Zorlu Holding And Vestel Electronics Essay

Holding & The Vision Of The Company
Mehmet Zorlu, established their Group’s
first company in the early 1950s, he laid the ground rules for the Zorlu
Group’s subsequent growth: integrity, perseverance’ and unconditional commitment
to quality. Integrity is the Group’s cornerstone value and they expect
it to govern every aspect of their business. Hard work and perseverance
are essential for the day-to-day success of their enterprises as they are
for the undertaking) of a new venture. Quality is the key to customer loyalty,
on which the long-term prosperity a f all ventures depends. With these
ground rules, the Zorlu Group has sought to develop solid and profitable
businesses that contribute to the welfare of the Group; its customers,
business partners and employees; as well as the larger community. Until
the early 1990s, they focused their investments in home textiles, an activity
the Zorlu family has been involved with for several generations and in
which they have a particular expertise. In 1994, they saw the opportunity
to employ their strong capital and human resources in the consumer electronics
sector, through the acquisition of the Vestel electronics Group. This was
followed, in 1996 and 1997, by investments in the fast- growing energy
and financial services sectors.

Between 1990 and 1997, they tripled the
number of their operations, increasing their total assets to just under
US$ 1 billion, excluding the assets of five of their six subsidiaries incorporated
abroad. They invested in state-of the-art spinning, weaving and textile
technology that has made them the world’s largest; vertically-integrated
polyester curtain producer and will propel them to the forefront of the
international home textile industry in the years to come. They acquired
the Vestel Group of consumer electronics companies, pushed its balance
sheet from an undeserved red into the black, and set it on course to become
a leading contender in the international consumer electronics markets.

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They established a bank, a leasing company and o factoring firm and they
penetrated the power generation and electricity distribution sectors with
the construction of two plants and a; competitive bid for o state- owned,
plant slated for privatization.

The Zorlu Group’s rapid growth since 1990
reflects the vast range of opportunities that have emerged from the unique
juncture of Turkey’s Customs Union with the European
Today, their operations include 32 companies
in Turkey, France, Germany, Holland and South Africa in the textile, consumer
electronics, finance, energy and tourism sectors. In 1997, their key operations
achieved net sales of almost US$ 750 million and after tax profits of just
under US$ 80 million.

That the Zorlu Group was able to choose
its projects well and bring these to successful fruition during a period
of significant economic and political uncertainty is a reflection of their
strategic corporate vision, their sound business principles and their strong
management capability.

Mehmet Zorlu, a textile manufacturer with
a vision of Turkey’s textile potential long before their country had made
its mark on international markets, founded the Zorlu Group of companies
in the early l950s. At an early date, Mehmet Zorlu endowed the Group with
o rare combination of values honesty, dedication to quality, commitment
to long-term goals and the courage to take calculated risks that reward
hard work. Today; these values are the foundation o f their corporate culture
and constitute the basis for their key business principles unconditional
customer satisfaction and mutually beneficial partnerships.

The Zorlu Group is committed to constantly
improving the quality and enhancing the range of its products and services.

That is why they have sought to expand their product range in the consumer
goods categories where they are active and to ensure, through ceaseless
research and development, that their products best reflect the demands
of their consumers and the latest technological developments. Likewise,
they are committed to developing strong and long-term relationships with
their customers, their employees, their suppliers and their shareholders.

Their aim is to provide their customers with high quality products and
services, to exact specifications and on competitive terms, and they expect
their suppliers to do the same for us. They also expect their human
resources to be the very best in their areas of expertise, so they have
set an unlimited budget for training to help them achieve this performance.

First-class human resources are essential if they are to achieve the strong
financial results that their shareholders deserve and which their recent
performance confirms they can attain.

They are proud of their achievements over
the last decade, but they are not prepared to rest with these. (Zorlu
Holding Company Profile)
The Goal Of The Zorlu Group
To strengthen their global reach, from
the Far East to the American continents, through strategic and long-term
partnerships, care fully planned investments at home and abroad and focused
research and development.

The Zorlu Group is always open to exploring
strategic partnerships that will expand their international markets, enhance
their product range and contribute to their technological know-how. Currently,
they are considering several long-term partnerships in consumer electronics
for research and development, technology transfer, customized production
and manufacturing facility sharing in international markets.

