliances

There have been several researches on strategic confederations. Holmberg and Cummings ( 2009 ) contend that strategic confederations are going more and more of import to every company in its strategic attempt to keep competitory advantages in the planetary market place. Strategic confederations are links between two or more companies to reciprocally transport out a particular undertaking by organizing necessary resources while still continuing their liberty ( Dussauge and Garette, 1999 ) . Wheelen and Hunger ( 2000, p. 125 ) specify a strategic confederation as a partnership between two or more companies to accomplish strategically of import marks that are reciprocally good.

Harmonizing to Elmuti and Kathawala ( 2001 ) , there are four chief motives for organizing strategic confederations: ( I ) the growing schemes of parent companies to come in to a new market ; ( two ) the procurance of new engineering or best quality or cheapest cost ; ( three ) the extenuation of fiscal hazards ; and ( four ) the care of competitory advantage for endeavors. Presents in a dynamic planetary environment, the function of strategic confederations is even more critical to the public presentation of a transnational company.

Robson and Dunk ( 1999 ) have generalized the three chief phases to develop an confederation including: Partner choice, Venture design and Venture direction. The three cardinal phases defined are similar to those by Hill ( 2001 ) .

Some typical characteristics of strategic confederations are that their operations are capable to multiple determination devising, uninterrupted bargaining and struggles of involvements ( Dussauge and Garette, 1999 ) . Therefore it is non easy to successfully pull off an confederation. Bleeke and Ernst ( 1993 ) find that among 49 confederations in their research, approximately 67 % confront problems within the first two old ages. Holmberg and Cummings ( 2009 ) give illustrations of failed strategic confederations, largely due to miss of asperity in spouse choice procedure. It is of import to cognize if the manner confederations can make value for the house is appropriate to the parent houses ‘ scheme. So the first thing MNCs ‘ directors should see from spouse choice phase is to place and verify that the manner strategic confederations help to spread out concern is in line with the overall international operation scheme of parent houses.

In this paper, the ways strategic confederations help transnational companies to accomplish planetary integrating and/or local reactivity will be examined to measure their importance to the spouse companies in relation to the spouse companies ‘ scheme.

Measuring the ways strategic confederations allow transnational companies to accomplish Global integrating and Local reactivity.
There have been attacks to sort the ways that a strategic confederation cooperates to spread out the concern of parent companies. For illustration, Todeva and Knoke ( 2005 ) have listed 18 typical ways that strategic confederations can back up transnational companies. This paper will near the categorization of Dussauge and Bernard ( 1999 ) because the systematized typology helps to supply a more comprehensive apprehension on how strategic confederations allow MNCs to accomplish integrating and reactivity.

Alliances between non-competing companies
International enlargement articulation ventures

International enlargement articulation ventures ( JVs ) are established with a foreign spouse taking to perforate into a new geographic market. One spouse ( the MNC ) frequently seeks for market incursion, while the other ( the local spouse ) has broad cognition on local market therefore can supply more easy market entree. For illustration, in 1998, Yamaha Motor, the premier Nipponese bike maker, together with Vietnam Forest Corporation, a state-owned corporation in forestry and Hong Leong Industries from Malaysia established a joint venture named Yamaha Motor Vietnam Ltd. , supplying motor rhythms in Vietnam market ( Yamaha Motor ) . The state-owned corporation has understanding about the market every bit good as necessary dealingss to the authorization, combined with the expertness in fabrication of Yamaha Motor, created a feasible footing for the JV to boom in Vietnam.

This theoretical account is good for both local authorities and the foreign MNC. For local authorities, equity sharing in JVs makes the MNCs more responsible and interested in the success of the JV. For the MNC, the local spouse may supply the privilege entree and political connexions back uping effectual market incursion. However this type of JV may ensue in the struggles of benefits between the MNC and local spouse. In many instances the JV is merely one portion of the entire web of the MNC, so the MNC may hold damaging determination to the JV ‘s public presentation.

International enlargement JV is seldom the first pick of MNCs ‘ directors since they prefer entirely owned subordinate. However it is still common pattern for MNCs when switching concern beyond boundary lines ( Dussauge and Bernard, 1999 ) . International enlargement JVs are common for MNCs confronting great local reactivity force per unit area ( i.e. multidomestic and multinational companies ) , because it seeks solutions to get the better of the legislative barrier and complexnesss of local market. In other words, it helps the MNCs to orient their operation to suit local context.

