ZR Global Management Consultants - Business Plan Essay



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Table of Contentss

Executive Summary


The Business





Market Research

UK Business Demographics – Potential Customer Research


Plague Analysis

Political Factors

Economic Factors

Social Factors

Technological Factors

Market Scheme

Target Market

Ad Scheme

Competitive Edge

Executive Summary

ZR GLOBAL MANAGEMENT CONSULTANTS is a new sole-proprietor concern that has been set up by Mr Zia-ur-Rehman to supply direction consultancy services to other little concerns and freelance persons like Mr Rehman himself.

Mr Rehman is a freelance Management Consultant who set up the concern after analyzing concern direction extensively and deriving the experience of working with other concerns. He has gained the experience of working as an Accounts Assistant and besides as an Assistant Manager. The accomplishments that he has gained from these old occupations will be priceless when pull offing ZR GLOBAL MANAGEMENT CONSULTANTS.

The Company will concentrate on supplying services to SME concerns and will concentrate on the proviso of effectual direction solutions to other freelance business communities and concern spouses. ZR GLOBAL MANAGEMENT CONSULTANTS will besides supply contractual work to larger concerns that may necessitate such services as this is besides likely to convey in a steady watercourse of income.

With Manchester being the hub of the enterprisers of the North, and the City being a stone’s throw off from the current location of the concern, ZR GLOBAL MANAGEMENT CONSULTANTS has a good opportunity as any other to pull this antecedently un-exploited sector.


To demo other concerns by illustration that smaller concerns besides need effectual direction services in order to win. ZR GLOBAL MANAGEMENT CONSULTANTS wants to raise consciousness and ostracize any misconceptions about effectual direction and the demand and usage of it within the SME sector.

The Business

ZR GLOBAL MANAGEMENT CONSULTANTS is a exclusive proprietary that is owned and presently managed entirely by Mr Zia Ur Rehman. The ground for taking this type of concern is because Mr Rehman would wish to maintain the unity and purposes of the concern secure from what other spouses or stockholders might make up one’s mind.

ZR GLOBAL MANAGEMENT CONSULTANTS is located at 35, CASTLETON ROAD, PRESTON, PR1 6QD. This location has been chosen as it is surrounding ‘The concern hub of the North’ ( Manchester ) every bit good as other metropoliss and towns that are seeing a healthy rise in concern activity since the Wall Street Crash in 2008. ZR GLOBAL MANAGEMENT CONSULTANTS wants to take advantage of this location in order to entree the freshly organizing local concerns and aim the Northern enterprisers, while avoiding the cervix to make out competition in the South.


Mr Zia-Ur-Rehman will be pull offing all facets of the concern himself will look to enroll other persons to function each map of the concern. Mr Rehman is himself an experient Management Consultant and has studied as below:

  • 1999-2001 – Bachelor of Arts ( University of Peshawar, Pakistan )
  • 2007-2008 – Diploma in Management ( Yorkshire College, Manchester )
  • 2008/2009 – Diploma in Business Management ( Yorkshire College, Manchester )
  • 2009/2010 – Postgraduate Diploma in Global Management ( University of Central Lancashire )
  • 2010-2012 – Master of Science in Global Management ( University of Central Lancashire )

Mr Rehman has self-praises expertness in the undermentioned Fieldss of direction:

  • Information Systems
  • Human Resource Management
  • Learning and Development
  • Venturing and Business Developments
  • Pull offing International Business Relationships
  • Corporate Administration


Mr Rehman believes in esteeming employees and giving them the occupation that they do best while actuating them through the proviso of fringe benefits and inducements. In order to accomplish this kind of work environment, and maintain the benefits to the concern and its clients in head ; Mr Rehman will put in a strict enlisting construction that will prove the capableness of campaigners so as to guarantee that the most competent campaigner has been selected for the occupation at manus.