The Zorlu Group’s investment strategy
To reinforce its capacity, technological
lead and vertical integration in its primary areas of activity while creating
new capacity in selected high-growth sectors.

In the textile sector, they hove invested
more than US$ 500 million in several projects that will more than triple
their polyester yarn capacity and double their curtain fabric output, These
include a vertically-integrated, cotton-based home textile plant that is
the world’s third largest in terms of capacity and unparalleled in its
cutting-edge technology. In South Africa, they initiated construction
o f a manufacturing facility that will come on stream in 1998 and supply
the fast-growing demand for curtain fabric in the region. In France,
they acquired majority shareholding of Bel-Air Industries, one of the largest
home textile producers in Europe. Bel-Air has three manufacturing facilities,
a wide range of internationally renowned brands and a distribution network
of 5,000 dealerships in France and Germany. In the consumer electronics
sector, they have expanded their television production capacity four-fold
since 1995 and more than doubled their capacity for television components
tuners, remote controls and satellite receivers. At ‘ the same time, they
have incorporated new technologies that have enabled them to launch innovative
products; such as. wide-screen televisions and information appliances,
They have also initiated construction of a new manufacturing plant that
will produce static and no-frost refrigerators under Sanyo license in-early

While deepening their traditional lines
of business, the Zorlu Group has expanded into new areas of activity where
they believe they have a competitive advantage. Their decisive entry into
the financial sector reflects their conviction that they have the human
resources; the international standing and the capital strength to become
one of the top five mid-sized financial groups in Turkey. Their US$ 150
million investment in power generation, motivated by the Group’s large
demand for high quality and economical energy, has prepared them to compete
for Turkey’s large-scale energy privatization projects.

“The Zorlu Group is not afraid to grow
because they believe they choose their projects prudently, but they also
recognize that growth must be managed. That is why they are investing in
their human resources, reinforcing their management capability with integrated
business software and drawing heavily on external consultancy.”
They are not embarrassed to learn from
others how to strengthen their business. Nor do they shy away from licensed
technology. On the contrary, they prefer to learn as much as they can from
others because they can then focus on what they do best; making better
products, providing higher quality services and improving the return for
their shareholders.

Turkey is a country, which has an incredible
opportunity, though its potential has recently been clouded by economic
and political instability and one of the highest inflation rates worldwide.

Having confirmed what they can achieve in this difficult environment, they
are confident in the Zorlu Group’s future and look forward to sharing this
with the customer. (http://www.zorlu.com.tr)
The VESTEL Group
In 1994, the Zorlu Group became a leading
contender in the consumer electronics market when it acquired, Vestel Electronics.

Founded in 1984, the Vestel Group comprises four manufacturing and six
marketing and distribution companies in the consumer electronics, white
goods and information technology sectors. The Group’s products include
color televisions, personal computer monitors, set-top- box satellite receivers,
personal computers, television tuners, remote control units, remote control
converter kits and Internet boxes. In 1999, the Group will initiate production
of no-frost and static refrigerators.

The Vestel Group has been at the forefront
of Turkey’s consumer electronics sector since I 984, when it established
Vestel Electronics, currently one of Europe’s leading color television
producers specialized in OEM. In the following years, the Group expanded
vertically into television components, and horizontally into information
technology and white goods. Vestelkom, the Group’s components producer,
is Europe’s fourth largest manufacturer of television tuners.

In 1987, Vestel established one of
Turkey’s first computer assembly operations and subsequently initiated
the design and production of monochrome and color PC monitors for export.

Vestel’s history in the white goods sector dates back to I 988, when the
Vestel Group established a joint venture with a leading Asian durable goods
manufacturer to produce microwave ovens, later expanding into production
and marketing agreements for refrigerators, washing machines, dishwashers
and mini electric ovens.

After nearly a decade of rapid growth,
the Vestel Group suffered a brief period of decline under- its previous
owner in the early I 990s. This situation was rapidly and decisively reversed
by the Zorlu Group, which brought to the Vestel Group new capital resources,
an experienced, and entrepreneurial management team and a new focus on
quality and customer satisfaction. Between 1995 and 1997, Zorlu Group
invested more than US$ 40 million in expanding and modemising the Vestel
Group’s capacity and in business reorganization. Over the same period,
the Vestel Group raised its consolidated net sales and exports by
respectively 148% and 190% in US$ terms and its after-tax earnings by more
than 500%. The Vestel Group’s rapid recovery reflects its majority shareholder’s
commitment to unconditional customer satisfaction through new and improved
products, greater product features and accessible prices. It also reflects
the far-sighted manufacturing strategies of its management team. (http://www.vestel.com.tr)
Vestel’s manufacturing strategy
“Quality, innovation, and quick response.”
To support this, the Group is continually
investing in new technologies, new capacity and greater production flexibility.