Vertical partnerships

Vertical partnerships bring about cooperation chances for two companies at different consecutive phases of the production procedure. Normally, one spouse may go a provider or client of the other. For illustration, Heinz, a planetary United states nutrient company is the provider of many nutrient merchandises for ASDA in UK. That enables ASDA to to the full deploy the resources of Heinz.

However there are besides defects in this theoretical account. Since there is no command procedure, the chances to happen the most cost-efficient provider are limited. As a consequence, the purchaser tends to go dependent on the provider. Although this theoretical account delivers common apprehension, there are still possible struggles of benefits ( Dussauge and Bernard, 1999 ) .

Vertical partnerships relate to a strategic issue that MNC directors frequently deal with to increase efficiency: brand or purchase, or collaborate determination. MNCs choose to outsource when the cost to bring forth by their ain is higher than the cost to outsource to a strategic spouse. Consequently perpendicular partnerships are frequently exploited by MNCs confronting high force per unit areas from cost decrease ( planetary and multinational companies ) . That theoretical account may assist the MNC to maximise economic systems of graduated table and accomplish planetary integrating.

Cross-industry understandings

Cross-industry understandings are cooperation between two companies in different industries with a position to make a trade name new concern to diversify their operation, by taking advantage of the spouse ‘s resources. For illustration, in 2001, Sony Corporation – a Nipponese electric equipment manufacturer, and Telefonaktiebolaget LM Ericsson – a supplier of telecommunication equipment and services from Sweden established a 50:50 joint venture, Sony Ericsson. The JV has become a first mobile-phone maker ( Sony Ericsson ) .

However the drawback of cross-industry understandings is that they frequently post little net income border, because most of the instances, the degree of convergence of the two initial concerns is more moderate than expected. Besides, this theoretical account requires a high degree of compatibility of the resources contributed by the two parties ; and the new concern developed must hold a clear selling scheme to go successful. Last, successful confederations can enforce menaces of new rivals if one ally obtains cardinal skills/resources of the other ( Dussauge and Bernard, 1999 ) .

Based on above features, it can be inferred that cross-industry understandings support MNC to accomplish planetary integrating while looking for uniting abroad complementary resources to cut down cost of the new concern. It is besides discussed that cross-industry understandings help to accomplish local reactivity, in instance a MNC cooperates with a local company to present a trade name new merchandises to that specific local market.

Alliances between rivals
Shared-supply confederations

Shared-supply confederations are the signifier of JV cooperation between rivals sharing similar resources to bring forth a certain merchandise that is specific to each spouse. Shared-supply confederations allow the spouses to recognize economic systems of graduated table, since they will non be able to make an efficient graduated table if they produce separately. For illustration, BMW teamed up with Mercedes to bring forth a design of a front-wheel-drive-car. The new shared platform allowed BMW to spread out the Mini scope theoretical account more flexibly, while supplying Mercedes more conventional and cost-efficient steps to establish a permutation for the A- and B-class designs ( Autocar, 2007 ) .

It is argued that shared-supply confederation is non the lone pick for MNC directors, because the mark of cost decrease can be solved by traditional method of outsourcing. Firms should merely choose for shared-supply confederations one time they have other strategic marks other than cost decrease. Furthermore, collaborating with rivals to bring forth similar constituents may take uniform merchandises and fring competitory advantage. Besides, the budget for shared-supply confederations may restrict other budgets for necessary activities in the MNCs therefore impede farther betterments ( Dussauge and Bernard, 1999 ) .

Shared-supply confederations can be suited for MNCs enduring from cost force per unit area ( planetary and multinational companies ) . However MNCs should see carefully before set uping shared-supply confederations because of the possible struggles. MNCs should see other strategic benefits other than exclusive cost efficiency, e.g. working the spouse ‘s fabrication experience in local states. Consequently this theoretical account, in instance providentially chosen after sing all pros and cons, may be a good pick for multinational companies who have to equilibrate integrating and reactivity.