Mr Rehman aims to hold recruited a full squad of employees within 3 old ages that will include:

  • A lower limit of two other employees within service proviso
  • A lower limit of a full clip and a portion clip gross revenues individual
  • An decision maker and perchance a trainee helper

The fiscal determinations with respect to the concern will be left up to Mr Rehman and advice will be sought from other beginnings until the concern is large plenty to afford a full clip fiscal adviser. Similarly legal advice and enlisting services will be contracted out until the demand for such accomplishments and experience are felt within the concern.


Mr Zia Ur Rehman has arranged for a amount of ?50,000 that will be used to fund the start-up of the concern and to back up the concern until it is financially stable. Although more capital may be injected into the concern subsequently ; Mr Rehman is taking to hold the concern financially independent by mid-2016, utilizing the least capital to start-up as possible.

The tabular array below shows some of the disbursals that are likely to be incurred at start up

Office Set-up ( furniture and fixtures )


Office Equipment


Company Stationery


Company Website


Cost of Marketing Material and Adverts


Business Insurance


Travel Costss


Other Expenses





Capital available at start-up – ?50,000

Capital expected to be used to fund start-up costs – ?8,000

Capital left over to back up concern to fiscal independency – ?42,000

Market Research

UK Business Demographics – Potential Customer Research

The followers are the statistics published for concern start-ups in the UK over 2013.

Greater London





















Approximately 91 concerns supplying concern and direction consultancy services are listed within a 12 mile radius of the PR1 ZIP code. Not all these are direct rivals of ZR GLOBAL MANAGEMENT CONSULTANTS as a bulk of these concerns provide entirely concern consultancy services, non concentrating on direction, whereas others, who may concentrate on the proviso of direction services, provide a different scope of services to ZR GLOBAL MANAGEMENT CONSULTANTS. This means that although on the oncoming it may look like the Company has 91 other rivals within a 12 stat mi radius, most of these companies focus on a niche different to ZR GLOBAL MANAGEMENT CONSULTANTS which gives the concern its competitory border.

Some of the other concern and direction advisers listed in the country are:

David Taylor Partnerships Ltd

88 Fishergate Hill, Preston, PR1 8JD

Tel: 01772 883888

Management Adviser

7 Penwortham Court, Preston, PR1 9YX

Tel: 01772 741692

The Washington Consultancy Ltd

2 Elmwood Drive, Preston, PR1 0XT

Tel: 01772 745603

Tech 22

Albert Edward House, 5, The Pavilions, Preston, PR2 2YB

Tel: 01772 722608

C J Moran Productivity Services

18 Birch Avenue, Preston, PR1 0PB

Tel: 01772 743929

ZR Management Services

35 Castleton Road, Preston, PR1 6QD

Tel: 07738 505296

Connecting Commerce Ltd

Albert Edward House, 5, The Pavilions, Preston, PR2 2YB

Tel: 0161 298 8686

UK Telematics Online

35 Princes Reach, Preston, PR2 2GA

Tel: 07974 574145

Pario Ltd

Unit 17-18, Navigation Business Village, Preston, PR2 2YP

Tel: 01772 733039

Plan B Management Solutions Ltd

Unit of measurement 6, Meadowcroft Business Park, Pope Lane, Preston, PR4 4BA

Tel: 01772 751177

Flexible Business Services Ltd

4 Holland House Road, Preston, PR5 4JG

Tel: 07713 881741

Kennedy Ross Consulting Ltd

16 Chapman Rd, Preston, PR2 8NX

Tel: 0845 6890038

A J Busfield Ltd

38 Selkirk Drive, Preston, PR5 4TL

Tel: 01772 339273

DGEM Solutions Ltd

5 North Union View, Preston, PR5 5RF

Tel: 01772 315621

Measure 1 Associates Ltd

8 Mayfield Avenue, Preston, PR2 3UH

Tel: 07818 883395

Helen Standing Ltd

Unit of measurement 4a, South Preston Office Village, Preston, PR5 6BL

Tel: 01772 336374

Briarcroft Associates

4 Glencourse Drive, Preston, PR2 6AF

Tel: 01772 704544

Plague Analysis

Political Factors

The UK is a democratic state and is stable politically. This provides a safe and unafraid environment to put up concern. In add-on, the current authorities has set up many policies to help concern set up and growing, in order to undertake the recent unemployment crisis caused by the economic recession. Some of the inducements set up by the authorities are the New Enterprise Allowance Scheme, the Wage Incentives and the SME Employment Allowances. These strategies have been set up to help the unemployed sector set up and turn a concern.