At the same time, it has pursued vertical and horizontal integration to
enhance its control over the final quality of its products and to optimize
scales of production. This strategy has enabled Vestel to secure its position
as a first-class original equipment manufacturer. Vestel has the production
flexibility to meet a wide range of specialized needs and the strict quality
controls to ensure consistently high quality products. Because it is continually
investing in new technologies, Vestel is able to launch new products and
product features that reflect the very latest trends in the international
markets. The Vestel Group’s technological park includes state-of the-art
surface mounting and plastic injection machinery, nitrogen-environment
automatic soldering machines, quick proto-type machinery and automatic
micro-controller software. This advanced technological base is buttressed
by the Group’s engineering expertise and in particular, the technical know-how
of its research and development teams. Vestel’s research and design team
was the first in Turkey to develop its own television design and the only
one to develop micro- controller software for application in its production
processes. Currently, it is focusing its efforts on flat panel (plasma
display) televisions, line flicker and noise reduction, Dolby sound systems,
digital interactive television units, digital video disk players, digital
video disk broadcasting decoders, multimedia monitors, video conferencing
and chip design. Vestel Electronics The Zorlu Group’s principal operation
in the electronics sector is Vestel Electronics, one of Europe’s leading
manufacturers of color televisions. In 1997, Vestel Electronics produced
2,200,000 color televisions and supplied respectively 7.5 % and 32% of
the European and Turkish color television markets. In 1998, the company
is increasing its capacity to 4,000,000 units. Vestel Electronics ‘is also
the largest producer of personal computer monitors in Turkey, with an annual
capacity of 1,000,000 units, and the only manufacturer of desktop personal
computers with ISO 9002 certification. (Zorlu Holding Company Profile)
Vestel Electronics’ goal
Become one of the world’s top three consumer
electronics companies. Vestel Electronics is a publicly traded company
with 33% of its shares traded on .the Istanbul Stock Exchange; The Zorlu
Group owns the remaining 67% shareholding. In 1997, Vestel Electronics
ranked among Turkey’s top 10 private enterprises with a turnover of US$
516 million.

Since its establishment in 1984, Vestel
Electronics has pioneered the development of the Turkish electronics sector
with innovative and high quality products and internationally competitive
prices. After its acquisition by the Zorlu Group, Vestel Electronics embarked
on a new period of growth, raising its color television capacity from 400,000
units in 1994 to 2,200,000 units in I 997 and 4,000,000 units in 1998.

This rapid expansion has enabled the company to incorporate the latest
technological developments in its production processes and to reorganize
its productive capacity to best meet the demands of its international clients.

Vestel Electronics’ I 00,000 m2 television plant is located in the Organized
Industrial Zone of Manisa, 30 kilometers from the Aegean port of Izmir.

The plant employs over 3,000 people and encompasses, all phases of the
television production process: research and development; production of
printed circuit boards (PCBs), chassis and cabinets; testing and mounting
of the final product; production of packaging material and after-sales
services. Vestel Electronics sources its chip tuners and remote control
units from Vestelkom, another Vestel Electronics Group company.

Vestel Electronics’ production lines incorporate
state-of-the-art surface mounting assembly technology and fully automated
testing processes. Advanced production technology, strict production process
controls and a high degree of vertical integration ensure that Vestel’s
television sets are of consistently high quality that meet or exceed international
standards. Vestel Electronics has a first-class manufacturer’s return rate.

Vestel Electronics’ excellent product quality
is complemented by an exceptionally high degree of production flexibility.

Vertical integration, a strong research and development base and in-house
engineering expertise enable Vestel Electronics to produce both small and
large batches of customized television sets in record time. Utilizing pro-engineer
CAD/CAM software and prototype machinery, the company can produce full-size
models in three to four days and initiate full production in less than
one month.