Quasi-concentration confederations

This type of confederation allows two rivals to fabricate and market a common merchandise. The spouses ‘ aim is to recognize economic systems of graduated table on the merchandise, while their liberty is still preserved, since the hazard of acquisition is avoided. Quasi-concentration confederation is most common in air hose industry, e.g. the cooperation between Sud-Aviation in France and British Aircraft Corporation in the UK to organize Concorde in 1962 ( Heritage Concorde ) .

The advantage of this theoretical account is that the spouses will non hold to vie against each other on that common merchandise. However, Quasi-concentration theoretical account may ensue in the competition between the common merchandise and spouse companies ‘ merchandises. Additionally, the theoretical account may do the hazards of leaking the nucleus engineerings to the rivals. Last, in instance the spouses decide to set up a JV to organize all the maps of the confederation, there is a hazard of losing control over the JV and change overing the parent companies in to mere stockholders ( Dussauge and Bernard, 1999 ) . Quasi-concentration confederations, with its initial aim of cost decrease, are appropriate for accomplishing planetary integrating, hence planetary and/or transnational companies.

Complementary confederations

In this instance the confederation allows spouse companies to lend different assets and resources to put to deathing the co-op undertaking. For illustration a house distributes a challenger ‘s merchandise in domestic market. FPT, one of the largest information engineering companies in Vietnam went into partnership with Dell to administer Dell ‘s computing machines and other merchandises in Vietnam market ( FPT, 2008 ) . FPT looks for Dell ‘s expertness in computing machine production, while Dell needs FPT ‘s cognition on local market and distribution web.

The advantage of the theoretical account is that complementary confederations avoid direct competition between challengers. The confederation besides brings about the chance to get new accomplishments from the spouse. However the possible competition between Alliess does non wholly disappear ( Dussauge and Bernard, 1999 ) .

Complementary confederations may assist the spouse to accomplish local reactivity because usually the local spouse provides the cognition on how to market the merchandise in local market place. However in extremely competitory industries, such confederations enable the MNC to concentrate in its nucleus profession, instead than puting budget for set uping a local distribution web. From that position, complementary confederations are besides good for planetary integrating.

Deductions for MNCs

For MNCs prosecuting a planetary scheme, the spouses in the confederation tend to be extremely integrated to the web and operation of the MNCs. The spouses are meant to carry on the chosen planetary scheme of the MNCs ( Vapola et al. , 2010 ) . From the analysis above it can be inferred that planetary companies may deploy perpendicular partnership and quasi-concentration confederations.

Multidomestic companies frequently prefer to hold diversified spouses, of which each of them is best suited to a peculiar map in a specific location. In an attempt to custom-make their merchandises towards local demands, multidomestic companies frequently differentiate their operations in each footmark states by choosing the most compatible theoretical account and spouse to organize confederation in that state. Therefore international enlargement JVs and complementary confederations are most suited theoretical accounts for a multidomestic spouse.

For multinational companies, the confederations are diversified with differentiated parts, from feeling and working chances from local degree, to busying certain functions in the development of the value concatenation. Each of these spouses may possess different partnership demands. So MNC should use different types of confederations at the same time after sing all advantages and disadvantages ( Vapola et al. , 2010 ) .

In the instance of international companies, the cardinal issue is knowledge transportation with spouses. The MNCs will success if they can reassign their cardinal competences and cognition to foreign markets, particularly silent cognition which is more hard to codify and reassign than expressed cognition. On the other manus, this may take to a struggle with the demand for confidentiality of information. Therefore based on their elaborate scheme, international companies can see any suited type of confederation, but should be highly prudent with cross-industry understandings and quasi-concentration confederation, since those types of confederations may take to serious struggles in cognition transportation.

Another content common to all types of confederations, is the control job. Control is a critical issue particularly in groups of confederations between rivals, since these groups of spouse are more sensitive to conflict. In order to successfully pull off an confederation, MNCs should concentrate on control, uniting efficaciously all degree of control from personal centralised control, bureaucratic formalised control, end product control, to command by socialization. Those steps are to guarantee the confederation operates in line with the MNC ‘s original scheme. The cost of control may be high particularly for multinational companies who have to cover with all sorts of confederations to accomplish both integrating and reactivity. So multinational companies should be prudent in using control policy with confederation, to avoid the hazard that an addition in cost of control could gnaw net income.