ZR GLOBAL MANAGEMENT CONSULTANTS will capitalize on these strategies to derive forces and do a difference to the economic system ( cut downing unemployment figures ) while being cost-efficient as a concern.

Economic Factors

As the UK heads out of the recession, there are two chief scenarios that dominate the concern universe.

  • A batch of concerns, particularly the smaller concerns, have been forced closed since the recession began. This means decreased competition particularly in the SME sector.
  • Plenty of new concerns are emerging – now stronger and more financially persevering than of all time, conveying a stronger, more stable competition. In a positive visible radiation, these concerns are more willing to pass on direction consultancy services, as they understand the effects of mis-management. This leads to a more willing client market.

The addition in competition is doing decrease in monetary values and the recession-caused unemployment, is forcing quality criterions higher as concern proprietors are quicker to allow travel of employees if quality is non at its best. These factors together mean more of a battle to accomplish quality at cheaper monetary values and hence managing fundss. This can turn out to be a strength for the concern if quality services are provided at competitory monetary values, but can besides turn out to be a menace if the concern fundss are non managed absolutely.

Social Factors

As more and more immature people find it hard to acquire into University or farther Education due to the increased tuition fees, and the age of retirement additions ; people of all ages are turning towards concern and unemployment has besides seen its extremum. The premier end of these concerns is to brace the fiscal hereafter of their proprietors, which means that they are specifically focused on net income devising.

This haste for net incomes has led concerns to be competitory and financially savvy. The best method to accomplish both aims is to outsource impermanent work, and addition advice on maximizing effectivity through the usage of consultancy services.

ZR GLOBAL MANAGEMENT CONSULTANTS will maximize on this addition in the usage of consultancies to its benefit by supplying low-cost services of high criterions to such clients. The company will besides advance the fiscal benefits of working expeditiously through the employment of consultancy services.

Technological Factors

As engineering becomes an built-in portion of concerns, and BYOD confer withing takes the industry by storm, it is of import that ZR GLOBAL MANAGEMENT CONSULTANTS are up to day of the month with technological resources and know-how. The addition in Bring-Your-Own-Device consulting has made it imperative for advisers to integrate province of the art engineering within their concerns so as to maintain their fight with other concerns.

This can turn out to be a menace to the company if right and timely investings are non made into updating engineering used, and maintaining up to day of the month with the alterations and use of engineering.

Market Scheme

Target Market

ZR GLOBAL MANAGEMENT CONSULTANTS will aim the undermentioned types of concerns:

  • Other freelance persons and exclusive owners
  • Simple partnerships
  • Small concerns ( 1-49 employees )
  • Medium concerns ( 50-249 employees )
  • English Speaking Businesss
  • Urdu Speaking Businesss
  • Businesss in the vicinity ( in-house services )
  • Businesss nationally ( services at client premiss including travel )
  • Businesss around the universe ( distant services through the cyberspace and picture conferencing )

Ad Scheme

ZR GLOBAL MANAGEMENT CONSULTANTS will necessitate to derive visibleness to get down doing clients. The following are initial thoughts as to the tools that will be used to publicize the concern:

  • Company web site
  • Registration with trade organic structures
  • Online selling – SEO, Pay-Per-Click etc.
  • Social Media Marketing – Social media histories and the usage of blogging
  • In-transit advertisement – postings, circulars and hoardings etc.
  • Personal Marketing – WOM-advertising and event selling
  • Marketing through ware

Competitive Edge

ZR GLOBAL MANAGEMENT CONSULTANTS will capitalize on the fact that it is a exclusive proprietary instead than a stockholder company that puts its stockholders demands before the clients. The Company will advance the proviso of a more personal and trim service that runs entirely for the benefit of its clients and is non as net income oriented as stockholder companies. ( A similar selling scheme is used by Nationwide Building Society )



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