Vestel Electronics’ research and development
team is preparing to take the lead internationally through licensing agreements
with some of the world’s foremost engineering firms and strategic collaboration
with several of Turkey’s top technical universities. These partnerships
have reinforced the company’s traditional leadership in Turkey and set
the stage for new product launches on an international scale. Vestel Electronics
was the first producer in Turkey to produce 100 Hz televisions and the
only producer of 16:9 inch, 33-inch, Dolby Surround PrologicTM and digital
televisions as of end-1998. In 1998, the company is launching Turkey’s
first Internet set-top-box television, Internet. TV. All of these have
been designed to meet the technical specifications of Vestel’s key export
markets in Europe, Asia, North and South America and Africa, CIS and Australia.

Other areas where Vestel Electronics is
focusing its research and development efforts are flat panel {plasma display)
televisions, line flicker and noise reduction, Dolby sound systems, digital
interactive television units, digital video disk players, digital video,
disk broadcasting decoders, multimedia monitors, video conferencing and
chip design. Vestel Electronics has established an in-house EMC laboratory
for CE testing and its research and development team works, closely with
authorized certification laboratories to assure that new products meet
or exceed. all required international standards. All of the company’s televisions
are produced to BEAB, BS, CE, UL, FTZ, LCIE, TUV and VDE standards
as well as to the individual standards of its export markets. Vestel Electronics
has been operating with ISO 9001 certification since 1993. (Zorlu
Holding Company Profile)
Vestelkom is a contract manufacturer for
the telecommunications industry and Turkey’s leading producer of television
tuners, satellite receivers, remote control receiver/transmitter units.

Since early 1998, it is also the only producer of Internet set-top-boxes
in Turkey. Vestelkom’s new 20,000 m? plant in the Aegean
Free Trade Zone near Izmir has the largest component surface mount assembly
operation in Turkey, Moreover Vestelkom’s 2,400,000 surface mount device
(SMD) chip tuner capacity, as of-end-1997, positioned the company squarely
among the top four television tuner producers in Europe.

Vestelkom’s leadership in the tuner segment
reflects its long experience in the consumer electronics sector and in-house
engineering expertise. Founded in 1975 Vestelkom was Turkey’s first consumer
electronics company to produce tuners and remote control unitsfor both
monochrome and color televisions and to introduce surface mounting of components.

In 1989, Vestelkom began to produce television tuners under Temic license,
exporting 100% of its output to his company. Today, Vestelkom continues
to export all of its tuners and is forcefully expanding its exports of
satellite receivers and remote control units, the latter to countries in
the Middle East and Africa where large numbers of television sets are still
manually controlled.

To respond to the growing demand for its
products, Vestelkom is rapidly expanding both its production capacity and
its product range. Vestelkom’s production lines utilize state-of-the-art
Fuji and TDK assembly machinery and the latest generation of testing and
alignment equipment. Manual and automatic testing is complemented by statistical
process controls to ensure that every one of Vestelkom’s chip tuners are
produced in line with FTZ and CCIR standards. The company expects to reconfirm
its high standards of quality with

As with Vestel Electronics, Vestelkom has
developed its own in-house
research and development capacity. The
company is currently designing satellite receivers, with two analogue receivers
under production and one in the development stage. Vestelkom is also on
the design for a new remote control transmitter unit with chip-on-board.

In the longer run, Vestelkom aims to develop and manufacture products for
radio frequency and digital telecommunications.

Vestel White Goods was established in
1997 following the group’s successful launch, in 1996, of the VESTEL WHITE
brand to the Turkish market. Vestel White Goods is the Group’s first manufacturing
investment in the white goods sector since the Zorlu Group acquired the
Vestel Group in 1994.

Vestel White Goods is constructing a US$
100 million static and no-frost refrigerator plant that will have an initial
capacity of 600,000 units in early 1999 and a final capacity of 1,200,000
units on its completion at-end-2000 Sanyo of Japan is providing the technical
know-how for the plant, which has been designed with a flexible production
structure to facilitate customized production.

This flexibility, combined with
state-of- the-art technology, will enable the plant to export roughly half
of its output to Europe, the CIS, North Africa and the US. Vestel Goods
plant is located in the Manisa Organized Industrial Zone Near Izmir.