There is a tendency that MNCs are confronting increasing force per unit areas from both planetary integrating and local reactivity every bit. No MNC prosecuting pure integrating or pure reactivity scheme can go wholly successful in the planetary sphere. As a consequence, accomplishing the balance between planetary efficiency and local reactivity has become an indispensable issue with most MNCs ( Paik and Sohn, 2004 ) , ( Girod et al. , 2010 ) . Bartlett and Ghoshal ( 1998 ) assert that companies must go more globally competitory and, at the same clip, more sensitive and antiphonal to national conditions. MNCs should flexibly take the manner to collaborate with strategic confederation on a individual footing to accomplish their specific mark for a specific market.

From the analysis above we can see that each manner of cooperation in confederation has its ain advantages and disadvantages. There is neither best theoretical account of strategic confederation nor idealistic coordination that leads to optimal public presentation for all MNCs. Each MNC, based on its ain scheme, needs to see all pros and cons of possible types of strategic confederation before doing confederation determination, in order to accomplish planetary integrating and/or local reactivity therefore their concern program and scheme. In other words, “ companies should be clear about why they are come ining the confederation and what they expect to derive from it. They besides need to understand how it fits into their concern program. ” ( Elmuti and Kathawala, 2001 ) .

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Part 2: Contemplation
Word count: 1,431 words

The International Business Strategy faculty is contained in the MSc Accounting ( Financial services ) class which I am go toing. The faculty provides an penetration into the schemes of transnational companies ( MNC ) i.e. international scheme, planetary scheme, multidomestic scheme and multinational scheme. Based on that basic cognition, deductions for organisational construction, control, cognition transportation, manners of entry, strategic confederations and internationalisation of SMEs are introduced.

General rating
The faculty has provided me knowledge that is both old and new to me. From undergraduate plan in my place state I have studied about globalisation, cardinal drivers and how globalisation affects international trade. However in this faculty I found more penetrations into how globalization affects the formation and development of transnational companies. The theories are truly necessary and helpful to understand the existent concern universe, and the manner transnational companies are really formed, structured, managed and developed. The cognition on globalisation and MNCs are systematized and in line with current academic and empirical apprehension about international concern. However, I believe the cognition would be absorbed more rapidly if more methods of analyzing are combined, for illustration group presentations or arguments.

I chose to compose my assignment with topic 1: Measure the ways strategic confederations allow transnational company to accomplish planetary integrating and local reactivity, since I realize this is the increasing tendency in international cooperation. I have found a batch of academic literature on the field that I chose. There are a batch of utile information about schemes, Integration – Responsiveness model and strategic confederations. Among those academic literatures, I found the book by Hill ( 2001 ) International concern – Competing on the planetary market place really utile for understanding about the scheme typology of transnational companies. Although anterior to Hill ( 2001 ) there have been several relevant researches on transnational companies ‘ scheme typology, the book still provides comprehensive and elaborate description about the four type of schemes adopted by transnational companies, the phases to set up a strategic confederation, and the pros and cons of each scheme.

I continued to read about Integration – Responsiveness Framework and found the work of Roth and Morrison ( 1990 ) helpful to understand about the cardinal constructs of I – Roentgen Framework, the relationships with schemes and restrictions of I – Roentgen model. The illustrations and account of Bartlett and Goshal ( 1998 ) are besides cardinal to explicate the relationships between I -R Framework and schemes. Although I did non utilize all the information I read for my assignments due to irrelevance, those are what I am traveling to bear in head about the I – Roentgen Model in the clip to come.

For strategic confederations, the book by Dussauge and Garrette ( 1999 ) is really utile for the typology of strategic confederations and the advantages/disadvantages of each type of confederation. I made much mention to that book in my assignments due to the systematized typology of confederation and the in-depth analysis the book provides. Besides, the diary of Vapola et Al. ( 2010 ) gives a systematic attack to analyse portfolio direction of strategic confederations based on transnational companies ‘ scheme, which I find really utile and made commendations in my work.