In line with its strategy of developing
capacity in the white goods sector, Vestel White Goods is initiating two
more manufacturing investments in mid 1998. The first of these is a US$
80 million facility for producing fully-automatic washing, machines that
will have a capacity of 1,000,000 units when it begins operation in the
second half of 1999. The second is a US$ 30 million split air conditioner
plant that will have a capacity of 250,000~units when completed in early
1999. (Zorlu Holding Company Profile)
Vestel Information Technology
Vestel Information Technologies provides
information technologies services in Turkey as a member of Vestel Group
Companies within Zorlu Holding since 1987. It provides information technologies
services worldwide by establishing
Vestel-USA; the first global company ever
established by Turkish capital in Silicon Valley, California, USA.

North and South American operations are
managed from the Silicon Valley, European,
Middle Eastern and African operations
are managed from Turkey and Asia-Pacific operations are managed from Taiwan.

Vestel does not only follow the produced, ready made technologies. Three
R;D centers were established by the company, one of which is in Silicon
Valley where the technology develops rapidly in USA, second one in Taiwan
and the other one in Manisa, Turkey. Vestel R;D departments play an
active role in electronics and computer technologies with its new technologies
and methods.

Today, the opportunity to develop technologies
completely cooperation with the leading companies in the field. Therefore,
Vestel was established cooperation with giant corporations such as Microsoft,
Sun Microsystems, En Reach Technology, SPYGLASS and Integrated Systems
in Software field and with Intel, Teralogic, Information Graphics Systems
Inc., Cyrix, GEMPLUS in hardware field and the company continues to conduct
can only be possible by establishing strategic cooperation with the leading
companies in the field. (http://www.vestel.com.tr)
Vestel Information
Technologies have renewed its internal organization to reflect the technological
excellence arose from this giant organization and synergy generated from
the local information technologies and four giant group companies providing
Internet services directly to the customer satisfaction. The new organization
consists of two operational groups, one of which is Individual Systems
and the other is Corporate Systems. Vestel Information Technologies is
proud to provide services to Turkish citizens as the Turkish Division of
this giant organization with its information devices equipped with new
technological excellence, product ranges, channel structure formed of distributors,
dealership structure and widespread sales points, 40 effective service
networks in 24 provinces, specialized partners, unique field knowledge
and Promega product range designed for corporate market. Vestel Information
that is in the information sector since 1987 is now provides services in
personal computers’ market by the launch of Vestel Asteo PCs in1996 and
corporate systems’ market by the launch of PROMEGA product range. The company
ensured the “plant production” concept to be used in computer production
field with the product quality provided by the input, production, post-production
quality control, heat, electrical and mechanical tests and advanced production
technologies. The company achieved to meet the world standards in the production
of every single computer and enhanced the quality standards by the special
tests conducted. The new computer plant established in Izmir will start
its operations on June, 1999 and the investments will be continued to provide
production of world class PCs. Vestel started to produce monitors in 1988
with the production of monitors to IBM. The company started to produce
Vestel design monitors as of March 1998. It reached to a capacity of 250K
monthly on 5 assembly bands at its plant in Manisa on May, 1999 and it
aims to posses a local market share of 80%. Annual target of the company
including the exportation is 3 millions. Vestel electronics Monitor Plant
is the new indicator of Vestel’s investments in IT field and its identification
of being technology producer not consumer.

VestelNet was established in 1997.

· Primary vision of Vestel Net
Growing at a high rate in coming years.

· Mission of Vestelnet
Serving this Network Society and create
value for the investors by satisfying the needs of the Network Society.

To this end, VestelNet is investing in state-of-the-art ISDN technology
to create one of Turkey’s strongest digital Telecommunication backbones.

The backbone comprises a private,
frame relay wide-area network, using SDH equipment, with bandwidths up
to 622 Mb per second. This type of bandwidth will enable rapid and secure
transmission of data as well as high quality video and audio conferencing.

VestelNet has also donated a building to the national communication
company, Turk Telekom, for a new switching office.

Located near VestelNet’s main systems center,
the switching office will ensure that Turk Telekom can handle VestelNet’s
large volume data flow.

Another objective of Vestelnet’s advanced
telecommunications infrastructure is to facilitate the rapid and reliable
transmission of information between all the Zorlu Group companies and external
information providers. Concurrently with this objective, VestelNet is assisting
individual Group companies strengthen
their links with key customer accounts. Here, VestelNet is developing a
technology platform that will allow Denizbank, the Zorlu
Group’s bank, to offer Internet-based
banking services. A similar project will link Vestel Marketing on-line
to its nation-wide network of brown and white goods dialers.

In addition to developing and managing
the Zorlu Group’s wide-area network, VestelNet plans to open its telecommunication
backbone to large corporate clients that require efficient, fast and secure
data transmission services and to provide Internet services to the general
public. VestelNet has tree platforms for accessing the Internet TTNet,
satellite link of the Dexar Comm. Multimedia, Global satellite links Turnet,
the national fiber optic network, and direct satellite links. VestelNet
has the capacity to handling over 100,000 customers, 88 MBit of Internet
access bandwidth and over 10,000 access ports. (http://www.vestel.com.tr)
Vestel Durable Goods Marketing
Vestel Durable Goods Marketing sells and
distributes the goods throughout Turkey either manufactured or imported
by Vestel Group of Companies. Founded in 1986, the company is one of the
most common distribution channels in the business. It currently has 3000
dealers, out of which 150 are exclusive show rooms.

Focused on the continuous development of
product range, Vestel Durable Consumption offers the latest technological
innovations to consumers. Recently, Plasma TV, 100 Hz TV, Super black series
TVs, No-Frost refrigerators, air conditioners and hi-fi products are introduced,
thus the product range is widened.

Vestel Durable Goods Marketing A.?.

is increasing its market share thanks to innovations. In 1998, the
share of Vestel Marketing A.? in TV market realized as 30%, 7% in
Audio and 5% in white goods. Vestel Durable Goods Marketing’ s mission
is to offer service to its customers both on pre-sale
and after sale basis. Thanks to Call-Center, the information related to
products and services are simply made available. A total of 690 service
centers and their experienced staffs throughout Turkey offer after sale
services. As a result of the synergy created among units, the information
flow is ensured, thus the company may efficiently and rapidly respond to
market developments. In today’s global world, the company follows up the
latest trends and implements the innovations, which are considered feasible.

Vestel Marketing A.?. also pursues
investments in continuous development of distribution channels. (Zorlu
Holding Company Profile)
Their management’s point of priority
To satisfy their employees. In this regard,
they are carrying out their operations with their dynamic,
experienced and qualified personnel in order to reach pre-established goals.

In addition, they are offering the best service to final customers by implementing
the most recent marketing methods and focusing on how to offer
extra value. The reason is that the customer priorities are continuously
changing in recent years.

Their mission
Going beyond the current expectations of
their customers, they are focusing on new marketing activities,
which are at the same time encouraging sales.

The main objective of Vestel Marketing
To prepare for the era called
“Customers Who Will Never Satisfy” Because; the customer priorities are
rapidly changing in all markets. In this regard, they
are offering quality products at reasonable prices and payment
conditions by exceeding their expectations via their effective distribution
channels. The developments in information processing
and communication fields have accelerated the elimination
of trade borders, despite the political ones. As a consequence of Vestel
Marketing’s dynamic structure, they have left the traditional was behind
and turned into a firm which sets the market standards
by forming “creative strategies” and making innovations. (http://www.vestel.com.tr)
Vestel Foreign Trade
Vestel Foreign Trade was established in
1986 to promote the export of Vestel group products, principally color
televisions and, more recently, monitors and satellite receivers. In 1997,
it as one of Turkey’s top five exporters with revenues of US$255 million
and in 1998; it aims to increase these to US$ 700 million. The professionalism
of this marketing and sales organization and its Aggressive approach growth
and rising market shares in major European markets. Between 1994 and 1997,
the Vestel Group increased its exports by 450% to 1,600,000 units and its
share of the highly competitive European television market from less than
1% to 7,5%. In 1997 alone, Vestel Foreign Trade doubled its export markets
to over 80 countries in Europe, the CIS, Asia, the Middle East, Africa,
and South America. In 1998, it will initiate large-scale exports to the
US, Canada, China and Australia.

In addition to penetrating new markets,
Vestel Foreign Trade will initiate exports of a new range of high-technology
products in 1998, such as PC monitors and information technology devices.