Besides, I besides study about other important issues associating to transnational companies i.e. the construction of international concern, control, cognition transportation, manners of entry and the internationalisation of SMEs. I did read a figure of books and diaries and managed to associate relevant contents together. I have besides made some illation to other Fieldss of transnational companies like control and cognition transportation, to hold a more nonsubjective and wide position of the function of strategic confederations. However I think the links to command and knowledge transportation are non outstanding in this assignment, because of clip and length restraint and particularly the fright of diverting from the chief subject.

Theories about I – Roentgen Framework and its relation to the four schemes of transnational companies are really matter-of-fact and utile to understand the existent force per unit areas faced by most transnational companies in the planetary market place. Those theories besides provide a principle of how transnational companies respond to planetary integrating and local reactivity, which helps me to comprehend the concern universe in a more practical and systematic manner.

Theories about strategic confederations allow me to understand the most common ways that strategic confederations support the spouses to accomplish their strategic marks. There are 6 typical ways viz. international enlargement articulation ventures, perpendicular partnerships, cross – industry understandings, shared – supply confederations, quasi – concentration confederations and complementary confederations. I besides understand the pros and cons of each type of confederations. I am now able to explicate why a transnational company take to collaborate with non-competitors or rivals, based on their scheme and nature of concern. Deductions for other constructs i.e. control and cognition transportation are besides inferred in the assignment, hence a more nonsubjective position of MNC operation and its strategic confederations is provided.

What has been drawn out from the assignment is that each transnational company, before make up one’s minding to collaborate in a strategic confederation, should see all possible proposals, every bit good as the strengths and failings of each proposal to judge if the type of confederation helps them achieve planetary integrating and/or local reactivity in the most effectual manner.

From my position, I realize some sorts of strategic confederations are highly common between developed and developing states e.g. international enlargement joint ventures or complementary confederations. Such cognition may be utile when I come back to Vietnam and go on my occupation at an investing bank easing international trade and investings. It will be easier for me to to the full understand the nature of minutess of MNC clients. I may work out the best solution to function fiscal demands for MNC clients.

For illustration, for some of import MNC clients, I may suggest to use a more flexible cut-off clip for their minutess, because their minutess are, by nature, frequently between states in different clip zones. Furthermore, I may suggest to use a more competitory pricing for minutess between transnational companies and their confederations and/or subordinates. The ground is that when two spouses contribute resources to a certain confederation undertaking, the minutess for stuff buying, substructure costs, forces mobilisation… tend to be frequent and of big sum, at least in the short term, which can present comparatively high non-interest income for the bank. Besides, the concern adviser services for institutional clients could be improved when the bank understand the demands of a MNC client coming into a new developing market and seeking for a possible spouse to put up a strategic confederation.

The most of import acquisition technique I studied is how to associate together different Fieldss of cognition, in the instance of this assignment, is to associate between strategic confederations and accomplishing planetary integrating and local reactivity. Besides, I did happen head – function of import in forming thoughts and construction of the assignment. Another technique I acquired is academic reading and apportioning relevant issues. Intensive reading is of import to academic authorship because it provide a platform of cognition to develop farther decisions.

The most hard portion of the undertaking, in my sentiment, is literature reappraisal. It takes clip to hold on what an writer wants to state in his/her diary, but in order to measure the theory, give relevant commendations and comparison to others ‘ we need extended reading and clip resource.

Action program
If I were to make the work once more, after placing cardinal issues, I would pull off my clip more suitably to cover all necessary issues. I would wish to make some more readings on other facets of transnational companies like organisational construction, control, cognition transportation, manners of entry and internationalisation of SMEs, because those facets are seemingly of import to pull offing a successful confederation. If farther deductions of those facets in relation to strategic confederation control are drawn out, there would be more practical decisions for the assignments.

I would besides wish to make more reading about the ways strategic confederations help transnational companies to equilibrate integrating and reactivity, because most houses now face equal force per unit areas from both integrating and reactivity. The general tendency is that most transnational companies are switching towards multinational theoretical account and seeking for confederations that could assist flexibly accomplish their strategic program. Further deductions could be included should I have worked more on how confederations combine different ways to back up transnational companies more efficaciously to accomplish both planetary integrating and local reactivity at the same time.

Last but non least, I would salvage more clip on measuring relevant literatures, their Scopess of survey and timeframe, so that I could do precise appraisal on each research and give out more valuable comparings. A more extended academic research would likely do my assignment more persuasive.


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