With the worldwide launch of its Internet set-top-box in early 1998. Vestel
has become one of the Global pioneers of this market segment. (Vestel
Company Profile)
Vestel Foreign Trade’s marketing strategy
To supply,” value for money” products at
internationally competitive prices, payment terms and delivery times. Vestel
Foreign Trade strives to meet or exceed the specifications of its customers
and to anticipate future developments in consumer preferences through close
and constant observation of its key export markets and large retailing
chains. Vestel’s large retailing accounts include Quelle and Schneider
in Germany, Alba in the UK and Carrefour in France. These alliances offer
customers just-in-time delivery of customized designs under their own label
while securing for Vestel extensive distribution and after-sales services
in its target markets.

International Marketing
Vestel Holland BV in Rotterdam, Vestel
France SA in Paris and VesegGermany GmbH in Saar rucken support Vestel
Foreign Trade’s marketing and sales activities in Europe. In 1999 Vestel
Group will establish marketing companies in Spain, Italy and the US.

Vestel U.S.A
Established in 1998, Vestel Information
Appliances Division innovator and manufacturer of a complete family of
Internet Information Appliances and is the only North American manufacturer
to offer flexible, easy-to-use, Internet-centric hardware solutions for
the home and business markets. Vestel Information Appliances Division is
based in Mountain View, California and is a wholly owned subsidiary of
Vestel, Inc. with European, Middle East & Africa headquarter located
in Istanbul, Turkey.

Vestel Visecon
Vestel Visecon founded in September 1998,
with a strong management view and enthusiastic, dynamic consultant team,
which has extensive experience implementing, SAP in major projects within
the Zorlu Vestel Holding Group of Companies. Company’s culture is based
on honesty, dedication, handwork and quality. Vestel Visecon aim is to
focus on business performance improvement through Enterprise Resource Planning,
Supply Chain Management and related products ; services.

Company started their projects in the second half of 1997 with a core team.

In four months company completed Vestel Marketing, Vestel Bili?im
and Zorlu Linen projects and five SAP/R3 modules were implemented HR, FI,
CO, MM, SD. In the first quarter of 1998 Vestel Electronics project was
started and FI, MM, SD, CO, PP, HR modules are implemented in 8 months.

Dexar Multimedia and Telecommunications
was established in early 1998 for the servicing in communication technologies
and it is the first company which has signed “Turksat Digital Satellite
Platform” agreement with Turk Telekom on March 5, 1999 Dexar is established
to introduce digital data transfer technologies via satellite for consumer
and corporate users. Dexar has came together with Hughes Network Systems,
USA and Raytheon Training Inc. as a strategically alliance. Dexar will
provide the following Multimedia and Telecommunication services with DVB
(Digital Video Broadcast) technologies.

Direct Pc Services / Turbo Internet BARRACUDA/SPEEDWARE
Package Delivery,Multimedia, Webcast, Newscast BOD (Bandwidth On Demand)
ISBN-IP (Integrated Satellite Business Network)
The vision of the Dexar is; depending on
the bulk transponder capacity of TURKSAT 1-B satellite;
· To spread usage all over the country
combining the content of multimedia and fast and wide spread communication
technology according to the needs,
· To provide communication availability
in requested bandwidth and time period,
· To offer high quality telecommunication
possibilities in Turkey by making these services available for all companies
in anywhere and anytime.

Some of the applications;
· Turbo Internet
· Interactive Distance Learning
· TeleMedicine/TeleEducation
· Voice, data and video transmission
in close networks (point to point, point to multipoint)
· Inteleconference
· Multimedia applications
· Broadcasting (Webcast, Newscast)
(Vestel Company Profile)
Vestel Human Resources Philosophy
Following the principles embodied in their
Credo ” The Human First” they are building up an environment at VESTEL
where all of their employees will be working productively, where there
is no discrimination of any sort and where the relations are based on mutual
respect and trust. They are aware that the most important element of their
continual development is the intellectual capital they possess in VESTEL.

Above all, what gives VESTEL its reputation is its hard working, top quality
professional cadre. Their aim is to have a common signature, as the Vestel
family, under all the great successes and to move ahead altogether successfully.

Everyone in Vestel is the leader in his
or her area; their flexible organization structure gives everyone the opportunity
to have his or her own initiative and to have the responsibilities in their

Vestel Human Resources vision
By empowering all the VESTEL employees,
to transform them into experts in human resources field and to elevate
VESTEL to a level where there will be no need for a Human Resources Department.

(Zorlu Holding Company Profile)


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